Premium jeans brand launches drop with a mix of male and female shapes The premium denim brand, 7 For All Mankind, presents a new drop and maintains its signature of luxury combined with casual in its new release. The pieces are now available in physical stores and on the website. Utilitarian components and modern silhouettes blend together in a collection that combines the green, earth tones and indigo of denim. In modeling, masculine details are balanced with feminine shapes and the brand's best sellers are updated. Flowy pieces, straight tailoring and classic jeans in different washes, in addition to essential pieces for every wardrobe, such as t-shirts, dark denim and bomber jackets are part of the drop. The collection is consciously designed and produced using ethical fabrics and supplies. With this launch, the brand reinforces the Sustainable For All Mankind initiative, which aims to reduce the impact of production on the planet, ensuring that 80% of products have sustainable properties by 2023. 7 For All Mankind Official website - @7forallmankind_br

Credits: Photographer: @glauberbassi Architect: @glauciaborgesdesign Makeup: @carlaoppes_makeup_hair Assistant: @milenavitoriaff Design: @directorhooks Glaucia Borges, the baiana who left Brazil to venture to Italy full of dreams! Very young, little did she know what the future had in store for her, without pretension she decided to "play" herself because she knew her potential was inexhaustible, and after a lot of effort and study, since she graduated in Milan, it was then that in 2018 she was born the Studio Borges! Glaucia works in a unique and extremely professional way, with solid values, the Brazilian bets not only on the concept of a "beautiful house" but on a lifestyle, from the lighting, design, architecture, works, to the organization, to Coca Cola in the fridge (she jokes), because her company covers several niches, and her focus is to deliver the complete project and with the highest quality necessary for the customer to have a unique and innovative experience! This is your difference! And his projects go far beyond Europe itself, as there have already been big projects done in Miami, like the special project done for Blaise Matuidi, the famous football player, larger projects for other celebrities done in France, England, Brazil , among others... And your portfolio keeps growing, all due to your discipline, resilience, competence and your gift! The Brazilian has always been very grateful to God for having conquered all that she has conquered so far, and still aims to clear a long path of victories, also generating employment and never forgetting to pass on all the blessings that have been granted to her, and that she still has much to show us! We had the opportunity to get to know this exceptional woman better, who has a lot to teach us! Come with us! 1-What led you to work with interior design? Do you hear any inspiration or someone in particular that motivated you to follow the branch? "I've always liked decorations. 15 years ago I started producing and planning big events (in which I started working with a visual identity project for the event) until in 2017/18 a client asked me to decorate her daughter's room that it was about to be born (because according to her I decorated very well) and she gave me this challenge in hand and I accepted! . I have immense gratitude for this beginning." 2- Working with projects of this magnitude means turning a dream into reality! How rewarding is “selling a dream” for you? "I've always had this responsibility in my hands since when I started producing events. And in my companies the motto is: Do it as if it were the last opportunity, that is, always give the best. Everything I do, I do it as if it were for me . I like to appreciate beauty and beauty is in the details. And the fact that I can crystallize are enchants me. I love transforming everything with excellence." 3- And why Milan? What led you to leave Brazil to undertake? Was it your plan from the start? I was born in Bahia, at the time Salvador was a province for me. I had big goals and at that moment my city couldn't give me what my eyes wanted. I knew a friend who lived in Milan a few years ago, one day she said: If you want to come spend a few months in Milan to meet, come later you'll see (without plans and without organization) really crazy. But I was willing to face the cold and the longing to live my dreams. 4- What niches does your company cover? "When Studio Borges was born I always envisioned the need for my "future" customer. I sat down and started to see all the difficulties that people here face from designing a house to moving house. And today we have: design and architecture; restructuring, personal Organizer, personal shopper, consulting (for those who cannot afford a project) and logistics for moving." 5- There is always a project that wins our heart, not only because we identify ourselves, but because it is challenging! Which project so far in your career have you felt most challenged? "Look, if I said 1 in particular I would be sabotaging myself. But it was certainly the first, not because of the size of the project but because of the essence. It was all very organic and involved a very important dream for that client, which was the arrival of her first bebe. It was a very big responsibility (that marked me a lot.) and in relation to challenging, I've already done many that challenged me, mainly because the shopkeeper is in other countries. It wasn't a technical project, but the actual execution of all of them, each country has its legislation, its rules. This is extremely challenging and of great responsibility. And I LOVE it!" 6- You sure are a winner! And it inspires many people along the way so far! And for the future, what awaits you? "I'm aware that in a few years I've done a lot. But I consider everything first and foremost a gift that God gave me. I don't create anxiety for the future, but the expectations (which are high) are already happening, and I like to talk when it happens. " 7- And last but not least, what is your voice? What would you like to shout to the world if given the opportunity? "From a human point of view, today with social media people are getting sick of seeing the " perfect life " online. It's not true we all have challenges every day, and what I say is: LET'S FOCUS MORE ON OUR PLANNING AND LESS in the success of NEXT! We all have a special little place in this world. Everything will depend on our discipline and courage." "The values of my brand are these: Excellence, solution, reference, experience and relationship.

