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BALMAIN SPRING 2024: Timeless Elegance - Featuring Gisele Bündchen


Photography: @rafaelpavarotti_ - Art directors: @rafaelpavarotti_@tuany.piquetti - Stylists: @stockdale.charlotte @katielyall - Hair: @sammcknight1 - Makeup: @peterphilipsmakeup - Set Designer: @Ibbynjoya - Casting: @bitton - Executive Production: @nowopentv - Production: @ragidholakiaproductions


The latest Balmain campaign for Spring 2024 emerges as a beacon of timeless elegance. Led by the presence of the iconic Gisele Bündchen, the campaign captures the essence of modern luxury with a touch of classic allure.



Under the lens of visionary photographer Rafael Pavarotti, Gisele Bündchen radiates unparalleled beauty and grace as she presents the exquisite Jolie Madame bag from Balmain's latest collection. Each frame is a testament to the brand's commitment to the art of tailoring and attention to detail, as vibrant tones and delicate nuances merge into a captivating scene.



Named in homage to the house's iconic "Jolie Madame" silhouette, the Jolie Madame bag pays tribute to Balmain's rich heritage and Monsieur Balmain's audacious post-war creations. It skillfully blends tradition with innovation, offering a timeless accessory that exudes sophistication and allure.



Olivier Rousteing, the creative mastermind behind Balmain, once again demonstrates his ability to capture the spirit of the times while remaining true to the brand's DNA. With the Spring 2024 collection, he invites us to embark on a journey of self-expression and empowerment, where each piece tells a story and every detail is a symbol of art and luxury.




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