Photos: Ricardo Augusto (publicity) The carioca and master of leather Patricia Viera, who has just opened her store in Iguatemi, in partnership with FerDan Home, opens São Paulo Fashion Week N54 this Wednesday (11/16), at 12h. The fashion show, which will be a great tribute to her craftsmanship and savoir-faire, reinforces the essence of the brand, slow fashion. "Patricia's clothes encompass several segments of the fashion industry, and each piece gains a little of that energy and care of handmade", says stylist Felipe Veloso. Patricia Viera looks awaken women's self-esteem and empower them, awakening self-love and the feeling of feeling good in their own skin. The collection features shiny and metallic elements, bringing the energy of letting shine, of revealing a radiant energy that has been dammed up since the pandemic and that can now come to life again. The environmental concern that has accompanied Patricia Viera since the beginning of her history guides the new collection partnership, which uses leather supplied by Leather Labs, a digital platform that facilitates access by professionals and end consumers to tracked, certified leather with low environmental impact . In the hands of Patricia Viera, the raw material is used in every centimeter, in a zero waste production policy that is part of the brand's DNA. The new Patricia Viera + FerDan store, on the ground floor of Iguatemi, also features pieces from the partnership between Leather Labs, Patricia Viera and the NGO Orientavida, an institution that trains vulnerable women.

This season, the two iconic German brands come together to announce the new collaboration partnership. Recognized as leaders in their fields, adidas and RIMOWA are ready to celebrate the spirit of mobility by bringing an inaugural capsule collection that offers world explorers the perfect tools to move around and escape today's cityscape. Exclusively produced in Germany, the collection crosses categories with two contemporary designs: RIMOWA's first aluminum backpack and the adidas NMD S1 shoe. With an undeniably utilitarian design, the collection gains a khaki color palette and the lustrous tone of titanium. Outdoor-inspired pieces are finished with orange accents. Driven by the iterative need to seek fulfillment in new places, the collection is designed for urban explorers looking to renew their connection to natural landscapes in a meaningful way. The RIMOWA x adidas NMD Backpack shows a solution with technical innovations, being indicated to meet the demands in outdoor environments and night commutes. Made of aluminum with the unmistakable RIMOWA accents, it has a host of well-thought-out features, from the utilitarian design of the padded shoulder straps, equipped with a carabiner clasp and thumb loops, to the weight-bearing rope handles and carry handle. . The garment is also equipped with adidas boost-inspired foam overlays over the backpack's ribbed surface to ensure comfort, as well as an elastic strap that runs down the middle, securing the backpack to the telescopic tubes. To allow you to place your contents on a flat surface, a removable gusset opens the backpack, revealing two deep zippered pockets and a 16-inch laptop compartment inscribed with both brands' logos. Specially crafted for conscious explorers, the adidas NMD S1 is a modern lifestyle shoe that perpetuates movement as its mantra. The new RIMOWA x adidas NMD S1 version features the signature Primeknit upper of the futuristic shoe in a titanium-inspired colorway, with the flexible adidas Boost midsole providing a lightweight, almost translucent base colour. On the silhouette's midsole, wearers can identify the coordinates of the brands' respective headquarters in Germany, as well as a "Made in Germany" print signifying the important partnership. NMD laces in the same orange shade complete the design. Arriving on November 17th, the RIMOWA x adidas NMD S1 in titanium (R$1,300) is available on the adidas Confirmed app and on the adidas website, as well as in selected RIMOWA stores and online on the rimowa website. The RIMOWA x adidas NMD Backpack in Titanium (R$12,600) is available in limited quantities at RIMOWA flagship stores and adidas stores worldwide, as well as online at rimowa.com and adidas. with

