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HOOKS INTERNATIONAL


CREDITS.
DESIGN TEAM.
MATHEUS LOPES AND MATHEUS HOOKS
WRITERS
MATHEUS HOOKS / EVELY OLIVEIRA / JONATHAN COELHO / MAYA CARDOSO
PHOTOGRAPHERS.
PHOTO CREDITS DISPLAYED BELOW EACH PHOTO IN ARTICLES


Swarovski and Ariana Grande Redefine Romance with a Maximalist Valentine’s Day Collection
For Valentine’s Day 2026, Swarovski turns up the volume on romance — and sparkle — with a bold new capsule collection fronted by global ambassador Ariana Grande. Designed to elevate date-night dressing and celebrate love in its most expressive form, the collection fuses sentiment, glamour, and playful extravagance, proving that when it comes to jewelry, more really is more. Photo Courtesy Swarovski Since joining Swarovski as its global ambassador in 2024, Grande has helped us

Matheus Hooks/ Editor-In-Chief
3 min read


Brazilians expand real estate investments in Florida, following a trend already embraced by celebrities
Photo Disclosure Press The search for dollarization, asset protection, and long-term appreciation has turned the American state into a priority destination for Brazilian investors. Brazilian artists such as Deborah Secco, Larissa Manoela, Anitta, and Claudia Leitte help illustrate a movement that has been steadily consolidating over recent years: the growth of Brazilian real estate investments in Florida. More than a lifestyle choice, this decision reflects a clear strategy t

Matheus Hooks/ Editor-In-Chief
3 min read


Schiaparelli Spring 2026 Couture: A Sting in the Tale
At Schiaparelli’s Spring 2026 couture show, Daniel Roseberry didn’t ask for permission. He struck — with surgical precision, sharpened imagination, and a beauty that unsettles as much as it seduces. The starting point was both literal and symbolic: a monumental scorpion tail, curving through space like a warning and an invitation. A show with a sting. Photos Disclosure Schiaparelli Drawing from nature’s apex predators, Roseberry delivered his most aggressive collection to dat

Matheus Hooks/ Editor-In-Chief
2 min read


CAMILA ASSUNÇÃO: BODY, TRUTH, AND PURPOSE ON THE AVENUE
‘CARNAVAL - BRASIL’ EDITION COVER - JANUARY 2026 ISSUE Photos: @picsmarioficial / Make: @bycarolfranca / Style: @bykelmendesoficial / Press Office: @kaiocezzar_ In the special Carnaval · Brazil edition, Hooks Magazine presents on its cover an artist who precisely translates the spirit of today’s avenue: Camila Assunção. A professional dancer, muse, fitness woman, and symbol of stage presence, Camila has built a solid trajectory that moves naturally between major stages of Bra

Matheus Hooks/ Editor-In-Chief
5 min read


Vanessa Wonsovicz: Permanence as Language
Photographer: Jenifer Abreu Some trajectories are not built from obvious ruptures, but from permanence. From a quiet decision to continue, even when the surroundings do not validate, understand, or encourage it. Vanessa Wonsovicz’s story belongs to this place. Less the rise of an influencer and more the formation of a voice that learned how to sustain itself over time. Long before the digital space consolidated itself as an industry, Vanessa was already experimenting with ima

Evely Oliveira
6 min read


Olivia Rodrigo Blooms with Idôle Peach ’N Roses
Olivia Rodrigo is more than the voice of a generation — she embodies emotion turned into aesthetics. A pop icon, a cultural force, and now the face of one of Lancôme’s most coveted fragrances, the artist lends her youthful sensitivity to Idôle Peach ’N Roses, a scent that balances freshness, femininity, and modern confidence. Photo Disclosure Lancôme A vibrant reinterpretation of the Idôle line, the fragrance unveils a luminous composition where juicy peach, red berries, and