For each jewel sold, the brand will donate 15 euros of the sale price to UNICEF World Children's Day is celebrated on November 20. It was on this date that the United Nations General Assembly adopted the Declaration of the Rights of the Child, which seeks to protect and develop millions of young people across the planet. Pandora supports and promotes the cause through a long-term partnership with UNICEF - the Charms for Change initiative, created in 2019, which launches limited-edition charms that have part of the sales value donated to the organization. This time, Pandora presents the Double Flourish Pendant Charm. The jewel is intricately crafted from sterling silver with a star-shaped blue crystal shining from the center of a flower. The charm is accompanied by a medal with the words "learn, grow, love", symbolizing the chance for each child to flourish and reach their full potential. Worldwide, 22% of young people aged between 15 and 24 are unemployed, lacking education or training, and 68% of these are girls and young women. Through the Charms for Change initiative, Pandora supports UNICEF's programs for education, gender equality, rights awareness, personal empowerment and civic engagement. For every Pandora for UNICEF piece sold between 29 September 2022 and 2 January 2023, the jewelry store will donate €15 of the sales price to UNICEF's work with children and young people. "We are strong supporters of educating young people. That's why choosing a flower, which represents what we can all do to help a child blossom to their fullest potential. "Bloom" is a very important word for this design because is inspired by the idea of ​​flourishing despite adversity." commented Francesco Terzo and A. Filippo Ficarelli, creative directors at Pandora. The Flourish Double Pendant Charm is available for R＄ 839 on the Pandora website and stores while supplies last. #PandoraForUNICEF #CharmsforChange #WorldsChildrensDay

From head to toe or as a key piece, jeans are everything for summer 2022/2023 How can you forget the all-denim look worn by Britney Spears and Justin Timberlake on the 2001 VMAs red carpet? The couple's look entered the list of most iconic fashion choices in pop culture, labeling the combinations with the fabric for years. Following the influence of the 1990s and 2000s on fashion, consultant Camile Stefano bets that this trend will be back next summer, in a more fluid way and adapted to different contexts, including professional ones. Britney Spears and Justin Timberlake in 2001; Givenchy Spring 2023 Ready to Wear Show Image: Pinterest The “total jeans”, as it is called, appeared in the fashion shows of several maisons in this year's spring collections. Among all the pieces, according to the specialist, a common point stood out: the preservation of comfort, with wide and not obvious models. This was the case, for example, of the Stella McCartney and Balenciaga shows, which presented different looks with the fabric. “Jean skirts are super hot this season. It's a way to get out of the obvious and bring a more modern look to the composition”, explains Camile Stella McCartney and Balenciaga, Spring 2023 Ready to Wear. Image: Pinterest Speaking of skirts, these are key pieces to guarantee personality to the professional environment. For the consultant, the midi length is the most suitable. “It's interesting to combine with bright, prominent colors, and abuse the accessories to not leave the look too outdated”, he teaches. Another cut out of the traditional for jeans is the