CARLA SILVA: BETWEEN FASHION, CARNIVAL, AND THE ART OF WRITING HER OWN STORY
STARS COVER EDITION - OCTOBER 2026 ISSUE
Entrepreneur, mother of three daughters, and Muse of São Paulo Carnival, Carla Silva transforms her passion for fashion into business opportunities, using her image as a platform to broaden her horizons. At 36, the Brazilian native of Canoas, Rio Grande do Sul, is experiencing a period of professional growth, balancing the management of Recloset, her clothing boutique, motherhood, and preparations for Carnival 2027.
Carla’s relationship with fashion began with an interest in style and personal image, but took on new meaning when she decided to become an entrepreneur. At the helm of Recloset, she seeks to celebrate women’s individuality through a carefully curated selection of pieces and personalized customer service. For her, dressing well goes beyond following trends; it is about expressing personality and strengthening self-confidence. “I don’t simply want to sell clothes. I want a woman to wear something and feel amazing. Trends come and go, but confidence stays,” she says.
Running a business, however, involves much more than a passion for fashion. Between business decisions, planning, and behind-the-scenes work, Carla is also devoted to raising Melissa, Ágatha, and Maya. Balancing these responsibilities requires organization and determination, qualities she considers essential to moving forward with her projects.
São Paulo Carnival represents another important dimension of her journey. After beginning her Carnival career at Colorado do Brás, Carla continues her journey with Barroca Zona Sul, finding in samba an opportunity for personal and professional growth. The experience increases her visibility and allows her to establish new connections, but it also demands preparation, discipline, and investment. “I want to use this visibility to show that there’s a businesswoman behind the costume,” she emphasizes.
For Carla, sensuality, motherhood, and entrepreneurship are not incompatible identities. She believes a woman can occupy different spaces, embrace her personality, and build a career without having to limit herself to a single role. This perspective also shapes her social media presence, where she shares outfits, trips, workouts, Carnival behind-the-scenes moments, and authentic glimpses into her family and professional life.
“I don’t want to create a character for the internet. I want to grow while being who I am,” she explains. By sharing both glamorous moments and everyday challenges, Carla seeks to build an authentic connection with her audience. Digital platforms have also become strategic tools for promoting Recloset, strengthening her personal brand, and expanding opportunities for commercial partnerships.
Her plans for the coming years reflect an ambition that extends beyond fashion and Carnival. Carla hopes to expand her businesses, collaborate with major brands, and explore opportunities in media and television. At the same time, she is focusing on her preparations for an unforgettable Carnival experience in 2027.
More than simply increasing her visibility, she wants to build a career defined by her achievements. She does not want to be remembered solely for her appearance or a striking Carnival costume, but also for her entrepreneurial spirit, her ability to reinvent herself, and her determination to turn opportunities into tangible projects.
In the STARS Edition of Hooks Magazine, Carla Silva represents a woman who is writing her own story across different worlds without compromising her essence. Entrepreneur, mother, influencer, and Carnival muse, she continues to explore new paths, demonstrating that while image can open doors, it is hard work, vision, and determination that help shape what comes next.
Read the exclusive interview:
1. How did your desire to become an entrepreneur begin, and what were the main challenges in turning your vision into your own business?
I’ve always loved fashion, dressing well, and working with my image. But at a certain point, I wanted to go further, to have something of my own and build a real business. Recloset represents exactly that. Entrepreneurship isn’t just about choosing beautiful clothes and posting them on Instagram. It involves a great deal of responsibility, difficult decisions, and behind-the-scenes work. I keep up with trends, study fashion, and select pieces that empower women and boost their self-confidence. On top of that, I have to balance everything with motherhood. I’m a mother of three! But I’m the kind of person who, once I set my mind to something, goes after it until it happens.
2. How would you define Recloset’s identity, and what do you consider essential to differentiating your brand and earning your customers’ trust?
I believe fashion has much more to do with personality than with labels. Recloset aims to celebrate every woman’s individual style through a carefully curated selection of pieces and personalized customer service. I like to get involved, offer my opinions, suggest outfit combinations, and build a connection with my customers. I don’t simply want to sell clothes. I want a woman to wear something and feel amazing. Trends come and go, but confidence stays. And confidence is what makes a woman come back.
3. How has your experience as a Muse of São Paulo Carnival contributed to your career, professional image, and the opportunities that have come your way?
Carnival has opened many doors for me. I started at Colorado do Brás, and now I’m with Barroca Zona Sul, alongside women I admire, such as Juju Salimeni. It’s an enormous platform for visibility, but it also requires preparation, discipline, and investment. I love being bold and turning heads, I won’t deny that! But I want to use this visibility to show that there’s a businesswoman behind the costume. Women can embrace many identities, have their own personalities, occupy different spaces, express their sensuality, be entrepreneurs, be mothers, and still dare to be bold. I love challenges, I’m driven by new experiences, and that’s why I embraced Carnival. Beauty may open doors, but you need substance and the ability to seize opportunities to keep growing.
4. How do you use digital platforms to strengthen your personal brand, expand your professional opportunities, and build a genuine connection with your audience?
I show my life as it really is. There are outfits, trips, work, workouts, and behind-the-scenes moments from Carnival, but there’s also the hustle of being a mother of three and running my businesses. There’s humor, everyday life, and plenty of challenges. My content is unfiltered. Not every day is glamorous, and I have no reason to pretend it is. I think people enjoy that mix. I’m very into beauty and love expressing my sensuality, but I also work hard. Today, social media is an incredibly important tool for me, both for promoting Recloset and securing partnerships, inspiring other women, and opening new doors. I don’t want to create a character for the internet. I want to grow while being who I am.
5. Looking at your journey as a woman, mother, and entrepreneur, what are your main professional goals for the coming years?
I want to see Recloset grow, expand my businesses, and establish an even stronger presence in fashion, beauty, and entertainment. I also want to make Carnival 2027 an unforgettable experience because I’m dedicating a great deal of effort to preparing for it. But I don’t want to be limited to a single industry. I’m eager to develop new projects, work with major brands, and explore opportunities in media and television. I’m a mother, entrepreneur, influencer, and Carnival muse, but I still have so much more to accomplish. I don’t want to be known only for my body or a beautiful Carnival costume. I also want to be recognized for what I’m capable of building, my ability to reinvent myself, and my power to inspire other women.
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