The initiative celebrates the heritage and legacy of its founder with products inspired by his inventions and the brand's advertisements from the 1970s.
Image [Courtesy]
Within the fall-winter collection, the "Do you speak Lacoste?" capsule presents a key offering focused on coolhunters and Generation Z. This new collection playfully engages with the brand's heritage and French spirit, balancing respect for tradition with a zest for modernity.
The initiative delves into the history of the Crocodile and René Lacoste's inventions to better shape the brand's future, maintaining the same distinctive language that positions it as a label that connects generations. "Do you speak Lacoste?" is translated into various languages representing the brand's key markets.
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The special products were based on five of René Lacoste's patents: the polo collar, tennis racket, tennis ball machine, and golf club served as the starting point for the drop. The collection features various classic products from the brand, adorned with different historical images and compositions. The standout element is the striking print inspired by Lacoste advertisements from the 1970s, which encapsulates the brand's rich history and legacy.
Image [Courtesy]
The main colors are white, classic green, navy, and gray. However, light blue, khaki, salmon, yellow, and brown also feature prominently in the capsule. Inventions and iconic phrases narrate the story of Crocodile culture and the entire Lacoste universe, which permeates the brand.
The new items are now available on Lacoste's e-commerce platform and in physical stores worldwide.
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