1017 results found with an empty search
- Ana Thomé: model, actress, travel and art lover, tell us a little about her journey here at Hooks!
Credits: photo: @tonyellisnyc creative direction: @rafaelbernards digital strategy: @idgtl.co designer: @directorhooks Ana Thomé is a young woman from Porto Alegre, model and actress with a promising future, the artist is spiritual and is always in a constant search for learning. She is in the theater, cinema and fashion market, or through the different characteristics and cultures that she gets to know in her travels to other countries. The beautiful and charismatic young woman is always open to learning and carrying with her a little about each local culture that she has the power to add to her purpose in life. Ana leads a healthy lifestyle, and currently there is a growing number of people seeking healthy habits. The ease of access to information via the internet and popular profiles on the subject on social networks have contributed to this change. And also diseases such as depression, panic syndrome among others that have worsened in recent times due to stress and a "running" and purposeless routine has made people look for a better quality of life. Also with the pandemic, many questions have surfaced, and new practices have been adopted by an awakened generation that seeks improvement and connection with the planet. Changes that go far beyond dietary practices, meditation and yoga, but also that bring deep reflections in relation to our planet and the situation it is in, such as conscious consumption for example, because whenever we buy without restraint and that we throw something " outside" there is no outside! There is our planet and thanks to these awakened people, this subject has come up more and more! This is the case of Ana, who makes a point of exposing her consumption practices in the fashion world by going to thrift stores and focusing on quality rather than quantity in her daily life! We had the opportunity to interview and learn a little more about this young and beautiful artist, who has so much to add! Come with us! 1- Tell us a little more about yourself! Who is Ana Thomé? I'm a mixture of many things. I love and breathe art, in all its forms, cinema, theater, design, fashion, music, dance... In short, everything that allows me to put a little of what exists inside me materialized in the world. I love learning about spirituality, astrology and the universe, all conspiracy theories are very much of my interest. In my free time I like to read, paint, do yoga and if there's a beach nearby, spend the afternoon enjoying the day while sunbathing. What makes me most happy these days is being able to be with my friends and family and be in touch with nature, hugging a tree every now and then is my kind of therapy. I feel like a very free person to be able to be who I am and I look for that in my relationships too, both personal and professional. I always say that I live life in "Stand-By mode" because everything can change at any time! We can always plan things, but whatever is meant to happen, will happen. So I try to take life as lightly and positively as possible, being honest with myself and being true to the things I believe and value. 2- You are always looking to broaden your horizons through the different cultures you get to know on your business trips. What impact do you think this adds to your career? I think that adds up in several ways. First, it shows me how people are different, they have different habits and understandings of the world and we need to be open to accepting people the way they are and not how we would like them to be. For example, the way castings take place here in Brazil, Mexico and the United States is completely different and you need to be willing to challenge yourself more and play yourself, without fear of being happy or embarrassing yourself. The opportunity to live abroad or spend a season in another country brings so many positive things for us, not only professionally, but it makes us grow from the inside out, shows us our vulnerabilities and makes us get to know each other in depth. I've always liked art, and being able to live in different countries has allowed me to be in contact with local art and absorb how much it says about a people and everything they've been through and lived to be the society they are today . I always try to improve myself and learn from people in the creative field and, for me, art is a constant search and learning process. Nothing is definitive and immutable, everything depends on the point of view and I love that about art, that possibility of seeing both sides of everything. 3- What are the biggest challenges you have faced professionally? I think the biggest challenge was getting out of the comfort zone, it's like that for any profession, but for those who model and act, it's important to always be renewing yourself and pay attention to your profile and how it fits into the market. Sometimes we need to take a more critical look at ourselves and there is a very fine line between going beyond what is acceptable to keep our mind healthy. We started to shape ourselves according to the market, but we can't let that completely distance us from who we are in essence 4- Whether acting or modeling, you have the gift of transmitting your essence through the lens! I believe that for the constant love and dedication to work! How do you feel when finishing a JOB? I feel full, complete and accomplished! I think it's a mix of feelings. Whenever I have a photo or recording day, I end the day very happy, excited and uplifted. It's one of the best feelings, knowing that I did a job well done and that I contributed by putting a little bit of myself into creative projects. 