JUJU SALIMENI — A CHRISTMAS OF LIGHT, AFFECTION AND BEAUTY
- Matheus Hooks/ Editor-In-Chief
- Dec 14, 2025
- 2 min read
'CHRISTMAS' EDITION COVER - GLOBAL ISSUE
In this special Christmas edition, Hooks Magazine opens the doors to Juju Salimeni’s home to reveal not only her stunning décor, but also the essence of a celebration that, for her, goes far beyond the sparkle of lights. Photographed in front of her impressive tree in the living room, Juju invites us into a Christmas that is at once aesthetic, emotional, and deeply human.
The mansion located in Alphaville, Barueri (Brazil) — now the setting of our editorial — is fully prepared to welcome the presenter and entrepreneur’s family. And, as Juju makes a point of emphasizing, decorating the house is only the surface of something much deeper: “I hope for a Christmas filled with love, joy, and unity. Many times, we forget the true essence of Christmas. The date is about sharing love and reflecting on what you can do differently to make someone else’s life better — and your own as well.”
At a time when the world seeks to rediscover meaning and reconnection, Juju offers a powerful reminder: Christmas is made of gestures, generosity, and the small lights we ignite within ourselves. “It’s also a time to spread positive words, to forgive, and to be supportive. I wish everyone an unforgettable Christmas,” she adds.
And just as unforgettable is the décor created exclusively for her by renowned designer Reinaldo de Carvalho. The chosen theme — Butterfly Garden — seems to perfectly reflect the presenter’s current moment: transformation, delicacy, and rebirth. The tree, standing over three meters tall, is the showpiece of the room. It features around 250 ornaments in varying sizes and shades, branches and details in a pink palette, warm white LED lights, and touches that make the eye wander through every centimeter.
The standout elements are a pink bear and the butterflies resting among the branches, as if they were messengers of a new cycle. The composition extends throughout the home: sophisticated arrangements on the coffee table, an impressive wreath, and lights adorning the façade, creating a warm and magical atmosphere from the very first step inside.
Juju welcomes Christmas with intention, beauty, and purpose — exactly how she approaches every phase of her life. By posing for Hooks Magazine in front of the tree that symbolizes her story, her affections, and her hopes for the future, she becomes the perfect reflection of what we aim to celebrate in this edition: moments that illuminate, people who inspire, and stories that transform.
