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Matheus Hooks/ Editor-In-Chief
9 hours ago2 min read
Christopher John Rogers Takes a Deep Breath at NYFW
Collection 015, ‘Exhale,’ Marks the Designer’s Return to the Runway Photo: Filippo Fior After seven years away from the official New York...


Matheus Hooks/ Editor-In-Chief
4 days ago4 min read
Ana Luiza Simões: Authenticity and Perseverance in the Fashion World
‘MODEL’ COVER EDITION - FEBRUARY 25 ISSUE Model - Ana Luiza Simões / Photo and Retouching: Mestisço - @mesticoo / Photo assistants:...


Matheus Hooks/ Editor-In-Chief
Jan 312 min read
Dua Lipa and Chanel: A New Era of Modern Sophistication
Dua Lipa has just been announced as the face of the Chanel 25 , the French maison’s newest handbag, set to redefine contemporary luxury....


Matheus Hooks/ Editor-In-Chief
Jan 302 min read
Ashi Studio Spring 2025: The Seduction of Ascent
In a show that defied modesty and celebrated the audacity of ambition, Ashi Studio redefined what it means to climb the social...


Matheus Hooks/ Editor-In-Chief
Jan 292 min read
Saint Laurent Men’s Winter 25: The Imaginary Encounter Between Two Icons of Rebellion
Imagine the scene: Paris, early 1980s. Yves Saint Laurent, the haute couture genius immersed in his excesses, locks eyes with Robert...


Matheus Hooks/ Editor-In-Chief
Jan 242 min read
Tate McRae Stars as the Face of Rhode’s New Peptide Lip Shape Campaign
Rhode, the brand renowned for redefining skincare with innovative and stylish solutions, has unveiled its latest campaign featuring none...

Matheus Hooks/ Editor-In-Chief
Jan 244 min read
Kamizahia: A Revolution in the World of Shirts
Photographer Rafael Oroco - @rafaeloroco / Model Marcus - @marcusdsantoss Since its inception in 2014, Kamizahia has been pushing the...


Matheus Hooks/ Editor-In-Chief
Jan 221 min read
Jeyce Rosa shines in Louis Vuitton's fashion show this Tuesday (21st), the first day of Paris Men's Fashion Week
Photo: Liniker The Brazilian fashionista and entrepreneur Jeyce Rosa was one of the highlights of Louis Vuitton's fashion show, held this...


Matheus Hooks/ Editor-In-Chief
Jan 212 min read
Rosé of Blackpink Shines in Skims’ Valentine’s Day 2025 Campaign
The fashion world is buzzing as Rosé, the iconic member of K-pop sensation Blackpink, takes center stage in Skims’ Valentine’s Day 2025...


Evely Oliveira
Jan 214 min read
The Rise of Luxury Gyms and the Athleisure Concept: Meet CHASE, the Brazilian Pioneer in the Luxury Fashion and Wellness Market
Photos Courtesy CHASE In recent years, a new phenomenon has taken over the fashion and wellness market: the fusion of the fitness world...


Matheus Hooks/ Editor-In-Chief
Jan 201 min read
Prada Winter 2025: Instinct, Emotion, and Fashion as a Human Reflection
HIGHLIGHT IN MFW Photo Getty Image For Winter 2025, Prada’s Miuccia Prada and Raf Simons delved into the visceral essence of human...


Matheus Hooks/ Editor-In-Chief
Jan 174 min read
Patricia Dias: Between Runways and Heights, A Style That Soars High
‘MODEL’ COVER EDITION - JANUARY 25 ISSUE Photographer: Felipe Maaker - @felipemaaker In this special edition of Hooks Magazine, Patricia...


Matheus Hooks/ Editor-In-Chief
Jan 166 min read
Pyde Studio: Fashion as an Expression of Singularity and Purpose
Photos: Marcos Calomeno Pyde Studio emerged in 2020 as a response to a search for meaning in the world of fashion. Its founders, already...


Matheus Hooks/ Editor-In-Chief
Jan 152 min read
Lisa from BLACKPINK is Officially the New Louis Vuitton Ambassador
Photo Courtesy Louis Vuitton Lisa, a member of BLACKPINK, has been confirmed as the newest global ambassador for Louis Vuitton,...


Matheus Hooks/ Editor-In-Chief
Jan 107 min read
The Midas Touch: A Legacy of Creativity and Connection
Photo Mateus Augusto Rubim - @mateusamlr Since its inception in 2018, Midas Touch has stood out as a brand that transcends the boundaries...


Matheus Hooks/ Editor-In-Chief
Jan 81 min read
Celebrities Wear Saint Laurent at the 82nd Golden Globe Awards
Zoe Kravitz, Zoe Saldana, Karla Sofía Gascón, Jacques Audiard, and Trent Reznor wore Saint Laurent by Anthony Vaccarello at the 82nd...


Matheus Hooks/ Editor-In-Chief
Jan 22 min read
NOSFERATU: REDEFINING THE VAMPIRE THROUGH FASHION
Gothic aesthetics reinvented by Robert Eggers and the film’s influence on contemporary couture Photos Courtesy of Focus Features When we...


Matheus Hooks/ Editor-In-Chief
Dec 27, 20243 min read
The Return of a Legend: Louis Vuitton x Takashi Murakami, Fronted by Zendaya
Photos Courtesy Louis Vuitton In a world where fashion constantly reinvents itself, some collaborations remain eternal. Louis Vuitton has...

Matheus Hooks/ Editor-In-Chief
Dec 27, 20249 min read
DES PREZO: The Brand That’s Changing the Way We Think About Fashion
Creative direction - Guilherme Menegat / Photo - Otavio Conci / Make - Débora Camassola / Models - Eric Pauli and Pedro Martini / Set...


Matheus Hooks/ Editor-In-Chief
Dec 19, 20242 min read
OLIVIA RODRIGO IS THE NEW FACE OF LANCÔME: BEAUTY, ATTITUDE, AND AUTHENTICITY
Photos Courtesy Lancôme Olivia Rodrigo, the voice of a generation, is making waves once again—this time in the world of fashion and...
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