5- What do you most admire as a model in the fashion world? And what do you think does not live up to expectations? The fashion market has been changing a lot over the years, it has been working a lot with the diversity of profiles and professionals, in the past you didn't see real people, with real bodies modeling. So what I admire most is this openness that the fashion world has allowed anyone, who is dedicated and committed, to be able to leave their mark on it. I am very happy to see how this market, and the world itself, has evolved in recent times. At the same time, I realize that people have not yet created an awareness of the impact of this market, of the pollution generated. Many people don't know or even don't want to know where everything we discard goes, what is the end of all the things we buy. So I hope people are more aware when buying fashion items, trends come and go… But we are still here and those items we buy without thinking too. I'm a person who likes quality things, but that doesn't always have to be super expensive brands, I think that good quality and high price is not a rule. I love to search for different items, buy pieces at thrift stores and local stores when I travel. I believe there are still many years ahead of us for us to slow down the way we consume and learn to better deal with this “freedom” where you can have everything at all times. 6- What is your biggest dream? The one you most want to achieve professionally? And how do you move towards it? What a difficult question (laughs), I have so many dreams! I always do them, even if it takes time, if it's really important to me, I'll find a way. At that moment, my professional dream would be to participate in a project on television or in the cinema that is connected with the things I believe and practice in my daily life. And I move towards this by being attentive to the opportunities that life offers me and making things happen, without expecting anything, nothing to fall from the sky. 7- And last but not least: what is your voice? What would you like to shout out to the world if you had the chance? I think my voice has a lot to do with letting it flow. For me, the beauty of life is the unexpected, it's the magical things that happen when we allow ourselves to evolve, even if it makes you face your darker side, because that's the only way we can become better people. So if I could give someone advice, it would be: Drop everything and go out into the world, without fear, live as if you were going to die, because you will.
- Jade Picon is the new face of Pandora in Brazil
Danish jeweler names influencer and actress as brand ambassador Disclosure ANOTHER Pandora, the largest jewelry manufacturer in the world, has just announced Jade Picon as its new ambassador in Brazil. The businesswoman, influencer and actress is the new face of the jewelry store, starring in the brand's next major campaigns on digital and offline channels. Recognized worldwide for its quality jewelry, Pandora manufactures hand-finished jewelry, making each piece produced has a totally unique design. The partnership was announced through Jade's instagram, a social network on which she communicates with more than 21 million followers. In the photos, the celebrity appears wearing Pandora's iconic charms and bracelets combined with each other, as well as rings, necklaces and earrings in different enamels and textures. Between Instagram, TikTok and Twitter, Jade has more than 31 million followers, in addition to being the protagonist of Travessia, the current 9 pm soap opera on Globo, in which she gives life to the character Chiara. Jade lives the best moment of her career, establishing herself as one of the most talked about Brazilians of the moment.
- Schutz launches special collection for the end of year festivities
With a campaign starring supermodel Candice Swanepoel, the launch A Holiday To Remember is packed with the festive mood of the end of year festivities with perfect pieces to impress. Indexconnected Disclosure Photos Schutz, the full look brand from the Arezzo & Co Group, most remembered by fashionista consumers, has just launched its end-of-year collection. And as those who wear Schutz do not go unnoticed, the collection with a commemorative focus is filled with striking pieces. The holidays campaign once again stars top model Candice Swanepoel, with striking images and products, portraying a time to celebrate, shine and impress, everything we need for a year-end to always be remembered. The model, who builds a long-standing relationship with Brazil, shows a lot of love for the country, and between her comings and goings, she also developed a genuine relationship with Schutz, resulting in the choice of her name for a second brand campaign. Fully embracing the festive mood with a lot of sparkle, as the name implies, the Jewell sandal (photo 01 and 02) is a jewel. Its delicate lines highlight the crystal cord link, which wraps the feet in a sophisticated and powerful look. With unique elegance, the Gio sandal (photos 03 and 04) features delicate and super feminine lines in a leaf toe shape, which elongates the silhouette. The mix of crystals and vinyl brings perfect and fitted shoes, it's an ideal piece to enjoy the parties in style. Featuring heel variations, the Adriana models (photos 05 and 06) feature minimalist lines and thin straps that put the feet in evidence, highlighting the shine of gold and silver in a perfect match with the end-of-year looks. Finally, the collection also features the Sparkle bag (photo 07) which will undoubtedly be one of the most desired bags of recent times. Impactful, it brings a rich manual work of braiding -- handmade glam. It can be carried by hand or by the long chain handle. The mix of crystals and satin is sophisticated, adding even more value to end-of-year looks, an indispensable high point for Schutz Lovers. The pieces from the collection are already available at the brand's stores and at the Schutz e-commerce.