Matheus Hooks/ Editor-In-Chief
2 min read


Boston hosts the largest gathering of cleaning industry entrepreneurs in the United States
Boston was the setting last Saturday, the 17th, for one of the most relevant events of the year for the cleaning industry in the United States. The gathering brought together entrepreneurs, investors, and professionals from the cleaning business, with a focus on strategies and company structuring capable of reaching multimillion-dollar levels. Photo Disclosure Press Conceived and produced by Núbia Gonçalves, CEO of Pink Cleaning, the event presented the key pillars that trans

Matheus Hooks/ Editor-In-Chief
1 min read


Multi Styler Be Emotion – Professional multifunctional styling: endless possibilities for your look, with salon-quality results!
Transforming your look shouldn’t be complicated or out of reach. We believe every woman deserves to have the power to create, change, and surprise through her own image — without depending on anyone. Photo Courtesy POLISHOP Multi Styler Be Emotion emerges as a professional styling ally that brings Brazilian women all the versatility and technology of premium styling tools: it dries, straightens, shapes, curls, and creates beach waves. With superior performance and multiple fu

Matheus Hooks/ Editor-In-Chief
4 min read


Hilary Duff Reclaims Her Pop Narrative with “Roommates” — Intimate, Grown, and Unapologetically Honest
Photo Disclosure - AARON IDELSON After more than a decade away from the music scene, Hilary Duff makes a striking and emotionally grounded return with “Roommates,” her new single released on January 16, 2026. The track is the second preview of her upcoming album, Luck… or Something, set to arrive on February 20, 2026, via Atlantic Records — and it marks a new chapter for an artist unafraid to let her adult reality shape her sound. Far from the polished teen-pop image that onc

Matheus Hooks/ Editor-In-Chief
2 min read


Beyond the Atmosphere: NASA’s Jeanette Epps Reveals the Secrets of Human Connection and High-Stakes Teamwork in the World’s Most Extreme Environments
Photo Disclosure What does it truly take to live and work where the margin for error is zero? For Dr. Jeanette Epps, a NASA astronaut, aerospace engineer, and former CIA technical intelligence officer, the answer isn’t just found in technical manuals; it is found in the strength of human connection. After spending 235 days aboard the International Space Station (ISS), Jeanette Epps is sharing the orbital perspective on teamwork, resilience, and the art of staying comfortable

Matheus Hooks/ Editor-In-Chief
2 min read


AHSA Music: where history, excellence and purpose meet
AHSA Music emerges as an unprecedented force in the Brazilian gospel market: the union of the creativity of one of the most influential communicators in national media, the experience of one of the greatest producers in Brazilian music, and the strategic vision of an investor focused on management, expansion, and professionalization. More than a production company, AHSA Music is born as a movement. A meeting point between art, technique, vision, purpose, and innovation. Alex

Matheus Hooks/ Editor-In-Chief
3 min read


Gabriela Lucianno: The Conscious Feminine Redefining Power, Faith, and Identity in the DUBAI Edition of Hooks Magazine
'DUBAI' EDITION COVER - JANUARY 2026 ISSUE Photographer: Lineker / Hairstylist: Hamza Alhashish / Makeup Artist: Fernet Mazo Dubai is a setting, but also a symbol. Among skyscrapers, quiet luxury, and an energy that blends tradition with the future, Gabriela Lucianno emerges as the embodiment of a new feminine. Strong without rigidity. Spiritual without disconnection. Elegant without effort. As the cover star of the DUBAI edition of Hooks Magazine, she represents a woman who

Matheus Hooks/ Editor-In-Chief
5 min read


Dr. Seung Lee: Between Science and Strategy, a New Perspective on the Body
'HEALTH' EDITION COVER - JANUARY 2026 ISSUE Photographer: @mg.fotoefilme / Creative manager: @moniss__ In a landscape where plastic surgery is rapidly advancing amid aesthetic promises and quick fixes, Dr. Seung Lee’s work stands out for an approach grounded in method, science, and strategic vision. A plastic surgeon specializing in body contouring, he has built his practice on the conviction that the body should not be treated as a replicable standard, but as a unique struct

