top of page
NEWS
CHECK OUR LATEST POSTS BELOW
HOOKS INTERNATIONAL


CREDITS.
DESIGN TEAM.
MATHEUS LOPES AND MATHEUS HOOKS
WRITERS
MATHEUS HOOKS / EVELY OLIVEIRA / JONATHAN COELHO / MAYA CARDOSO
PHOTOGRAPHERS.
PHOTO CREDITS DISPLAYED BELOW EACH PHOTO IN ARTICLES


Bella Hadid Officially Partners with Alo and Celebrates a Relationship Built Over More Than a Decade
Photographed by Mert Alas & Marcus Piggott Bella Hadid is entering a new chapter in her fashion career as she officially becomes the face of Alo’s new global campaign. Photographed by Mert Alas & Marcus Piggott and styled by Mimi Cuttrell, the model stars in the brand’s Pre-Fall 2026 collection, reinforcing a partnership that, according to her, began long before any contract was signed. Known for making athleisure an extension of her personal style, Bella says the collaborati

Matheus Hooks/ Editor-In-Chief
3 min read


Check Out Exclusive Behind-the-Scenes Photos from Arezzo's New Mini-Series Starring Sarah Jessica Parker
The brand unveils exclusive behind-the-scenes images from its latest production starring the actress, premiering in August and marking a new chapter in the partnership between Sarah Jessica Parker and Arezzo. Credits: Luiza Ferraz Arezzo has exclusively released the first behind-the-scenes images from its newest production, starring Sarah Jessica Parker. The photos offer an exclusive look at the filming of "Obsessed with Shoes. In Every Scene.", the brand's new mini-series se

Matheus Hooks/ Editor-In-Chief
1 min read


Sun, Style & Sea - Hariany Almeida For Hooks
Sun-soaked days, salty air, and effortless elegance. Photos / Creative Direction: @mouracarlos / Video: @raphaellcamargo / Beauty: @hariany / Publicist: @kaiocezzar_ For the new STARS Edition of Hooks Magazine, Hariany Almeida embraces the spirit of the Euro Summer, where fashion meets freedom against the backdrop of the Mediterranean-inspired coastline. Blending timeless beachwear, golden light, and a sophisticated editorial aesthetic, this cover celebrates a season defined

Matheus Hooks/ Editor-In-Chief
1 min read


Less Filters, More Authenticity: How Lucas the Cleaner Connected More Deeply with His Audience
Content creator based in the United States says he stopped chasing perfect videos in favor of a more spontaneous and authentic style of communication, allowing him to connect more genuinely with his audience. Photos by: Sue cervelin In a digital landscape that, for years, was dominated by polished productions, meticulously edited photos, and a constant pursuit of perfection, a movement in the opposite direction has been gaining momentum. The Sprout Social Index 2025, one of t

Matheus Hooks/ Editor-In-Chief
3 min read


Wedding Guest Fatigue or the Disappearance of Community
Photo Disclosure Pinterest Recently, one of my brides sent me an article titled "Wedding Guest Fatigue." The piece explores a growing trend in modern weddings: rising costs, multiple pre-wedding events, and an increasing number of expectations placed on guests. Black-tie dress codes with specific color palettes, destination weddings in other countries—or even continents—wedding gifts, bachelor and bachelorette parties, welcome parties with their own dress codes, engagement di

Bridal News
3 min read


Beyond Dubrovnik: Karen Lopes Reveals Six Unexpected Places to Discover in Croatia
Photo Dislosure Press Passionate about travel and discovering destinations beyond the traditional tourist trail, influencer Karen Lopes believes that the true essence of Croatia extends far beyond its most famous postcards. From stone villages and crystal-clear beaches to landscapes that appear untouched by time, she has selected six places that deserve the attention of travelers seeking an authentic experience in the European country. 1. Rovinj: The Charm of the Adriatic at

Matheus Hooks/ Editor-In-Chief
2 min read


Same-Sex Couples Drive Growing Demand for International Surrogacy Programs
Advances in Assisted Reproductive Technology and Greater Legal Certainty in Some Countries Expand Parenthood Opportunities for Same-Sex Couples Photo Disclosure Surrogacy has increasingly become an option for male same-sex couples who wish to build a family and have a child who shares a genetic connection with one of the parents. According to Tammuz Family, a company specializing in international surrogacy programs, demand for these services has grown steadily in recent years

Matheus Hooks/ Editor-In-Chief
3 min read


After Cannes Film Festival Debut and Paris Award, Michelle Sodario Returns to Her Roots for a Photoshoot in Lençóis Maranhenses
After reaching a major milestone in her international career with her red carpet debut at the Cannes Film Festival and receiving an award in Paris, Michelle Sodario took a break from her schedule to reconnect with her roots. Born in the Brazilian state of Maranhão and now based in Saudi Arabia, the entrepreneur and influencer chose to return to her hometown for a few days of vacation. Photo by Cássio Henrique Even during her time off, Michelle balanced moments of relaxation w

Matheus Hooks/ Editor-In-Chief
1 min read


DLK Introduces Intimate, an Underwear Collection That Combines Comfort, Functionality, and Versatility
The brand's new underwear collection was designed to support every moment of everyday life. Photo Disclosure DLK Comfort has taken on a defining role in the way women dress. Today, it moves with them through every part of the day—at work, during workouts, in moments of rest, and everything in between. Inspired by this shift in lifestyle, Intimate was created as a collection designed to deliver everyday comfort without compromising on style. The collection features essential,.

