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DUBAI COVER EDITION - MARCH ISSUE Photographer: Leon Cipriano: @leonciprianophoto New collection by @alessandrabatistaa and @mikkesalvatore for @trussprofessionalme @truss @trussprofessional @ph7.ae GOLDEN SAND - Inspiration for the Middle East Design Director Cover: @mathlopes A influenciadora Alessandra Batista está deixando sua marca em Dubai com uma campanha internacional de sucesso ao lado de Mike Salvatore, para a renomada marca Truss Hair. Essa jornada única, patrocinada pela Truss Hair e pela PH7 Beauty, combina elegância, sofisticação e excelência em um cenário deslumbrante no coração do Oriente Médio. Em Dubai, Alessandra tinha um objetivo claro: destacar os produtos de excelência da Truss Hair em uma série de eventos estratégicos. Com a PH7 Beauty como parceira, Alessandra teve a oportunidade não só de demonstrar esses produtos, mas também de compartilhar seu conhecimento sobre beleza e bem-estar com profissionais locais. Ao lado de Mike Salvatore, Alessandra visitou uma variedade de salões de beleza em Dubai, estabelecendo conexões autênticas e fortalecendo laços com a comunidade de beleza local. Esses momentos não apenas enriqueceram a experiência de Alessandra, mas também abriram portas para futuras colaborações e parcerias. Um dos pontos altos da jornada de Alessandra foi sua participação na emocionante campanha Golden Sand, celebrando a inauguração da academia PH7 em Jumeira. Essa campanha não só promoveu a academia, mas também solidificou a presença da Truss Hair como uma marca de referência no cenário da beleza em Dubai. Com seu compromisso com a excelência e sua paixão pela beleza, Alessandra deixou uma marca indelével em Dubai. Sua jornada é um testemunho não apenas de sua influência como personalidade digital, mas também de sua capacidade de estabelecer parcerias bem-sucedidas e impactar positivamente comunidades em todo o mundo. À medida que Alessandra retorna ao Brasil, ela traz consigo não apenas lembranças inesquecíveis de sua aventura em Dubai, mas também uma oportunidade única para marcas que desejam se associar a uma influenciadora de renome internacional. A história de Alessandra em Dubai é apenas o começo de uma jornada emocionante e repleta de possibilidades para marcas que buscam alcançar novos patamares de sucesso e visibilidade global.

Photos Disclosure Beyonce Instagram As the release of her new album "act II COWBOY CARTER" draws near, Beyoncé shared exciting details about the creation process and the meaning behind her latest musical masterpiece. In a direct message to fans, Beyoncé expressed gratitude to supporters of her recent singles "TEXAS HOLD 'EM" and "16 CARRIAGES," highlighting the impact of her music on the community. The artist also celebrated a historic achievement as the first Black woman to top the Hot Country Songs chart, emphasizing her mission to break barriers and promote diversity in the music industry. Beyoncé revealed that the album "act II" had been in the making for over five years, born from a personal experience that inspired her to delve deeper into the history of country music. She shared how the criticisms she faced when entering this genre propelled her to challenge boundaries and create a work that transcends labels and stereotypes. As a spiritual continuation of her previous album, "RENAISSANCE," Beyoncé describes "act II COWBOY CARTER" as a musical journey that delves into the roots of American music, blending different influences and inspiring collaborations. With an invitation for fans to venture into a new chapter of her career, Beyoncé promises exciting surprises and a sonic experience that reflects her heart and soul. "This album is not just music; it's an experience," said Beyoncé. "I hope you can feel all the passion and dedication I put into every detail of this project." With "act II COWBOY CARTER" set to be released, Beyoncé continues to defy expectations and inspire a new generation of artists and listeners around the world. Get ready to embark on this unique and boundless musical journey.