The main artist of the ROC7 label lives his best phase, after a past fight against drug use Photo credit: Gabriel Jurado DOM7NICO promises to be the new standout name on the scene. Different from the traditional approach of rap, the artist is inspired by the romanticism of the extinct Charlie Brown Jr to pass on his message, which speaks of love, faith and hope, strolling a little through the pop genre. On the next 12/1, he will release his first album, entitled 'O Melhor da Vida', by the ROC7 label, in partnership with Virgin Music Brasil, which is an arm of Universal Music Brasil. The album features ten tracks and special appearances by rapper Edi Rock, influencer Sabrina Rocha and Fábio Brazza. “Although I rap, I have a different style. I think I sing a style of music that nobody currently does. It's something completely different and it's a musical style that the market is lacking. It's something that I see that is similar to what Charlie Brown did, with lyrics that contain a message of love, something more romanticized, different from what most people are doing today. I'm very romantic, but because of this crazy life that I've already lived, I bring a bit of 'malouqueira' in my romanticism", explains DOM7NICO. Behind the production of the artist's new project are great names, such as Hebert Medeiros and Rael Lúcio. The mastering was done by Latin Grammy winner Maurício Gargel, and Big Rabello was responsible for the mix. The recordings took place at the Pá Virada studio, the same where Anitta, Projota and Giulia Be recorded their last works. The cover of the EP was created by the artist Mark1, considered a legend of world graffiti and tattooing. At the age of 33, DOM7NICO is currently experiencing his best phase, after a troubled past, which involved compulsory hospitalization in his teens due to drug use. At age 16, the rapper spent two years in hospital battling drug addiction, after the early loss of his father, which devastated him in such a way that his life ended up turning upside down. But it was precisely in psychiatry that he ended up discovering his gift. “I ended up getting involved with wrong things, criminality… I was arrested in Belgium, I got involved with drugs… I had to leave society at the age of 16, because I was hospitalized for two years in a psychiatry. Psychiatry was where I discovered my gift for composing. When I left hospital, I had to take care of my mother and my sister, so I couldn't dedicate myself to music because I had to work, study, because I was the man of the house. I had to mature this side of me of being the provider of the house. When I turned 23, I started trying to reconcile the two things. I ended up being invited to join ROC7, last year, as the label's main artist, and now I'm going to release my first album”, comments the singer-songwriter. In addition to being the musical godson of Edi Rock, from the Racionais MCs - one of the greatest rappers in the history of the scene -, DOM7NICO has songs recorded with the singer Negra Li and compositions with Criolo. He also signed the music for the Corinthians film/documentary and wrote the song in celebration of the title of the same team in the Brazilian and Paulista championships, in 2017. He has already recorded a rap EP in Holland with a Dutch rap group and has already had his face stamped on one of Cavalera's blouses, a brand for which he was once an ambassador. But behind the scenes of showbiz, DOM7NICO is guaranteed to be a simple guy. “I'm very attached to my faith, to my family, I'm very loyal, true, I'm rich than money can't buy. I didn't go to college, but I'm welcome inside the favela and in Dubai with a Sheik. It's something really crazy, because I move between these two worlds treating everyone as an equal. I believe that no one is better than anyone. And that generates empathy in people and opens several doors for me, which made me reach where I would never have imagined. I was a guy who had everything to go wrong, but he turned it around and today he's fine. My father was an alcoholic, he died as a result of drug use. Today I thank God for my life and for everything I have lived and lived. For several years of my life, people looked at me with pity, because of my father, but I never wanted and never accepted that place of pity”, completes the artist.

Buy One Get One Free is in effect until November 30 Luísa Sonza ( Disclosure /Pandora) Pandora, the world's largest jewelry manufacturer, presents its activation for Black Friday 2022 - Buy one, get one free. Between November 14th and 30th, the consumer wins a jewel when buying selected products, according to the quantity purchased. When you buy a product, you get a free jewel. Pandora's iconic charms and bracelets are among the products selected to participate in the promotion. Rings, necklaces and earrings in different enamels, textures and hand-finished are also part of the promotion. To mark the date, Pandora gathered style tips from the team that is part of the Beats of Pandora squad. Luísa Sonza : For the Brazilian star, more is more! And it couldn't be any different for someone who sets trends in Brazilian music. Sonza loves stacking more than 3 bracelets from different collections, mixing contrasting enamels that guarantee a sparkle in all moments and looks. Danna Paola : The iconic Mexican artist loves to shine and, above all, use different textures. Therefore, she chooses to mix the Pandora Reflexions bracelet with a Pandora Moments bracelet and, as a finishing touch, a combination of amazing rings. Danna Paola ( Disclosure /Pandora) #UmPresenteParaVocê

