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LACOSTE ANNOUNCES PARTNERSHIP IN EXCLUSIVE COLLECTION WITH NETFLIX

In a limited edition, the pieces are inspired by successes from the streaming service.


Illustrations [Release] Lacoste

Lacoste, the fashion sport brand celebrating its 90th anniversary, has teamed up creatively with Netflix for the launch of an exclusive collection that celebrates the universes of some of the most beloved shows on the streaming service. In Brazil, the pieces will be inspired by the series Stranger Things, Sex Education, Lupin, and Bridgerton.

With this release, Lacoste and Netflix seek to bridge the worlds of fashion and entertainment and join forces to connect fans in a completely new way.








FROM THE SCREEN TO REAL LIFE


Whether it's to reminisce about childhood and playing video games in the garage, to be moved by the courage of young teenagers, to want to experience a great romance, or to cheer for a charismatic thief, now the public can not only watch these renowned streaming series, but also wear genderless pieces, such as sweatshirts, caps, and polos, from their favorite series, signed by the Croc.

For the occasion, the Crocodile wore the costumes of the Netflix characters and is embroidered on all pieces of the collection. For Stranger Things, its face changes to that of the fascinating Demogorgon, and in a tribute to Queen Charlotte, a character from Bridgerton, a Shondaland series, it wears an oversized wig. Other pieces have the print of crocodiles disguised while navigating among the signature graphics of the streaming service.

In addition, as part of the collaboration, videos were created that feature the Crocodile in a world that mixes the Lacoste universe with the codes of the various Netflix series.


Illustrations [Release] Lacoste

"We are delighted with this collaboration that resulted in a unique encounter between our two worlds and two global references of creativity and innovation, both with unmatched power to bring communities from all walks of life together. The collection that was born from our collaboration is the embodiment of this powerful encounter, of our respective codes, influences and know-how," says Catherine Spindler, Vice-CEO of Lacoste.



The Lacoste X Netflix collection, true to its shared democratic vision of the world, speaks to all generations and tastes. The partnership can be found in Lacoste boutiques and on the website.

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