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Kelly Key and Family

Kelly Key and Family

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Blog Posts (11)

  • Eduardo Crivelenti - The future of aesthetics, on cover and exclusive interview

    Photography: @waldirevora Executive Producer: @pablo.mua Eduardo Crivelenti, 29, started in the world of Facial Harmonization at the age of 21, with his first degree being in Biomedicine, then he also graduated in dentistry, and with so much study and preparation he is still studying for a master's degree in Biochemistry. What is really surprising is the search for continuous knowledge, which makes Eduardo a highly sought after professional in the area. He recalls that at the beginning of his career he attended 9 different clinics in the same period. "Since I graduated, I've seen how much aesthetics has changed, and how much better it is today. At the beginning of my career, I worked all over São Paulo, for years I attended 9 clinics run by fellow partners." Nothing is easy for those who want to be featured, for those who started from scratch, as he says, and today he is successful, he went from a 15m2 room to a 300 meters clinic, in addition, he opened his newest space just 2 months ago, where he will teach his courses, of course, with a much larger number of students. "Today we have courses all over Brazil, mostly at our training center in São Paulo, which is located in Vila Mariana. Our courses are aimed at all health professionals who are regulated to work with injectables by their class councils." He also says that the importance is in improving people's self-esteem. "The important thing about all this is to work with something that raises self-esteem. We do good to those who carry with them aesthetic dysfunctions that bother them so much." We had the pleasure of interviewing Eduardo exclusively, and you can follow along below. 1- Who was Eduardo Crivelenti? And who is Eduardo today? Eduardo Crivelenti has always been a focused person, I arrived at 17 in São Paulo with goals and today I see that I managed to achieve several of these goals. Before I ran after courses and new techniques and today I run after developing techniques and mechanisms to innovate the aesthetics market. 2- What were your professional inspirations and how did you start in the area of ​​beauty? I have always been inspired by people who have innovated the market, for example Sebastian Cotofana, Gabriela Casabona, Taiz Campbell, these are people who are on the cutting edge of aesthetics, so I always look for them as a reference and when I develop my courses I try to inspire my students in the same way that these people inspired me. 3- How is your success today? We know that you are one of the most sought after professionals in the country for harmonization, how are you dealing with this demand? Everything is the result of a lot of struggle, I was always very focused so I set goals for myself, and I had to make several resignations to get here, although "here" is just part of the long road to where I want to get. I studied a lot, invested in many courses and made some trips to international conferences in order to be as up-to-date as possible, to be able to develop techniques and create protocols in the aesthetics that are so successful among my patients. 4- You also act as a teacher, giving classes on facial pairing. Was working with courses and students something that was in your plans? How did this start? It was a surprise because initially I only provided patient care, but word of mouth started to circulate and the number of patients increased so much, that inevitably other professionals and undergraduates got to know me and liked my method of approaching aesthetics, the methodology that I wear. The demand for courses started, it was all very organic, so it has been a success. 5- About your plans for the future, can you tell us any? I have a lot of plans, I just founded the Crivelenti Institute which is an aesthetics complex where I teach my courses and attend, in addition, I have perfected my cosmetics line and many other things that I still can't talk about, but I'm sure it will shake the market, so stay tuned because there's a lot of new stuff coming!

  • Yves Saint Laurent Beauté presents Lash Clash, an eyelash mask that guarantees up to 200% + volume