"Azure" is the thirteenth creative partnership of the actress with the jewelry brand. Photos Courtesy LIFE With a futuristic design, Life – a collectibles brand – presents its 13th collection signed by its ambassador: actress, model, and entrepreneur Marina Ruy Barbosa. The new line, titled 'Azure,' consists of three earrings, two necklaces, two rings, and one bracelet, inspired by digital trends and the maximalism present on the runways. The brand explores the connection between the digital and physical worlds, which is increasingly prominent in jewelry and fashion, and delves into modernity in every detail of its pieces. Stone-on-stone setting, for example, brings an innovative touch to the collection, which also features colors inspired by vibrant and modern tones. The campaign captures a rarely seen casual side of the actress. Photographed in a street-style black and white look, it showcases the jewelry in a relaxed manner without losing sophistication and demonstrates the versatility of the pieces. 'This release is very special. In this thirteenth collection, we decided to create something different and modern: we sought inspiration in technology. Our idea is to take everyone on a journey through the world of trends, colors, and authenticity,' says Marina Ruy Barbosa. The novelty, which features 8 silver jewelry pieces with rhodium plating and brilliant cut, allows for different daytime and nighttime combinations, and they are excellent options for gifting.

Photos Promotion Press @gio.prates Com 9 anos de idade, Anabelle tem muita determinação e segue seus sonhos com muita garra. A Miss que já tirou segundo e terceiro lugar vai em busca da coroa no próximo concurso em Santa Catarina realizado pelo Beto Carrero World. Inspirada nas Misses Isabella Menin, Julia Horta e Julia Gama tem como inspirações também suas amigas, colegas de concurso. Anabelle mantém bom relacionamento com as mesmas e garante que a amizade se sobresai quando se trata de concurso. Divide seu tempo entre escola, lazer com amigas e familiares e tem como prioridade os estudos. Participa do Projeto GD Talents para aprimorar seu talento nas passarelas e concursos. Dá tempo pra tudo! Em contagem regressiva para o grande dia, Anabelle se diz determinada a correr atrás de seus sonhos com muita coragem sem nunca desistir.

"STARS" COVER EDITION - GLOBAL ISSUE Photographer: Glauber Bassi Production Photos: Milena Vitoria Clothes: LEONARDO VALENTINI Pants of the cover: SIMON CRACKER Design Director Hooks: Matheus Lopes Management: @gianninifabrizio / @parideclayton Mysterious and enigmatic, MEW emerges as a new species in the music world, blending elements of dark-pop with her unique style. Born Valentina Turchetto on July 25, 1999, in San Donà di Piave, Italy, and raised in Jesolo, Mew's journey into the spotlight has been nothing short of intriguing. With an Italian father and an Austrian mother, Mew's upbringing was rich in cultural influences. Initially pursuing a career as a hairdresser, Mew's path took a different turn when she discovered her passion for music. Working at the family's beachside ice cream parlor, she found solace in melodies and rhythms, eventually leading her to Milan , where she immersed herself in the world of music. Mew's journey into music was unexpected. Despite her early background in dance and assisting her sister in opening a dance school, it was her encounter with manager Paride Clayton Surace in 2020 that ignited her musical journey. Reluctant at first, Mew eventually embraced her calling and embarked on a path that would lead her to the renowned Italian talent show "Amici di Maria De Filippi" in 2023. Participating in "Amici di Maria De Filippi" proved to be a transformative experience for Mew, bolstering her confidence and refining her vocal abilities. With hit songs like "Mercoledì Mai" and "Vivo," Mew's music resonates with authenticity and emotion, delving into themes of love, introspection, and hope. In an exclusive interview with Hooks Magazine , Mew opens up about her creative process, her music style, and the challenges she faces in the industry. From her introspective lyrics to her captivating melodies, Mew's music captivates listeners and leaves a lasting impression. Check out exclusive interview with MEW: 1. What inspired you to transition from dancing to pursuing a career in music? I actually stopped dancing around the age of 17. Then, I only supported my sister during the opening of the dance school, working as a secretary. What really pushed me to pursue a music career was my current manager, Paride Clayton Surace, who contacted me in the summer of 2020. The story is funny because I had work and my private life on my mind, and I had absolutely no intention of making music. Paride insisted for months. After a short time, I went to Milan to meet him. Everything was born from there. 2. How did your experience on "Amici di Maria De Filippi" impact your journey as an artist? It certainly taught me to gain a lot of confidence in myself and my voice, making me understand my limits but also my abilities. I have strengthened my vocal technique a lot. I started to love performing in front of people, and I realized that being a singer is what I want to do in life. 3. Can you tell us about the creative process behind your songs "Mercoledì Mai" and "Vivo"? "Mercoledì Mai" was born during a session in Verona. It's almost a stream of consciousness... I talk about many mistakes I've made, but in the end, I justify everything with the phrase “Non Sono Una Santa” - "I'm not a saint." A very intimate song brought in a catchy key. “Vivo” was born in Rome, inside the Amici school. I knew love there. I fell in love with Matthew, another singer, my current boyfriend. We got to know each other deeply in that context, and I decided to put all the love I was feeling for him into music. In the song, I talk about the past, present, and hope for the future. 4. How would you describe your music style, particularly the fusion of dark-pop influences? My musical style is very real, dark because I often use sounds that don't fit into traditional pop, and because I often touch on darker themes. For example, in my latest single, "Posatenebre," I talk about depression. 5. What are some challenges you've faced in the music industry, and how have you overcome them? The thing that gives me the most difficulty, even now, is the constant pressure. I feel like I always have to give more than 100%, and when I can't, I get very down. I'm still working on it. In general, however, music always gives me great satisfaction. 6. Can you share any upcoming projects or collaborations you're excited about? I can tell you that I will sign with Universal Music Italy, that I will release a lot of music, and that I would like to do many live shows.

