top of page
FASHION
ISSUES
CHECK OUT THE BEST NEWS FROM HOOKS PARTNERSHIPS
(GLOBAL)







CREDITS.
DESIGN TEAM HOOKS.
MATHEUS HOOKS AND MATHEUS LOPES
FASHION BOARD
MATHEUS HOOKS
PHOTOGRAPHER.
CREDITS OF EACH PHOTOGRAPHER BELOW THE PHOTOS POSTED


Jesus Luz and the New Masculine
‘MAN’ COVER EDITION - GLOBAL ISSUE Photo: @andersonmmacedo_ | @demmacedo / Video: @olivervideomaker_ / Beauty: @dariobion / Stylings: @diegobbueno & @eduardomurari / Studio: @openestudio / RP: @cmassessoriaoficial @iamclaudiamagalhaes At the intersection of music, fashion, and stage presence, Jesus Luz builds a trajectory that goes beyond the traditional idea of performance. He doesn’t just play—he shapes atmospheres, creates connections, and transforms each set into an exper

Matheus Hooks/ Editor-In-Chief
6 min read


JAQUELINE WALKER: THE POWER OF AUTHENTICITY IN HOOKS MAGAZINE SPAIN EDITION
‘SPAIN’ EDITION COVER - APRIL 2026 ISSUE Photos: Gabriel Herrera / Fashion Stylist: Katalina Csonka / Makeup: Diego Luna In the new Spain edition of Hooks Magazine, the cover takes on a meaning that goes beyond aesthetics. The choice of Jaqueline Walker is not just about image, but about presence, identity, and a narrative built without compromise. In a market where visual construction often overshadows essence, Jaqueline emerges as a powerful counterpoint. She doesn’t perfor

Matheus Hooks/ Editor-In-Chief
4 min read


Artemisi on the global stage: when fashion dresses the future of pop
At the exact intersection of fashion, technology, and pop culture, Artemisi reaffirms its place as one of the most relevant voices of the new generation of high fashion. This time, the moment didn’t happen on a runway, but within one of the most strategic arenas of the contemporary industry: the release of a single by one of the most closely watched groups in global pop, Katseye. Lara Raj — Photo: Reproduction/Instagram The choice of an Artemisi look by one of the group’s mem

Evely Oliveira
2 min read


Dua Lipa & Nespresso: A New Chapter of Contemporary Luxury
In a move that seamlessly blends sophistication, pop culture, and global branding strategy, Nespresso officially announces Dua Lipa as its newest global ambassador, marking a bold new chapter as the brand celebrates 40 years of legacy. This is more than a partnership. It is a meeting point between two forces driven by creativity, aesthetics, and a shared spirit of exploration. Photo Disclosure Nespresso Coffee as a Fashion Experience Nespresso has long operated at the interse

Matheus Hooks/ Editor-In-Chief
2 min read


THE THIRD ACT OF JOHN GALLIANO: WHEN LUXURY MEETS GLOBAL RETAIL
After months of speculation about his next move, John Galliano proves once again that his career never follows predictable paths. Moving on from the conceptual codes of Maison Margiela — the house he led until 2024 — the designer now steps into a territory he had never explored before: fast fashion. And not just any player. This time, it’s a strategic collaboration with the Spanish retail giant Zara. Photo Disclosure The announcement signals more than a new professional chapt

Matheus Hooks/ Editor-In-Chief
2 min read


Rosalía reunites with New Balance for a refined new chapter of the 204L
In an industry fueled by constant reinvention, certain collaborations evolve into cultural dialogue. That is the case with Rosalía’s return to New Balance, unveiling a fresh phase of the New Balance 204L in the “Sea Salt” colorway. The release reinforces the sneaker’s lifestyle positioning while maintaining the technical roots that define the brand’s DNA. Photo Disclosure New Balance After first introducing the silhouette last year, the Spanish artist steps back into the narr