    The French brand Yves Saint Laurent Beauté presents the new Lash Clash eyelash mask that guarantees up to 200% more volume with an ultra-pigmented formula, lasting up to 24 hours, without crumbling or smearing, and a cocktail of ingredients with a skincare function designed especially for an empowered and fearless new generation. The unscented and non-bent formula of the new Lash Clash eyelash mask is infused with iris extract, from Yves Saint Laurent Beauté's Ourika Community Gardens, located at the base of Morocco's Atlas Mountains and which incorporates the brand's social and environmental commitment. Iris extract conditions and treats the protein synthesis of the dermis day after day, providing elasticity to the texture of the strands and fulfilling its function of skincare for the eyelashes. The texture of the eyelash mask is thicker, creamier and more adherent, due to its oil-based wax composition in water, providing an ultra-black finish with up to 200% more volume in up to five applications, without weighing the eyelashes and lasting up to 24 hours. Its patented applicator and the largest of the brand developed to date, has a double conical shape and is composed of 260 ergonomic bristles that fill, lengthen and guarantee maximum volume, from the root to the tips of the eyelashes. The applicator also has a diameter of 10.5mm to instantly reach all eyelashes -- even the smallest ones - ensuring that, with each application, only the ideal amount of product is deposited, avoiding accumulation. Encapsulated in a haute couture design, Yves Saint Laurent's iconic golden Cassandra adorns the black and luxurious packaging of Lash Clash in a bold and disruptive movement. Yves Saint Laurent Beauté makeup artist Gabriel Diniz gathered four tips on how to apply the Lash Clash eyelash mask: "To ensure maximum volume and that bold button start by applying Lash Clash to the root of the eyelashes, very close to the inner corner of the eye, and pushing the eyelashes up and out, and do the same by touching the applicator at the base of the eyelashes. Push the eyelashes up and hold for a second before completing the movement to separate and stretch the strands. For the outer corners, use only the tip of the brush to apply Lash Clash to individual eyelashes. Oh, and don't forget to make zig-zag movements whenever you are applying the eyelash mask, from the base to the tip of the eyelashes to deposit the formula and increase the volume while separating the eyelashes."

  • PUMA and Coca-Cola Launch Collaborative Collection Celebrating the Heritage of Both Brands

    Photos courtesy PUMA PUMA and Coca-Cola team up to launch a first-of-its-kind collaborative collection that celebrates the brands' nostalgia and heritage. The PUMA x Coca-Cola collab transports us back in time, with a campaign reminiscent of a nostalgic diner-style restaurant on an American highway. The new PUMA x Coca-Cola collection features footwear and apparel, including classic PUMA models such as the T7 tracksuit with a retro color palette and classic Coca-Cola stripes. All sneaker models in the collection feature meticulous details, such as labels and boxes exclusive to the PUMA x Coca-Cola collab, as well as different models of laces. While the apparel collection has already arrived in Brazil, the sneakers will be released in a second drop in October. The PUMA x Coca-Cola collab models are now available at PUMA and at Artwalk, Your ID and Guadalupe Stores, with prices starting at R$199.90.

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Pages (7)

  • COVERS | HOOKS

    COVERS Priscila Santos SaraSales.jpg MAYA Bianca Hulmann Amanda Alves Renata Vasconcelos Bárbara Souza Kelly KeyFamily Dulce Maria Xandy Leo Picon Lívia Andrade Dulce Maria Gabriela Versiani Virginia and Samara Pink Aretuza Lovi by Anderson Macedo Kat Graham REALITY TEAM Natalia Martins Bruno DeLucca Carlinhos Maia Henrique Fogaça and Thiago Molina Kerline Carlinhos Maia Jesus Light

  • COLUNA MATHEUS GANCHU | Hooks Magazine

    Matheus Ganchu Aug 19 3 min INTERNATIONAL Eduardo Crivelenti - The future of aesthetics, on cover and exclusive interview Photography: @waldirevora Executive Producer: @pablo.mua Eduardo Crivelenti, 29, started in the world of Facial Harmonization at the age... 0 Matheus Ganchu Aug 17 2 min INTERNATIONAL Yves Saint Laurent Beauté presents Lash Clash, an eyelash mask that guarantees up to 200% + volume The French brand Yves Saint Laurent Beauté presents the new Lash Clash eyelash mask that guarantees up to 200% more volume with an... 0 Matheus Ganchu Aug 12 1 min INTERNATIONAL PUMA and Coca-Cola Launch Collaborative Collection Celebrating the Heritage of Both Brands Photos courtesy PUMA PUMA and Coca-Cola team up to launch a first-of-its-kind collaborative collection that celebrates the brands'... 0 Matheus Ganchu Aug 7 2 min INTERNATIONAL MICHAEL KORS COLLECTION TOASTS THE MAGIC OF ITALY WITH LIMITED EDITION CAPSULE AND GALA PARTY Photos courtesy of Michael Kors NEW YORK — Michael Kors is tapping into the iconic spirit of an Italian summer, bringing the luxury of... 0 Matheus Ganchu Aug 3 2 min INTERNATIONAL Pandora presents a collection that celebrates eternal bonds of friendship Pandora Publicity Photos With friends, we share laughter, advice and common dreams. Sometimes this connection makes it so deep that they... 0 Matheus Ganchu Aug 2 1 min INTERNATIONAL Brazilian actor Marcelo Serrado in fashion with his twins for Mr. Cat Marcelo Serrado and his twin sons star in the Father's Day campaign. Credit: Ju Rocha Marcelo Serrado made a different debut days ago.... 0 Matheus Ganchu Aug 2 1 min INTERNATIONAL Versace launches its first children's eyewear collection The new models bring the classic design of the Italian brand to children. Versace Eyewear presents the Versace Children collection -- the... 0 Matheus Ganchu Aug 2 1 min INTERNATIONAL SYDNEY SWEENEY TAKES KIRA ON A CRUISE AROUND NEW YORK CITY The actor carries Tory Burch’s signature Kira handbag in a new campaign credits: Jamie Hawkesworth photos and Brian Molloy styling New... 0 Matheus Ganchu Jul 12 2 min INTERNATIONAL “5 minutes applying hairspray” Diego Larez reveals behind-the-scenes tricks to make hair perfect Celebrity photographer and hairstylist has already produced the likes of J Balvin Photos: Instagram @diegolarez / CO Press Office Behind... 0 Matheus Ganchu Jun 19 2 min Lancôme and Yves Saint Laurent Beauté give tips on makeup trends for fall and winter With the arrival of the cold and dry climate, the brands Lancôme and Yves Saint Laurent Beauté show how to adapt the makeup and its... 0 Matheus Ganchu Jun 2 2 min Calvin Klein projects love in augmented reality on Oscar Freire street A few days before Valentine's Day, in June, the brand warms up São Paulo by attracting the eyes of those who pass by the flagship store... 0 Matheus Ganchu Matheus Ganchu is SEO and founder of Hooks Magazine International, but he never stopped writing for its fashion column. Check out posts about fashion and entertainment here. Instagram @capitaoganchu