A Dolce&Gabbana apresenta sua campanha de óculos para a Primavera/Verão 2024, fotografada por Mert Alas.   Photos Courtesy Dolce&Gabbana A campanha apresenta Miley Cyrus, a cantora, compositora, atriz e artista americana, que também escreveu a trilha sonora que acompanha o vídeo da campanha, inspirada na experiência que vivenciou no set. Um estúdio em Los Angeles, uma cama avermelhada e lençóis desarrumados, ecoando uma noite a ser relembrada. Miley está lá, com todo seu fascínio, parada em um momento congelado no tempo. Ao lado dela podemos ver o modelo e ator americano Matthew Nozska. “Estou honrada em ser o rosto da nova campanha de óculos da Dolce&Gabbana" - diz Miley. "Adoro o estilo icônico da marca e seus óculos elevam cada visual com um toque de sofisticação e elegância”. A essência sedutora da manhã seguinte mistura-se perfeitamente com poses sensuais e gráficas: As lentes de Alas capturam a essência dos protagonistas, revelando seus personagens sem filtro, livres dos preconceitos. É esse o cerne da nova coleção de óculos da Dolce&Gabbana.

Photos promotion press Gio Prates Com apenas 8 anos de idade, a Curitibana deu início em suas participações em concursos no ano passado. E já garantiu a coroa no Miss São José dos Pinhais na categoria Mini. Focada no próximo concurso a ganhar a etapa nacional, Nicoly garante uma bela desenvoltura nas passarelas. A mesma adquirida nas preparações intensas para os concursos aliados à sua naturalidade e carisma. Nicoly se dedica muito aos estudos e ainda sobra tempo para estudar inglês. A diversão também faz parte do seu dia dia e enfatiza: "- Toda preparação também é uma diversão afinal sou uma criança e tudo vira brincadeira!" Embora seja uma criança leve e tenha o pensamento positivo relacionado aos concursos, como em todo trabalho, há também seu lado negativo onde a família nem sempre vê a competição sendo justa, como deveria ser. Embora seja uma competição e exista rivalidade no meio, a família garante que as amizades formadas se tornam verdadeiras e únicas! Com data prevista para o dia 24/03/2024 em Santa Catarina no Beto Carrero World, a disputa estará acirrada com meninas do Brasil inteiro e Nicoly desde já agradece o apoio de todos por acreditarem em seu sonho garantindo dar o seu melhor nesse concurso tão esperado!