- VIRGÍNIA FONSECA IS ELECTED BRAZILIAN INFLUENCER OF THE YEAR AT E! PEOPLE'S CHOICE AWARDS 2022
After an online voting period, the public in Brazil chose the big winner for the “Brazilian Influencer of the Year” 2022 category, in the global award in which fans are the only judges E! Entertainment | Disclosure The E! Entertainment announces the winner of the “Brazilian Influencer of the Year” award at the 2022 People’s Choice Awards, an award that celebrates all forms of entertainment, with winners chosen by fans. Virgínia Fonseca, one of the most acclaimed personalities on the Brazilian internet, was the influencer chosen by the Brazilian public to represent the best of social networks. The 2022 People's Choice Awards air exclusively on E! Entertainment from Barker Hangar in Santa Monica, California tonight, December 6th. The awards celebrate an unprecedented year for pop culture, while bringing the entertainment industry and its fans together to honor winners, artists and heroes who have inspired us throughout the year. A successful Instagram digital influencer, YouTuber and TikTok star, Virginia Fonseca is one of the most popular internet personalities in Brazil. His lifestyle vlogs and challenge tags have earned him millions of followers. Today, thanks to her work in transmitting messages of resilience and words full of positivity, she is named "Brazilian Influencer of the Year". This year's nominees in the “Brazilian Influencer of the Year” category were Arthur Aguiar, Gloria Groove, Iran Ferreira (Luva de Pedreiro), Jade Picon, Luísa Sonza, Vanessa Lopes, Virgínia Fonseca and Yarley. Now, Virgínia Fonseca joins Manu Gavassi and Juliette Freire, winners of the same category in 2020 and 2021, respectively. Among the many PCA 2022 nominees are movie icons Brad Pitt, Jennifer Lopez, Dwayne Johnson and Viola Davis, TV stars Selena Gomez, Sterling K. Brown, Ellen Pompeo and Quinta Brunson, hitmakers Harry Styles, Beyoncé , Taylor Swift, BTS, Bad Bunny and Anitta and social media sensations like Addison Rae and Charli D'Amelio. In other categories, nominees include; podcasters, comedians and sports stars who have been in the global spotlight, such as Serena Williams, Chloe Kim and Megan Rapinoe, as well as blockbuster films such as “Elvis”, “The Batman”, “Thor: Love and Thunder”, “Top Gun: Maverick”, among other big names in music, television and pop culture. For the complete list of 2022 People's Choice Awards Winners, visit the official Eonline website
- Luísa Sonza and Pandora celebrate individuality in an exclusive show in Mexico City
Danna Paola and Tainy, also members of the Beats of Pandora squad, join the Brazilian celebrity in a unique and unforgettable night ANOTHER publicity photos Music invites us to be unique. And it was with this in mind that the jewelry company Pandora, the largest jewelry manufacturer in the world, brought together members of Beats Of Pandora, the first squad of ambassadors formed exclusively by Latin American celebrities, in an exclusive show that celebrated everything that makes us special and unique. The iconic Luísa Sonza, the Mexican singer Danna Paola and the Puerto Rican producer Tainy, who with their art impact thousands of fans around the world, got together to unveil the jewel of the season, the Unique Bracelet, which reminds us that being unique it's what makes us special. The Hotel St. Regis, in Mexico City, was the venue chosen for this memorable night, which was attended by several opinion makers and content creators who were able to enjoy the music of the brand ambassadors and discover the latest release by the Danish jeweler. The party was marked by Bracelete Unique. The jewel, a must have of the season, arrives in a rigid model, with a clasp in the shape of a snowflake studded with sparkling cubic zirconia, reminding us that each one of us is unique and special, like creations of nature, which are characterized by their beauty and for the precision of its millimeter details. The bracelet features Pandora's traditional hand-finishing and will become a faithful squire to proudly remember all that makes us different and unique. More than a gift, it is a declaration of love and affection. Each guest wore the Unique Bracelet according to their personal style. Those with classic tastes chose to accessorize the bracelet with iconic silver-toned charms; the most daring did not hesitate to use several bracelets, betting on mix and match. Color lovers added charms in different shades of blue and gold. The most creative guests opted for a maximalist look, uniting several bracelets around the neck to form a necklace. The night of performances by the Beats of Pandora squad was a reminder to all guests that there is nothing better than being ourselves and telling our own story - including through our style and jewelry like Pandora's. The Unique Bracelet is an exclusive gift from the brand for anyone looking for a unique piece full of meaning. When buying selected pieces at Pandora's physical stores and e-commerce, from December 9th to 24th, the consumer will win the jewel. #BeatsOfPandora #BraceleteUnique #UnicoComoVocê
- Gisele Bündchen will be in Brazil to celebrate Vivara's 60th anniversary
INDEX disclosure photos. Next Monday, December 12, uber model Gisele Bündchen arrives in Brazil to celebrate Vivara's 60th anniversary and 12 years of partnership with the brand. With more than half a century of tradition and eternalized moments, the jewelry store celebrates its anniversary with special collections for the launch. INDEX disclosure photos. The celebration will take place at Pinacoteca SP and will feature a pocket show by singers Maria Gadú and Agnes Nunes.
