top of page

Jacquemus Blooms in Seoul with Café Fleurs Pop-Up

Images by @yoannetmarco - Promotion Instagram

A new flowery experience is enchanting the streets of Seoul, South Korea, and it's all thanks to Jacquemus' latest creation - Café Fleurs, a temporary concept that has appeared in the trendy neighborhood of Seongsu-dong.

As you step into this world created by the talented designer Simon Porte Jacquemus, you'll encounter a charming façade that leads to a 2,000 square foot space dedicated to celebrating the beloved Bambimou bag. But this pop-up is more than just a fashion store; it's a unique experience.

Inside, a pleasant surprise awaits. The space transforms into a café, a special place where you can enjoy a menu with eight delicious beverages. While savoring these delights, you'll be surrounded by the pleasant scent of beautiful white Lisianthus bouquets, which are also available as part of a charming flower shop.

This special setup perfectly complements Jacquemus' Fall 2023 collection, called "Le Chouchou." The collection, which debuted at the iconic Palace of Versailles in June, provided a unique spectacle. Guests arrived at their seats by boat and walked along a cherry-red carpet, one of the themes of the collection.

On the runway, models wore relaxed pieces, lingerie-inspired dresses, lightweight skirts, and elegant designs inspired by icons like Marie Antoinette and Princess Diana. It was a grand spectacle that left a lasting impression.

Jacquemus has a special affinity for combining art with fashion. In 2021, the brand opened its first flower shop in Paris. To enrich the story of the collection, the designer recently released a visual book of 232 pages called "Le Chouchou."

For fashion lovers and anyone who appreciates Jacquemus' unique vision, the Café Fleurs pop-up in Seoul is a must-visit. This unique blend of fashion, coffee culture, and floral beauty will be available until October 29. Don't miss the opportunity to immerse yourself in the world of Café Fleurs.



bottom of page