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The Kardashians and the New Glamour of Halloween: When Costume Becomes an Expression of Style
From Barbarella to Mystique, the Kardashian-Jenner sisters turn Halloween into a fashion event — proving that creativity is the most powerful accessory of the season. When October arrives, Halloween takes on a couture twist in the hands of the world’s most influential sisters. Kim, Kylie, and Kendall Kardashian-Jenner don’t just wear costumes — they become characters. Each year, they transform the spooky season into a true fashion spectacle, blending pop culture, fantasy, and

Matheus Hooks/ Editor-In-Chief
2 min read


The Surreal Touch of Schiaparelli: Sarah Paulson’s Paris Premiere Look
At the Paris premiere of her new TV series All’s Fair (directed by Ryan Murphy, Jon Robin Baitz and Joe Baken), Sarah Paulson chose an exquisite look from Schiaparelli’s Spring–Summer 2026 ready-to-wear collection, designed by Daniel Roseberry. Pascal Le Segretain/Getty Images The Look: Details that Make the Difference Draped Jacket & Oversized Pants She wore a transparent white jersey jacket, beautifully draped and secured by a single gold bijou button — a nod to subtle luxu

Matheus Hooks/ Editor-In-Chief
1 min read


Nicolly Martins & Afrontameg: sisterhood, purpose, and representation in fashion
'CELEBRITY' EDITION COVER - GLOBAL ISSUE Photo: @demmacedo  / Models: @elanicolz  @afrontameg  / Videomakers: @romulo_albuquerq  @olivervideomaker_  / Hair & Beauty: @g.make.hair  / Styling: @gustavolemee_  / Studio: @nasulstudio  / Backstage: @gimonzaa  / Partnerships: @soudealgodao  @nilmesz  @ablazechainmail  @use.vinnici In the new Celebrity  edition of Hooks Magazine , the power of representation takes center stage in a striking cover featuring Nicolly Martins  and Afron

Matheus Hooks/ Editor-In-Chief
4 min read


Charles Hermann presents Victoria Alta Costura's first international collection in Milan
The presentation marked the brand's international launch with a collection inspired by sustainability and conscious luxury Photo: Daniela Vilas Boas Victoria Alta Costura’s international debut, under the creative direction of Charles Hermann, took place in Milan last Saturday (10/10) and marked the beginning of a new chapter for the Brazilian brand. The collection, which symbolizes the maison’s official launch abroad, showcased a sophisticated approach to sustainability and t

Matheus Hooks/ Editor-In-Chief
2 min read


Nat Valverde: The star who turns music into a spectacle
'STARS' COVER EDITION - OCTOBER 2025 ISSUE Photo and Creative Director: @ernnacost  / Retouch: @mad.retocuher  / Studio: @theforcex  /...

Matheus Hooks/ Editor-In-Chief
4 min read


Aline Geraldi: The strength of a beauty queen who turned crowns into purpose
'MISS' COVER EDITION - SEPTEMBER 2025 ISSUE Photo: Ander Pontes / Advisors: @missfnbibrasil - @hispanoamerica_international / Production:...

Matheus Hooks/ Editor-In-Chief
4 min read


Hoshikuma Minami: The Creative Force Uniting Music, Fashion, and Art
‘JAPAN’ ‘ 日本’ COVER EDITION - GLOBAL ISSUE Photo: Yuna Yoshimori - @yoshimoriyuna  / Makeup & Hair: Hazuki - @leafmoonaion  / Styling:...

Matheus Hooks/ Editor-In-Chief
4 min read


Rosalía + Calvin Klein: When Iconic Sensuality Meets the “Full Circle”
For Fall 2025, Calvin Klein tapped Spanish singer Rosalía to star in its new underwear campaign. Under the creative direction of...

Matheus Hooks/ Editor-In-Chief
3 min read


The 2025 MTV VMAs: A Night of Icons, Breakthroughs, and Global Sounds
Photos Getty Images The MTV Video Music Awards 2025 lit up the UBS Arena in Elmont, New York, on September 7 with a ceremony that...

Matheus Hooks/ Editor-In-Chief
2 min read


Post Malone Brings the Wild West to Paris: Debut of His Fashion Label Austin Post
No rodeos spared: a horse on the runway finale and a color palette that redefines Western style as contemporary luxury. Photos by GASPAR...

Matheus Hooks/ Editor-In-Chief
2 min read


Isabele Belo: the business style that transforms fashion into a global enterprise
'BUSINESS' COVER EDITION - AUGUST 2025 ISSUE Photographer and production: @_dmconcept_ On the cover of the BUSINESS edition of Hooks...

Matheus Hooks/ Editor-In-Chief
4 min read


NIAP Casual Company: Fashion with Roots in Rio’s Outskirts and Eyes on the World
Photos: Angelo Pontes - @angelopontess Fashion has the power to tell stories. In the case of NIAP Casual Company , founded in 2021 by...

Matheus Hooks/ Editor-In-Chief
6 min read


DES PREZO presents: UGLY KIDS DEAD DREAMS
Photographers @oconci @osantos.henri / Credits and full technical sheet at the end of the article DES PREZO arrives at its Drop 3 with a...

Matheus Hooks/ Editor-In-Chief
6 min read


Heritage Awakened: Louis Vuitton and Pat McGrath Reinvent Beauty as Legacy
Photos Disclosure Louis Vuitton Louis Vuitton makes a bold move with the debut of its first-ever makeup collection, La Beauté Louis...

Matheus Hooks/ Editor-In-Chief
2 min read


Miutine by Miu Miu: Sweet Rebellion with Emma Corrin
Miu Miu has never been a brand that plays it safe. Balancing delicacy with irony, playfulness with sophistication, the Italian maison...

Matheus Hooks/ Editor-In-Chief
2 min read


Anahí Rodrighero: courage, strength, and determination in fashion and business
'FASHION' COVER EDITION - AUGUST 2025 ISSUE Photographer: @gustavoviolaboaretto / Makeup: @felipehiratamakeup / Production: @gabipolary /...

Matheus Hooks/ Editor-In-Chief
3 min read


Scarves: The Accessory Making a Major Comeback
Photos Disclosure Pinterest In fashion, the smallest details often make the biggest impact. Right now, no accessory is commanding more...

Matheus Hooks/ Editor-In-Chief
2 min read


Draw Clout – Fashion, community, and purpose in constant rhythm
Photo: Yuri Pinheiro - @yupinheiro In a landscape where many brands speak loudly to be heard, Draw chooses subtlety. Founded in 2022 by...

Matheus Hooks/ Editor-In-Chief
5 min read


Vanessa Kirby Is Redefining Maternity Elegance on the ‘Fantastic Four: First Steps’ Press Tour
From architectural cuts to shimmering illusions, Vanessa Kirby has turned every stop on the Fantastic Four: First Steps press tour into a...

Matheus Hooks/ Editor-In-Chief
2 min read


THE ART OF REINVENTION: PARIS HAUTE COUTURE WEEK RETURNS — JULY 2025
From July 7th to 10th, the fashion elite gathers once again in Paris for one of the most exquisite and exclusive moments in the industry:...

Matheus Hooks/ Editor-In-Chief
3 min read
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