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CREDITS.
DESIGN TEAM.
MATHEUS LOPES AND MATHEUS HOOKS
WRITERS
MATHEUS HOOKS / EVELY OLIVEIRA / JONATHAN COELHO / MAYA CARDOSO
PHOTOGRAPHERS.
PHOTO CREDITS DISPLAYED BELOW EACH PHOTO IN ARTICLES


ISMEIOW: The Power to Illuminate One’s Own Destiny
'STARS' COVER EDITION - GLOBAL ISSUE Photo: @demmacedo / Video: @olivervideomaker_ / Beauty: @dariobion / Styling: @eduardomurari @diegobbueno / Assistant: @eubillieb / Studio: @nasulstudio / Support: @sparapane_costumes There are artists who perform. And there are artists who overflow. Ismeiow — a persona created by Ismael, born in Anápolis, Goiás (Brazil) — belongs to the latter category. Before becoming a recognized name on the internet, he was the boy who dared to

Evely Oliveira
3 min read


Who was the Brazilian designer who had a fashion coincidence with Chanel?
Photos Disclosure Press The Brazilian designer Charles Hermann , creative director of Victoria Alta Costura , has been drawing international attention after a fashion coincidence that stirred the global fashion scene. Less than ten days separated Chanel’s show in Paris and Hermann’s presentation in Milan — and both revealed strikingly similar aesthetic proposals. The parallels were impossible to ignore: fluid silhouettes, luxurious fabrics, precision tailoring, and a refined

Matheus Hooks/ Editor-In-Chief
1 min read


The End of an Era: Olivier Rousteing Steps Down as Creative Director of Balmain After 14 Years
The fashion world bids farewell to one of its most defining chapters. Olivier Rousteing — the prodigy who took over as creative director of Balmain at just 25 — has officially announced his departure from the French maison, closing a remarkable 14-year tenure that reshaped what it means to be a luxury brand in the modern age. Photo: Francesca Beltran - Disclosure Balmain More than a designer, Rousteing became a cultural force. When he joined Balmain in 2011, the house carried

Matheus Hooks/ Editor-In-Chief
2 min read


DUA by Augustinus Bader: Dua Lipa’s New Chapter of Beauty and Authenticity
Dua Lipa never stands still. After redefining contemporary pop and conquering the fashion world with her futuristic yet sophisticated aesthetic, the British artist now takes a new step — this time, into the world of skincare. In partnership with the luxury beauty house Augustinus Bader , renowned for its cutting-edge science and revolutionary formulas, Dua has launched her own skincare line: DUA . Photos Disclosure by Augustinus Bader Three products, one purpose — to translat

Matheus Hooks/ Editor-In-Chief
3 min read


H&H Brazilian Steakhouse expands beyond California with first east coast location in Orlando area, set to open November 6th
The sister location of H&H Beverly Hills and Downtown LA is designed by visionary entrepreneurs Herica and Henrique Huyer, who promises to deliver the traditional “Churrasco Gaúcho” from Brazil Photos Disclosure Press H&H Brazilian Steakhouse, a modern, independently owned churrascaria concept, announced the opening of its third United States location and its first on the East Coast. The new restaurant, located in Kissimmee, Florida, is set to officially welcome guests on Nov

Matheus Hooks/ Editor-In-Chief
2 min read


When Presence Becomes Language and Ferrari Hub Transforms Paris Into a Scene From Brazil
Ferrari Hub solidifies the Brazilian presence at Paris Fashion Week, integrating technical expertise, behind-the-scenes experiences, and national brands in a project that translates culture, method, and repertoire into the international fashion scene. Cris Ferrari and Marina Spíndola / Photo / Courtesy of Ferrari Hub Talent Model In the global fashion landscape, presence is not just visibility — it’s language. Ferrari Hub, led by Cris Ferrari and joined by Quézia Rodrigues Vi

Matheus Hooks/ Editor-In-Chief
3 min read


Alê Vazz in Dubai: the Brazilian strategist turning success into legacy — and preparing brands to win in any market
Dubai, 2025 — At a time when brands compete for attention and global relevance, legacy strategist Alê Vazz took the stage at Dubai Connect — a gathering that brought together Brazilian entrepreneurs in one of the world’s leading innovation hubs — to share a powerful message: success without legacy is an achievement with an expiration date. Photos Disclosure Press In his talk, “Building Legacy and Brand Strategy for International Business Expansion,” Alê demonstrated how to

Matheus Hooks/ Editor-In-Chief
2 min read


Cauê Fantin represents Brazil in an international vertical series competition and celebrates a new phase in his career
Photos Disclosure By Press Creator, actor, and director Cauê Fantin has just reached another milestone in his international career. The Brazilian talent was selected to compete in Reel Vertical Impact , the first global competition dedicated to vertical series, promoted by the ReelShort platform, which will distribute over $500,000 in prizes to outstanding projects in the fastest-growing format in digital entertainment. Cauê enters the competition with his original series

Matheus Hooks/ Editor-In-Chief
2 min read


The Kardashians and the New Glamour of Halloween: When Costume Becomes an Expression of Style
From Barbarella to Mystique, the Kardashian-Jenner sisters turn Halloween into a fashion event — proving that creativity is the most powerful accessory of the season. When October arrives, Halloween takes on a couture twist in the hands of the world’s most influential sisters. Kim, Kylie, and Kendall Kardashian-Jenner don’t just wear costumes — they become characters. Each year, they transform the spooky season into a true fashion spectacle, blending pop culture, fantasy, and