Matheus Hooks/ Editor-In-Chief
2 min read


Bvlgari Welcomes Dua Lipa as Its New Global Brand Ambassador
Power, heritage, and modern glamour converge in a new defining moment for the Roman maison. Bvlgari has officially announced Dua Lipa as its latest Global Brand Ambassador — a partnership that feels both culturally relevant and strategically timeless. Photos Courtesy Bvulgari Founded in 1884 in Rome, Bvlgari built its legacy on bold high jewelry distinguished by architectural lines, vibrant gemstones, and an unmistakable Italian spirit. Over the decades, the house expanded in

Matheus Hooks/ Editor-In-Chief
2 min read


Sport-Chic at the Table: Lacoste Opens Its First Permanent Café in Paris
Fashion continues to expand beyond the runway — and this season, it arrives at the table. The French maison Lacoste has officially opened its first permanent café in Paris, creating a new lifestyle destination that blends sport, elegance, and gastronomy in the heart of the French capital. Photo Disclosure Lacoste Located on the prestigious Avenue Franklin D. Roosevelt, just steps from the brand’s flagship boutique, the Café Lacoste is more than a coffee shop — it is an immers

Matheus Hooks/ Editor-In-Chief
2 min read


Gabi Lopes: From Brazilian Carnival to Hollywood
'STARS' COVER EDITION - GLOBAL ISSUE Photographer and Creative Direction: Matheus Coutinho / (All team credits at the end of the article) She began her career at the age of eight in advertising campaigns and, over more than two decades, has built a multifaceted career spanning television, film, streaming, and business. Today, Gabi Lopes graces the cover of STARS magazine’s special Carnival edition, celebrating a journey that combines artistic talent, entrepreneurial vision,

Matheus Hooks/ Editor-In-Chief
8 min read


MATHEUS COUTINHO AND THE AESTHETIC THAT CREATES IMPACT
In the new image-driven economy, it is not enough to be attractive. You need to be memorable, strategic, and deliver results. It is precisely at this point that Matheus Coutinho builds his career. Photos Personal Archive / WNGZ Production At 37 years old and with over two decades in the audiovisual market, the photographer and director has established a name that balances technical mastery, cinematic knowledge, and refined aesthetic sensitivity. With a degree in Communication

Matheus Hooks/ Editor-In-Chief
6 min read


MARC JACOBS — SUMMER 2026 - A quiet shift, precisely felt
Marc Jacobs, summer 2026. Photo: Disclosure Few designers read the mood of fashion as accurately as Marc Jacobs. Alongside Miuccia Prada, he remains one of the industry’s most reliable barometers — not simply responding to the present, but instinctively sensing where it is headed. His Summer 2026 show, presented on Monday night (February 9), felt like one of those moments when fashion subtly changes direction. Marc Jacobs, summer 2026. Photo: Disclosure Staying true to his re

Matheus Hooks/ Editor-In-Chief
2 min read


Zendaya x Louis Vuitton: A Modern Icon Redefining a Fashion Legacy
To celebrate the enduring power of heritage and modernity, Louis Vuitton unveils a new campaign starring Zendaya — actress, cultural force, and one of the most influential fashion figures of her generation. The collaboration reinforces the Maison’s ability to bridge generations while remaining undeniably relevant in today’s visual and cultural landscape. Photo Courtesy Louis Vuitton - Shot by Glen Luchford and creatively directed by Roman Coppola Shot by Glen Luchford and cre

Matheus Hooks/ Editor-In-Chief
2 min read


Nathana Sgobbi Makes Her Debut at Paris Haute Couture Week for Maison Franck Sorbier
Photo Disclosure Press For the first time on the runway at Paris Haute Couture Week, Brazilian model Nathana Sgobbi marked a new chapter in her international journey by walking for Maison Franck Sorbier. Although she has previously participated in shows abroad, this was her official debut on the haute couture calendar, one of the most selective stages in global fashion. The show took place this Wednesday and brought together guests and key figures from the international fashi

