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Nicolly Martins & Afrontameg: sisterhood, purpose, and representation in fashion
'CELEBRITY' EDITION COVER - GLOBAL ISSUE Photo: @demmacedo / Models: @elanicolz @afrontameg / Videomakers: @romulo_albuquerq @olivervideomaker_ / Hair & Beauty: @g.make.hair / Styling: @gustavolemee_ / Studio: @nasulstudio / Backstage: @gimonzaa / Partnerships: @soudealgodao @nilmesz @ablazechainmail @use.vinnici In the new Celebrity edition of Hooks Magazine , the power of representation takes center stage in a striking cover featuring Nicolly Martins and Afron

Matheus Hooks/ Editor-In-Chief
Oct 17, 20254 min read


Charles Hermann presents Victoria Alta Costura's first international collection in Milan
The presentation marked the brand's international launch with a collection inspired by sustainability and conscious luxury Photo: Daniela Vilas Boas Victoria Alta Costura’s international debut, under the creative direction of Charles Hermann, took place in Milan last Saturday (10/10) and marked the beginning of a new chapter for the Brazilian brand. The collection, which symbolizes the maison’s official launch abroad, showcased a sophisticated approach to sustainability and t

Matheus Hooks/ Editor-In-Chief
Oct 15, 20252 min read


Nat Valverde: The star who turns music into a spectacle
'STARS' COVER EDITION - OCTOBER 2025 ISSUE Photo and Creative Director: @ernnacost / Retouch: @mad.retocuher / Studio: @theforcex /...

Matheus Hooks/ Editor-In-Chief
Oct 2, 20254 min read


Aline Geraldi: The strength of a beauty queen who turned crowns into purpose
'MISS' COVER EDITION - SEPTEMBER 2025 ISSUE Photo: Ander Pontes / Advisors: @missfnbibrasil - @hispanoamerica_international / Production:...

Matheus Hooks/ Editor-In-Chief
Sep 22, 20254 min read


Hoshikuma Minami: The Creative Force Uniting Music, Fashion, and Art
‘JAPAN’ ‘ 日本’ COVER EDITION - GLOBAL ISSUE Photo: Yuna Yoshimori - @yoshimoriyuna / Makeup & Hair: Hazuki - @leafmoonaion / Styling:...

Matheus Hooks/ Editor-In-Chief
Sep 12, 20254 min read


Rosalía + Calvin Klein: When Iconic Sensuality Meets the “Full Circle”
For Fall 2025, Calvin Klein tapped Spanish singer Rosalía to star in its new underwear campaign. Under the creative direction of...

Matheus Hooks/ Editor-In-Chief
Sep 11, 20253 min read


The 2025 MTV VMAs: A Night of Icons, Breakthroughs, and Global Sounds
Photos Getty Images The MTV Video Music Awards 2025 lit up the UBS Arena in Elmont, New York, on September 7 with a ceremony that...

Matheus Hooks/ Editor-In-Chief
Sep 8, 20252 min read


Post Malone Brings the Wild West to Paris: Debut of His Fashion Label Austin Post
No rodeos spared: a horse on the runway finale and a color palette that redefines Western style as contemporary luxury. Photos by GASPAR...

Matheus Hooks/ Editor-In-Chief
Sep 2, 20252 min read


Isabele Belo: the business style that transforms fashion into a global enterprise
'BUSINESS' COVER EDITION - AUGUST 2025 ISSUE Photographer and production: @_dmconcept_ On the cover of the BUSINESS edition of Hooks...

Matheus Hooks/ Editor-In-Chief
Aug 29, 20254 min read


NIAP Casual Company: Fashion with Roots in Rio’s Outskirts and Eyes on the World
Photos: Angelo Pontes - @angelopontess Fashion has the power to tell stories. In the case of NIAP Casual Company , founded in 2021 by...

Matheus Hooks/ Editor-In-Chief
Aug 28, 20256 min read


DES PREZO presents: UGLY KIDS DEAD DREAMS
Photographers @oconci @osantos.henri / Credits and full technical sheet at the end of the article DES PREZO arrives at its Drop 3 with a...

Matheus Hooks/ Editor-In-Chief
Aug 21, 20256 min read


Heritage Awakened: Louis Vuitton and Pat McGrath Reinvent Beauty as Legacy
Photos Disclosure Louis Vuitton Louis Vuitton makes a bold move with the debut of its first-ever makeup collection, La Beauté Louis...

Matheus Hooks/ Editor-In-Chief
Aug 20, 20252 min read


Miutine by Miu Miu: Sweet Rebellion with Emma Corrin
Miu Miu has never been a brand that plays it safe. Balancing delicacy with irony, playfulness with sophistication, the Italian maison...

Matheus Hooks/ Editor-In-Chief
Aug 19, 20252 min read


Anahí Rodrighero: courage, strength, and determination in fashion and business
'FASHION' COVER EDITION - AUGUST 2025 ISSUE Photographer: @gustavoviolaboaretto / Makeup: @felipehiratamakeup / Production: @gabipolary /...

Matheus Hooks/ Editor-In-Chief
Aug 18, 20253 min read


Scarves: The Accessory Making a Major Comeback
Photos Disclosure Pinterest In fashion, the smallest details often make the biggest impact. Right now, no accessory is commanding more...

Matheus Hooks/ Editor-In-Chief
Aug 18, 20252 min read


Draw Clout – Fashion, community, and purpose in constant rhythm
Photo: Yuri Pinheiro - @yupinheiro In a landscape where many brands speak loudly to be heard, Draw chooses subtlety. Founded in 2022 by...

Matheus Hooks/ Editor-In-Chief
Aug 7, 20255 min read


Vanessa Kirby Is Redefining Maternity Elegance on the ‘Fantastic Four: First Steps’ Press Tour
From architectural cuts to shimmering illusions, Vanessa Kirby has turned every stop on the Fantastic Four: First Steps press tour into a...

Matheus Hooks/ Editor-In-Chief
Jul 23, 20252 min read


THE ART OF REINVENTION: PARIS HAUTE COUTURE WEEK RETURNS — JULY 2025
From July 7th to 10th, the fashion elite gathers once again in Paris for one of the most exquisite and exclusive moments in the industry:...

Matheus Hooks/ Editor-In-Chief
Jul 5, 20253 min read


JACQUEMUS FALL 2025 — RURAL LUXURY, LUXURY AS ART
Photo Getty Images Simon Porte Jacquemus returns to the Palace of Versailles for his Fall 2025 collection, bringing a narrative that...

Matheus Hooks/ Editor-In-Chief
Jun 30, 20251 min read


LUÀ GLOW: Gold in the Form of Beauty and Power
‘GOLD’ COVER EDITION - JUNE 2025 ISSUE Photos and video: @picsmarioficial / Make: @bycarolfranca / Hair: @kaique.hairdesign / Style:...

Matheus Hooks/ Editor-In-Chief
Jun 27, 20255 min read
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