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Sun, Style & Sea - Hariany Almeida For Hooks
Sun-soaked days, salty air, and effortless elegance. Photos / Creative Direction: @mouracarlos / Video: @raphaellcamargo / Beauty: @hariany / Publicist: @kaiocezzar_ For the new STARS Edition of Hooks Magazine, Hariany Almeida embraces the spirit of the Euro Summer, where fashion meets freedom against the backdrop of the Mediterranean-inspired coastline. Blending timeless beachwear, golden light, and a sophisticated editorial aesthetic, this cover celebrates a season defined

Matheus Hooks/ Editor-In-Chief
1 min read


Kim Kardashian Expands Her Wellness Portfolio With UPDATE, A Beverage Designed for Modern Routines
Kim Kardashian is once again turning her attention to the wellness industry. This time, the entrepreneur stars in the launch of UPDATE, a functional energy beverage positioned as an alternative for consumers seeking sustained energy throughout the day without compromising a balanced lifestyle. Photo Disclosure Update Known for building businesses across beauty, fashion, and consumer products, Kardashian now adds another chapter to her entrepreneurial portfolio by helping intr

Matheus Hooks/ Editor-In-Chief
3 min read


Kylie Jenner Introduces Mood Stones, a New Fragrance Trio Inspired by Emotion and Everyday Moments
Kylie Jenner is expanding the world of Kylie Cosmetics with the launch of Mood Stones, a new fragrance trio designed to celebrate the power of scent as a reflection of mood, personality, and emotion. Featuring three distinct fragrances, the collection invites wearers to embrace different moments and feelings through carefully crafted olfactory experiences. Photos Disclosure Kylie Cosmetics According to Kylie Cosmetics, each fragrance in the Mood Stones collection has been uni

Matheus Hooks/ Editor-In-Chief
2 min read


Winona Revisits the Golden Age of Comics in New Collaboration with DC
Amid newsstands, iconic covers, and pages yellowed by time, there exists a collective imagination that spans generations. It is precisely within this territory of memory, pop culture, and nostalgia that Winona found the inspiration for its new licensed collection created in partnership with DC. Photos: Thamires Seus - @submergir The new collection revives the vintage aesthetic that accompanied different eras of comic books, bringing to apparel the graphic language that define

Matheus Hooks/ Editor-In-Chief
6 min read


Rhythm in Motion: When Fashion Becomes a Language of Territory, Memory, and Architecture
'DECOR' EDITION COVER - GLOBAL ISSUE Photography: Gabriel Munhoz / Creative Direction: Gabriel Munhoz and Ana Brigida / Architecture: Guilherme Abreu / Styling: Ana Brigida and Casa de Brigida / Beauty: Murad / Model: Alexsandra Silva Fashion often speaks through silhouettes, textures, and movement. In Rhythm in Motion ("TOADA EM MOVIMENTO" In Portuguese), however, fashion expands beyond the garment to become a dialogue between body, architecture, and cultural memory. Produc

Evely Oliveira
3 min read


Nathana Sgobbi Walks for Franck Sorbier Haute Couture and Embodies Feminine Strength in Paris
Photos: @laurent_photographer Brazilian model and influencer Nathana Sgobbi took part, for the second consecutive year, in the runway show of the French maison Franck Sorbier during Paris Haute Couture Week, appearing in a collection that celebrates freedom, cultural diversity, and female empowerment. On a runway where each creation embodies months of artisanal craftsmanship, Nathana Sgobbi once again represented Brazil at Paris Haute Couture Week. This Wednesday, the influen

Matheus Hooks/ Editor-In-Chief
2 min read


GYRLE: Hair as Art, Fashion as Identity
'FASHION' EDITION COVER - JULY 2026 ISSUE Photography: @isa_valentini / Creative Direction: @bruna_bacher / Beauty: @makeupdine_ / Styling: @georgiahoshino / Model: @_nicolysampaio_ / Photography Assistant: @gbrmunhoz For this Fashion Edition, Hooks Magazine presents GYRLE, an editorial created by creative director Bruna Bacher and photographer Isabella Valentini, placing hair at the center of a visual narrative about identity, memory, and transformation. More than an aesthet

