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The Kardashians and the New Glamour of Halloween: When Costume Becomes an Expression of Style
From Barbarella to Mystique, the Kardashian-Jenner sisters turn Halloween into a fashion event — proving that creativity is the most powerful accessory of the season. When October arrives, Halloween takes on a couture twist in the hands of the world’s most influential sisters. Kim, Kylie, and Kendall Kardashian-Jenner don’t just wear costumes — they become characters. Each year, they transform the spooky season into a true fashion spectacle, blending pop culture, fantasy, and

Matheus Hooks/ Editor-In-Chief
2 min read


Nicolly Martins & Afrontameg: sisterhood, purpose, and representation in fashion
'CELEBRITY' EDITION COVER - GLOBAL ISSUE Photo: @demmacedo  / Models: @elanicolz  @afrontameg  / Videomakers: @romulo_albuquerq  @olivervideomaker_  / Hair & Beauty: @g.make.hair  / Styling: @gustavolemee_  / Studio: @nasulstudio  / Backstage: @gimonzaa  / Partnerships: @soudealgodao  @nilmesz  @ablazechainmail  @use.vinnici In the new Celebrity  edition of Hooks Magazine , the power of representation takes center stage in a striking cover featuring Nicolly Martins  and Afron

Matheus Hooks/ Editor-In-Chief
4 min read


Victor Sally: The Composer Behind the Sound of Modern Brazilian Television
Photo Disclosure Press LOS ANGELES, OCTOBER 2025 –  Victor Sally, the Brazilian composer whose work has become integral to the country’s audiovisual landscape, is expanding his reach with a distinct blend of cinematic scoring and local rhythm. With a catalog featured in over 300 TV programs across Brazil’s largest networks, Sally is a key architect of contemporary broadcast sound, bringing a powerful instinct for storytelling through melody to millions of daily viewers. Sally

Matheus Hooks/ Editor-In-Chief
3 min read


Nat Valverde: The star who turns music into a spectacle
'STARS' COVER EDITION - OCTOBER 2025 ISSUE Photo and Creative Director: @ernnacost  / Retouch: @mad.retocuher  / Studio: @theforcex  /...

Matheus Hooks/ Editor-In-Chief
4 min read


Hoshikuma Minami: The Creative Force Uniting Music, Fashion, and Art
‘JAPAN’ ‘ 日本’ COVER EDITION - GLOBAL ISSUE Photo: Yuna Yoshimori - @yoshimoriyuna  / Makeup & Hair: Hazuki - @leafmoonaion  / Styling:...

Matheus Hooks/ Editor-In-Chief
4 min read


Rosalía + Calvin Klein: When Iconic Sensuality Meets the “Full Circle”
For Fall 2025, Calvin Klein tapped Spanish singer Rosalía to star in its new underwear campaign. Under the creative direction of...

Matheus Hooks/ Editor-In-Chief
3 min read


The 2025 MTV VMAs: A Night of Icons, Breakthroughs, and Global Sounds
Photos Getty Images The MTV Video Music Awards 2025 lit up the UBS Arena in Elmont, New York, on September 7 with a ceremony that...

Matheus Hooks/ Editor-In-Chief
2 min read


Post Malone Brings the Wild West to Paris: Debut of His Fashion Label Austin Post
No rodeos spared: a horse on the runway finale and a color palette that redefines Western style as contemporary luxury. Photos by GASPAR...

Matheus Hooks/ Editor-In-Chief
2 min read


Bárbara Falcão: Shine, Art, and Reinvention
‘CELEBRITY’ COVER EDITION - SEPTEMBER 2025 ISSUE Photographer: Lucas Santana - @lucassantanafoto  /  Style: Juan Patrick / Manager:...

Matheus Hooks/ Editor-In-Chief
2 min read


Heritage Awakened: Louis Vuitton and Pat McGrath Reinvent Beauty as Legacy
Photos Disclosure Louis Vuitton Louis Vuitton makes a bold move with the debut of its first-ever makeup collection, La Beauté Louis...

Matheus Hooks/ Editor-In-Chief
2 min read


Miutine by Miu Miu: Sweet Rebellion with Emma Corrin
Miu Miu has never been a brand that plays it safe. Balancing delicacy with irony, playfulness with sophistication, the Italian maison...

Matheus Hooks/ Editor-In-Chief
2 min read


Miley Cyrus Stars in Gucci’s New Fragrance Campaign: A Bloom of Self-Love and Empowerment
Photos Courtesy GUCCI Gucci’s latest fragrance campaign for Flora Gorgeous Orchid  features the multifaceted artist Miley Cyrus in a...

Matheus Hooks/ Editor-In-Chief
1 min read


Drawn to Glinda: How Ariana Grande Brought Pink Beyond the Fairy Tale
Photos Disclosure Instagram Ariana The magical universe of Wicked goes far beyond the land of Oz. When the first part of the film...

Matheus Hooks/ Editor-In-Chief
2 min read


WANESSA WOLF – TRUTH HAS A NAME, A BODY, AND ATTITUDE
'CELEBRITY' COVER EDITION - GLOBAL ISSUE Creator / Photographer: Anderson Macedo -  @demmacedo  / Videomaker: @pedrogcf  / Backstage:...

Matheus Hooks/ Editor-In-Chief
2 min read


“Rare” by Selena Gomez: A Fragrance That Speaks from the Inside Out
Photos Disclosure Rare Beauty In the beauty world, few names resonate with as much authenticity as Selena Gomez. Founder of Rare Beauty,...

Matheus Hooks/ Editor-In-Chief
2 min read


THE END OF AN ERA: ANNA WINTOUR STEPS DOWN AS EDITOR-IN-CHIEF OF VOGUE US
December 5, 1994   Where:  At the Annual Costume Institute Benefit in New York City.   Photo: Ron Galella/WireImage After nearly four...

Matheus Hooks/ Editor-In-Chief
3 min read


ROBERTO CAVALLI × SKIMS: Wild Glamour Meets Sculpted Seduction
Shot by @nadialeecohen The season’s hottest collaboration has arrived, and it’s nothing short of iconic. Roberto Cavalli’s exotic Italian...

Matheus Hooks/ Editor-In-Chief
1 min read


Jakelyne Oliveira & Mariano: The Power of Love That Inspires Fashion and Art
'CELEBRITY' COVER EDITION - GLOBAL ISSUE Creator / Photographer: @demmacedo / Videomaker: @bnacacio / Makeup: @biancabelmonnt / Hair:...

Matheus Hooks/ Editor-In-Chief
4 min read


Mayari Jubini: The Fashion Revolution Between Craftsmanship and Futurism with Artemisi
Mayari Jubini - PHOTOS DISCLOSURE ARTEMISI - Photographer - @muraca___ Mayari Jubini’s journey reads like a tale of overcoming obstacles...

Matheus Hooks/ Editor-In-Chief
5 min read


Carol Grando launches her career by blending Latin Pop and Brazilian Funk
Recognized at the Los Angeles Music Video Awards, the singer highlights the importance of her music video The One as a key moment in her...

Matheus Hooks/ Editor-In-Chief
2 min read
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