top of page


Roberta Budel: When Transformation Begins with Care
FASHION COVER EDITION - OCTOBER 2026 ISSUE Photo: @demmacedo / Beauty: @dariobion / Video: @olivervideomaker_ / Styling: @eduardomurari @diegobbueno / Studio: @openstudio In Roberta Budel’s story, aesthetics does not begin in the mirror. It begins with care. This starting point helps explain why, in her work, transformation does not necessarily mean changing, but rather finding ways to enhance what is already there. Before RB Clinic, there was nursing. It was through this fir

Evely Oliveira
4 days ago6 min read


JUJU SALIMENI: DESERT POWER — A BALENCIAGA MOMENT IN LAS VEGAS
Against the arid horizon of the Las Vegas desert, Juju Salimeni takes center stage in a special editorial for Hooks Magazine, where fashion, attitude, and personality converge in a striking visual narrative Editor-In-Chief: @directorhooks / Fashion Director: @evelyoliveira / Press office : @kaiocezzar_ In a city that hosts one of the world's most prestigious bodybuilding events, Mr. Olympia, Juju is present to experience the international bodybuilding circuit firsthand, reaff

Matheus Hooks/ Editor-In-Chief
Sep 291 min read


MTV VMAs 2026: Between Glamour and Boldness, Celebrities Turn the Red Carpet Into a Fashion Spectacle
From Taylor Swift to Tyla, Charli XCX, Teyana Taylor, and Pabllo Vittar, the red carpet reaffirms fashion as an extension of artistic identity and freedom of expression Photos Disclosure Getty Images The 2026 MTV Video Music Awards red carpet once again proved that when music and fashion collide, the result goes far beyond a succession of glamorous outfits. Held on September 27 at the Peacock Theater in Los Angeles, the ceremony brought together some of the most influential f

Matheus Hooks/ Editor-In-Chief
Sep 284 min read


PRADA SS27: THE SKIRT AS A LANGUAGE OF FREEDOM
In Milan, Miuccia Prada and Raf Simons transform one of fashion’s most familiar garments into a study of sensuality, movement, and freedom Prada, Summer 2027. Photo: Getty Images Some garments define a collection. Others become the language through which an entire collection speaks. For Spring/Summer 2027, Prada places the skirt at the center of an investigation into the body, movement, desire, and identity. Under the creative direction of Miuccia Prada and Raf Simons, a fami

Matheus Hooks/ Editor-In-Chief
Sep 243 min read


Thaís Carla: The New Aphrodite. A New Era of Magnetism, Femininity, Beauty, Desire, and Freedom
Free to love, desire, and be desired, Thaís Carla embraces a new chapter of sensuality, self-discovery, and freedom, learning to experience love — in all its forms — through a new version of herself STARS COVER EDITION - SEPTEMBER 2026 ISSUE Photos: Ronan de Jesus Nascimento - @ronnanascimento / Beauty: @paulolimabeauty / Styling: @tovivant There are moments when a woman does not need to start over. She simply needs to bloom. It is from this place that Thaís Carla emerges in

Matheus Hooks/ Editor-In-Chief
Sep 237 min read


OLIVER: Between Reality and Image
Before the camera, there were people. Before audiovisual came fashion. Before the image, observation. Photos Anderson Macedo Oliver’s relationship with audiovisual storytelling did not begin when he decided to turn the camera into a profession. It began much earlier, during his years in retail, first as a salesperson and later as a store manager. It was there, through daily contact with different people, behaviors, and choices, that he developed a particular attention to what

Evely Oliveira
Sep 177 min read


BELLE ZORZI: La Dolce Vita, After the Fresh Start
ITALY COVER EDITION - SEPTEMBER 2026 ISSUE Photo: @demmacedo / Model: @bellezorzi / Beauty: @loe.roma / Video: @olivervideomaker_ / Styling: @abrunnaeler / Location: Roma / PR: @sigth.coom / Executive leadership: @jheelunna / Fashion Director Hooks: @evelyoliveira / Editor-In-Chief Hooks: @directorhooks / Travel agency: @planejamento.viagem @eagleofpersonaltravel / Clutch: @syetvie Every departure begins before the suitcase. It begins long before the airport, when someone sta

