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Jacquemus Blooms in Seoul with Café Fleurs Pop-Up


Images by @yoannetmarco - Promotion Instagram


A new flowery experience is enchanting the streets of Seoul, South Korea, and it's all thanks to Jacquemus' latest creation - Café Fleurs, a temporary concept that has appeared in the trendy neighborhood of Seongsu-dong.


As you step into this world created by the talented designer Simon Porte Jacquemus, you'll encounter a charming façade that leads to a 2,000 square foot space dedicated to celebrating the beloved Bambimou bag. But this pop-up is more than just a fashion store; it's a unique experience.



Inside, a pleasant surprise awaits. The space transforms into a café, a special place where you can enjoy a menu with eight delicious beverages. While savoring these delights, you'll be surrounded by the pleasant scent of beautiful white Lisianthus bouquets, which are also available as part of a charming flower shop.



This special setup perfectly complements Jacquemus' Fall 2023 collection, called "Le Chouchou." The collection, which debuted at the iconic Palace of Versailles in June, provided a unique spectacle. Guests arrived at their seats by boat and walked along a cherry-red carpet, one of the themes of the collection.



On the runway, models wore relaxed pieces, lingerie-inspired dresses, lightweight skirts, and elegant designs inspired by icons like Marie Antoinette and Princess Diana. It was a grand spectacle that left a lasting impression.

Jacquemus has a special affinity for combining art with fashion. In 2021, the brand opened its first flower shop in Paris. To enrich the story of the collection, the designer recently released a visual book of 232 pages called "Le Chouchou."


For fashion lovers and anyone who appreciates Jacquemus' unique vision, the Café Fleurs pop-up in Seoul is a must-visit. This unique blend of fashion, coffee culture, and floral beauty will be available until October 29. Don't miss the opportunity to immerse yourself in the world of Café Fleurs.

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