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Presenter and influencer Luiza Malavazzi signs partnership with Maxfem
She spoke about the convenience of the revolutionary Imunofem Gummy. Photo Disclosure Press Increasingly, artists and influencers have been investing in more practical ways of taking care of intimate health. Presenter and influencer Luiza Malavazzi has just announced a partnership with Maxfem. Through Instagram, the influencer spoke about Imunofem Gummy, the first probiotic for female intimate health in gummy form in Brazil. The product has introduced a new category to the ma

Matheus Hooks/ Editor-In-Chief
5 days ago2 min read


JAQUELINE WALKER: THE POWER OF AUTHENTICITY IN HOOKS MAGAZINE SPAIN EDITION
‘SPAIN’ EDITION COVER - APRIL 2026 ISSUE Photos: Gabriel Herrera / Fashion Stylist: Katalina Csonka / Makeup: Diego Luna In the new Spain edition of Hooks Magazine, the cover takes on a meaning that goes beyond aesthetics. The choice of Jaqueline Walker is not just about image, but about presence, identity, and a narrative built without compromise. In a market where visual construction often overshadows essence, Jaqueline emerges as a powerful counterpoint. She doesn’t perfor

Matheus Hooks/ Editor-In-Chief
5 days ago4 min read


Artemisi on the global stage: when fashion dresses the future of pop
At the exact intersection of fashion, technology, and pop culture, Artemisi reaffirms its place as one of the most relevant voices of the new generation of high fashion. This time, the moment didn’t happen on a runway, but within one of the most strategic arenas of the contemporary industry: the release of a single by one of the most closely watched groups in global pop, Katseye. Lara Raj — Photo: Reproduction/Instagram The choice of an Artemisi look by one of the group’s mem

Evely Oliveira
6 days ago2 min read


Coco Bambu celebrates 10 years in Curitiba with the most sought-after buffet in Brazil
Curitiba enters a festive culinary mood with an important milestone. Coco Bambu celebrates a decade of success in the capital of Paraná with a special initiative that promises to energize the local dining scene and attract lovers of great food. Photos Disclosure Press Recognized nationwide for its generous menu and excellence in seafood, the restaurant is launching an exclusive lunch buffet with more than 40 options, designed to celebrate its journey in the city. The highligh

Matheus Hooks/ Editor-In-Chief
Apr 82 min read


Artificial intelligence is already changing the game in companies and exposing unprepared leaders
Artificial intelligence has shifted from being a trend to becoming a game-changer in the way companies operate, make decisions, and scale productivity. For expert Claudio Teixeira, the current moment is not just another technological cycle, but a structural transformation comparable to the arrival of electricity in industries. Photos Disclosure “The most honest comparison is with electricity. When it arrived in factories, companies simply swapped steam power for electric powe

Matheus Hooks/ Editor-In-Chief
Apr 12 min read


Caroline Mendes: the building of a global brand beyond fashion
‘DUBAI’ EDITION COVER - APRIL 2026 ISSUE Photographer: Ph Euzebio - @pheuzebio / Makeup: Cauê Marques - @cauefmarques Dubai is a city where the future is shaped in real time. It is within this dynamic setting that Caroline Mendes is living one of the most important moments of her journey. The cover star of Hooks Magazine’s Dubai edition, she represents far more than beauty and presence. Her story is about strategy, reinvention, and long-term vision. Unlike most models, Caroli

Matheus Hooks/ Editor-In-Chief
Apr 17 min read


Deconstruction: When fashion stops being a standard and becomes an encounter
Models: REAL WOMEN / Photography: @demmacedo @andersonmmacedo_ / Media: @anaterra.oli / Video: @olivervideomaker_ / Beauty: @dariobion / Styling: @diegobbueno / PR: @hooks.magazine @directorhooks @evelyoliveira / Studio: @nasulstudio / Support: @caetano3353 @karladelreimacedo_ @vilareencontrotiradentes / Looks: BAZAAR @institutohuman_org / Partnership: @likxy.br @eucamilamn / @prefsp / @smads_sp In a context where fashion still often sustains structures of exclusion, frequent

Evely Oliveira
Mar 314 min read


Calvin Klein Reinvents the Essential with Ling Ling Kwong
A new era of sensual denim and underwear as the main character Photo Disclosure by Calvin Klein - Photographed by Haihua Ren At the intersection of iconic minimalism and contemporary provocation, Calvin Klein unveils its Spring 2026 campaign starring Ling Ling Kwong, a face that perfectly captures the spirit of a generation that sees the body as language and styling as identity. Photographed by Haihua Ren and directed by AJ Duan, the campaign embraces a clean, intimate, and h

Matheus Hooks/ Editor-In-Chief
Mar 302 min read


Evelyn Regly takes on the role of Head of Social Commerce at Embelleze and drives the digital growth strategy
Photo by Yuri Teixeira Embelleze announces a strategic move to expand its presence in the digital space. Influencer and entrepreneur Evelyn Regly officially takes on the role of Head of Social Commerce at the company. The appointment strengthens a partnership of more than a decade between the content creator and the brand and marks the beginning of a new phase focused on performance, conversion, and expansion across social platforms. In her new position, Evelyn will lead stra

Matheus Hooks/ Editor-In-Chief
Mar 252 min read


A little-known corporate structure can generate savings of millions and attract investors in Brazil
In a scenario of high tax burdens and increasingly pressured margins, Brazilian entrepreneurs have been seeking legal alternatives to improve the financial efficiency of new projects. One of these solutions, still little explored outside specific niches, is the Silent Partnership (SP) , a model provided for in the Civil Code that has been gaining ground as a tool for tax planning and asset protection. Used mainly in sectors such as construction, hospitality, and capital-inte

Matheus Hooks/ Editor-In-Chief
Mar 243 min read


Dua Lipa & Nespresso: A New Chapter of Contemporary Luxury
In a move that seamlessly blends sophistication, pop culture, and global branding strategy, Nespresso officially announces Dua Lipa as its newest global ambassador, marking a bold new chapter as the brand celebrates 40 years of legacy. This is more than a partnership. It is a meeting point between two forces driven by creativity, aesthetics, and a shared spirit of exploration. Photo Disclosure Nespresso Coffee as a Fashion Experience Nespresso has long operated at the interse

Matheus Hooks/ Editor-In-Chief
Mar 232 min read


Zendaya Enters Her Era: Fashion, Film, and Emotional High Stakes at The Drama Premiere
On Tuesday night, Zendaya made one thing unmistakably clear: 2026 belongs to her. Stepping onto the global stage once again, the star attended the world premiere of The Drama —the first in a string of highly anticipated projects poised to define her next chapter both on screen and on the red carpet. Zendaya, Robert Pattinson / Virisa Yong/BFA.com Held at the Directors Guild of America Theater Complex in Los Angeles, the event traded the traditional red carpet for a striking w

Matheus Hooks/ Editor-In-Chief
Mar 193 min read
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