Photos: Disclosure FILA
FILA has unveiled its latest campaign celebrating the iconic Settanta Jacket, presented by the brand's global ambassador, Hailey Bieber. The campaign pays homage to a key piece that has bridged the worlds of tennis and fashion since its debut in 1976.
Hailey Bieber, known for her simple style and global influence, leads the campaign, bringing a modern allure to the rich heritage of the Settanta. The campaign showcases the iconic jacket in various settings, blending its Italian design from FILA with contemporary elements.
"The Settanta is more than just a piece of clothing; it's a symbol of FILA's enduring legacy in sports and lifestyle," said Todd Klein, global president of the FILA brand. "Hailey Bieber's representation of the jacket highlights its timeless appeal, making it an integral part of this moment for the brand."
Adding her voice to the campaign, Hailey Bieber shared, "It's exciting to represent a brand with such a rich heritage. This collection reimagines the iconic Settanta Jacket, and I'm thrilled to help introduce it to a new generation."
The campaign features a variety of styles that showcase the iconic design of the Settanta, including its distinctive stripes. Each item is designed to honor FILA's legacy while embracing the future of sports lifestyle.