Matheus Hooks/ Editor-In-Chief
1 min read


Swarovski and Ariana Grande Redefine Romance with a Maximalist Valentine’s Day Collection
For Valentine’s Day 2026, Swarovski turns up the volume on romance — and sparkle — with a bold new capsule collection fronted by global ambassador Ariana Grande. Designed to elevate date-night dressing and celebrate love in its most expressive form, the collection fuses sentiment, glamour, and playful extravagance, proving that when it comes to jewelry, more really is more. Photo Courtesy Swarovski Since joining Swarovski as its global ambassador in 2024, Grande has helped us

Matheus Hooks/ Editor-In-Chief
3 min read


Schiaparelli Spring 2026 Couture: A Sting in the Tale
At Schiaparelli’s Spring 2026 couture show, Daniel Roseberry didn’t ask for permission. He struck — with surgical precision, sharpened imagination, and a beauty that unsettles as much as it seduces. The starting point was both literal and symbolic: a monumental scorpion tail, curving through space like a warning and an invitation. A show with a sting. Photos Disclosure Schiaparelli Drawing from nature’s apex predators, Roseberry delivered his most aggressive collection to dat

Matheus Hooks/ Editor-In-Chief
2 min read


COSMIC INTENSE: when desire becomes an olfactory signature
Photo Courtesy Kylie Cosmetics There is something undeniably magnetic about a fragrance that goes beyond scent and turns into pure emotion. COSMIC INTENSE is born from that intimate space — warmer, creamier, and irresistibly more addictive. An evolution of the iconic COSMIC, this new fragrance invites you into a deeper sensory experience designed to wrap the skin in feeling, memory, and allure. Launching on January 21, just in time to define the mood for Valentine’s Day, COSM

Matheus Hooks/ Editor-In-Chief
2 min read


MADONNA X DOLCE&GABBANA The One, The New Intensities
Photo courtesy by Dolce&Gabbana / Creative Direction by Mert Alas The new global Dolce&Gabbana Beauty campaign for “The One – The New Intensities” marks a powerful and iconic return. Front and center is Madonna, the undisputed protagonist, joined by actor Alberto Guerra in a visual narrative that blends sensuality, power, and reinvention. Together, they shape a cinematic story that feels both timeless and strikingly contemporary. The first images, released unexpectedly on Dol

Matheus Hooks/ Editor-In-Chief
2 min read


GISELLE DIAS: The Sensitive Intelligence Behind Images That Build Brands
'FASHION' COVER EDITION - JANUARY 2026 ISSUE Photography: Nadia Reis - @eunadiareis / Beauty: @Igordantasbeauty / Retoucher: @caetanoweissmann / 3D Artist: @trevosow / Creative direction: @gigdias / Press Office: @kaiocezzar_ In the contemporary creative industry, where image and discourse multiply at maximum speed, few professionals manage to sustain something increasingly rare: coherence between aesthetics, strategy and thought. Giselle Dias is one of these exceptions. A c

Matheus Hooks/ Editor-In-Chief
8 min read


KENDALL JENNER & THE POWER OF YOU
When fragrance becomes identity Photo Gordon von Steiner - Courtesy Emporio Armani Few figures embody contemporary luxury as effortlessly as Kendall Jenner. A symbol of a generation that values authenticity, inner strength and self-expression, the model and entrepreneur now steps into her role as Emporio Armani’s Global Fragrance Ambassador, fronting the new Power of You Eau de Parfum — a scent that speaks less about appearance and more about essence. In this new chapter, Ken

Matheus Hooks/ Editor-In-Chief
2 min read


Under the Desert Spotlight: Hollywood Meets High Fashion at the Palm Springs Film Awards
Photos Getty Images As awards season accelerates toward its most glittering moments, the desert once again became Hollywood’s most elegant gathering point. On Saturday night, the 37th Annual Palm Springs International Film Festival Film Awards transformed Palm Springs into a crossroads of cinema, couture, and cultural power, welcoming the industry’s most talked-about talents for an evening defined by artistic excellence and fashion bravura. Among the standout attendees were T

Matheus Hooks/ Editor-In-Chief
2 min read
bottom of page