blazer. This year this piece was present in the Miu Miu fashion show, giving elegance to street style. Camile, however, calls attention to an important fact: the formality of the look varies in each profession and in each company. Even in more casual environments, it is important to maintain the proper image, demonstrating credibility. “The shirt and jeans combo is an excellent option for the work environment. Accessories can help finish. A jump or a structured scholarship can complement in a positive way”, he explains. Looks combining jeans and striking accessories; blazer at Miu Miu's Spring 2023 Ready to Wear show. Image: Pinterest For those who still don't want to bet on total jeans, this casual and practical fabric can become the central element in the composition of a look. The famous “basic nothing basic”. It all depends on the combination of pieces chosen. “The ideal is to combine it with more formal pieces, such as shirts, blazers, knits. Avoid combinations with knits and invest in quality fabrics, such as linen and cotton”, concludes the professional. Stella McCartney and Bottega Veneta, Spring 2023 Ready to Wear. Image: Pinterest About Camile Stefano Graduated from Universidade Belas Artes (SP), the São Paulo image consultant specializes in visagism, coloring, etiquette and perfumery. He has more than six years of experience in the area and, today, gives lectures, courses and workshops aimed at personal and corporate image. In her trajectory, Camile helps women in the search for self-knowledge and in the improvement of self-esteem, sharing her knowledge on Instagram, in a profile with more than 40 thousand followers.

Colors, fun designs and enamels give the new cheerful and relaxed tone Photos courtesy LIFE BY VIVARA Born on social media, Joyful Expression is a global phenomenon that transcends gender, age and cultures. Bringing back feelings of hope and optimism, after a period of uncertainty, Life by Vivara, the first brand of collectibles to be marketed in Brazil, launches, on October 17th, the tenth collection signed by actress Marina Ruy Barbosa. Affectionately called JOYFUL, the collection comprises 15 rings, 6 hoop earrings, 3 rigid bracelets and 3 beads in off white, black and pink tones. Colors, fun designs, nostalgic motifs and humorous proposals give the happy and relaxed tone of this trend. Packed by the fun mood of the expression, Marina Ruy Barbosa mixed the basics with the luxury and glamor of the parties, bringing brightness and an elegant and striking color palette. With colorless and colored stones, the novelty brings to the daily life of consumers the trend of enameled accessories and a lot of shine. Photos courtesy LIFE BY VIVARA “The Joyful collection allows for authentic and joyful combinations, which can be used together or in a mix & match, mixing different colors, textures and metals”, says Marina. Versatile, the jewelry can be used from day to day to parties and is 100% in line with fashion and style trends, awakening energy, optimism and joy in the post-pandemic period. Photos courtesy LIFE BY VIVARA In the campaign, directed by Giovanni Bianco, Marina Ruy Barbosa presents the collection and says that only with joy is it possible to go through a period of uncertainty. “We created special jewelry that speaks to different movements, such as: Let’s Party, Joyful Expression and Hyper Pink. The result of this mixture brought authenticity, happiness and strength to the jewelry”, explains Marina Kaufman, Vivara's director of marketing and sustainability.

