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Artificial intelligence is already changing the game in companies and exposing unprepared leaders
Artificial intelligence has shifted from being a trend to becoming a game-changer in the way companies operate, make decisions, and scale productivity. For expert Claudio Teixeira, the current moment is not just another technological cycle, but a structural transformation comparable to the arrival of electricity in industries. Photos Disclosure “The most honest comparison is with electricity. When it arrived in factories, companies simply swapped steam power for electric powe
Matheus Hooks/ Editor-In-Chief
1 day ago2 min read


Caroline Mendes: the building of a global brand beyond fashion
‘DUBAI’ EDITION COVER - APRIL 2026 ISSUE Photographer: Ph Euzebio - @pheuzebio / Makeup: Cauê Marques - @cauefmarques Dubai is a city where the future is shaped in real time. It is within this dynamic setting that Caroline Mendes is living one of the most important moments of her journey. The cover star of Hooks Magazine’s Dubai edition, she represents far more than beauty and presence. Her story is about strategy, reinvention, and long-term vision. Unlike most models, Caroli
Matheus Hooks/ Editor-In-Chief
1 day ago7 min read


Deconstruction: When fashion stops being a standard and becomes an encounter
Models: REAL WOMEN / Photography: @demmacedo @andersonmmacedo_ / Media: @anaterra.oli / Video: @olivervideomaker_ / Beauty: @dariobion / Styling: @diegobbueno / PR: @hooks.magazine @directorhooks @evelyoliveira / Studio: @nasulstudio / Support: @caetano3353 @karladelreimacedo_ @vilareencontrotiradentes / Looks: BAZAAR @institutohuman_org / Partnership: @likxy.br @eucamilamn / @prefsp / @smads_sp In a context where fashion still often sustains structures of exclusion, frequent
Evely Oliveira
2 days ago4 min read


Calvin Klein Reinvents the Essential with Ling Ling Kwong
A new era of sensual denim and underwear as the main character Photo Disclosure by Calvin Klein - Photographed by Haihua Ren At the intersection of iconic minimalism and contemporary provocation, Calvin Klein unveils its Spring 2026 campaign starring Ling Ling Kwong, a face that perfectly captures the spirit of a generation that sees the body as language and styling as identity. Photographed by Haihua Ren and directed by AJ Duan, the campaign embraces a clean, intimate, and h
Matheus Hooks/ Editor-In-Chief
3 days ago2 min read


Evelyn Regly takes on the role of Head of Social Commerce at Embelleze and drives the digital growth strategy
Photo by Yuri Teixeira Embelleze announces a strategic move to expand its presence in the digital space. Influencer and entrepreneur Evelyn Regly officially takes on the role of Head of Social Commerce at the company. The appointment strengthens a partnership of more than a decade between the content creator and the brand and marks the beginning of a new phase focused on performance, conversion, and expansion across social platforms. In her new position, Evelyn will lead stra
Matheus Hooks/ Editor-In-Chief
Mar 252 min read


A little-known corporate structure can generate savings of millions and attract investors in Brazil
In a scenario of high tax burdens and increasingly pressured margins, Brazilian entrepreneurs have been seeking legal alternatives to improve the financial efficiency of new projects. One of these solutions, still little explored outside specific niches, is the Silent Partnership (SP) , a model provided for in the Civil Code that has been gaining ground as a tool for tax planning and asset protection. Used mainly in sectors such as construction, hospitality, and capital-inte
Matheus Hooks/ Editor-In-Chief
Mar 243 min read


Dua Lipa & Nespresso: A New Chapter of Contemporary Luxury
In a move that seamlessly blends sophistication, pop culture, and global branding strategy, Nespresso officially announces Dua Lipa as its newest global ambassador, marking a bold new chapter as the brand celebrates 40 years of legacy. This is more than a partnership. It is a meeting point between two forces driven by creativity, aesthetics, and a shared spirit of exploration. Photo Disclosure Nespresso Coffee as a Fashion Experience Nespresso has long operated at the interse
Matheus Hooks/ Editor-In-Chief
Mar 232 min read


Zendaya Enters Her Era: Fashion, Film, and Emotional High Stakes at The Drama Premiere
On Tuesday night, Zendaya made one thing unmistakably clear: 2026 belongs to her. Stepping onto the global stage once again, the star attended the world premiere of The Drama —the first in a string of highly anticipated projects poised to define her next chapter both on screen and on the red carpet. Zendaya, Robert Pattinson / Virisa Yong/BFA.com Held at the Directors Guild of America Theater Complex in Los Angeles, the event traded the traditional red carpet for a striking w
Matheus Hooks/ Editor-In-Chief
Mar 193 min read


THE THIRD ACT OF JOHN GALLIANO: WHEN LUXURY MEETS GLOBAL RETAIL
After months of speculation about his next move, John Galliano proves once again that his career never follows predictable paths. Moving on from the conceptual codes of Maison Margiela — the house he led until 2024 — the designer now steps into a territory he had never explored before: fast fashion. And not just any player. This time, it’s a strategic collaboration with the Spanish retail giant Zara. Photo Disclosure The announcement signals more than a new professional chapt
Matheus Hooks/ Editor-In-Chief
Mar 172 min read


Between Glamour and Country Life: Nicole Bahls Reveals Her Essence on the Celebrity Cover of Hooks Magazine
'CELEBRITY' EDITION COVER - GLOBAL ISSUE Photos: @vinnynunes_ / Beauty: @filip.fiore / Publicist: @kaiocezzar_ Amid green landscapes, animals that have become celebrities on social media, and a routine that blends simplicity, humor, and spirituality, Nicole Bahls stars on the Celebrity cover of Hooks Magazine . Known to the general public for her work on television and for her strong presence on the internet, Nicole has built a new narrative around her image: that of a wo
Matheus Hooks/ Editor-In-Chief
Mar 165 min read


The Science of Listening to the Invisible: How physiotherapist and researcher Carina Bezerra is expanding how the healthcare field understands tinnitus
Photo: @andersonmmacedo_ @demmacedo / Video: @olivervideomaker_ / Beauty: @dariobion / Styling: @eduardomurari - @diegobbueno / Studio: @openstudio / There are careers that follow predictable paths within a profession. And there are those that begin with a quiet restlessness, almost impossible to ignore. In the case of physiotherapist and researcher Carina Bezerra, everything seems to have started with an inner refusal to accept ready-made answers. Even at the beginning of he
Evely Oliveira
Mar 139 min read


Vitória Guarizo: the voice of diversity starring in the STARS edition of Hooks Magazine
‘STARS’ EDITION COVER - MARCH 2026 ISSUE Photography: @johnnymoraesph / Creative Direction: @vitoriaguarizo / Art Direction: @gagumsilvestre / Set Design: @raphaelguaceroni / Set Design Assistants: @cosmicnath, @maadjr, @raffffff000000 / Beauty: @barbtwoo / Photo Assistant: @_vininiv / Styling: @m4theusguedes / Backstage: @ilumi.nath / Art Object: @cauastevaux Alternative Cover Content creator, activist, and social entrepreneur, Vitória Guarizo —also known as Vicki
Matheus Hooks/ Editor-In-Chief
Mar 115 min read
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