top of page
CELEBRITIES
CHECK OUT CELEBRITIES ON HOOKS
(GLOBAL)

CREDITS.
DESIGN TEAM.
MATHEUS HOOKS AND MATHEUS LOPES
PHOTOGRAPHER.
ALL CREDITS UNDER EACH PHOTO POSTED


Swarovski and Ariana Grande Redefine Romance with a Maximalist Valentine’s Day Collection
For Valentine’s Day 2026, Swarovski turns up the volume on romance — and sparkle — with a bold new capsule collection fronted by global ambassador Ariana Grande. Designed to elevate date-night dressing and celebrate love in its most expressive form, the collection fuses sentiment, glamour, and playful extravagance, proving that when it comes to jewelry, more really is more. Photo Courtesy Swarovski Since joining Swarovski as its global ambassador in 2024, Grande has helped us

Matheus Hooks/ Editor-In-Chief
3 min read


Vanessa Wonsovicz: Permanence as Language
Photographer: Jenifer Abreu Some trajectories are not built from obvious ruptures, but from permanence. From a quiet decision to continue, even when the surroundings do not validate, understand, or encourage it. Vanessa Wonsovicz’s story belongs to this place. Less the rise of an influencer and more the formation of a voice that learned how to sustain itself over time. Long before the digital space consolidated itself as an industry, Vanessa was already experimenting with ima

Evely Oliveira
6 min read


Olivia Rodrigo Blooms with Idôle Peach ’N Roses
Olivia Rodrigo is more than the voice of a generation — she embodies emotion turned into aesthetics. A pop icon, a cultural force, and now the face of one of Lancôme’s most coveted fragrances, the artist lends her youthful sensitivity to Idôle Peach ’N Roses, a scent that balances freshness, femininity, and modern confidence. Photo Disclosure Lancôme A vibrant reinterpretation of the Idôle line, the fragrance unveils a luminous composition where juicy peach, red berries, and

Matheus Hooks/ Editor-In-Chief
2 min read


Hilary Duff Reclaims Her Pop Narrative with “Roommates” — Intimate, Grown, and Unapologetically Honest
Photo Disclosure - AARON IDELSON After more than a decade away from the music scene, Hilary Duff makes a striking and emotionally grounded return with “Roommates,” her new single released on January 16, 2026. The track is the second preview of her upcoming album, Luck… or Something, set to arrive on February 20, 2026, via Atlantic Records — and it marks a new chapter for an artist unafraid to let her adult reality shape her sound. Far from the polished teen-pop image that onc

Matheus Hooks/ Editor-In-Chief
2 min read


COSMIC INTENSE: when desire becomes an olfactory signature
Photo Courtesy Kylie Cosmetics There is something undeniably magnetic about a fragrance that goes beyond scent and turns into pure emotion. COSMIC INTENSE is born from that intimate space — warmer, creamier, and irresistibly more addictive. An evolution of the iconic COSMIC, this new fragrance invites you into a deeper sensory experience designed to wrap the skin in feeling, memory, and allure. Launching on January 21, just in time to define the mood for Valentine’s Day, COSM

Matheus Hooks/ Editor-In-Chief
2 min read


MADONNA X DOLCE&GABBANA The One, The New Intensities
Photo courtesy by Dolce&Gabbana / Creative Direction by Mert Alas The new global Dolce&Gabbana Beauty campaign for “The One – The New Intensities” marks a powerful and iconic return. Front and center is Madonna, the undisputed protagonist, joined by actor Alberto Guerra in a visual narrative that blends sensuality, power, and reinvention. Together, they shape a cinematic story that feels both timeless and strikingly contemporary. The first images, released unexpectedly on Dol

