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Bella Hadid Officially Partners with Alo and Celebrates a Relationship Built Over More Than a Decade
Photographed by Mert Alas & Marcus Piggott Bella Hadid is entering a new chapter in her fashion career as she officially becomes the face of Alo’s new global campaign. Photographed by Mert Alas & Marcus Piggott and styled by Mimi Cuttrell, the model stars in the brand’s Pre-Fall 2026 collection, reinforcing a partnership that, according to her, began long before any contract was signed. Known for making athleisure an extension of her personal style, Bella says the collaborati

Matheus Hooks/ Editor-In-Chief
Aug 53 min read


Check Out Exclusive Behind-the-Scenes Photos from Arezzo's New Mini-Series Starring Sarah Jessica Parker
The brand unveils exclusive behind-the-scenes images from its latest production starring the actress, premiering in August and marking a new chapter in the partnership between Sarah Jessica Parker and Arezzo. Credits: Luiza Ferraz Arezzo has exclusively released the first behind-the-scenes images from its newest production, starring Sarah Jessica Parker. The photos offer an exclusive look at the filming of "Obsessed with Shoes. In Every Scene.", the brand's new mini-series se

Matheus Hooks/ Editor-In-Chief
Aug 21 min read


Sun, Style & Sea - Hariany Almeida For Hooks
Sun-soaked days, salty air, and effortless elegance. Photos / Creative Direction: @mouracarlos / Video: @raphaellcamargo / Beauty: @hariany / Publicist: @kaiocezzar_ For the new STARS Edition of Hooks Magazine, Hariany Almeida embraces the spirit of the Euro Summer, where fashion meets freedom against the backdrop of the Mediterranean-inspired coastline. Blending timeless beachwear, golden light, and a sophisticated editorial aesthetic, this cover celebrates a season defined

Matheus Hooks/ Editor-In-Chief
Jul 311 min read


Kim Kardashian Expands Her Wellness Portfolio With UPDATE, A Beverage Designed for Modern Routines
Kim Kardashian is once again turning her attention to the wellness industry. This time, the entrepreneur stars in the launch of UPDATE, a functional energy beverage positioned as an alternative for consumers seeking sustained energy throughout the day without compromising a balanced lifestyle. Photo Disclosure Update Known for building businesses across beauty, fashion, and consumer products, Kardashian now adds another chapter to her entrepreneurial portfolio by helping intr

Matheus Hooks/ Editor-In-Chief
Jul 273 min read


Kylie Jenner Introduces Mood Stones, a New Fragrance Trio Inspired by Emotion and Everyday Moments
Kylie Jenner is expanding the world of Kylie Cosmetics with the launch of Mood Stones, a new fragrance trio designed to celebrate the power of scent as a reflection of mood, personality, and emotion. Featuring three distinct fragrances, the collection invites wearers to embrace different moments and feelings through carefully crafted olfactory experiences. Photos Disclosure Kylie Cosmetics According to Kylie Cosmetics, each fragrance in the Mood Stones collection has been uni

Matheus Hooks/ Editor-In-Chief
Jul 232 min read


Rainer Cadete Is the New International Cover Star of Hooks Magazine STARS
'STARS' EDITION COVER - JULY 2026 ISSUE Photography: Isadora Relvas and Philipp Lavra - @relvas.oficial and @lavraphilipp / Beauty Direction: Victor Dargains - @vdargains / Styling: Rafa Pinta - @rafapinta_ There are artists who build their careers on consistency. Others stand out for their versatility. Rainer Cadete embodies both qualities. An actor, singer, writer, and producer, he moves effortlessly across different artistic disciplines, transforming each new project into

Matheus Hooks/ Editor-In-Chief
Jul 208 min read


Aretha Alves Shares Her Entrepreneurial Journey and Celebrates the Global Success of AA Connect
Entrepreneurship requires vision, strategy, and the courage to turn challenges into opportunities. This journey defines the story of Rio de Janeiro-born entrepreneur Aretha Alves, who has been establishing her name on the international stage through AA Connect, an agency recognized for connecting brands, talents, and business opportunities across global markets. Photo Disclosure Press Born in Rio de Janeiro, Brazil, Aretha built her career on the belief that meaningful relati

Matheus Hooks/ Editor-In-Chief
Jul 132 min read


Leticia Bradshaw Ledger Celebrates Birthday at Fasano Boa Vista with a Cartier Timepiece Worth Over $150,000
A week of celebrations, timeless style and rare moments with her husband marked Leticia Bradshaw Ledger’s birthday, with a Cartier Baignoire watch emerging as the most talked-about gift. Photos Disclosure Press A countryside escape set the tone for Leticia Bradshaw Ledger’s latest birthday celebration. The Brazilian model and influencer spent the occasion at Fasano Boa Vista, where a week of leisurely moments, refined fashion and understated luxury unfolded against one of the

Matheus Hooks/ Editor-In-Chief
Jun 302 min read


KHLOÉ KARDASHIAN UNVEILS XO BLUE, A FRAGRANCE INSPIRED BY THE TURQUOISE WATERS OF TURKS AND CAICOS
Few things have the power to evoke memories and emotions as instantly as a fragrance. With the launch of XO Blue, Khloé Kardashian transforms one of her favorite destinations into a sensory experience, capturing the essence of endless summer, crystal-clear waters, and tropical luxury. Photo Courtesy Khloé Kardashian Inspired by the breathtaking beauty of Turks and Caicos, the new fragrance marks the third release in Khloé’s growing perfume collection. Created in collaboration