For those who thought that the trends of the 2000s were coming to an end, we regret (or not haha) to say that the references of this time are almost inexhaustible. We've already gone through bandanas, tops, low-waisted pants, maxi belts and now it's their turn: the elephant pants. Widely used in the pop and hip-hop scene of the time, the pants with ultra-wide modeling on the legs were a must of the time, present in iconic scenes in several clips as well as used in international awards such as VMA's and the Grammys. Reproduction via Instagram (from left to right) Loewe, Diesel and Vetements. Reproduction via Instagram Balmain Brands like Loewe, Diesel, Vetements and Balmain bet on oversized jeans this season and we've also seen some influencers adhering to the piece like Caroline Polach, Olivia Dean and the darling model of the time Juliana Nalu. Reproduction via instagram (from left to right) @Carolineplz @oliviadeano @juliananalu

FARFETCH Limited (NYSE: FTCH), the global destination for modern luxury, today announces the fifth release of FARFETCH BEAT, its new retail concept series that introduces unique product experiences to international audiences. For BEAT 005, MAD, the French company known for customizing designer watches, has produced an exclusive and limited series of Contax T2 cameras in five new exclusive colors: ● 2 x Contax T2 in Light Sand, Copper Suede and Desert Sand ● 2 x Contax T2 in Desert Sand, Flat Dark Earth and Benelli Sand ● 2 x Contax T2 in Multicam Dark Green, Fat Dark Earth and Benelli Sand ● 2 x Contax T2 in Graphite Black, Light Sand and Lemon Zest ● 2 x Contax T2 in Graphite Black, Aztec Teal and Battleship Gray Once coveted by professional photographers for its high-quality construction, manual aperture control, and incredibly sharp lenses, the Contax T2 point-and-shoot has continued cultural relevance and notable fans among the top creative voices in the arts market, including Juergen Teller, Sofia Coppola, Daniel Arsham and Frank Ocean. To celebrate and promote this exclusive collab, FARFETCH created an intimate London photo shoot with model, actress and artist Aweng Chuol, and filmmaker and model Arnaud Lin. Both appear in selfies with their Contax T2 cameras demonstrating that they are the only accessory anyone needs to have. Ronojoy Dam, Global Director of Brand & Culture at FARFETCH said: “Regardless of current trends, the Contax T2's status as the cult point-and-shoot camera for over 30 years is based on its exceptional performance and results. After all, personal photographs are one of life's greatest luxuries. Some say it's impossible to improve on a classic, but MAD proved otherwise with their visionary watch and jewelry customization – and they've done it again exquisitely well with this limited-edition version of the camera.” The T2 first entered the market in 1990 and is a cult classic; an extremely solid construction with simple ergonomics. The beautiful, solid metal chassis is made in Japan, along with the renowned Carl Zeiss T* Sonnar 2.8/38 multi-coated lens, consisting of 5 elements in 5 groups and easy-to-use features. While offering full automation including Autofocus and Program AE, the Contax T2 was one of the most intuitive cameras of its time, featuring Aperture Priority AE selection, +/-2EV exposure compensation in ½ EV steps, and manual focus on a dial. of ways. The viewfinder provided back in the 90s provided impressive shutter speed and focus lock confirmation. The limited-edition collection will be available on October 26, exclusively from FARFETCH.

Aromatic woody fragrance is part of the iconic Polo Blue line Ralph Lauren Fragrances presents a new fragrance in its Polo Blue line: Polo Blue Parfum. Bringing a new level of intensity to an iconic collection, Polo Blue Parfum embodies a rich sensuality with its characteristic aquatic freshness, being part of the aromatic woody olfactory family. Polo Blue Parfum was inspired by a meeting of friends on a sailing boat at dusk on the ocean and its sophisticated scent echoes the seductive power and freedom of the open sea, transporting you on an unforgettable journey of a lifetime. The Polo Blue Parfum fragrance also brings a new bottle to the Polo Blue line, produced from recyclable materials, lighter and even more sophisticated, in a shade of blue with the logo and cap in gray lead. Developed by master perfumers Carlos Benaim and Pascal Gaurin, Polo Blue Parfum has notes of recycled oak wood (upcycled oakwood), derived from the creation of French cognac barrels, sustainably sourced patchouli and vetiver that gives a smooth effect, resulting in a enveloping fragrance, but at the same time rich and seductive. Top notes: mandarin, cardamom and pink pepper Heart notes: vetiver, clary sage, lavender and jasmine Base notes: patchouli, frankincense and oak Embodying the casual sophistication of the Polo Blue lifestyle, the brand has chosen model and philanthropist Simon Nessman as the global ambassador for the new fragrance, having already done numerous campaigns for Ralph Lauren -- most recently including the Polo Deep Blue Parfum campaign. Raised on the coast of Canada, Nessman developed a passion for ocean conservation, which inspired him to develop an ecological research and education organization, Cedar Coast Field Station, to support local activism in his community. Polo Blue Parfum by Ralph Lauren is available in two volumes, 75ml and 125ml, with suggested prices of R＄ 549.00 and R＄ 649.00.