- Cantão presents: Place in the Sun
Inspired by the diversity of Brazilian culture, the carioca brand unveils its 2023 Summer collection Publicity photos PR Press Pass It's been more than 50 years tracing an authentic story, building the female universe in a unique and unprecedented way. This summer, Cantão embarked on an inspiring journey through the Route of Miracles, on the north coast of Alagoas, to translate into unique pieces all the calm of this place that emanates from nature in the form of poetry, and which has the title: Place in the Sun . In this collection we find beauty in the simplicity of each element that this land provides us. Regarding the collection's inspiration, Lanza Mazza, Cantão Style Director explains: “We were inspired by a very special imaginary place where peace and harmony reign among its inhabitants. A place with rich, exuberant nature and full of unique and wonderful species. In it, people live in balance with the environment in a real sense of community. Each citizen is born with a special gift that contributes significantly to a rich and constantly changing culture, they value simple and quality things, promoting food for the mind, body and soul”. A story that is told by the delicacy and fluidity of a complete collection, with fresh and varied shapes. “The shapes prioritize comfort. Dresses, jumpsuits, skirts...simple shapes that enhance the body with a slight retro touch”, adds Lanza Mazza. The prints and palette trace a true declaration of love for colors, accents, flavors and, of course, the originality of a culture that is ours, so rich and inspiring. “Outdoor living, simplicity and well-being are part of Cantão's DNA and were a great inspiration for this collection. We seek references in the relaxing beach landscapes, in the colors of the sunset and in our fauna. Another strong source of inspiration was Brazilian craftsmanship, which is extremely rich in stories, colors and textures”, explains Camille Shiratori, Print Designer Cantão. Composing the Lugar Ao Sol collection, two important stories stand out: “Ilha do Ferro” and “Ateliê Cantão”. The first brings handicrafts not only as inspiration, but as a protagonist in some pieces: “The pieces from ''Ilha do Ferro'' bring desired items, inspired by the craftsmanship of the island's artisans. by the hands of artisans from Ilha do Ferro", explains Lanza Mazza, Cantão's Style Director. "Ateliê Cantão" brings a selection of pieces that have gained a new meaning: "This line features unique pieces, in limited numbers, composed of fabrics from left over from past collections and with a rich composition in a mix of materials”, adds Lanza. A collection that exudes optimism, connection with nature and Brazilianness in pieces that translate, like a refreshing dip, the beauties and stories of the Northeast. “The region of São Miguel dos Milagres brought a very precise aesthetic of art and photography to this campaign, as if this woman were a contemporary Gabriela who rediscovers herself with the blue of the sky and the waters. It's a collection and a campaign that will dazzle your eyes,” says Tatiana Giglio, the brand's Communication and Branding coordinator. Cantão's new summer collection, Place in the Sun, is already available in Cantão stores and on the Cantão website.