  • Revista Hooks | Hooks Magazine

    Hooks Magazine is present in several countries. The Leo Picon cover was produced in Paris by an international team. HOOKS MAGAZINE FASHION EDITORIAL BY GLAUBER BASSI NÓS SOMOS INTERNACIONAIS WE ARE INTERNATIONAL SOMOS INTERNACIONALES NOUS SOMMES INTERNATIONAUX 私たちは国際的です EN EN PT Matheus Ganchu Aug 19 3 min Eduardo Crivelenti - The future of aesthetics, on cover and exclusive interview Post not marked as liked Matheus Ganchu Aug 17 2 min Yves Saint Laurent Beauté presents Lash Clash, an eyelash mask that guarantees up to 200% + volume Post not marked as liked Matheus Ganchu Aug 12 1 min PUMA and Coca-Cola Launch Collaborative Collection Celebrating the Heritage of Both Brands Post not marked as liked Matheus Ganchu Aug 7 2 min MICHAEL KORS COLLECTION TOASTS THE MAGIC OF ITALY WITH LIMITED EDITION CAPSULE AND GALA PARTY Post not marked as liked Matheus Ganchu Aug 3 2 min Pandora presents a collection that celebrates eternal bonds of friendship Post not marked as liked Matheus Ganchu Aug 2 1 min Brazilian actor Marcelo Serrado in fashion with his twins for Mr. Cat Post not marked as liked Matheus Ganchu Aug 2 1 min Versace launches its first children's eyewear collection Post not marked as liked Matheus Ganchu Aug 2 1 min SYDNEY SWEENEY TAKES KIRA ON A CRUISE AROUND NEW YORK CITY Post not marked as liked Matheus Ganchu Jul 12 2 min “5 minutes applying hairspray” Diego Larez reveals behind-the-scenes tricks to make hair perfect Post not marked as liked Matheus Ganchu Jun 19 2 min Lancôme and Yves Saint Laurent Beauté give tips on makeup trends for fall and winter Post not marked as liked Matheus Ganchu Jun 2 2 min Calvin Klein projects love in augmented reality on Oscar Freire street Post not marked as liked NEW EDITORIAL MILAN Anitta Interview about "Versions of Me" FASHION AVAVAV EXCLUSIVE INTERVIEW NICOLE BAHLS HOOKS BRAZIL Carlinhos Maia With more than 10 million views on the cover and more than 500 thousand likes, Carlinhos' cover is estimated to be the best known of the magazine. 01. Dulce Maria International success, millions of views are estimated on her covers on hooks, the singer has already appeared in 02 exclusive covers. 03. Kat Graham With her international success, the actress and singer took hooks to many countries, becoming one of the magazine's biggest partners. 02. MOST VIEWED COVERS OF HOOKS INTERNATIONAL TOP 3

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