Matheus Hooks/ Editor-In-Chief
1 min read


Rafael Cappellari: Two Decades of Elegance and Leadership in Men's Fashion
Photo: @demmacedo / Video: @olivervideomaker_ / Beauty: @dariobion / Styling: @eduardomurari @diegobuenno / Studio: @openstudio To celebrate a journey marked by authenticity and constant reinvention, Hooks Magazine presents Rafael Cappellari in an exclusive editorial that captures, through imagery, the essence of a career built on purpose, sophistication, and presence. With more than two decades dedicated to the world of men’s fashion, Rafael has established his name as a mul

Matheus Hooks/ Editor-In-Chief
1 min read


MARCOS PITOMBO: THE ART OF STAYING IN MOTION
‘MAN’ EDITION COVER - JUNE 2026 ISSUE Photo: @andersonmmacedo_ / @demmacedo / Beauty: @dariobion / Video: @olivervideomaker_ / Styling: @diegobbueno @eduardomurari / Studio: @nasulstudio In an industry that celebrates the new with every season, remaining relevant for more than two decades requires far more than talent. It demands reinvention, consistency, and, above all, authenticity. Marcos Pitombo has built his career on exactly these pillars. With a solid and multifaceted

Matheus Hooks/ Editor-In-Chief
8 min read


RENATA SPALLICCI: THE WOMAN WHO TURNS PASSION INTO LEGACY
‘BRASIL’ EDITION COVER - JUNE 2026 ISSUE Photos: @picsmarioficial / Make And Hair: @ninaroiz / Look: @brunoliveira / Production: Team Bruno Oliveira / Advisor : @kaiocezzar_ There are people who build successful careers. Others build legacies. Renata Spallicci belongs to the latter group. Executive Vice President of Apsen Farmacêutica, best-selling author, entrepreneur, former bodybuilding athlete, and currently Queen of the Drum Section of Império de Casa Verde, Renata repre

Matheus Hooks/ Editor-In-Chief
9 min read


Hooks Brides: The Edition That Translates the Dream of Contemporary Brides
'BRIDES' COVER EDITION - MAY 2026 ISSUE Wedding Planner: @cerimonialsandracolin / Photography: @amorenosfotografia / Production: @mariaconstanzanoivas / Dress: @villadelasnovias The great star of the first printed edition of Hooks Brides is Karina. Before sharing her thoughts about her wedding, I wanted to explain why I chose to call her that in this edition’s title. Ever since her beautiful face first appeared on my profile, nine out of ten brides have sent me photos of her

Bridal News
4 min read


Samira Sagr stars on the STARS edition cover of Hooks Magazine and talks about dreams, identity, and transformation after BBB
‘STARS’ EDITION COVER - GLOBAL ISSUE Photo: @demmacedo / Retouch: @pixelsretouching / Video: @olivervideomaker_ / Make and hair: @dariobion / Stylings: @eduardomurari @diegobbueno / Executive Management: @jheelunna / Press: @viu.globo / Studio: @nasulstudio Samira Sagr is the cover star of the new STARS edition of Hooks Magazine. In an intense and personality-filled photoshoot created in collaboration with Anderson Macedo, the influencer reveals not only a new phase in her ca

Matheus Hooks/ Editor-In-Chief
6 min read


Fox Karolina talks about Cannes debut, relationship with fashion, and desire to expand international presence
The influencer and model embraces timeless elegance for her first appearance at the French festival Photos By Gabriel Potencia Fox Karolina is experiencing one of the most symbolic moments of her career as she makes her debut at the Cannes Film Festival. Surrounded by a world that brings together cinema, luxury, fashion, and culture, she sees the experience as a new step toward strengthening her international image. For Fox, fashion has always been directly connected to the w