- INSPIRED BY ITS ITALIAN HERITAGE, FILA PRESENTS DOLCE VITA, CELEBRATING YEAR-END/SUMMER PARTIES
Launch collection brings lifestyle and design inspirations linked to the traditional origin of the brand and comes with excellent gift options. Photos Courtesy Fila (disclosure) Beauty, art, celebration, Italian legacy and summer. These are the concepts that define FILA's new collection, which arrives to break with the more conservative, rigid, sober lines and also make a deep immersion in the history of the brand. Dolce Vita brings colors, textures, lightness and a lot of richness in every detail and authentically presents options for pieces and accessories to be given away, used in productions aimed at the end of year festivities and during the new season. FILA expresses its iconic and timeless history in a collection that harks back to the Italian summer, and at the same time to its origins, with unique and fluid items. The color palette is a strong point of the novelty: different scales of red and blue, classic tones that represent and speak to the brand's legacy, nudes and whites bring creations that transit between softness, versatility and elegance, combining with the atmosphere of parties Christmas, New Year and seasonal. The work in toweling fabric is also a highlight and comes with a lot of freshness, modernity, authenticity and an excellent option to create looks for both a more urban day-to-day and outdoor productions. “With this collection we want to convey our heritage through the Italian summer that is so emblematic for us. The line has different types of patterns, with light and comfortable pieces, incredible colors and full of details”, reveals Adriana Magalhães David, branding and marketing manager at FILA Brasil. In the list of women's items, the new collection stands out for its fabrics and strategic cuts, such as a tank top, T-shirt, top, cropped, jacket, shorts, pants, overalls and swimming wear models -- with swimsuit and sunkini, accessories and the darling sandals which are the ideal feat in the summer. In the men's category, shorts, t-shirts and shirts are among the launches, along with practical and essential suggestions such as a bag with straps to be worn on the shoulder and different colors of bucket hats, mixing classic style and Italian design with a contemporary concept, both present in the Brand DNA. The Dolce Vita campaign was shot through the lens of renowned photographer Bruna Castanheira in the city of Camburi, São Paulo, and ends the year with a lot of fashion information and combines perfectly with various styles during the end of year festivities. The models were also designed to become a guaranteed presence on gift lists, in the travel bag and in moments to enjoy the summer. The complete collection is available on the website and at the main multi-brand stores in the country.
- In an exclusive collab, C&A and Cosmo exalt the spontaneity of summer
In the sea, sand, beach or asphalt, the collection has pieces that all women can use Images courtesy of C&A How many possibilities are there on a sunny day? To answer that question and celebrate the arrival of summer, C&A launches an exclusive collab with Cosmo, a beachwear brand from Rio de Janeiro. Beloved by celebrities, Cosmo is known for its authentic prints and modeling that values the diversity of bodies. The collection is divided into four moments that reflect the experience of enjoying the high temperatures of a day in Rio de Janeiro, until sunset. Whether in the sea, sand, shore or asphalt, the pieces feature prints, textures and models that reflect the characteristics of these scenarios and offer ways to compose creative looks by exalting the beach lifestyle. In the sea mood it is possible to observe a palette in more earthy and bluish tones, with the landscapes of Rio stamped on the pieces and textured ribbed fabrics, which refer to the waves of the sea. The sandy mood, on the other hand, brings with it more vibrant and neon tones, which transport us to the “disco” and “flower power” aesthetics, present in the 60s and 70s. kiosk by the sea. And, finally, on the asphalt, the proposal follows a more urban trend, with dark colors, brightness and asymmetrical cuts responsible for giving the collection a more fashionista touch. In every line it is still possible to observe the fluidity of the tulle and the minimalist design, Cosmo's trademark. Furthermore, when creating the pieces, one of the greatest cares was to think of clothes that would bring freedom and comfort so that all women would feel self-confident to enjoy the summer without any worries. After all, the particularities of each body also tell stories, as well as the style each one adopts. “C&A believes that fashion is an expression platform that has the power to tell and participate in every moment of our lives. For this summer, we found in Cosmo Rio the ideal partner to present authentic prints on models to fully enjoy leisure time. The collab exalts and celebrates diversity with items for all bodies and beauties”, says Mariana Moraes, head of marketing at C&A. In addition to bikinis and swimsuits, the summer collab also features T-shirts, dresses and light pants. The pieces can be found in C&A's physical stores, WhatsApp, app and e-commerce, and will be available from R$69.90.
