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Dr. Kaísa Justo and the quiet construction of an authority that does not follow trends: it creates permanence
'LEGACY' COVER EDITION - DECEMBER 2025 ISSUE Photo: @andersonmmacedo_ @demmacedo / Vídeo: @olivervideomaker_ / Beauty: @g.make.hair / Styling: @callmebylacerda / Studio: @nasulstudio There is a clear difference between those who simply occupy space and those who build permanence. Dr. Kaísa Justo belongs to the latter. Her medical career, which began in the 1990s in Santa Maria, Rio Grande do Sul, the city where she was born, was not shaped by the rush for immediate result

Evely Oliveira
Dec 29, 20258 min read


Bianca Zuber: The face as identity, aesthetics as awareness
“BEAUTY” COVER EDITION - DECEMBER 2025 ISSUE Photos: Karina Rocha / Hair: Jeff Moslinger / Make: Jhon Oliver Bianca Zuber did not build her career on haste or trends. Graduating in Dentistry in 2013, she began her professional path through the most traditional route of the field, where technique, precision, and predictability usually set the pace. Even so, from the very beginning, her perspective went beyond functionality. It was not only teeth that drew her attention, but th

Evely Oliveira
Dec 22, 20254 min read


Dr. Denise Torejane: where medicine meets aesthetics, sensitivity, and purpose
'HEALTH' COVER EDITION - DECEMBER 2025 ISSUE Photo: @andersonmmacedo_ @demmacedo / Beauty: @g.make.hair / Video: @olivervideomaker_ / Styling: @callmebylacerda / Studio: @openestudio There are doctors who operate on bodies. There are doctors who transform lives. And then there are doctors like Dr. Denise Torejane, who does both with the same precision she uses to choose her surgical techniques and shape her gestures. Between scalpels, the cool lights of the operating room, a

Evely Oliveira
Dec 10, 20257 min read


Eloaynne Santos and ATOS: How a Beauty Space Became a Case Study in Experience, Purpose, and Women-Led Management
'BUSINESS' EDITION COVER - DECEMBER 2025 ISSUE Photos: @tristhar.produções In the BUSINESS edition of Hooks Magazine, we feature Eloaynne Santos, the entrepreneur behind ATOS, a beauty center located in Cuiabá, in central-western Brazil, that has been gaining attention for the way it integrates aesthetics, wellness, and sensory experience in a single environment. The structure she developed helps illustrate a global trend: consumers seeking beauty services that deliver not on

Matheus Hooks/ Editor-In-Chief
Dec 8, 20257 min read


Heloisa Guimarães: presence, precision, and the rebirth of a woman who transforms her own cycles
‘ITALY’ EDITION COVER - DECEMBER 2025 ISSUE Photo: @renatomoretti_ / Production: @bieljobs The ITALY edition of Hooks Magazine features Heloisa Guimarães on a cover that captures the true spirit of Italian fashion. The image reveals precise sensuality, graphic elegance, and an aesthetic that highlights the strength of the body, its form, and its attitude. Photographed in a studio, Heloisa appears with impact and serenity at the same time. The atmosphere is shaped by art direc

Matheus Hooks/ Editor-In-Chief
Dec 4, 20255 min read


ANDRESSA MORAIS: THE MULTICULTURAL ESSENCE BEHIND THE “FRANCE” COVER OF HOOKS MAGAZINE
'FRANCE' EDITION COVER - NOVEMBER 2025 ISSUE PHOTOS: Victor Ferreira - @ victoor.ph / Makeup: @henrifelix.makeup There are covers that represent a moment. And there are covers that represent a journey, the kind built with discipline, sensitivity, and a profoundly global perspective. Andressa Morais , featured in the FRANCE edition of Hooks Magazine, belongs to the second group. Her story is living proof that identity is built in motion, blending countries, languages, experi

Matheus Hooks/ Editor-In-Chief
Nov 24, 20254 min read


Where authority meets affection: why Pamela Massuia — through strategy, care, and high performance — has become the most trusted surgeon among Brazilian businesswomen
'HEALTH' EDITION COVER - NOVEMBER 2025 ISSUE Photo: @andersonmmacedo_ | @demmacedo / Beauty: @g.make.hair / Styling: @callmebylacerda / Video editor: @olivervideomaker_ There are journeys that don’t begin with certainty — they begin with courage. And there are women who, even before knowing who they would become in the world, already carried within themselves the most essential gesture of medicine: care. She is the daughter of a Psychologist and an Engineer; she grew up surro

Evely Oliveira
Nov 19, 20259 min read


The Legacy of Natural Beauty: Dr. Leandro Rago and the International Recognition of the LEANDRO RAGO METHOD
'BRASIL' EDITION COVER - NOVEMBER 2025 ISSUE Photos Disclosure By Press In a world where the pursuit of standardized beauty often crosses into excess, one Brazilian name has stood out for taking a different path: Dr. Leandro Rago. In a recent and significant international award, the Leandro Rago Method was honored, marking the recognition of a philosophy that seeks not to reshape but to enhance innate beauty. Far from clinics that resemble production lines, Leandro Rago has