No filme Poor Things, uma criação surreal de ficção científica de época dirigida por Yorgos Lanthimos, os trajes usados por Emma Stone para interpretar Bella Baxter são tão extravagantes e provocativos quanto a própria obra e seguem uma estética mais voltada para o steampunk. Mas o que é isso Evely? O steampunk é um gênero ficcional que surgiu nos anos 80, e apesar de não ter tanta repercussão como cyberpunk, ainda tem muita inflência em obras de ficção, e fica em um lugar entre vitoriano e futurista. Desde o início, os figurinos de Bella sugerem uma mistura única de infantilização e sexualidade libertadora. Inspirado na natureza evolutiva das crianças, o figurinista optou por mantê-la constantemente despojada de forma sutil, mesmo quando vestida. Os tecidos escolhidos, como acolchoados e babados, evocam uma sensação de inocência infantil, enquanto as referências à anatomia feminina, como blusas com cortes sugestivos, adicionam uma camada de subversão ao visual. A reinvenção de elementos vitorianos básicos é uma característica marcante dos figurinos, proporcionando uma abordagem divertida e moderna à estética da época. Uma peça favorita é uma gaiola estranha, reminiscente de uma cauda de sereia, construída com papel seda e inspirada até mesmo por uma jaqueta contemporânea da marca Moncler. Esta fusão de influências históricas e contemporâneas resulta em uma estética única e visualmente cativante. À medida que Bella parte em sua jornada, seus trajes tornam-se ainda mais selvagens, refletindo sua libertação gradual das normas sociais restritivas. Um exemplo é sua abordagem casual e ousada ao vestir-se em Lisboa, onde ela abraça a ideia de vestir peças vitorianas de uma maneira incomum e provocativa. A cena é uma representação vívida da sua transição para uma vida mais livre e autêntica. Em contraste, os trajes usados durante sua estadia em bordéis em Paris são projetados para desafiar as expectativas tradicionais associadas a esses ambientes. Evitando clichês como lingerie preta e espartilhos, os figurinos apresentam jaquetas grandes de lã com sobreposições de látex, criando uma paleta de cores que destoa das convenções típicas de bordéis. A escolha de cores e materiais destaca-se especialmente em uma cena em que Bella é retratada usando uma capa de látex em um tom semelhante ao de uma camisinha, uma representação visualmente impactante de sua jornada. Conforme Bella se envolve mais profundamente em seus estudos acadêmicos e atividades socialistas, seu visual evolui para refletir sua nova identidade e ambições. Trocando a exuberância por um estilo mais sóbrio e acadêmico, ela adota um terno adequado, mas ainda mantém sua irreverência característica ao combinar a peça com botas vitorianas e deixar as pernas à mostra. Essa transformação visual sugere sua progressão para uma fase mais séria e comprometida em sua vida. “Pobres Criaturas” (Poor Things), levou quatro prêmios: melhor atriz, melhor maquiagem e penteado, melhor design de produção e melhor figurino. E é com essa obra de arte espetacular que finalizo por aqui! Espero que tenham gostado. Kisses

Photos disclosure E! Entertainment The 96th edition of the most glamorous cinema award ceremony will bring together the stars of the moment at the Dolby Theatre in Los Angeles, and E! Entertainment shows all the details on LIVE FROM E!: OSCARS 2024, live at 4.pm . WHO ARE THE MOST ANTICIPATED STARS ON THE RED CARPET? Emma Stone (Poor Things), Bradley Cooper (Maestro), Cillian Murphy (Oppenheimer), Jeffrey Wright (American Fiction), Emily Blunt (Oppenheimer), Jodie Foster (Nyad), Robert De Niro (American Fiction), Ryan Gosling (Barbie), Lily Gladstone (Killers of the Moon), Paul Giamatti (The Rejects), Danielle Brooks (The Color Purple), Martin Scorsese (Killers of the Moon), Christopher Nolan (Oppenheimer), Sandra Hüller (Anatomy of a Fall), Carey Mulligan (Maestro), Robert Downey Jr. (Oppenheimer), Mark Ruffalo (Poor Things), among others, are ready to catch the attention of fans of the most iconic red carpet in the entertainment industry.

PHOTOS COURTESY LOEWE ‘I think we live in a paradise. This is a Garden of Eden. Really. It is. It might be the only paradise we’ll ever know. And it’s just so beautiful. And you feel you want to paint it.’ Albert York A study on provenance and whether it is relevant today. An outsider’s view, looking in, set against the backdrop of Albert York’s small yet intense paintings. The tropes of class and wealth turned on their head, through LOEWE’s distinctive lens: at once with bluntness and abstraction. The aplomb of an Etonian morning suit; the beloved dog in mosaic on a ring, or on an entire dress; wooden carvings that turn into coat collars; a floral tapestry from the drawing room beaded onto dresses or printed onto trousers; a profusion of caviar beading not only on clothing, but also on biker boots and Squeeze bags. In exploring ideas of tailoring and couture —both languages of bespoke and prerogative, one masculine and the other feminine— get mixed. Faultless jackets and flowing slacks; neckties and sculptural short dresses; straight cuts and draping. To heighten the juxtaposition of hard and soft lines, the ordre de passage opens with flou. As a zero degree of dressing, it is interspersed with little pieces made from boxer shorts. A quintessentially LOEWE mindscape in which leather and the world around it matter: draped nappa blousons, leather aviator jackets, the Flamenco Purse in a new large size, and further drapes. Ostrich as a trompe l’oeil hyper real print. Buckles as decoration. Prints have a material quality: they create illusions of other materials, or represent checks that melt. Tartans are also rendered in mille feuille sliced chiffon, gaining further 3D materiality. Clothing with presence, that celebrates being in the moment and Albert York’s sentiment that the real paradise is the one we inhabit - and the privilege that being alive represents.

