Ôrəbella: Bella Hadid’s Sensory Universe — and the Fiery Power of Blooming Fire
- Matheus Hooks/ Editor-In-Chief
- 2 days ago
- 3 min read
The top model transforms sensitivity, memory, and aesthetics into a fragrance brand that blends beauty, wellness, and innovation. Among all creations, Blooming Fire rises as the signature scent of this new era.
Bella Hadid and the Birth of a Signature Brand
Known for her magnetic presence and refined aesthetic in the world’s leading fashion campaigns, Bella Hadid has expanded her creative territory into fragrance. The result is Ôrəbella, a deeply personal project born from her search for perfumes that are gentler on the skin, more sensorial, and rich with meaning.
About the relationship with your family roots (Arabs):
“When I think of the Middle East, I think about fragrance … It goes back to my teta … and my aunts and uncles having these fragrances they would mix for themselves … that were such a part of their personalities; I hope ‘Ôrebella can be one version of their personalities, as well.”
The concept is bold: alcohol-free fragrances with a dual-phase formula that combines scent with skincare. Each bottle is designed like a natural geode — a symbol of hidden glow — echoing Bella’s fascination with aura, energy, and emotional expression.
“Through my healing journey, I found that I was extremely sensitive to the alcohol in traditional perfumes — both physically and mentally … That is the main reason I wanted to find an alternative, so essential oils became an artistic and experimental process for me.” Said Bella Hadid
Ôrəbella isn’t just a fragrance line. It’s a new aesthetic in contemporary beauty: minimal, emotional, and rooted in intentionality.
Bella reflects on the formula:
“It’s the first-ever non-alcoholic, essential oil-based, bi-phase perfume.”
The Brand’s Sensory Aesthetic
Beyond the striking geode-inspired design, Ôrəbella stands on three pillars:
1. The Skinification of Fragrance
Each scent features the Ôrəlixir base — a nourishing blend of Snow Mushroom and five botanical oils (camellia, jojoba, olive, almond, and shea). The result? Longer-lasting scent, soft radiance, and a perfume that behaves like skincare.
2. Aromatherapy as a Creative Language
Essential oils are woven into every fragrance, enhancing mood and emotional balance — from energizing citrus to grounding woods.
“I hope they make you feel something … For me, they make me feel different versions of nostalgia … I do believe we have a collective consciousness … and collective experiences of different memories …” Said Bella.
3. A Genderless Approach
Ôrəbella doesn’t categorize scent by gender. Each fragrance is an atmosphere, a feeling, a sensory narrative — wearable by anyone.
Blooming Fire: Beauty at Its Warmest Point
Among all Ôrəbella fragrances, Blooming Fire is the one that truly captures the soul of the brand. It’s the warmest, most tropical, most luminous — a scent that speaks of expansion, sensuality, and presence.
Olfactory Profile
A warm tropical floral with radiant, sun-kissed notes. Jasmine and monoi lead the composition, while a patchouli base adds depth and longevity.
The Mood It Creates
Blooming Fire is the scent of “endless summer”: glowing skin, open flowers, warm nights, and effortless sensuality. It’s striking yet refined — perfectly aligned with Bella’s minimalist, elegant approach to beauty.
Who It’s For
For those who love sensual florals without heaviness.
For skin-scent lovers who enjoy a fragrance that adapts and evolves.
For anyone drawn to bright, sunny, modern compositions.
Why Blooming Fire Became a Fashion Favorite
It perfectly reflects Bella’s aesthetic: natural, confident, magnetic.
The dual-phase formula hydrates the skin, adding texture and longevity.
A visual fashion statement: the warm-toned geode bottle has become a staple in beauty editorials and influencer vanities.
A strong emotional narrative: Blooming Fire symbolizes growth, inner glow, and the courage to be seen.