Matheus Hooks/ Editor-In-Chief
2 min read


KENDALL JENNER & THE POWER OF YOU
When fragrance becomes identity Photo Gordon von Steiner - Courtesy Emporio Armani Few figures embody contemporary luxury as effortlessly as Kendall Jenner. A symbol of a generation that values authenticity, inner strength and self-expression, the model and entrepreneur now steps into her role as Emporio Armani’s Global Fragrance Ambassador, fronting the new Power of You Eau de Parfum — a scent that speaks less about appearance and more about essence. In this new chapter, Ken

Matheus Hooks/ Editor-In-Chief
2 min read


Under the Desert Spotlight: Hollywood Meets High Fashion at the Palm Springs Film Awards
Photos Getty Images As awards season accelerates toward its most glittering moments, the desert once again became Hollywood’s most elegant gathering point. On Saturday night, the 37th Annual Palm Springs International Film Festival Film Awards transformed Palm Springs into a crossroads of cinema, couture, and cultural power, welcoming the industry’s most talked-about talents for an evening defined by artistic excellence and fashion bravura. Among the standout attendees were T

Matheus Hooks/ Editor-In-Chief
2 min read


Brigitte Bardot (1934–2025): The Woman Who Redefined Cinema, Style, and Freedom
Photos Getty Images and ShutterStock Brigitte Bardot, the legendary French actress, model, singer, and cultural icon, has died at the age of 91. A defining figure of postwar cinema, Bardot was far more than a screen siren — she was a symbol of liberation, rebellion, and a new way of occupying space as a woman in art and society. Born in Paris on September 28, 1934, Brigitte Anne-Marie Bardot began her artistic path far from movie sets. Trained as a classical ballerina at the

Matheus Hooks/ Editor-In-Chief
3 min read


On Global Stages, PP Krit Chooses Artemisi
Photo Courtesy Artemisi The relationship between fashion and performance has never been more strategic. In an era where wardrobe becomes an extension of artistic narrative, visual choices carry cultural weight and symbolic power. It is within this context that Artemisi asserts its growing international presence, chosen by PP Krit, one of Asia’s most influential names in music and entertainment, to dress his tour across China. Appearing on stage, the brand expands not only its

Matheus Hooks/ Editor-In-Chief
2 min read


Emily in Paris: Season 5 — When Fashion Meets La Dolce Vita
Photo Courtesy Netflix Set to premiere on December 18, 2025, the highly anticipated fifth season of Emily in Paris marks a stylish turning point for the series. While Paris remains part of Emily Cooper’s world, the spotlight now shifts to Italy, with Rome emerging as the new fashion and emotional epicenter. The change of scenery signals more than a narrative twist — it represents a maturation of style, identity, and storytelling. A New Fashion Chapter Begins in Italy Photo Co

Matheus Hooks/ Editor-In-Chief
3 min read


Adidas Originals x Artemisi: when the future takes shape in the present
Photo Courtesy of Adidas Originals x Artemisi / Photographed by the duo Mar+Vin There are creative encounters that don’t just materialize products — they open atmospheres. The partnership between adidas Originals and Artemisi is born precisely in this space between the sensitive and the technological, where fashion stops being surface and becomes a manifesto. On December 5, a collaboration arrives on the Brazilian market that goes beyond the territory of sneakers and enters t

Evely Oliveira
7 min read


DIOR HOLIDAY SPECTACLE - J’adore Takes Center Stage Under the Circus Canopy
Dior has never been afraid of fantasy—but this holiday season, the maison elevates enchantment into a grand performance. With its new end-of-year campaign, Circus of Dreams, Dior transforms the festive season into an opulent theatrical experience, merging couture dreams, sensory storytelling, and the unmistakable aura of Parisian luxury. Under a canopy reminiscent of a golden vintage circus tent, light, smoke, and spectacle converge to unveil a world where imagination leads t

