For Valentine’s Day 2026, Swarovski turns up the volume on romance — and sparkle — with a bold new capsule collection fronted by global ambassador Ariana Grande. Designed to elevate date-night dressing and celebrate love in its most expressive form, the collection fuses sentiment, glamour, and playful extravagance, proving that when it comes to jewelry, more really is more. Photo Courtesy Swarovski Since joining Swarovski as its global ambassador in 2024, Grande has helped us

At Schiaparelli’s Spring 2026 couture show, Daniel Roseberry didn’t ask for permission. He struck — with surgical precision, sharpened imagination, and a beauty that unsettles as much as it seduces. The starting point was both literal and symbolic: a monumental scorpion tail, curving through space like a warning and an invitation. A show with a sting. Photos Disclosure Schiaparelli Drawing from nature’s apex predators, Roseberry delivered his most aggressive collection to dat

Photo Courtesy Kylie Cosmetics There is something undeniably magnetic about a fragrance that goes beyond scent and turns into pure emotion. COSMIC INTENSE is born from that intimate space — warmer, creamier, and irresistibly more addictive. An evolution of the iconic COSMIC, this new fragrance invites you into a deeper sensory experience designed to wrap the skin in feeling, memory, and allure. Launching on January 21, just in time to define the mood for Valentine’s Day, COSM

Photo courtesy by Dolce&Gabbana / Creative Direction by Mert Alas The new global Dolce&Gabbana Beauty campaign for “The One – The New Intensities” marks a powerful and iconic return. Front and center is Madonna, the undisputed protagonist, joined by actor Alberto Guerra in a visual narrative that blends sensuality, power, and reinvention. Together, they shape a cinematic story that feels both timeless and strikingly contemporary. The first images, released unexpectedly on Dol

'FASHION' COVER EDITION - JANUARY 2026 ISSUE Photography: Nadia Reis -  @eunadiareis / Beauty: @Igordantasbeauty / Retoucher: @caetanoweissmann / 3D Artist: @trevosow / Creative direction: @gigdias / Press Office: @kaiocezzar_ In the contemporary creative industry, where image and discourse multiply at maximum speed, few professionals manage to sustain something increasingly rare: coherence between aesthetics, strategy and thought. Giselle Dias is one of these exceptions. A c

When fragrance becomes identity Photo Gordon von Steiner - Courtesy Emporio Armani Few figures embody contemporary luxury as effortlessly as Kendall Jenner. A symbol of a generation that values authenticity, inner strength and self-expression, the model and entrepreneur now steps into her role as Emporio Armani’s Global Fragrance Ambassador, fronting the new Power of You Eau de Parfum — a scent that speaks less about appearance and more about essence. In this new chapter, Ken

Photos Getty Images As awards season accelerates toward its most glittering moments, the desert once again became Hollywood’s most elegant gathering point. On Saturday night, the 37th Annual Palm Springs International Film Festival Film Awards transformed Palm Springs into a crossroads of cinema, couture, and cultural power, welcoming the industry’s most talked-about talents for an evening defined by artistic excellence and fashion bravura. Among the standout attendees were T

Photo Courtesy Artemisi The relationship between fashion and performance has never been more strategic. In an era where wardrobe becomes an extension of artistic narrative, visual choices carry cultural weight and symbolic power. It is within this context that Artemisi asserts its growing international presence, chosen by PP Krit, one of Asia’s most influential names in music and entertainment, to dress his tour across China. Appearing on stage, the brand expands not only its

Photos Disclosure By Press In a market flooded with fast trends and disposable collections, DLK has carved out an uncommon path in the fitness fashion universe. The brand achieved national growth by building its identity on strong values and an emotional narrative that speaks directly to the Brazilian woman in motion. Founded by Arianny Vianna, the company presents itself not merely as a producer of workout apparel, but as a brand that interprets behavior, energy, and identit

Photo Courtesy Netflix Set to premiere on December 18, 2025, the highly anticipated fifth season of Emily in Paris marks a stylish turning point for the series. While Paris remains part of Emily Cooper’s world, the spotlight now shifts to Italy, with Rome emerging as the new fashion and emotional epicenter. The change of scenery signals more than a narrative twist — it represents a maturation of style, identity, and storytelling. A New Fashion Chapter Begins in Italy Photo Co