Delicate and comfortable look is the hallmark of the balletcore trend During the European fashion weeks, the brands showed the playful and fun trends that will be featured in the next season. In addition to the revival of the 90s style, which triumphed at New York Fashion Week, in London, Milan and Paris, balletcore also appeared in the streets and on the catwalks. The fashion and style consultant, Camile Stefano, draws attention to the typical look of classical dance applied to casual style. But she calms down: it's not about dressing up as a ballerina, but adapting the details of the costume to the look of the streets. Thick socks with sandals, for example, which were in evidence at the Spring/Summer 2023 shows by brands such as Dior and Fendi, refer directly to the dresscode of the dancers and are the mid-season must-have. “Colorful models or similar to leg warmers match very well with high heels or doll-style shoes”, explains Camile. Image: Pinterest The minimalist glamor and delicate touch, typical of ballet, were also present in the creations. In the fashion show of the Italian brand Moncler, in Milan, a ballerina opened the event. The stylist explains that the winter coats were brought to the stage making a perfect sport-chic combo. “Inspiration also has to do with the movement and lightness of dance. These concepts are applied to the clothes, which stop being so extravagant this season", she analyzes. Image: Pinterest The big fashion brand inspired by ballet studios are flat shoes. This season, the brands opted for flat versions instead of high heels or platforms. “In London, the brand Tod’s brought models inspired by dance shoes”, points out the expert. Image: Pinterest Finally, Camile clarifies that bows, tulles and tights are also part of the balletcore universe, such as the earring worn by Brazilian it-girl, Bruna Marquezine, in the fashion show of the Italian haute couture house, Balenciaga, or in the dress presented by Chanel, in Paris. The tulle that was present in the looks presented by Prada, in Milan. “These trends return to the girlie side, which is the identity of ballerina fashion”, she concludes. Image: Pinterest About Camile Stefano Graduated from Universidade Belas Artes (SP), the São Paulo image consultant specializes in visagism, coloring, etiquette and perfumery. She has more than six years of experience in the area and, today, gives lectures, courses and workshops aimed at personal and corporate image. In her trajectory, Camile helps women in the search for self-knowledge and in the improvement of self-esteem, sharing her knowledge on Instagram, in a profile with more than 40 thousand followers.

NEW YORK, NY, OCTOBER 4, 2022 -- Coach today released “Courage to Be Real” with a short film starring new global brand ambassador Lil Nas X, featuring his latest single, “STAR WALKIN” – directed by Petra Collins. A call to encourage self-expression, Courage to Be Real is Coach's mission and message about embracing every aspect of who you are with confidence - and inspiring others to express themselves authentically too. Collins' Courage to Be Real campaign film and photography tells the story of Lil Nas X's courageous evolution into the person he is today and the obstacles she overcame along the way. Set in a dream world informed by Collins' shared vision and Coach's American pop culture through the lens of the next generation, the film follows Lil Nas X through rooms that represent key moments in his personal journey - from his earliest days in in suburban Atlanta, to achieve fame through music, to become the multi-hyphenated superstar he is today. In each room, Lil Nas X moves through doors that represent the struggles he's faced in life -- from fear, to doubt, to the judgment of others -- and finally takes the stage, inspiring the world to transcend its boundaries and express itself. who they really are. “My vision for Coach has always been to create a world of fashion where people feel free to express themselves as they are,” said Coach Creative Director Stuart Vevers. “To bring this vision to life, I was thrilled to bring Lil Nas X and Petra Collins together with Coach for the first time -- two artists who changed the world around them by being themselves. The film we created together is a new way of storytelling that not only feels unexpected and different to us, but also helps create a community around the values we share with the next generation.” “My entire career has been about breaking down doors, and this campaign represents everything I've overcome so far,” said Lil Nas X. “It's about stepping into new chapters of life, new experiences, and