Matheus Hooks/ Editor-In-Chief
3 min read


Ôrəbella: Bella Hadid’s Sensory Universe — and the Fiery Power of Blooming Fire
The top model transforms sensitivity, memory, and aesthetics into a fragrance brand that blends beauty, wellness, and innovation. Among all creations, Blooming Fire rises as the signature scent of this new era. Photo Disclosure by Ôrəbella Bella Hadid and the Birth of a Signature Brand Known for her magnetic presence and refined aesthetic in the world’s leading fashion campaigns, Bella Hadid has expanded her creative territory into fragrance. The result is Ôrəbella, a deeply

Matheus Hooks/ Editor-In-Chief
3 min read


SKIMS: From Shapewear to a $5 Billion Powerhouse
In less than six years, what began as Kim Kardashian’s vision of “solutionwear” has evolved into one of the most valuable fashion brands of the decade. This week, Skims reached a monumental milestone: a $5 billion valuation , following a $225 million funding round led by Goldman Sachs. Photo Disclosure SKIMS For a company born online in 2019, built around the promise of comfort, inclusivity, and modern femininity, the number represents more than financial success — it marks

Matheus Hooks/ Editor-In-Chief
3 min read


Anne Hathaway: Two Decades of Elegance, Courage, and Transformation in Cinema
Today, November 12, the film world celebrates not only Anne Hathaway’s birthday — born in 1982 in Brooklyn — but also a career that has become synonymous with talent, versatility, and longevity. More than twenty years after charming audiences as the clumsy princess of The Princess Diaries , Anne remains one of Hollywood’s rare artists who has matured before the camera without ever losing her spark — or her sense of purpose. Anne Hathaway in "The Princess's Diary" — Photo: Dis

Matheus Hooks/ Editor-In-Chief
3 min read


Mia Goth in Frankenstein: When Costume Becomes Soul, Not Just Clothing
In Guillermo del Toro’s long-awaited reinterpretation of Frankenstein, Mia Goth transcends the role of the gothic muse and emerges as a symbol of a new aesthetic — one that fuses the dark and the ethereal. Her costumes don’t merely dress the body; they reveal the spirit. Photo disclosure Ken Woroner/Netflix “I tried on a dress for the first time, and it clicked … She was always far closer to me than I knew.” — Mia Goth That sentence captures the starting point for the entire

Matheus Hooks/ Editor-In-Chief
3 min read


ISMEIOW: The Power to Illuminate One’s Own Destiny
'STARS' COVER EDITION - GLOBAL ISSUE Photo: @demmacedo / Video: @olivervideomaker_ / Beauty: @dariobion / Styling: @eduardomurari @diegobbueno / Assistant: @eubillieb / Studio: @nasulstudio / Support: @sparapane_costumes There are artists who perform. And there are artists who overflow. Ismeiow — a persona created by Ismael, born in Anápolis, Goiás (Brazil) — belongs to the latter category. Before becoming a recognized name on the internet, he was the boy who dared to

Evely Oliveira
3 min read


DUA by Augustinus Bader: Dua Lipa’s New Chapter of Beauty and Authenticity
Dua Lipa never stands still. After redefining contemporary pop and conquering the fashion world with her futuristic yet sophisticated aesthetic, the British artist now takes a new step — this time, into the world of skincare. In partnership with the luxury beauty house Augustinus Bader , renowned for its cutting-edge science and revolutionary formulas, Dua has launched her own skincare line: DUA . Photos Disclosure by Augustinus Bader Three products, one purpose — to translat

Matheus Hooks/ Editor-In-Chief
3 min read


The Kardashians and the New Glamour of Halloween: When Costume Becomes an Expression of Style
From Barbarella to Mystique, the Kardashian-Jenner sisters turn Halloween into a fashion event — proving that creativity is the most powerful accessory of the season. When October arrives, Halloween takes on a couture twist in the hands of the world’s most influential sisters. Kim, Kylie, and Kendall Kardashian-Jenner don’t just wear costumes — they become characters. Each year, they transform the spooky season into a true fashion spectacle, blending pop culture, fantasy, and

Matheus Hooks/ Editor-In-Chief
2 min read
bottom of page