Credits: Stylist: Murilo Mahler Photo: Diego Nunnes Press: Black Communication Cover design: @directorhooks Carol Bresolin has been an actress since she was a child, with just five years old she was already working as a model, and acting in her first commercial! Graduated in Performing Arts, since the age of 18. Gaúcha, who lives in São Paulo, the actress also works as a digital influencer and has over 20 million followers on social networks. With some experiences in the area, worth mentioning that Kiss, a telenovela by Miguel Falabella (TV Globo/2012). The muse is also about to make her film debut in Desapega, a feature with Maisa Silva, Gloria Pires and Marcos Pasquim in the cast. The comedy/drama is directed by Hsu Chien, with a script by Leandro Matos and collaboration by Gloria Pires. Carol conquered the public by transmitting positivity and truth in her publications, in addition to showing her life with tips on food, beauty and personal cares. She also shows more of her lifestyle and is focused on this side of fashion, always showing when she is working out, putting on makeup, or decorating the text. Her role goes far beyond cinema, she bets on influencing and inspiring people. And for those who are a fan of a passionate romance, Carol is dating actor Ricky Tavares, forming a beautiful couple that draws sighs and makes you a fan of love and cheer for the happiness of both! We had the opportunity to interview this beauty! Come with us! 1- Carol, first I would like to express the honor of having you with us here at Hooks! You have been an actress since you were a child, you have already recorded films and acted in the soap opera: That Beijo, presented by TV Globo, how did this passion for the small screens come about? The honor is mine. Thank you very much for the invite. I love Hooks, I always follow it and I'm very happy to be part of this edition. My passion for screens dates back to childhood. In fact, not only for the small screens but, mainly, for the cameras. I was always that super outgoing girl when I saw a camera, so I started working as a model and did my first commercial at the age of 5. Since then I have always done theater and some campaigns that have connected me more and more with the medium. Today, I can say with conviction that I am passionate about everything that involves interpretation and communication in its different aspects. 2- Currently you also work as a digital influencer, and your content covers several areas, which makes it possible to interact with the public even more. How do you feel about the advancement of social media professionally? Social media has enabled me to do what I love most for thousands of people: communicate. I feel incredibly grateful to have reached such a large audience and so passionate about my work. And I seek daily more knowledge and learning in order to be more complete each day and add to the lives of those who accompany me. In fact, I believe that this is one of my purposes: to connect my life and my search for balance to thousands of people who are also in this search, generating identification and collective learning. 3- To date, which character did you most enjoy playing, and what was your biggest challenge? I have a huge passion for Cibele, my character in Desapega, which is going to open in theaters. It was a milestone in my return to the recording sets and, without a doubt, one of the moments in which I learned the most in my career. The biggest challenge was also the biggest learning experience. That's because he was playing opposite Glória Pires, Maisa, Mascos Pasquim, Malu Valle, Wagner Santisteban, Polly Marinho and Matheus Costa, all giants in the field. So I was a little afraid at first, of making mistakes, of not being good enough and even getting lost during the recordings. And then came the learning, because in a few hours she was already super friendly with everyone, receiving countless compliments about my performance and, mainly, learning with every second beside them. It was too important for me. Anxious to see the result. 4- Rumors that you would very much like to participate in the reality show presented by Globo Big Brother Brasil, is this information correct? Proceed! (laughs) I've always been a big fan of the show, since the first edition. My dream was to turn 18 to be able to apply. And today, when I have that possibility, I wouldn't think twice about participating. 5- What do you like to show in your content as an influencer? I show a lot about my life, my daily life and everything I learn and have already learned, especially in stories. In publications, I dedicate myself to showing a little fashion, indications of places to visit and meet, makeup for different occasions, in addition to always being on the trends that I love. 6- And about your film career, what is your biggest dream as an actress? I've always had many dreams as an actress and luckily I've managed to fulfill several. Today, my dream is to be in a soap opera again with a challenging role and also to make series for streaming. 7- And last but not least: what is your voice? What would you like to shout to the world if given the opportunity? Follow your dreams. As difficult as it may seem, help your luck to put you at the right time for everything to happen! Don't give up, don't listen to people who don't want your growth. Change the route if necessary, but get up and run after. Take care of yourself, your spiritual and fight to be a better human being every day.