Matheus Hooks/ Editor-In-Chief
2 min read


Changes to health insurance rules could increase costs for thousands of Brazilians living in the United States.
Planned changes for 2027 could restrict access to the benefit that lowers health insurance costs for some immigrants, making advance planning essential. Photo Disclosure Press Brazilians living legally in the United States may need to reassess their financial planning beginning in 2027. Planned changes to the rules governing the Health Insurance Marketplace—the country's official health insurance exchange—are expected to modify the eligibility criteria for the Premium Tax Cre

Matheus Hooks/ Editor-In-Chief
2 min read


Kim Kardashian Expands Her Wellness Portfolio With UPDATE, A Beverage Designed for Modern Routines
Kim Kardashian is once again turning her attention to the wellness industry. This time, the entrepreneur stars in the launch of UPDATE, a functional energy beverage positioned as an alternative for consumers seeking sustained energy throughout the day without compromising a balanced lifestyle. Photo Disclosure Update Known for building businesses across beauty, fashion, and consumer products, Kardashian now adds another chapter to her entrepreneurial portfolio by helping intr

Matheus Hooks/ Editor-In-Chief
3 min read


Best known for her work in fashion, Leticia Bradshaw Ledger also serves as CEO
Best known for her work in fashion, the entrepreneur has also built a discreet career leading DB Creative, a company specializing in marketing, technology, and artificial intelligence. Photo Disclosure Press Known to the public for her career in fashion, Leticia Bradshaw Ledger has also built a strong presence in the business world. According to information available on her professional profiles, she serves as CEO and partner of DB Creative, a company specializing in marketin

Matheus Hooks/ Editor-In-Chief
2 min read


Kylie Jenner Introduces Mood Stones, a New Fragrance Trio Inspired by Emotion and Everyday Moments
Kylie Jenner is expanding the world of Kylie Cosmetics with the launch of Mood Stones, a new fragrance trio designed to celebrate the power of scent as a reflection of mood, personality, and emotion. Featuring three distinct fragrances, the collection invites wearers to embrace different moments and feelings through carefully crafted olfactory experiences. Photos Disclosure Kylie Cosmetics According to Kylie Cosmetics, each fragrance in the Mood Stones collection has been uni

Matheus Hooks/ Editor-In-Chief
2 min read


Your bridesmaids can become your worst enemies
Photo Disclosure Pinterest To the surprise of many women, your closest friends can become the biggest source of stress during your wedding journey. Every day, I hear heartbreaking stories from brides who expected support, encouragement, and love from the people they chose to stand beside them on one of the most important days of their lives, only to end up disappointed. I've heard it all: complaints about the color of the bridesmaid dresses, jealousy, resentment over not invi

Bridal News
2 min read


Beyond the Diagnosis: How Dr. And Yara Champions a Vision of Medicine That Anticipates the Future of Healthcare
'HEALTH' EDITION COVER - JULY 2026 ISSUE Photo: @demmacedo / Beauty: @dariobion / Video: @olivervideomaker_ / Styling: @eduardomurari @diegobbueno / Studio: @openstudio For decades, medicine has been recognized for its ability to treat disease. Advances in science have expanded diagnostic capabilities, refined treatments, and increased life expectancy around the world. Today, however, a new perspective is reshaping that approach. The question guiding much of contemporary medi

Evely Oliveira
7 min read


SOUL MADE: In the Age of Artificial Intelligence, Patrícia Fárhat Believes the Future Belongs to What Is Still Made with Soul
At a time increasingly shaped by artificial intelligence, when almost anything can be created in a matter of seconds, what continues to be made by hand has taken on a new meaning. Not because technology has lost its ability to inspire, but because it has made even more evident what remains irreplaceable: the time, intention, and sensitivity of the person behind the creation. Photography: Bruno Santos / Production: Patrícia Farhat Ten years ago, Patrícia Fárhat made a decision

Evely Oliveira
6 min read


Rainer Cadete Is the New International Cover Star of Hooks Magazine STARS
'STARS' EDITION COVER - JULY 2026 ISSUE Photography: Isadora Relvas and Philipp Lavra - @relvas.oficial and @lavraphilipp / Beauty Direction: Victor Dargains - @vdargains / Styling: Rafa Pinta - @rafapinta_ There are artists who build their careers on consistency. Others stand out for their versatility. Rainer Cadete embodies both qualities. An actor, singer, writer, and producer, he moves effortlessly across different artistic disciplines, transforming each new project into

Matheus Hooks/ Editor-In-Chief
8 min read


The Price of Pinterest: When the Dream Wedding Meets the Reality of the Budget
I've seen this happen countless times. You have that carefully curated Pinterest board, filled with meticulously selected details you've been saving since you were 15 years old, packed with inspiration for your dream wedding. Then comes the surprise when you start requesting quotes for the décor and discover that the Twilight-worthy setup you've been dreaming about costs around US$9,000 more than you actually have available in your budget. Photo Disclosure Internet Or perhaps

Bridal News
3 min read


Winona Revisits the Golden Age of Comics in New Collaboration with DC
Amid newsstands, iconic covers, and pages yellowed by time, there exists a collective imagination that spans generations. It is precisely within this territory of memory, pop culture, and nostalgia that Winona found the inspiration for its new licensed collection created in partnership with DC. Photos: Thamires Seus - @submergir The new collection revives the vintage aesthetic that accompanied different eras of comic books, bringing to apparel the graphic language that define

Matheus Hooks/ Editor-In-Chief
6 min read


Silent mistakes in preparing for Tax Reform could prove costly for companies, warns expert
The transition to Brazil's new tax collection model is moving forward at a rapid pace, but a risky behavior is beginning to concern specialists: many companies still treat Tax Reform as a simple bureaucratic update, limited to accounting offices. Photo Disclosure Press According to Eduardo Dias, a specialist in tax management and consultative accounting, and CEO of Alldax Accounting and Consulting, this fragmented view overlooks a transformation that will directly affect corp

Matheus Hooks/ Editor-In-Chief
3 min read
bottom of page

