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Fashion Editorial: Aricia 2023


Photos: Danillo Gram - @danillogram

Look: @estilistaluisfernandogomes
Accessories: @ravennaacessorios
Shoes: @arezzo
Stylist: @moraesde
Team Hooks
Fashion Director: Matheus Hooks - @directorhooks
Marketing Director and Design: Matheus Lopes - @mathlopes

Hooks Magazine is pleased to present its latest fashion editorial in partnership with the digital influencer and entrepreneur from Santa Catarina, Aricia. Focusing on health, beauty, well-being, influence, versatility, good humor, and relationships, Aricia is an inspiring figure who captivates her audience with her unique personality.



Aricia's journey began to shine in Florianópolis, her hometown, when she won a prestigious beauty contest in 2009. However, it was in 2014, when she participated in the program "Pânico," that she captured the attention of the entire country, leaving a legacy in the lives of two generations of Brazilians.


Throughout the years, Aricia graced the covers of several magazines, hosted radio programs on Band FM and Jovem Pan, and participated in the reality show "A Fazenda 11" in 2019. In 2020, she took a break from screens to release two music videos, becoming a digital influencer and amassing over 2.5 million followers on social media.


In 2021, even during the pandemic crisis, Aricia found inspiration in prominent global personalities and launched her page on the OnlyFans platform, achieving earnings of 1 million Brazilian reais in less than a year. The following year, she delved into the studies of management, entertainment, and digital marketing, seeking to find purpose in the realm of subscription content and influencer marketing.


In addition to her work in digital media, Aricia also showcased her talent in 2022 by portraying the character Desiree Bourbon in the sitcom "Nóis na Firma" on BandTV, alongside Moacir Franco, Marcelo Medici, and a talented cast.


At 30 years old, Aricia describes herself as a visionary, entrepreneur, courageous, and passionate about God and people. She claims to have discovered the secret of fulfillment and is ready to share everything she has learned and experienced throughout her 15-year career. Aricia concludes her journey thus far with the phrase, "Those who have many stories to tell always have something to teach. The best is yet to come."


For the photos in this editorial, we relied on the expertise of the photographer, who captured an atmosphere perfectly aligned with the magazine's concept. We chose a timeless yet modern and fresh approach. We played with the trend of flowers, seen in countless runways, combining it with a completely black, elegant, and powerful look.


Aricia represents not only a fashion icon but also a source of inspiration for many.

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