With the theme CoCreate the Future, the biggest sustainable fashion event in Latin America takes place in December this year in two spaces in São Paulo. There will be 20 fashion shows, 18 panels and 30 workshops, in addition to thematic installations and international participation.
Brazil Eco Fashion Week -- Calendar
Opening November 30th - 2:30 pm
Unibes Cultural - Rua Oscar Freire, 2500
From 1st to 3rd of December 2022 - 11am to 8pm
Senac Lapa Faustolo, R. Faustolo, 1347
From December 4th to 6th, 2022 - 10am to 7pm
Unibes Cultural, Rua Oscar Freire, 2500
Weena Lineup_Credit: Photos Disclosure
CoCreating the Future - this is the theme of the 6th Brasil Eco Fashion Week (BEFW), a sustainable fashion week which opens on November 30th at Unibes Cultura. From the 1st to the 3rd of December, the activities should occupy Senac Lapa Faustolo and, from the 4th to the 6th of December, with workshops held at Unibes Cultural.
“BEFW aims to nurture the ecosystem by presenting productive and creative processes, connecting fashion businesses to an innovative and sustainable supply chain and bringing brands closer to consumers”, explains Rafael Morais, executive director of the Brasil Eco Fashion (BEF) platform. director of the event.
Therefore, Cocriar o Futuro is a call to encourage collaboration between small and large players in sustainable fashion, debating strategies for product innovation and for more interactions and dialogue with customers. It is about adapting to be more competitive in an industry that is expected to grow US＄9.81 billion in 2025 and reach US＄15 billion in 2030, according to the report Global Ethical Fashion Market by The Business Research Company.
In this 6th edition, the event brings together 20 fashion shows, 18 panels, 30 workshops, in addition to thematic installations. The pillars of sustainable fashion are on the agenda, such as environmental preservation, social and economic development. Topics include textile innovation, science and knowledge, cultural recovery, circularity, certifications, upcycling, recycling and waste disposal. The consumer and culture markets are addressed with topics such as digital innovations that include e-commerce, tracking, NFTs and the metaverse, among others.
A fashion event with representatives from all regions of Brazil
On its journey, BEFW has already brought together around 150 sustainability-oriented brands. Among the brands selected for the edition, 20 will stand out on the catwalk, including: Alme (Rio Grande do Sul), Demodê (Maranhão), Ludimila Heringer (Pará), collab Rani + Comas (São Paulo), Woolmay Mayden (São Paulo), Sau Swin (Ceará) and VB Atelier (Rio de Janeiro). Among the brands that have already paraded at BEFW Milan, Italy, participating in the 6th BEFW are Libertees (Minas Gerais), Rico Bracco (Rio Grande do Sul) and Vestô (Rio de Janeiro). Highlights include the first thrift store fashion show at the event. The Repassa brand (São Paulo) exhibits its looks with some of the 600,000 pieces in stock and points out that the second-hand market is the fastest growing among Generation Z and Millennials (GlobalData data, 2022). Also on the runway, Pantys (São Paulo) presents its absorbent, washable and reusable panties. This is the first Brazilian brand to launch an NFTs collection, entering the non-fungible tokens market, with the idea of building content in the female universe also in the metaverse.
The event features the opening of the futurist Lala Deheinzelin, a pioneer of the Creative Economy in the country, addressing the theme “CoCreate the Future”. On the panels, highlight is Luciana Duarte, from Ethical Fashion Brazil, who mediated the debate on the theme “Sustainable Fashion in Brazil” at the 27th UN Conference on Climate Change (COP27) in Egypt.
The international highlight is the performance lecture “Enqakunaq Kunpi P’achan - The Royal Costumes of the Incas”, an immersion in the palatial fashion of Cusco in the 15th century, where the people dressed are the descendants of the Incas themselves. The minister is Adrian Llave Inca Yachachiq, researcher of Andean history. The historian leads the workshop for designers who want to coherently use their own cultural legacy to recreate new forms of products in contemporary fashion. On trends, Giovana Cornacchia and Mariah Cidral, from Clémente Paris, held a workshop “Cool Hunting and Sustainability” to highlight Europe's perspectives and efforts to be increasingly sustainable in the environmental, social and economic fields.
During this edition, the result of the 1st BEFW Circular Fashion and Innovation Program will be presented, a project carried out with the curatorship of the team of specialists in circularity and sustainability from the Senai Institute of Textile and Apparel Technology of SENAI CETIQT.
The event is master sponsored by Renner and Mercado Livre, and sponsored by the Brazilian Micro and Small Business Support Service - National Sebrae and support by the National Commercial Learning Service - Senac. of sustainable fashion - has received support from the Brazilian Textile and Apparel Industry Association - ABIT in different actions such as invitations from buyers and the international press. It also has partnerships with the Texbrasil program of the Brazilian Trade and Investment Promotion Agency - ApexBrasil, for the internationalization of national brands and products, in addition to the Brazilian Association of Fashion Designers - Abest.
Alme -- The brand was born in 2018 responding to a demand for comfort and versatility. Introduces to the sustainable fashion market footwear and backpacks with raw materials from renewable and/or recycled sources. They are products with low environmental impact, combining material and process technologies with refined design. Among the materials, there are natural fibers such as cotton and wool, but the pieces are also made from industrial waste such as sugarcane EVA and shoelaces produced with threads from PET bottles. Alme is a carbon neutral brand of the Arezzo&Co group and is produced in Rio Grande do Sul, the birthplace of Brazilian footwear culture.