Fotos Divulgação Press O empresário, Izaias Pertelly, CEO da Blue Saúde, compartilhou dicas valiosas para quem tem o desejo de empreender no mundo dos negócios. Desde a importância da pesquisa de mercado até a adaptação às diversidades culturais, suas orientações prometem guiar aqueles que estão prontos para embarcar na jornada do empreendedorismo. 1.⁠ ⁠Seja curioso e pesquise constantemente: Izaias Pertelly enfatiza a importância de entender profundamente o mercado alvo, identificando suas dores e fragilidades. Para ele, a pesquisa de mercado contínua é essencial para orientar as estratégias de negócios de forma eficaz. 2.⁠ ⁠Desapegue-se de preferências pessoais: O CEO da Blue Saúde destaca a necessidade de visualizar o negócio de forma objetiva, baseando-se em métricas e dados em vez de preferências pessoais. Ele incentiva os empreendedores a adotar uma abordagem científica para garantir o sucesso de seus empreendimentos. 3.⁠ ⁠Construa uma rede de contatos sólida: Izaias Pertelly ressalta a importância de cultivar relacionamentos significativos, pois eles podem fornecer insights valiosos e até mesmo abrir portas para oportunidades de negócios. 4.⁠ ⁠Conheça as regulamentações fiscais e legais: O CEO da Blue Saúde adverte sobre as especificidades das regulamentações fiscais e legais em cada país e modelo de negócio. Ele destaca a importância de estar ciente dessas questões para evitar surpresas desagradáveis no futuro. 5.⁠ ⁠Adapte suas estratégias de marketing à diversidade cultural: Izaias Pertelly destaca a importância de adaptar as estratégias de marketing para refletir a diversidade cultural do país. Ele incentiva os empreendedores a permanecerem atualizados com os assuntos em voga e a encontrar maneiras de associá-los às suas estratégias de marketing para alcançar um novo público de forma eficiente e econômica.