Evely Oliveira
7 min read


COSMIC INTENSE: when desire becomes an olfactory signature
Photo Courtesy Kylie Cosmetics There is something undeniably magnetic about a fragrance that goes beyond scent and turns into pure emotion. COSMIC INTENSE is born from that intimate space — warmer, creamier, and irresistibly more addictive. An evolution of the iconic COSMIC, this new fragrance invites you into a deeper sensory experience designed to wrap the skin in feeling, memory, and allure. Launching on January 21, just in time to define the mood for Valentine’s Day, COSM

Matheus Hooks/ Editor-In-Chief
2 min read


2026 World Cup in the United States: what visitors need to know about the new and stricter U.S. immigration landscape
Attorney Renata Castro, a global mobility specialist, analyzes the recent visa restrictions and warns about the importance of strategic legal planning ahead of the World Cup. Photo Disclosure Press With the 2026 World Cup approaching, the United States is preparing to receive an unprecedented influx of visitors, but the path to crossing the border has become significantly more complex. Since early 2025, the U.S. immigration system has undergone profound changes that directly

Matheus Hooks/ Editor-In-Chief
2 min read


MADONNA X DOLCE&GABBANA The One, The New Intensities
Photo courtesy by Dolce&Gabbana / Creative Direction by Mert Alas The new global Dolce&Gabbana Beauty campaign for “The One – The New Intensities” marks a powerful and iconic return. Front and center is Madonna, the undisputed protagonist, joined by actor Alberto Guerra in a visual narrative that blends sensuality, power, and reinvention. Together, they shape a cinematic story that feels both timeless and strikingly contemporary. The first images, released unexpectedly on Dol

Matheus Hooks/ Editor-In-Chief
2 min read


GISELLE DIAS: The Sensitive Intelligence Behind Images That Build Brands
'FASHION' COVER EDITION - JANUARY 2026 ISSUE Photography: Nadia Reis - @eunadiareis / Beauty: @Igordantasbeauty / Retoucher: @caetanoweissmann / 3D Artist: @trevosow / Creative direction: @gigdias / Press Office: @kaiocezzar_ In the contemporary creative industry, where image and discourse multiply at maximum speed, few professionals manage to sustain something increasingly rare: coherence between aesthetics, strategy and thought. Giselle Dias is one of these exceptions. A c

Matheus Hooks/ Editor-In-Chief
8 min read


KENDALL JENNER & THE POWER OF YOU
When fragrance becomes identity Photo Gordon von Steiner - Courtesy Emporio Armani Few figures embody contemporary luxury as effortlessly as Kendall Jenner. A symbol of a generation that values authenticity, inner strength and self-expression, the model and entrepreneur now steps into her role as Emporio Armani’s Global Fragrance Ambassador, fronting the new Power of You Eau de Parfum — a scent that speaks less about appearance and more about essence. In this new chapter, Ken

Matheus Hooks/ Editor-In-Chief
2 min read


Under the Desert Spotlight: Hollywood Meets High Fashion at the Palm Springs Film Awards
Photos Getty Images As awards season accelerates toward its most glittering moments, the desert once again became Hollywood’s most elegant gathering point. On Saturday night, the 37th Annual Palm Springs International Film Festival Film Awards transformed Palm Springs into a crossroads of cinema, couture, and cultural power, welcoming the industry’s most talked-about talents for an evening defined by artistic excellence and fashion bravura. Among the standout attendees were T

Matheus Hooks/ Editor-In-Chief
2 min read


Dr. Kaísa Justo and the quiet construction of an authority that does not follow trends: it creates permanence
'LEGACY' COVER EDITION - DECEMBER 2025 ISSUE Photo: @andersonmmacedo_ @demmacedo / Vídeo: @olivervideomaker_ / Beauty: @g.make.hair / Styling: @callmebylacerda / Studio: @nasulstudio There is a clear difference between those who simply occupy space and those who build permanence. Dr. Kaísa Justo belongs to the latter. Her medical career, which began in the 1990s in Santa Maria, Rio Grande do Sul, the city where she was born, was not shaped by the rush for immediate result

Evely Oliveira
8 min read
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