The brands came together for an exclusive collab with off-white pieces in water-repellent fabric Photo credits: Hick Duarte Heinz presents The Unstained Collection, a clothing collection in partnership with the Working Title brand. The collection, which is a limited and exclusive edition, has ten different pieces, all in off white and developed in water-repellent, waterproof fabric, so that consumers can enjoy themselves, drop their drops on their clothes and not worry, because the piece does not stain with Heinz ketchup drops! The idea is signed by Africa, which created a simple but innovative and stylish solution for the brand. Recognized for being the number 1 Ketchup in the world, Heinz tells the reasons that led it to go beyond the food industry and dive into the world of fashion. “Heinz is increasingly evolving towards a brand love status, going beyond its food segment and entering territories that allow us to innovate, explore new technologies and create a lifestyle desired by Heinz lovers. And this time, we ventured into the fashion world again”, comments Luana Sá, Brand Building Manager at Kraft Heinz. The capsule collection features unisex pieces with a street feel and oversized modeling developed in t-shirts, crop tops, shorts, pants, windbreakers, overalls and sweatshirts ranging from sizes PP to XL, in addition to enhancing Heinz's visual identity. The brand specializing in condiments joined the fashion brand from São Paulo to bring to the pieces the wide and asymmetrical design, the label's trademark, leaving its touch of red only on the labels of the collection or in a possible drop of Heinz ketchup. The result is cool, sophisticated and modern pieces that combine WT's style with the innovative DNA of the Heinz brand. "Very happy with the final result of the collaboration, where we managed to transmit the DNA of the two brands through technology and quality, developing new fabrics exclusively for the collection", celebrates Thiago Paes, director of Working Title. The launch of the collection will be celebrated in a closed event, which will take place on November 10th at the Working Title store, located in Pinheiros, São Paulo, produced by the Haute agency. The celebration will feature around 250 guests, including influencers, press and brand partners. With the participation of hamburgueria Tradi, the event will offer Dropper, an exclusive hamburger in partnership with Heinz for people to enjoy without worries, and which will be on sale at the hamburgueria's Pinheiros unit. The Unstained Collection pieces will be available for purchase through the website www.workingtitle.com.br and at the brand's physical store in São Paulo, starting at 6 pm on November 10th. It is worth remembering that this is not the first time that the brand enters the Brazilian fashion territory. In 2019, Heinz collaborated with the Reserva brand and, in 2021, another with Approve, showing versatility and innovation that goes far beyond its delicious products. “We are very happy with this partnership and with another action designed especially for our consumers who love ketchup, but also love a killer look! This collection was designed so that they can have the pleasure of eating, being well dressed and not afraid of getting dirty with the ketchup drops”, concludes Luana. The pieces range from R$229 to R$499 and can be purchased at the WT store, located at Rua Francisco Leitão, 258 - Jardim Paulista, São Paulo - SP.

Photos courtesy of Farfetch Private label developed by Farfetch Limited (NYSE: FTCH), a global destination for modern luxury fashion in conjunction with New Guards Group (NGG), There Was One™, has launched its first gender-neutral collection comprised of essential pieces from FW22 ( Autumn winter). There Was One™ is a line of elevated classics from a wardrobe with a conscious soul. Certified eco-friendly materials are used throughout the range, and products are designed with longevity in mind. The brand minimizes production whenever possible, operating on a dropshipping model rather than a seasonal one. In addition, shipping to customers is done with minimal packaging, which is compostable or recyclable. Chiara Gatti, Senior Director of Category Management at FARFETCH, said: “We wanted to expand There Was One's offering by adding a gender-neutral selection of outerwear and knitwear in line with FARFETCH's customers, increasing demand for fluidity and neutral varieties, as well as reflect the versatility these high-quality wardrobe staples represent. The collection was created from insights from what customers are researching and buying on the platform, meaning the pieces are tailored to their needs, with a ‘buy now, wear now’ approach.” The new There Was One™ collection is accessible globally, available for purchase only at FARFETCH.