new versions of myself, and it's rooted in authenticity and self-expression - two things I really care about. It was so much fun collaborating with Stuart and Petra to bring this to life.” The campaign is Lil Nas X's first for Coach as his newest global ambassador, where he will bring Courage to Be Real to life through future campaigns. A barrier-breaking artist who bravely broke new ground for others, Lil Nas X joins a legacy of pioneers in the house's history - from founder Miles Cahn, who earned Coach the title of "Original American House of Leather" with his invention. from Glovetanned Leather, to its first chief designer Bonnie Cashin, who revolutionized the leather goods industry in the 1960s and 1970s with her colorful and practical bags, to Stuart Vevers today, which transformed Coach with its vision of reimagined heritage to the next generation. “At Coach, we want to inspire people to have the confidence to express themselves and explore all that they are -- to have the courage to be real,” said Sandeep Seth, Global Marketing Director and Coach North America. “The campaign we are presenting today is the first chapter of our Courage To Be Real mission and the embodiment of the values that Coach has espoused for generations. Created with Lil Nas X, an artist who courageously broke new ground for others, the film tells the story of the challenges many of us face on our journeys of self-discovery and how belief in self and a willingness to take risks can inspire others. do the same”. Courage to Be Real will continue to come to life through future campaigns and storytelling moments focused on the theme of courageous self-expression. It is also the first campaign presented as part of the house's expressive luxury positioning, defined by self-expression, inclusion and emotional connection, unveiled last month. A director's cut of the film will also be released this week by Collins on his social channels. Watch the movie by clicking here . YOUTUBE LINK: Link FILM & PHOTOGRAPHY CREDITS: Director & Photographer: Petra Collins Set Designer: Nicolas Des Jardins Creative & Fashion Director to Lil Nas X: Hodo Musa Stylist: Stella Greenspan Movement Director: Anna Collins Hair: Coree Moreno Makeup: Grace Pae Nails: Temeka Jackson Music: STAR WALKIN' (League of Legends Worlds Anthem) by Lil Nas X Creative Agency: Marcel Worldwide Creative Strategy: Mandai Loop SOCIAL MEDIA: @Coach; #CourageToBeReal #CoachNY ABOUT COACH Coach is a global fashion house founded in New York in 1941. Inspired by the vision of creative director Stuart Vevers and the inclusive and courageous spirit of his hometown, the brand makes beautiful things, built to last - for you to be yourself. Coach is a Tapestry, Inc. brand. Tapestry is publicly listed on the New York Stock Exchange under the TPR ticker.

Photography: @waldirevora Executive Producer: @pablo.mua Eduardo Crivelenti, 29, started in the world of Facial Harmonization at the age of 21, with his first degree being in Biomedicine, then he also graduated in dentistry, and with so much study and preparation he is still studying for a master's degree in Biochemistry. What is really surprising is the search for continuous knowledge, which makes Eduardo a highly sought after professional in the area. He recalls that at the beginning of his career he attended 9 different clinics in the same period. "Since I graduated, I've seen how much aesthetics has changed, and how much better it is today. At the beginning of my career, I worked all over São Paulo, for years I attended 9 clinics run by fellow partners." Nothing is easy for those who want to be featured, for those who started from scratch, as he says, and today he is successful, he went from a 15m2 room to a 300 meters clinic, in addition, he opened his newest space just 2 months ago, where he will teach his courses, of course, with a much larger number of students. "Today we have courses all over Brazil, mostly at our training center in São Paulo, which is located in Vila Mariana. Our courses are aimed at all health professionals who are regulated to work with injectables by their class councils." He also says that the importance is in improving people's self-esteem. "The important thing about all this is to work with something that raises self-esteem. We do good to those who carry with them aesthetic dysfunctions that bother them so much." We had the pleasure of interviewing Eduardo exclusively, and you can follow along below. 1- Who was Eduardo Crivelenti? And who is Eduardo today? Eduardo Crivelenti has always been a focused person, I arrived at 17 in São Paulo with goals and today I see that I managed to achieve several of these goals. Before I ran after courses and new techniques and today I run after developing techniques and mechanisms to innovate the aesthetics market. 