Evely Oliveira
Sep 119 min read


WHEN FASHION BECOMES A FORM: ZEYNEP KAMASHEVA IN MOTION
DUBAI COVER EDITION - SEPTEMBER 2026 ISSUE Photography by PH Euzébio - @pheuzebio / Model: @kamashevaa / Makeup Artist: @amandakaymakeup / Hairstylist: @sofia_iva / Styling: @sarahnezhad__ / Studio: @cliffstudio_dxb There are images that document fashion, and there are images that transform fashion into a visual language of their own. In this new editorial for Hooks Magazine’s Dubai Edition, model Zeynep Kamasheva becomes the center of a carefully constructed world where fash

Matheus Hooks/ Editor-In-Chief
Sep 93 min read


Leticia Bradshaw Ledger Launches Bradshaw Group Across Technology, Hospitality and Fashion
The new holding company brings together DB Creative, Bradshaw Lodge and the business structure connected to the Brazilian model’s work in fashion and digital media Photos by Diogo Barbosa Leticia Bradshaw Ledger has launched Bradshaw Group, a holding company bringing together three areas of her professional activity: marketing and technology, hospitality, and fashion. The new structure consolidates businesses that had previously developed independently within her career. Amon

Matheus Hooks/ Editor-In-Chief
Sep 11 min read


CAROL RIBEIRO: THE LUXURY OF NOT FITTING IN
'FASHION' EDITION COVER - AUGUST 2026 ISSUE Photos: @oitawan / Hairstylist: @brunocampos.hair / Make: @biaribeirobeautys / Advice: @betinhoalvesassessor / Studio: @paradise.cenastudio On the day she turns 40, Carol Ribeiro seems more interested in what is yet to come than in taking stock of what has been left behind. There is no concern with turning her age into a statement. The moment seems to call for something else: looking at her own journey with greater clarity and reali

Evely Oliveira
Aug 286 min read


DIEGO HOOKS: A SIGNATURE IN EXPANSION, BEYOND WHAT WAS CREATED
'SIGNATURE' COVER EDITION - GLOBAL ISSUE Photos: Otavio Henrique - @otaviiow Some stories can be told by the place where they began. Others, by the distance they managed to travel. Diego Hooks’ story may lie somewhere between the two. Over the years, Hooks has ceased to be merely a magazine and become a universe of projects, encounters, and new possibilities. But to look at this journey simply as an expansion would be to overlook what is most interesting about it: the ability

Evely Oliveira
Aug 256 min read


ARIANA MELLO — THE ART OF BECOMING
COVER LONDON EDITION — AUGUST 2026 ISSUE PHOTOS: HOUSE MAZZUTTI London has become the setting for a new chapter in Ariana Mello’s life. An actress, model, and digital personality, she currently lives in the British capital at a time of transformation, learning, and the creation of new paths. Between her studies, improving her English, and preparing for opportunities in acting, Ariana is dedicating herself to an increasingly international career while remaining true to the ess

Matheus Hooks/ Editor-In-Chief
Aug 197 min read


DR. FELIPE GASPARINI: THE SCIENCE OF KNOWING WHEN TO TRANSFORM
'BEAUTY' EDITION COVER - AUGUST 2026 ISSUE Photo: @demmacedo / Beauty: @dariobion / Video: @olivervideomaker_ / Styling: @eduardomurari @diegobbueno / Studio: @openstudio Dr. Felipe Gasparini sees Dermatology as the intersection of science, precision, and sensitivity. Between the discipline he learned through judo, his scientific training, and advances in Dermatology, his practice is grounded in an increasingly rare conviction: not everything that can be transformed needs to