- ESTEBAN CORTÁZAR CELEBRATES 20 YEARS ANNIVERSARY WITH A COLLECTION FOR FARFETCH BEAT
Esteban - Image courtesy of FARFETCH FARFETCH Limited (NYSE: FTCH), a global destination for modern luxury, today announces the sixth launch of FARFETCH BEAT, the new concept retail series that introduces exclusive product experiences to global audiences. BEAT 006 is an exclusive collection that celebrates Esteban Cortázar's two decades in the fashion industry with the re-release of some of the most iconic pieces from the designer's debut SS02 runway. The looks were first presented by the Colombian designer when he was just 17 years old at NYFW in 2002, when he was still a beginner in the fashion world. Esteban - Image courtesy of FARFETCH The collection is inspired by the Miami nightlife and club scene of the 1990s and 2000s, and the pieces are synonymous with celebrities, TV shows and the pop culture of the era. Iconic designs include: ● The Heartbreaker strapless shirred silk dress that FARFETCH's #YourChoiceYourFarfech campaign star Kim Cattrall wore in a top version in Sex and The City, season six episode "The Post-It Always Sticks Twice" ● The open-back Rock With You silk chiffon mini dress that singer Ashanti wore for the Chapter II album cover ● The turquoise open-back silk Liquid maxi dress Paris Hilton wore to the 2004 MTV Music Awards The inspiration behind Cortázar's debut collection is Miami, where the designer grew up, and represents the city's sunny weather, bright colors, Latin vibe and positive vibe. The collection is made up of 14 pieces (11 looks) that synthesize the spirit of the 2000s, with their fluid and daring silhouettes. About the partnership, Cortázar, comments: “I am very excited to celebrate 20 years in fashion, bringing back looks from my first show in New York in 2002. It feels like a moment of completion of a cycle, returning to my roots, where it all began , to celebrate this milestone moment in my career, in partnership with FARFETCH, who have been part of my support system for many years. There's a nostalgic '00s vibe to fashion right now, and it seemed like the perfect time to create this collection.” Esteban - Image courtesy of FARFETCH Holli Rogers, Chief Brand Officer of FARFETCH, adds: “I have known and admired Esteban for 15 years. Their vibrant designs represent key pop culture moments of the 2000s, and these iconic pieces are a celebration of life and fun that is influencing fashion as we know it today. It's come full circle for fashion and Esteban! It's an honor to celebrate Esteban's landmark birthday in the fashion world by bringing some of his most beloved pieces to a new generation through FARFETCH BEAT." To celebrate the release of FARFETCH BEAT 006, FARFETCH and Esteban Cortázar will throw a party in Miami on November 30th during Art Basel Miami Beach at The Faena Theatre. The party will feature a set by DJs Honey Dijon and Pascal Moscheni. Esteban - Image courtesy of FARFETCH The collection is available exclusively from FARFETCH.
- Reserva aims to reduce the environmental impact and launches a collection with hemp jeans
Index disclosure photos Reserva, in partnership with Vicunha, the largest denim textile company in Latin America and the third largest in the world, launches its Hemp Denim collection, a line of products with hemp jeans. The material is considered one of the most durable and environmentally responsible. Reserva affirms its commitment to more sustainable means of production in its products and aims to bring about a launch with low environmental impact and responsibility. Hemp is a plant that belongs to the same family of Cannabis Sativa, differing by its chemical profile, containing low THC content, the main psychoactive compound of the plant. The fiber is considered a high-yield natural raw material, as its cultivation produces much more fiber per acre compared to other fibers, thus resulting in less water and land use in its plantation, in addition to containing a natural system that helps in recovery. of the soil in which it was cultivated, contributing to a sustainable cycle. For the composition of the fabrics used in the collection, Reserva used a mixture of cotton and hemp fiber, bringing benefits from both raw materials, hemp brings greater durability and resistance to the piece, complemented by the comfort of cotton. The collection will consist of pants, jackets and accessories in hemp jeans, resulting in pieces that have a touch similar to linen, making the piece more malleable and comfortable to the touch. The products will be available on the Reservation website from the 29th of November. The pieces can also be found at the physical points of sale of the Reserve. To learn more, follow Reserva on its social media @reserva and on its website.
- BAW launches drop in the mood of the World Cup inspired by soccer uniforms
Agender clothes and brand accessories unite classic, urban and sporty style BAW Clothing, the Arezzo&Co Group's streetwear brand, got into the World Cup spirit and launched a drop inspired by the aesthetics of soccer uniforms. The new collection is based on the “from the countryside to the streets” concept, uniting urban and sporty style in genderless pieces. Entitled BAW Cup, the drop is already available on the website and in physical stores, located in São Paulo and Rio de Janeiro. In this first edition of the Cup drop, the brand chose to completely escape the obvious colors of the championship selections and focused on the aesthetics of the pieces, with fabrics and cutouts characteristic of traditional soccer uniforms. Strongly influenced by the bloke core trend, a style that mixes football shirts and fashion, the collection has 12 pieces of clothing and accessories that allow for laid-back looks with a vintage touch, in shades of pink, black and white. Versatile, the unpublished models of t-shirts made of polyamide fabric and jersey with different logos, pants with removable details on the legs - which can be used as pants and shorts -, and soccer shorts are highlights of this drop. All BAW Clothing pieces are created and produced in Brazil.