Matheus Hooks/ Editor-In-Chief
2 min read


Behind the “I Do”: Everything Every Bride Needs to Know
Hello, brides! What an exciting moment: the very first Bridal News column! My name is Maria Constanza, a bridal makeup artist and hairstylist based in Curitiba (Brazil), and I’m also engaged to the love of my life, Luckas. In 2024, I created a group with all of my brides where we share stories, experiences, recommendations, and honest conversations. Over the years, that group has grown into a beautiful community of more than 100 women, filled with meaningful connections and s

Bridal News
3 min read


MOCHER Studios redefines streetwear with lightness, sophistication, and a distinct identity
In a market where so much feels the same, MOCHER Studios emerges with a different approach. The brand goes beyond clothing. It represents a lifestyle, with an aesthetic that blends freedom, sophistication, and authenticity. Photos By @phantoxefilmes MOCHER was born from a simple and genuine desire. To create pieces that its own founders would want to wear but could not find in the Brazilian market. From that point on, what started as something personal began to take shape and

Matheus Hooks/ Editor-In-Chief
5 min read


Valentine’s Day: DLK Modas Has the Perfect Gift for Couples Who Enjoy Exercising
The brand connects the concept of an active life as a couple with the versatility of outfits for different moments of the day Photos Disclosure by press Still not sure what to buy your boyfriend or girlfriend for Valentine’s Day? For couples who enjoy working out together, DLK Modas stands out as an option that combines comfort, style, and performance. More than just activewear, the brand’s proposal is to encourage a healthy routine for two, turning workouts into moments of c

Matheus Hooks/ Editor-In-Chief
2 min read


Jesus Luz and the New Masculine
‘MAN’ COVER EDITION - GLOBAL ISSUE Photo: @andersonmmacedo_ | @demmacedo / Video: @olivervideomaker_ / Beauty: @dariobion / Stylings: @diegobbueno & @eduardomurari / Studio: @openestudio / RP: @cmassessoriaoficial @iamclaudiamagalhaes At the intersection of music, fashion, and stage presence, Jesus Luz builds a trajectory that goes beyond the traditional idea of performance. He doesn’t just play—he shapes atmospheres, creates connections, and transforms each set into an exper

Matheus Hooks/ Editor-In-Chief
6 min read


JAQUELINE WALKER: THE POWER OF AUTHENTICITY IN HOOKS MAGAZINE SPAIN EDITION
‘SPAIN’ EDITION COVER - APRIL 2026 ISSUE Photos: Gabriel Herrera / Fashion Stylist: Katalina Csonka / Makeup: Diego Luna In the new Spain edition of Hooks Magazine, the cover takes on a meaning that goes beyond aesthetics. The choice of Jaqueline Walker is not just about image, but about presence, identity, and a narrative built without compromise. In a market where visual construction often overshadows essence, Jaqueline emerges as a powerful counterpoint. She doesn’t perfor

Matheus Hooks/ Editor-In-Chief
4 min read


Artemisi on the global stage: when fashion dresses the future of pop
At the exact intersection of fashion, technology, and pop culture, Artemisi reaffirms its place as one of the most relevant voices of the new generation of high fashion. This time, the moment didn’t happen on a runway, but within one of the most strategic arenas of the contemporary industry: the release of a single by one of the most closely watched groups in global pop, Katseye. Lara Raj — Photo: Reproduction/Instagram The choice of an Artemisi look by one of the group’s mem

Evely Oliveira
2 min read


Dua Lipa & Nespresso: A New Chapter of Contemporary Luxury
In a move that seamlessly blends sophistication, pop culture, and global branding strategy, Nespresso officially announces Dua Lipa as its newest global ambassador, marking a bold new chapter as the brand celebrates 40 years of legacy. This is more than a partnership. It is a meeting point between two forces driven by creativity, aesthetics, and a shared spirit of exploration. Photo Disclosure Nespresso Coffee as a Fashion Experience Nespresso has long operated at the interse

Matheus Hooks/ Editor-In-Chief
2 min read
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