PROMOTION HAVAIANAS
Being a mother is a task that requires a lot of strength and unconditional love, and no one knows this better than the brand Havaianas. To celebrate Mother's Day, the brand called on muses Sabrina Sato and her mother, Dona Kika Sato, to star in their new campaign. And they couldn't have chosen a better duo to represent all mothers who love to be well-dressed and comfortable at the same time.
With a radiant smile and lots of attitude, Sabrina and Dona Kika show that Havaianas is the right choice for any occasion. The campaign, which will be featured on the brand's digital channels, seeks to bring all the essence and connection of the two muses to show that Havaianas is the best option to give as a gift to mothers who love comfort, style, and sophistication.
"We are loving having Sabrina as the muse of Havaianas and seeing her provide the same feeling for her mother, in such a light and fun way, especially on such a special occasion! For the campaign, we prepared a shooting with the duo and brought the products that we believe are the perfect options to please mothers who love to dress well and don't give up comfort and style, just like Dona Kika. She is already part of our 'by proxy' squad and has incorporated the role of Havaianas muse very well. Sabrina, watch out!" comments Mariana Rhormens, Marketing Director of Havaianas Brazil.
For Sabrina, the opportunity to share this special moment with her mother was an incredible experience.
"My mother has always been one of my biggest supporters and encouraged me to pursue all my dreams, even when they were different from what many expected. There is no greater pride than seeing her as a muse for Havaianas, a brand that symbolizes our Brazil, on such a special day for us. It was a wonderful gift for one of the most inspiring women I know! And she rocked it! She delivered style, modernity, and sophistication in the campaign, very chic!"
And Dona Kika couldn't be happier with the result.
"I had already asked Sa for this Mother's Day gift, to become a Havaianas muse. And they agreed! I feel honored to participate in this campaign with my daughter for a brand that I am a fan of and is part of my daily life. Have you ever seen a Japanese person not love sandals?" she jokes.
With this campaign, Havaianas reinforces its commitment to offer products that not only are comfortable, but also make mothers feel powerful and confident. After all, being a mother is a tough task, but it's also one of the greatest joys in life.
Technical Sheet - HAVAIANAS -- Sabrina Sato Photoshoot
Title: Sabrina Sato Photoshoot
Agency: AlmapBBDO
Advertiser: Alpargatas
Client: Havaianas
Campaigns: Mothers, Drops 1 and Drops 2
Creation: AlmapBBDO
Almap CEO: Filipe Bartholomeu
Account: Maysa Lopes, Marcelo Porto, João Rabello, Giovanna Antacli, and Jessica Cesso
Client Approval: Ana Bogus, Mafê Albuquerque, Mariana Rohrmens, Juliana Soncini, Juliana Spina, Graziella Silva, Maria Eduarda Manga, Luiza Prado, Lara Schwartz, and Camilly Carvalho
Planning: João Gabriel and Tais Conceição dos Santos
CDMO: Rafa Alves
Media: Melissa Carvalho, Frederico Garcia, Vickie Gerolomo, and Arieli Campos
Art Buyer: Tereza Setti
RTVC: Vera Jacinto, Diego Villas Bôas, Tatiana Angelim
Executive Production: Carlos Eduardo Schimdt
Executive Production Assistant: Babi Coelho
Production Coordination: Gabriela Assunção
Base Production: Eduardo Ferraro
Set Producer: Thiaguinho
Plate Assistant: Robinho
Plate Assistant: Franklin Siqueira
Creative Director: Camila Bossolan
Photographer: Lufre
Photo Assistant: Gabriel Gimenes
Photo Assistant: Matheus Mata
Video Director: Thiago Vieira
DOP: Fernando Young
Camera Assistant: Flavio Borges
2nd Camera/Logger: Carlos Henrique
Electrician: Manoel Batista
Electrician Assistant: Ícaro Batista
Electrician Assistant: Vinícius de Oliveira
Sound: Murilo Alexandre
TP: Azeredo Neto
Video Producer: Marco Monteiro
Video Producer: Lourenço Almeida
Sabrina Stylist: Pedro Sales
Styling Assistant: Daniele Magalhães
Styling Assistant: Luiz Fernando
Kika Stylist: Ronny Macedo
Kika Wardrobe Assistant: Lucia Helena
Sabrina Makeup: Silvio Jorge
Makeup Assistant: Yanthi Brignol
Kika Makeup: Ricardinho Vieira
Nail Stylist: Roberta Munis
Wardrobe Assistant: Flaviana Soares
Seamstress: Vera Lúcia
Set Design: Daniela da Silva
Set Design: Felipe Alecrim
Set Design: Givanildo Silva
Set Design: Ed Lucas Santos
Sabrina's Team: Sabrina Sato
Sabrina's Team: Karina Sato
Sabrina's Team: Lucas Cecilio
Sabrina's Team: Jean Fucs
Kika's Team: Kika Sato
Kika's Team: Sanderson Rodrigue