Alme_Credits: Photos Disclosure
collab RANI + COMAS - Agustina Comas, designer and founder of the brand Comas, created in 2015, met Luanna Cicolo, creator of the brand new fitness fashion brand Rani, and together, the brands from São Paulo conceived a clothing line in classic and conceptual models , made to be versatile and adapt to all occasions. Made in upcycling processes with selection of fabrics that would otherwise be discarded. The products translate the intelligent reuse of materials in order to reduce waste generation and collaborate with a culture of fashion production with less waste.
Rani + Comas_Credits: Photos Disclosure
Demodê -- Founded in Maranhão in 2018, the brand led by Maria Zeferina, produces underwear among other pieces conceptualized as comfort fashion. With its own modeling, the proposal for a minimalist fashion is based on organic colored cotton from Paraíba, certified by Ecocert. Cotton grown in the family farming system is born naturally colored. Because it is not irrigated and does not require dyeing, it generates savings of 87.5% compared to conventional industrial production processes. The brand encourages the local economy by concentrating the purchase of inputs in the Northeast. In addition, the handmade lace and crochet finishes are produced in local communities. Adept at zero waste, it reuses manufacturing waste to create other products.
Demodê Credits: Photos Disclosure
Ludimila Heringer -- The brand that works with certified sustainable fabrics was founded in 2018 in Pará by designer, stylist and artisan Ludimila. Producing on demand, they have used manual and ancestral techniques from the natural dyeing process, as well as crochet and embroidery. With the botanical printing technique (ecoprint) he uses elements from nature such as leaves, bark, seeds and roots. In its parade, it will present pieces with ecoprint waterproofed with rubber latex from Acre and local, national and imported raw materials. Since May 2022, she has been carrying out voluntary crochet training work for women deprived of liberty at the Women's Correction Center in her state.
Ludmila Heringer_Credits: Photos Disclosure
Pantys -- This is the first brand of absorbent, washable and reusable panties in Latin America and the only one clinically tested in the world. The brand founded in São Paulo by Emily Ewell and Maria Eduarda Camargo, produces biodegradable panties for menstrual periods and urinary incontinence. With a useful life of 100 washes, the product serves a market of 86% of women in Brazil who use external sanitary napkins and 72% of women in the world use disposable diapers, reducing the mountains of waste generated with disposal. Pantys also has absorbent bras for infants, men's underwear and beachwear in its catalogue. Pantys is the first Brazilian brand to launch an NFTs collection, entering the non-fungible tokens market, with the idea of building content in the female universe also in the metaverse.
Pantys_Credits: Photos Disclosure
Repassa: considered the main reference in the circular fashion market in Brazil, it is an online thrift store created in São Paulo that, since 2015, has been generating a positive socio-environmental impact by increasing the life cycle of clothes. Among the 600,000 pieces in stock, for each completed sale, the seller receives 60% of the value. The balance is available on the platform itself, generating the Balance Repassa, a type of digital wallet, and can be transferred to a current account or used on the company's own website for new purchases. Values can also be donated to social organizations, as well as products that fail the quality control process. Operating nationally, Repassa was acquired by Lojas Renner S.A. in 2021.
Repassa_Créditos: Photos Disclosure
Sau Swin - the brand from Ceará is the result of the meeting between Yasmim Nobre and Marina Bitu, who serve the beachwear, sportwear and resortwear segments. The brand stands out for its use of biodegradable lycra and cotton fabric with creative modeling that respects the plurality of bodies. The design incorporates traditional craft techniques with the use of lace, embroidery, pottery, as well as the use of wood and straw. The brand created in 2021 has strengthened the local economy by empowering women from Ceará whose embroidery and lace are produced by collectives of artisans located in cities in the interior, from the coast to the backlands of the State.
Sau Swin_ Credits: Photos Disclosure
VB Atelier - Founded in 2012 in Rio de Janeiro by stylist Andrea Villas Boas, the brand develops tailoring pieces with elements that refer to the ancestry of African culture and indigenous knowledge. The brand highlights creole clothing in its collection, because creole comes from that term of being something black Brazilian, not African. Therefore, the current Afrocentric Fashion proposes to decentralize the colonized look and bring new narratives.
VB Atelier Credits: Photos Disclosure
Woolmay Mayden -- the brand was founded in São Paulo in 2019 by Jean Woolmay Denson Pierre, a Haitian living in Brazil since 2015. Before launching his own collection, he worked as an athlete, model and digital influencer, occupying representative spaces and performing collabs with collections inspired by the Black Lives is Matter movement. It invests heavily in sustainable fabrics. Thus, it works with recycled fabrics and with a design inspired by streetwear fashion. In this edition of BEFW, the brand must present pieces with re-signified jeans.
Woolmay Mayden Lineup_Credits: Photos Disclosure
About BEFW
First fashion week in Latin America dedicated exclusively to the fashion industry with sustainable attributes. Produced by Brasil Eco Fashion - a fashion, innovation and sustainability platform that has been promoting and fostering the ecosystem of good socio-environmental practices in the Brazilian textile and apparel scene, directed by Rafael Morais
Brasil Eco Fashion Week -- 6th edition
Opening November 30, 2022 - 2:30 pm
Unibes Cultural - Rua Oscar Freire, 2500
From 1st to 3rd of December 2022 - 11am to 8pm
Senac Lapa Faustolo, R. Faustolo, 1347
From December 4th to 6th, 2022 - 10am to 7pm Unibes Cultural, Rua Oscar Freire, 2500
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