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Fashion Waterproof: Balenciaga Unveils Cruise 2025 Collection in Shanghai

Photos Disclosure Balenciaga

On Thursday, May 30th, Balenciaga braved the elements to launch its Resort 2025 collection against the stunning backdrop of Shanghai, China. With the city’s modern skyline in full view, the show took place under heavy rain, yet this did not deter the brand’s loyal audience from attending. Shanghai, home to the largest number of Balenciaga stores worldwide, reaffirms its strategic importance for the label.

Undeterred by the storm, fans of the house showed their dedication to Demna Gvasalia's work. The designer, renowned for his innovative and bold approach, delivered a collection that blends nocturnal elements with a futuristic "Matrix" vibe.

The first part of the collection highlights Gvasalia’s exploration of proportions, a signature of his style. Outrageous platform-soled boots and low-waist jeans that compress the silhouette create a daring combination. Elongated coats and overcoats with strong shoulders emerge as essential pieces, conveying a sense of power and elegance.

Demna, ever playful with visual perceptions, continues to blur the line between the ordinary and the luxurious. Dresses with crochet and lace finishes contrast with those featuring digitally created textures. Trompe l’oeil appears in jackets that are actually bags, showcasing the designer's talent for surprise and delight.

This season, Balenciaga presented an intriguing collaboration with sportswear brand Under Armour, following a trend of unexpected partnerships. The previous collaboration with California-based supermarket chain Erewhon had already generated buzz, and this new alliance is no different. Despite these unconventional collaborations, the brand further elevated its glamour, expanding its ready-to-wear universe with a touch of refined streetwear.


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