2- What were your professional inspirations and how did you start in the area of ​​beauty? I have always been inspired by people who have innovated the market, for example Sebastian Cotofana, Gabriela Casabona, Taiz Campbell, these are people who are on the cutting edge of aesthetics, so I always look for them as a reference and when I develop my courses I try to inspire my students in the same way that these people inspired me. 3- How is your success today? We know that you are one of the most sought after professionals in the country for harmonization, how are you dealing with this demand? Everything is the result of a lot of struggle, I was always very focused so I set goals for myself, and I had to make several resignations to get here, although "here" is just part of the long road to where I want to get. I studied a lot, invested in many courses and made some trips to international conferences in order to be as up-to-date as possible, to be able to develop techniques and create protocols in the aesthetics that are so successful among my patients. 4- You also act as a teacher, giving classes on facial pairing. Was working with courses and students something that was in your plans? How did this start? It was a surprise because initially I only provided patient care, but word of mouth started to circulate and the number of patients increased so much, that inevitably other professionals and undergraduates got to know me and liked my method of approaching aesthetics, the methodology that I wear. The demand for courses started, it was all very organic, so it has been a success. 5- About your plans for the future, can you tell us any? I have a lot of plans, I just founded the Crivelenti Institute which is an aesthetics complex where I teach my courses and attend, in addition, I have perfected my cosmetics line and many other things that I still can't talk about, but I'm sure it will shake the market, so stay tuned because there's a lot of new stuff coming!

The French brand Yves Saint Laurent Beauté presents the new Lash Clash eyelash mask that guarantees up to 200% more volume with an ultra-pigmented formula, lasting up to 24 hours, without crumbling or smearing, and a cocktail of ingredients with a skincare function designed especially for an empowered and fearless new generation. The unscented and non-bent formula of the new Lash Clash eyelash mask is infused with iris extract, from Yves Saint Laurent Beauté's Ourika Community Gardens, located at the base of Morocco's Atlas Mountains and which incorporates the brand's social and environmental commitment. Iris extract conditions and treats the protein synthesis of the dermis day after day, providing elasticity to the texture of the strands and fulfilling its function of skincare for the eyelashes. The texture of the eyelash mask is thicker, creamier and more adherent, due to its oil-based wax composition in water, providing an ultra-black finish with up to 200% more volume in up to five applications, without weighing the eyelashes and lasting up to 24 hours. Its patented applicator and the largest of the brand developed to date, has a double conical shape and is composed of 260 ergonomic bristles that fill, lengthen and guarantee maximum volume, from the root to the tips of the eyelashes. The applicator also has a diameter of 10.5mm to instantly reach all eyelashes -- even the smallest ones - ensuring that, with each application, only the ideal amount of product is deposited, avoiding accumulation. Encapsulated in a haute couture design, Yves Saint Laurent's iconic golden Cassandra adorns the black and luxurious packaging of Lash Clash in a bold and disruptive movement. Yves Saint Laurent Beauté makeup artist Gabriel Diniz gathered four tips on how to apply the Lash Clash eyelash mask: "To ensure maximum volume and that bold button start by applying Lash Clash to the root of the eyelashes, very close to the inner corner of the eye, and pushing the eyelashes up and out, and do the same by touching the applicator at the base of the eyelashes. Push the eyelashes up and hold for a second before completing the movement to separate and stretch the strands. For the outer corners, use only the tip of the brush to apply Lash Clash to individual eyelashes. Oh, and don't forget to make zig-zag movements whenever you are applying the eyelash mask, from the base to the tip of the eyelashes to deposit the formula and increase the volume while separating the eyelashes."