Matheus Hooks/ Editor-In-Chief
2 min read


SELO VITÓRIA: THE TRANS REVOLUTION THAT IS CONQUERING THE WORLD – Interview with Vitória Guarizo (Co-Founder and CEO)
Vitória Guarizo (Co-Founder and CEO) and Daniela Porto (COO) of Selo Vitória Photos : Aderbal Netto / Beauty : Barb Magela / Assistance : Tiago Terra The future of inclusion has a name, and it was born in Brazil. Selo Vitória, a social project that promotes employability and the empowerment of trans, travesti, and non-binary people, is writing a new chapter in the global history of diversity. Under the visio

Matheus Hooks/ Editor-In-Chief
6 min read


The Surreal Touch of Schiaparelli: Sarah Paulson’s Paris Premiere Look
At the Paris premiere of her new TV series All’s Fair (directed by Ryan Murphy, Jon Robin Baitz and Joe Baken), Sarah Paulson chose an exquisite look from Schiaparelli’s Spring–Summer 2026 ready-to-wear collection, designed by Daniel Roseberry. Pascal Le Segretain/Getty Images The Look: Details that Make the Difference Draped Jacket & Oversized Pants She wore a transparent white jersey jacket, beautifully draped and secured by a single gold bijou button — a nod to subtle luxu

Matheus Hooks/ Editor-In-Chief
1 min read


Entrepreneurship with Purpose: Larissa Mocelin Explains Why Values and Coherence Are the New Business Differentiator
Photo by Nycolle Suabya In an increasingly competitive environment driven by immediate results, entrepreneurship with purpose has moved beyond being an inspirational concept to becoming a strategic necessity. That’s the view of Larissa Mocelin , lawyer, entrepreneur, and founder of brands such as Mocelin Advogadas , Mocelin Create , and B.right ESG Consulting , who combines faith, ethics, and branding throughout her journey. For her, true success lies in building companies wi

Matheus Hooks/ Editor-In-Chief
2 min read


Nicolly Martins & Afrontameg: sisterhood, purpose, and representation in fashion
'CELEBRITY' EDITION COVER - GLOBAL ISSUE Photo: @demmacedo / Models: @elanicolz @afrontameg / Videomakers: @romulo_albuquerq @olivervideomaker_ / Hair & Beauty: @g.make.hair / Styling: @gustavolemee_ / Studio: @nasulstudio / Backstage: @gimonzaa / Partnerships: @soudealgodao @nilmesz @ablazechainmail @use.vinnici In the new Celebrity edition of Hooks Magazine , the power of representation takes center stage in a striking cover featuring Nicolly Martins and Afron

Matheus Hooks/ Editor-In-Chief
4 min read


Victor Sally: The Composer Behind the Sound of Modern Brazilian Television
Photo Disclosure Press LOS ANGELES, OCTOBER 2025 – Victor Sally, the Brazilian composer whose work has become integral to the country’s audiovisual landscape, is expanding his reach with a distinct blend of cinematic scoring and local rhythm. With a catalog featured in over 300 TV programs across Brazil’s largest networks, Sally is a key architect of contemporary broadcast sound, bringing a powerful instinct for storytelling through melody to millions of daily viewers. Sally

Matheus Hooks/ Editor-In-Chief
3 min read


From Cleaner to Digital Phenomenon: Lucas o Faxineiro Wins Audiences with Humor, Authenticity, and Representation
A content creator based in Miami turns the daily life of a Brazilian immigrant into social media success and a voice for thousands living abroad Photo Disclosure Press From holding a vacuum to garnering millions of views, Lucas Galhano, known on social media as “Lucas the Cleaner,” is now one of the most charismatic and authentic content creators within the Brazilian community in the United States. Born in São Paulo and living in Miami for over five years—totaling thirteen ye

Matheus Hooks/ Editor-In-Chief
2 min read


Charles Hermann presents Victoria Alta Costura's first international collection in Milan
The presentation marked the brand's international launch with a collection inspired by sustainability and conscious luxury Photo: Daniela Vilas Boas Victoria Alta Costura’s international debut, under the creative direction of Charles Hermann, took place in Milan last Saturday (10/10) and marked the beginning of a new chapter for the Brazilian brand. The collection, which symbolizes the maison’s official launch abroad, showcased a sophisticated approach to sustainability and t

Matheus Hooks/ Editor-In-Chief
2 min read


Daniel Dourado joins the ranking of the most productive real estate agents in the United States in 2024
With over $14 million in recorded sales this year and 23 closed transactions, Dourado has reached the top 1% of real estate agents nationwide in sales volume

Matheus Hooks/ Editor-In-Chief
2 min read


Kylie Jenner Returns to King Kylie With Bold Nostalgia and Vision
Photo Disclosure by Kylie Cosmetics Kylie Jenner is revisiting one of her most iconic alter egos — King Kylie — with a new cosmetics drop and musical reinvention. On October 18, the King Kylie Collection will be released under Kylie Cosmetics, coinciding with her feature on the new single “Fourth Strike” with the duo Terror Jr. Aesthetic Revival, Reinvented The collection both honors and updates the visual identity that defined Kylie’s mid-2010s era: teal and blue accents,

Matheus Hooks/ Editor-In-Chief
3 min read


Maíra Labanca celebrates her return to the stage with an original play about memories and self-discovery
Photo Disclosure Press After a decade devoted to music, the Minas Gerais-born actress and playwright returns to the stage with “As Portas...

Matheus Hooks/ Editor-In-Chief
2 min read


Kamilla Agacci Boing celebrates 10 years of marriage with a vow renewal marked by solidarity and elegance
Photo Disclosure Press Businesswoman and influencer Kamilla Agacci Boing celebrates, on October 10, 10 years of marriage with her husband...

Matheus Hooks/ Editor-In-Chief
1 min read
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