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CHECK OUT THE BEST NEWS FROM HOOKS PARTNERSHIPS
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CREDITS.
DESIGN TEAM HOOKS.
MATHEUS HOOKS AND MATHEUS LOPES
FASHION BOARD
MATHEUS HOOKS
PHOTOGRAPHER.
CREDITS OF EACH PHOTOGRAPHER BELOW THE PHOTOS POSTED


Matheus Hooks/ Editor-In-Chief
2 min read
SAINT LAURENT LOVE LETTERS CURATED BY ANTHONY VACCARELLO
Zoë Kravitz - Photo Courtesy Saint Laurent Under the creative direction of Anthony Vaccarello, Saint Laurent presents Love Letters, a new...


Matheus Hooks/ Editor-In-Chief
2 min read
Thom Browne and the Art of Subversion: A Cage, a Ballet, and the Freedom to Fly at NYFW
Photo Getty Images Thom Browne never simply presents clothes; he stages fables. And on the final official day of NYFW Winter 2025, his...


Matheus Hooks/ Editor-In-Chief
2 min read
Three Brazilian bridal designers worth the investment
Photo Disclosure Press When it comes to the wedding dress of your dreams, Brazil stands out with exceptional talents in haute couture....


Matheus Hooks/ Editor-In-Chief
2 min read
Tory Burch Fall 2025: A New Take on American Sportswear
A Journey Between the Classic and the Unfinished at NYFW Tory Burch, Winter 2025 / Photo: Getty Images Tory Burch has a rare talent:...


Matheus Hooks/ Editor-In-Chief
1 min read
Carolina Herrera In Full Bloom: Winter Blossoms at NYFW
Photos Disclosure Carolina Herrera - Getty High above Central Park, in a raw industrial space, Carolina Herrera transformed its Fall 2025...


Matheus Hooks/ Editor-In-Chief
2 min read
Calvin Klein Returns to the Runway with Intelligent, Seductive Minimalism
Photo Courtesy Calvin Klein After six years away from the runway, Calvin Klein Collection made a triumphant return to New York Fashion...


Matheus Hooks/ Editor-In-Chief
2 min read
Christopher John Rogers Takes a Deep Breath at NYFW
Collection 015, ‘Exhale,’ Marks the Designer’s Return to the Runway Photo: Filippo Fior After seven years away from the official New York...


Matheus Hooks/ Editor-In-Chief
4 min read
Ana Luiza Simões: Authenticity and Perseverance in the Fashion World
‘MODEL’ COVER EDITION - FEBRUARY 25 ISSUE Model - Ana Luiza Simões / Photo and Retouching: Mestisço - @mesticoo / Photo assistants:...


Matheus Hooks/ Editor-In-Chief
2 min read
Dua Lipa and Chanel: A New Era of Modern Sophistication
Dua Lipa has just been announced as the face of the Chanel 25 , the French maison’s newest handbag, set to redefine contemporary luxury....


Matheus Hooks/ Editor-In-Chief
2 min read
Ashi Studio Spring 2025: The Seduction of Ascent
In a show that defied modesty and celebrated the audacity of ambition, Ashi Studio redefined what it means to climb the social...


Matheus Hooks/ Editor-In-Chief
2 min read
Saint Laurent Men’s Winter 25: The Imaginary Encounter Between Two Icons of Rebellion
Imagine the scene: Paris, early 1980s. Yves Saint Laurent, the haute couture genius immersed in his excesses, locks eyes with Robert...


Matheus Hooks/ Editor-In-Chief
2 min read
Tate McRae Stars as the Face of Rhode’s New Peptide Lip Shape Campaign
Rhode, the brand renowned for redefining skincare with innovative and stylish solutions, has unveiled its latest campaign featuring none...

Matheus Hooks/ Editor-In-Chief
4 min read
Kamizahia: A Revolution in the World of Shirts
Photographer Rafael Oroco - @rafaeloroco / Model Marcus - @marcusdsantoss Since its inception in 2014, Kamizahia has been pushing the...


Matheus Hooks/ Editor-In-Chief
1 min read
Jeyce Rosa shines in Louis Vuitton's fashion show this Tuesday (21st), the first day of Paris Men's Fashion Week
Photo: Liniker The Brazilian fashionista and entrepreneur Jeyce Rosa was one of the highlights of Louis Vuitton's fashion show, held this...


Matheus Hooks/ Editor-In-Chief
2 min read
Rosé of Blackpink Shines in Skims’ Valentine’s Day 2025 Campaign
The fashion world is buzzing as Rosé, the iconic member of K-pop sensation Blackpink, takes center stage in Skims’ Valentine’s Day 2025...


Evely Oliveira
4 min read
The Rise of Luxury Gyms and the Athleisure Concept: Meet CHASE, the Brazilian Pioneer in the Luxury Fashion and Wellness Market
Photos Courtesy CHASE In recent years, a new phenomenon has taken over the fashion and wellness market: the fusion of the fitness world...


Matheus Hooks/ Editor-In-Chief
1 min read
Prada Winter 2025: Instinct, Emotion, and Fashion as a Human Reflection
HIGHLIGHT IN MFW Photo Getty Image For Winter 2025, Prada’s Miuccia Prada and Raf Simons delved into the visceral essence of human...


Matheus Hooks/ Editor-In-Chief
4 min read
Patricia Dias: Between Runways and Heights, A Style That Soars High
‘MODEL’ COVER EDITION - JANUARY 25 ISSUE Photographer: Felipe Maaker - @felipemaaker In this special edition of Hooks Magazine, Patricia...


Matheus Hooks/ Editor-In-Chief
6 min read
Pyde Studio: Fashion as an Expression of Singularity and Purpose
Photos: Marcos Calomeno Pyde Studio emerged in 2020 as a response to a search for meaning in the world of fashion. Its founders, already...


Matheus Hooks/ Editor-In-Chief
2 min read
Lisa from BLACKPINK is Officially the New Louis Vuitton Ambassador
Photo Courtesy Louis Vuitton Lisa, a member of BLACKPINK, has been confirmed as the newest global ambassador for Louis Vuitton,...
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