Evely Oliveira
Aug 76 min read


Bella Hadid Officially Partners with Alo and Celebrates a Relationship Built Over More Than a Decade
Photographed by Mert Alas & Marcus Piggott Bella Hadid is entering a new chapter in her fashion career as she officially becomes the face of Alo’s new global campaign. Photographed by Mert Alas & Marcus Piggott and styled by Mimi Cuttrell, the model stars in the brand’s Pre-Fall 2026 collection, reinforcing a partnership that, according to her, began long before any contract was signed. Known for making athleisure an extension of her personal style, Bella says the collaborati

Matheus Hooks/ Editor-In-Chief
Aug 53 min read


Check Out Exclusive Behind-the-Scenes Photos from Arezzo's New Mini-Series Starring Sarah Jessica Parker
The brand unveils exclusive behind-the-scenes images from its latest production starring the actress, premiering in August and marking a new chapter in the partnership between Sarah Jessica Parker and Arezzo. Credits: Luiza Ferraz Arezzo has exclusively released the first behind-the-scenes images from its newest production, starring Sarah Jessica Parker. The photos offer an exclusive look at the filming of "Obsessed with Shoes. In Every Scene.", the brand's new mini-series se

Matheus Hooks/ Editor-In-Chief
Aug 21 min read


Sun, Style & Sea - Hariany Almeida For Hooks
Sun-soaked days, salty air, and effortless elegance. Photos / Creative Direction: @mouracarlos / Video: @raphaellcamargo / Beauty: @hariany / Publicist: @kaiocezzar_ For the new STARS Edition of Hooks Magazine, Hariany Almeida embraces the spirit of the Euro Summer, where fashion meets freedom against the backdrop of the Mediterranean-inspired coastline. Blending timeless beachwear, golden light, and a sophisticated editorial aesthetic, this cover celebrates a season defined

Matheus Hooks/ Editor-In-Chief
Jul 311 min read


Kim Kardashian Expands Her Wellness Portfolio With UPDATE, A Beverage Designed for Modern Routines
Kim Kardashian is once again turning her attention to the wellness industry. This time, the entrepreneur stars in the launch of UPDATE, a functional energy beverage positioned as an alternative for consumers seeking sustained energy throughout the day without compromising a balanced lifestyle. Photo Disclosure Update Known for building businesses across beauty, fashion, and consumer products, Kardashian now adds another chapter to her entrepreneurial portfolio by helping intr

Matheus Hooks/ Editor-In-Chief
Jul 273 min read


Kylie Jenner Introduces Mood Stones, a New Fragrance Trio Inspired by Emotion and Everyday Moments
Kylie Jenner is expanding the world of Kylie Cosmetics with the launch of Mood Stones, a new fragrance trio designed to celebrate the power of scent as a reflection of mood, personality, and emotion. Featuring three distinct fragrances, the collection invites wearers to embrace different moments and feelings through carefully crafted olfactory experiences. Photos Disclosure Kylie Cosmetics According to Kylie Cosmetics, each fragrance in the Mood Stones collection has been uni

Matheus Hooks/ Editor-In-Chief
Jul 232 min read


Winona Revisits the Golden Age of Comics in New Collaboration with DC
Amid newsstands, iconic covers, and pages yellowed by time, there exists a collective imagination that spans generations. It is precisely within this territory of memory, pop culture, and nostalgia that Winona found the inspiration for its new licensed collection created in partnership with DC. Photos: Thamires Seus - @submergir The new collection revives the vintage aesthetic that accompanied different eras of comic books, bringing to apparel the graphic language that define

Matheus Hooks/ Editor-In-Chief
Jul 156 min read


Rhythm in Motion: When Fashion Becomes a Language of Territory, Memory, and Architecture
'DECOR' EDITION COVER - GLOBAL ISSUE Photography: Gabriel Munhoz / Creative Direction: Gabriel Munhoz and Ana Brigida / Architecture: Guilherme Abreu / Styling: Ana Brigida and Casa de Brigida / Beauty: Murad / Model: Alexsandra Silva Fashion often speaks through silhouettes, textures, and movement. In Rhythm in Motion ("TOADA EM MOVIMENTO" In Portuguese), however, fashion expands beyond the garment to become a dialogue between body, architecture, and cultural memory. Produc

Evely Oliveira
Jul 133 min read
bottom of page