Matheus Hooks/ Editor-In-Chief
Nov 12, 20254 min read


MARCELA BIONDO: RHYTHM, IDENTITY, AND THE SOUND OF A NEW ERA
'USA' EDITION COVER - NOVEMBER 2025 ISSUE Photo: @fotografajuliana.nyc / Hair: @rivashairstyle / Makeup @ isabelle.tramontim.makeup Photographed in New York, Marcela Biondo graces the cover of the USA edition with the confidence and radiance of someone who has turned her art into a global movement. DJ, producer, and visionary, she represents a generation that sees music not just as sound, but as a language — a bridge between cultures, rhythms, and stories. The Sound That Cros

Matheus Hooks/ Editor-In-Chief
Nov 10, 20256 min read


ISMEIOW: The Power to Illuminate One’s Own Destiny
'STARS' COVER EDITION - GLOBAL ISSUE Photo: @demmacedo / Video: @olivervideomaker_ / Beauty: @dariobion / Styling: @eduardomurari @diegobbueno / Assistant: @eubillieb / Studio: @nasulstudio / Support: @sparapane_costumes There are artists who perform. And there are artists who overflow. Ismeiow — a persona created by Ismael, born in Anápolis, Goiás (Brazil) — belongs to the latter category. Before becoming a recognized name on the internet, he was the boy who dared to

Evely Oliveira
Nov 7, 20253 min read


Nicolly Martins & Afrontameg: sisterhood, purpose, and representation in fashion
'CELEBRITY' EDITION COVER - GLOBAL ISSUE Photo: @demmacedo / Models: @elanicolz @afrontameg / Videomakers: @romulo_albuquerq @olivervideomaker_ / Hair & Beauty: @g.make.hair / Styling: @gustavolemee_ / Studio: @nasulstudio / Backstage: @gimonzaa / Partnerships: @soudealgodao @nilmesz @ablazechainmail @use.vinnici In the new Celebrity edition of Hooks Magazine , the power of representation takes center stage in a striking cover featuring Nicolly Martins and Afron

Matheus Hooks/ Editor-In-Chief
Oct 17, 20254 min read


Nat Valverde: The star who turns music into a spectacle
'STARS' COVER EDITION - OCTOBER 2025 ISSUE Photo and Creative Director: @ernnacost / Retouch: @mad.retocuher / Studio: @theforcex /...

Matheus Hooks/ Editor-In-Chief
Oct 2, 20254 min read


Bianca Rodrigues: The Future of Purpose-Driven Entrepreneurship
'USA' COVER EDITION - SEPTEMBER 2025 ISSUE Photo: Carlos Mancinni / Stylist: Lacerda MY2K In the USA edition of Hooks Magazine, the...

Matheus Hooks/ Editor-In-Chief
Sep 29, 20253 min read


The Strength of Those Who Set No Limits – Eduarda Domingues in a New Version of Herself
'LEGACY' COVER EDITION - SEPT 2025 ISSUE Photographer: Edison Koo Some choose the safest path. And then there are those who decide to...

Matheus Hooks/ Editor-In-Chief
Sep 26, 20252 min read


Aline Geraldi: The strength of a beauty queen who turned crowns into purpose
'MISS' COVER EDITION - SEPTEMBER 2025 ISSUE Photo: Ander Pontes / Advisors: @missfnbibrasil - @hispanoamerica_international / Production:...

Matheus Hooks/ Editor-In-Chief
Sep 22, 20254 min read


Hoshikuma Minami: The Creative Force Uniting Music, Fashion, and Art
‘JAPAN’ ‘ 日本’ COVER EDITION - GLOBAL ISSUE Photo: Yuna Yoshimori - @yoshimoriyuna / Makeup & Hair: Hazuki - @leafmoonaion / Styling:...

Matheus Hooks/ Editor-In-Chief
Sep 12, 20254 min read


Dr. Bárbara Benevides: Science, Sophistication, and Humanity in Aesthetic Dermatology
‘HEALTH’ COVER EDITION - SEPTEMBER 2025 ISSUE Photos: Vinicius Cunha @v1ncsc The HEALTH edition of Hooks Magazine is honored to feature...

Matheus Hooks/ Editor-In-Chief
Sep 10, 20254 min read


Roberto Amaral: The Guardian of Forgotten Value in the Tax World
With over 12 years of experience, the CEO of R.A. Soluções Inteligentes has become a leading figure in the tax market, returning billions...

Matheus Hooks/ Editor-In-Chief
Sep 5, 20254 min read


Bárbara Falcão: Shine, Art, and Reinvention
‘CELEBRITY’ COVER EDITION - SEPTEMBER 2025 ISSUE Photographer: Lucas Santana - @lucassantanafoto / Style: Juan Patrick / Manager:...

Matheus Hooks/ Editor-In-Chief
Sep 1, 20252 min read


Isabele Belo: the business style that transforms fashion into a global enterprise
'BUSINESS' COVER EDITION - AUGUST 2025 ISSUE Photographer and production: @_dmconcept_ On the cover of the BUSINESS edition of Hooks...

Matheus Hooks/ Editor-In-Chief
Aug 29, 20254 min read
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