"ROMANIA" COVER EDITION - GLOBAL ISSUE “Wear your hat with confidence or leave it at home”  Photographer: Oana Oachesu - @oanaoachesu / Styling: @irishaofficial / Make-up: @yasminnawad / Hair: @hair_by_costin_stefan - @bassamconceptsalon / Producer: @ruxandrra -@rueffectagency / Outfit: @zenonbrand / Design Director: @mathlopes Meet Maria Dumitrache , the brilliant mind behind the illustrious 'Maria Palaria' brand. From Bucharest, Romania, Maria is not just a hatmaker; she is a visionary artist, seamlessly blending tradition with innovation to create headpieces as exquisite as they are iconic. For Maria, hatmaking is not just an art; it is a passion deeply rooted in her life. Since 2016, she has been creating masterpieces that transcend trends, adorning the heads of discerning individuals and celebrities with her creations. Each hat tells a story, reflecting Maria's dedication to her craft and her relentless pursuit of perfection. Driven by her curiosity and creativity, Maria embarked on a journey of self-discovery that led her to the doorstep of an experienced hatmaker, who became her mentor and guide. Under his tutelage, Maria honed her skills, mastering ancient techniques while infusing her designs with a modern touch that sets her apart in the world of haute couture. From humble beginnings to global recognition, Maria's journey is a testament to her resilience, creativity, and commitment to excellence. Today, Maria Palaria stands out as a rising artist and graces the international cover of Hooks Magazine's "ROMANIA" edition. Check out below an exclusive interview with the artist: 1. What inspired you to pursue hat making as a career? Since I was a child, what I liked the most was to have creative activities. Singing and painting were my favourites. I was always praised at school for my creativity, which made me feel very special. Hats, on the other hand, were not my passion as a child, on the contrary, I did not like to wear anything on my head. The connection between me and hats happened out of the blue, without any clear explanation. It was like a dream that I had one night and from the next morning my mind was set only on that. I knew for sure that this craftsmanship was my meaning in life. 2. Can you tell us about your journey from studying physiotherapy to becoming a renowned hat maker? My family always guided me to choose a safe path for my career, but mathematics and numbers were never my strong points. I always felt that my hands had a strong and special energy, so I thought that if I choose physiotherapy, I can help people with my gift. That was something that brought me joy and enthusiasm, but it didn’t last long. I still felt like I wasn't using my hands as I was supposed to. Later I realised that my hands were actually meant to create art. Grey demin outfit: @croitoruofficial 3. How did you meet your mentor, the 90-year-old hat maker, and what was the most valuable lesson you learned from him? I already feel like I am going to get emotional answering this question. My mentor is the last and the oldest hatter in Romania. Coincidentally, he is the grandfather of a high school colleague that introduced me to him. From that moment, for a year I went to his hat studio almost every day. For 6 months, all that he allowed me to do was sew hats, saying that this craftsmanship is not for women. Over time, observing my determination and attention to details, he taught me how to make a hat from scratch. When I first started working on a hat, it felt like it was something I was already familiar with. For 6 months I observed how he worked on hats while I was sewing, so visually I knew exactly how to do it. Although it wasn’t easy, I felt like I’ve done that before and every day it just became easier. My mentor taught me one of the most important things I could learn in life: to fight for what I want, to be patient and never give up. At the same time, he taught me to trust myself. He told me that if you don't wear the hat with confidence, then you should leave it at home. I am grateful to my mentor and I pray for him every day. 4. What was the greatest challenge you faced when starting your brand, "Maria Palaria" and how did you overcome it? The biggest challenge was to educate people to wear hats. I remember how they would be amused to see me wearing hats on the street. This didn’t discourage me because I wanted to get a reaction, and I did. It just meant that I had started to do something noticeable. I used to go to fairs and do live demonstrations to attract their attention, this made me stand out and in short time, all the romanian celebrities wanted to wear my creations. It didn't take long untilI I became a popular hat maker throughout the country. The era of hats was long over In Romania, but I was going to bring it back to life. And that's exactly what I did. 5. How would you describe the style and aesthetic of your hat designs? My hats are not just an accessory, they represent a piece of each person's soul. That's why I created #hatswithastory. Each hat carries the story of the wearer and this way the hat becomes very personal. I make the hats according to everyone's physiognomy and style, no hat is the same as the other. We live in a world where people would rather follow trends than embracing their authentic self. It’s been 8 years since I started making hats, and this concept has been and still is very important to me. I want to highlight each person’s authenticity. 6. What role do traditional techniques play in your hatmaking process, and how do you incorporate innovation into your designs? The traditional techniques are what I find really special in this craftsmanship. In order to create a hat that will last for generations, you must execute the traditional techniques impeccably and pay attention to the smallest details. After achieving that, what is left is infinite creativity, but that is also the most challenging part. Inspiration can come instantly or it can be absent for a longer period of time. It's hard to come up with something new these days. But despite all that, I can say that over the years I have come up with new touches in the design of my hats, something that made me very proud and also inspired other hat makers. 7. How did the "Country" style become part of your life, and how do you think it has influenced your work as a hat maker? With this style being very popular nowadays, do you notice an increased demand for your hats that fit into this aesthetic? Although I was more focused on making customised hats, I also created several collections over time. The collections didn’t follow a specific trend, they represented chapters of my life. Three years ago I made a collection called "Western Love”, which included cowboy hats. The only hat that I actually have been wearing for some time now is a black cowboy hat, which I adapt very easily to any kind of outfit. That may even be my personal styles’ trademark. I’ve always been attracted to country music and western style, but I’m not sure most people could relate at that time. The collection was highly appreciated, but not many were courageous enough to wear that style. Now, because they are highly trending, most of the orders I receive are for cowboy hats. Beyoncé, I thank you for that! :) Black dress: @firatkaplanoofficiall