'CHRISTMAS' EDITION COVER - GLOBAL ISSUE Photos: @hallysonbysmarck / Curation: @reinalldodecarvalho / Decoration: @on.decor.oficial / Table Styling: @suamesasuasvontades / Artist’s Publicist: @kaiocezzar_ / Designer Cover and Editor-In-Chief: @directorhooks In this special Christmas edition, Hooks Magazine opens the doors to Juju Salimeni’s home to reveal not only her stunning décor, but also the essence of a celebration that, for her, goes far beyond the sparkle of lights. P

The Versevoid was born in 2017 as a thrift shop created by Bruna Soares, driven by her passion for sustainable fashion and vintage aesthetics. The unique pieces drew attention, but their singularity made repeat purchases impossible. When Bruna and Vitor Amaral began producing T-shirts, they realized there was something bigger than extra income. A loyal community emerged, one that instantly recognized the Versevoid style and turned Bruna into the versedona  of social media. Ph

Photo Courtesy of Adidas Originals x Artemisi / Photographed by the duo Mar+Vin There are creative encounters that don’t just materialize products — they open atmospheres. The partnership between adidas Originals and Artemisi is born precisely in this space between the sensitive and the technological, where fashion stops being surface and becomes a manifesto. On December 5, a collaboration arrives on the Brazilian market that goes beyond the territory of sneakers and enters t

Pantone’s Color of the Year arrives as a blank page with attitude Photo Disclosure Pantone In a world humming with overstimulation, Pantone has pressed an unexpected reset button. For 2026, the institute revealed Cloud Dancer (PANTONE 11-4201) — a soft, weightless white — as its Color of the Year. It is the first time in Pantone’s history that a near-white tone leads the global conversation. And fashion designers felt the tremor instantly. Cloud Dancer emerges like sunlight f

'PARIS' EDITION COVER - DECEMBER 2025 ISSUE Photographer: @Joaocassioph / Beauty: @thiagopioli / Styling: @jessa_albuquerque The PARIS edition of Hooks Magazine arrives with a name that embodies quiet elegance, aesthetic strength, and a rare sensitivity for observing the world: Jaque Nohatto. On the cover, she doesn’t just pose. She interprets. She communicates. She delivers exactly what Paris expects from its muses: authenticity, presence, and a sense of style that begins

Photo Disclosure By Press Last weekend, during a wedding that brought together influential guests, one of the most talked-about names was Mari Abdalla. Not only because of the dress she chose, but for the complete construction of a look that quickly became a reference in elegance. Mari didn’t just get dressed — she arrived . The influencer appeared in a red dress with absolute presence: intense, sophisticated, and striking. The look itself already revealed her refined aesthet

Dior has never been afraid of fantasy—but this holiday season, the maison elevates enchantment into a grand performance. With its new end-of-year campaign, Circus of Dreams, Dior transforms the festive season into an opulent theatrical experience, merging couture dreams, sensory storytelling, and the unmistakable aura of Parisian luxury. Under a canopy reminiscent of a golden vintage circus tent, light, smoke, and spectacle converge to unveil a world where imagination leads t

When Bikini Bottom Meets the Sidewalk Photo Disclosure by Adidas adidas Originals has officially brought the whimsical universe of SpongeBob SquarePants into the realm of contemporary streetwear. More than a nostalgic crossover, the collaboration translates the cartoon’s iconic visual elements into fashion pieces with genuine design depth, proving that childhood references can evolve into mature style statements. Photo Disclosure by Adidas Set to launch globally on November 2

In less than six years, what began as Kim Kardashian’s vision of “solutionwear” has evolved into one of the most valuable fashion brands of the decade. This week, Skims  reached a monumental milestone: a $5 billion valuation , following a $225 million funding round led by Goldman Sachs. Photo Disclosure SKIMS For a company born online in 2019, built around the promise of comfort, inclusivity, and modern femininity, the number represents more than financial success — it marks

In Guillermo del Toro’s long-awaited reinterpretation of Frankenstein, Mia Goth transcends the role of the gothic muse and emerges as a symbol of a new aesthetic — one that fuses the dark and the ethereal. Her costumes don’t merely dress the body; they reveal the spirit. Photo disclosure Ken Woroner/Netflix “I tried on a dress for the first time, and it clicked … She was always far closer to me than I knew.” — Mia Goth That sentence captures the starting point for the entire