Photo: @coffeelogin Graphic design: @directorhooks Thamyres is a Brazilian who made success happen in her life. She traveled the world modeling and showing her lifestyle on social media. But a project is not enough for her, the muse also plays as a DJ and makes vlogs for YouTube. Remembering that TG is now living in Bali Indonesia. With so many projects, we decided to invite Thamyres to our international cover Indonesia special edition, and we also have an exclusive interview, which you can check out below. 1- What are your artistic inspirations? My inspirations in the artistic world for me, is the mother of the kardashion to Chris, she is an intelligent woman, managed to make all her daughters, the most famous women in the world. I believe if it wasn't for her support, they wouldn't be as great as they are today. And in Brazil, I have some admirations and inspirations, now about the career of Dj marshmallow, David Guetta and sick music Dj. But when I heard about Anitta's story, and saw her representing Brazil so well, I became a fan and admirer. Also my biggest admirations are my friends who are fighting for recognition and myself, because only I know my story and feeling in my skin what I did to get here, it wasn't easy. 2- Do you show on your social networks what the life of a foreigner is like in other countries, and join the fashion world in the posts, how was the construction of your audience? Did the people like it from the start? So it's an audience that is still being built, I have to completely change audiences, before I had a rate of 91% male audience, now I have a rate of 60% male audience. 3- What are your next steps in life and career? My next steps is to continue making vlogs for the channel, I can't manage my tiktok from outside, because they have a lot of rules and they always end up banning my accounts, I really wanted to enter a reality show that would be a door for me. So in the meantime I intend to play again, I just want to get into other musical styles, but of course I'll always allow myself. And keep modeling. Other than that, I have other deals in the pipeline that I'm testing, I don't want to talk about it yet. 4- Your talent for modeling is very clear, it is successful even with international magazines like Hooks, but is your focus to continue modeling? Tell more. Yes because I love it, but I don't see it as a career, because I'm already 25 years old, I'm in the phase of testing new challenges. But I'm still grateful for the recognition as a model. Liked? Check out Thamyres' daily life and lifestyle on her Instagram profile @tgguimaraes_

Photos publicity Press With the end of the pandemic officially decreed, the movement of Brazilians to travel to Disney has returned to grow, mainly because the Land of Magic, in Orlando, is currently celebrating its 50th anniversary with many new features and different attractions. Many celebrities also bet on the destination to have fun. One name is popular among anonymous and famous tourists, Gustavo Gicovate, a tour guide and influencer who is successful on the Internet with his tips on Instagram "Se Liga Orlando". Among the celebrities who usually rely on Gustavo's services are former BBB Adriana Sant'Anna and husband Rodrigão, Thales Roberto, player Willian and Durval Lelis. But after all, who is Gustavo from Se Liga Orlando? Gustavo is an expert in the destination and daily helps the more than 150 thousand followers who follow him on instagram giving precious tips, information and lots of fun taking his followers through the lives and stories inside the parks, outlets and tours around Orlando and USA . Gustavo still has a degree in tourism, guide, travel agent and has been working in the tourism market for over 16 years. All knowledge is used to help customers and followers in the best planning for their dreamed trip to the land of magic. Still according to him, the dream doesn't need to be postponed, just rearranged. The behavior of Brazilian tourists has changed, adjusting to the needs of each family so that the trip still takes place.

CHAN-YOUNG YOON AND REVEALS HIS FIRST VIRTUAL STORE EDITORIAL CREDIT: Coach IMAGE AND VIDEO CREDIT: Anton Gottlob NEW YORK, NY, NOVEMBER 6, 2022 -- Coach presents “Feel the Wonder,” a New Year's Eve campaign starring Jennifer Lopez, Zoey Deutch and Chan-Young Yoon. A playful celebration of the child in all of us, the campaign, directed and filmed by Anton Gottlob, captures the joy of this season, the childlike sense of wonder while spotlighting the brand's Winter 2022 collection. Harnessing the next generation's love of playfully remixing nostalgic references through creative self-expression, "Feel the Wonder" captures the Coach Family in grandiose scenes that showcase the Christmas spirit of warmth, joy and our inner children's embrace. Featuring scenes where the cast plays in the snow, jumps into bed and unwraps gifts, the campaign showcases the new Heart bag and the Tabby and Studio bags, along with the winter 2022 ready-to-wear inspired by Stuart Vevers' vision of heritage. timeless American, juxtaposed with the attitude of the counterculture. To celebrate the holidays, Coach also unveiled its first ever online shopping destination. Inspired by a vintage Coach store, the immersive experience allows guests to move through themed rooms, shop the Winter Collection and play with Rexy, the house mascot, to unlock special prizes. In addition, visitors will have the opportunity to shop through live videos alongside friends and influencers. The online store, powered by the experimental e-commerce platform Obsess, will feature iconic Coach styles including Tabby and Rogue, along with a dedicated section for holiday party bags, new gift items and a special collection featuring Rexy.

Letícia appeared unrecognizable at a party full of celebrities that rocked the world of celebrities last weekend. Publication photos In Press Soares Last Saturday, the 5th, the third edition of Baile do Helinho took place in a mansion in an upscale neighborhood in São Paulo, a luxurious party in a special Halloween edition, with a charitable nature. The actress and digital content creator came up with a very different look that drew attention. It is not news that Letícia has been signing her looks on the last red carpets, and this one would be no different, who signs the look is also her own. She told how was the creation of the look and how long it took. “I designed this dress 2 months ago, it literally took 2 months to complete. I was inspired by seeing several red carpets at the Oscars and MET Gala, I spend hours doing it to get the best result, I like to make an impact with every piece signed by me. Using fashion to express my identity is one of my passions”, concludes Letícia. Inspired by Barbie, Letícia came up with a pink dress, which, to everyone's surprise, she herself designed, an 80cm blonde wig and pink accessories. A fan of luxury brands, she added a bag by the Balenciaga brand, rings by the renowned jewelry brand Tiffany & Co, a Louis Vuitton bracelet, Miu Miu earrings, a Fendi belt and Valentino platforms, totaling R$120,000 in accessories alone. Conceptual, the all-pink look inspired by Barbie drew attention at the party, which was attended by several celebrities and members of high society.

FRESH COLOR AND THE GRAY OF THE CITY OF SÃO PAULO COMPLETE THE BRAND'S LOOKS Fotos divulgação With only two years of existence, the GlowShine brand has become a fashion powerhouse in streetwear, with its high-low style, becoming the darling of many celebrities, influencers, musicians and sportsmen. Located in the Jardins district, in São Paulo, the brand considered luxury is made for the street. “Our brand originated with the intention of proving that through a lot of perseverance and battle, it is possible to achieve our goals. And GlowShine is nothing more, nothing less, than the first step taken towards the realization of a dream”, reinforces Evy Dias, founder and creative director of the brand. With the theme “Heart of the City” , the brand is about to launch its new collection, where the color palette speaks to every corner of the city, especially for its target audience. GlowShine and the city of São Paulo go hand in hand when it comes to plurality, style and attitude, it is a collection made for people who pulse fashion and art in their veins, even in the midst of a concrete conglomerate – São Paulo it's multicultural. “We want to bring more lightness, colors and fluidity to this collection, we started to connect a lot with São Paulo, the gray days we live in chaos, streetstyle with overlays, luxury with comfort, colors and the affection that summer brings us , the bustle of the city with its full houses, bars and streets surrounded by art and culture. A time when the search for expression and identity may be the biggest trend in the times of GlowShine”, explains the businesswoman. “Heart of the City” arrives to celebrate self-expression in the name of gender equality, a movement that must never go back - but progress. Ascending from a context of difficulties, the brand continues to cohesively reinforce its concepts - in order to meet this, it proposes a brand that goes beyond the capitalist values of society, GlowShine seeks the intrinsic value of each piece through small-scale production, highlighting the experience , quality and exchange, fundamentals that they believe to be the essence of humanity. The comfy and cool aspect marks the new collection - the gray of the city of chaos arrives laureate of love that inhabits Sampa bringing the “fresh color” to maintain the balance that the brand values so much. “At the same time that today there is a great democracy of styles, there is a quest to show a concern for gender equality. GlowShine's authentic demeanor is reflected in São Paulo's street styles. The oversized aspect, the balance of the sexy, the coloring of the details and the expressions in each speech and sentence forming the set of factors - art, street, human warmth, equality, style and personality", says Evy about the concept of the new collection. “We learn to see beauty in the midst of chaos. 'Heart of the City' that fills us with strength, with the money that builds and destroys beautiful things, doors that close, lights that turn on, hands that are spent, looks that promise, people looking for a house, people looking for people, people looking for nothing, five continents stepping on the same sidewalk. Graffiti colors gray and hits social critics. Raising our flag: It is forbidden to forbid. The color that denounces oppression and the underprivileged condition. The new collection is a way of life, the movement that makes art as a social protest mixes the new and the old”, he concludes. SITE - https://www.glowshine.co/ INSTAGRAM - https://www.instagram.com/glow___shine/