Matheus Hooks/ Editor-In-Chief
Jun 112 min read


MARCOS PITOMBO: THE ART OF STAYING IN MOTION
‘MAN’ EDITION COVER - JUNE 2026 ISSUE Photo: @andersonmmacedo_ / @demmacedo / Beauty: @dariobion / Video: @olivervideomaker_ / Styling: @diegobbueno @eduardomurari / Studio: @nasulstudio In an industry that celebrates the new with every season, remaining relevant for more than two decades requires far more than talent. It demands reinvention, consistency, and, above all, authenticity. Marcos Pitombo has built his career on exactly these pillars. With a solid and multifaceted

Matheus Hooks/ Editor-In-Chief
Jun 88 min read


Celebrity Photographer Nilo Siqueira Celebrates Wedding in Italy
Photos: @luigimatino_ After officially registering their civil union in London last month, Nilo Siqueira and Marco Altamura celebrated their highly anticipated wedding in Italy this Friday (June 5). The photographer, known for working with celebrities such as Virginia Fonseca and Belle Silva, gathered family and friends for a celebration defined by sophistication, exclusive experiences, and breathtaking scenery. The festivities began on Thursday (June 4) with a pre-wedding ev

Matheus Hooks/ Editor-In-Chief
Jun 51 min read


Samira Sagr stars on the STARS edition cover of Hooks Magazine and talks about dreams, identity, and transformation after BBB
‘STARS’ EDITION COVER - GLOBAL ISSUE Photo: @demmacedo / Retouch: @pixelsretouching / Video: @olivervideomaker_ / Make and hair: @dariobion / Stylings: @eduardomurari @diegobbueno / Executive Management: @jheelunna / Press: @viu.globo / Studio: @nasulstudio Samira Sagr is the cover star of the new STARS edition of Hooks Magazine. In an intense and personality-filled photoshoot created in collaboration with Anderson Macedo, the influencer reveals not only a new phase in her ca

Matheus Hooks/ Editor-In-Chief
May 226 min read


Cindy Busby: The Art of Timeless Storytelling
'STARS' EDITION COVER - APRIL 2026 ISSUE Photography: Manfred Baumann In an industry driven by reinvention, Canadian actress Cindy Busby stands as a rare constant, an artist whose presence bridges nostalgia and modern storytelling with effortless grace. As the cover star of Hooks Magazine’s STARS Issue, Busby embodies a career defined not only by versatility, but by an enduring emotional connection with audiences across the globe. From her early breakout as Ashley Stanton in

Matheus Hooks/ Editor-In-Chief
Apr 295 min read


The Enduring Power of Rihanna for J’adore Dior
The appointment of Rihanna as the new face of the iconic J’adore Dior signals a powerful shift for Dior. More than just a campaign, it represents a cultural evolution—where luxury embraces individuality, inclusivity, and modern femininity. Photo Disclosure Dior Beauty Following in the footsteps of legendary ambassadors, Rihanna brings a new dimension to J’adore. The campaign maintains the fragrance’s signature golden aesthetic, but reinterprets it through a contemporary, dari

Matheus Hooks/ Editor-In-Chief
Apr 232 min read


Jesus Luz and the New Masculine
‘MAN’ COVER EDITION - GLOBAL ISSUE Photo: @andersonmmacedo_ | @demmacedo / Video: @olivervideomaker_ / Beauty: @dariobion / Stylings: @diegobbueno & @eduardomurari / Studio: @openestudio / RP: @cmassessoriaoficial @iamclaudiamagalhaes At the intersection of music, fashion, and stage presence, Jesus Luz builds a trajectory that goes beyond the traditional idea of performance. He doesn’t just play—he shapes atmospheres, creates connections, and transforms each set into an exper

Matheus Hooks/ Editor-In-Chief
Apr 206 min read


Artemisi on the global stage: when fashion dresses the future of pop
At the exact intersection of fashion, technology, and pop culture, Artemisi reaffirms its place as one of the most relevant voices of the new generation of high fashion. This time, the moment didn’t happen on a runway, but within one of the most strategic arenas of the contemporary industry: the release of a single by one of the most closely watched groups in global pop, Katseye. Lara Raj — Photo: Reproduction/Instagram The choice of an Artemisi look by one of the group’s mem

Evely Oliveira
Apr 142 min read


Dua Lipa & Nespresso: A New Chapter of Contemporary Luxury
In a move that seamlessly blends sophistication, pop culture, and global branding strategy, Nespresso officially announces Dua Lipa as its newest global ambassador, marking a bold new chapter as the brand celebrates 40 years of legacy. This is more than a partnership. It is a meeting point between two forces driven by creativity, aesthetics, and a shared spirit of exploration. Photo Disclosure Nespresso Coffee as a Fashion Experience Nespresso has long operated at the interse

Matheus Hooks/ Editor-In-Chief
Mar 232 min read


Rosalía reunites with New Balance for a refined new chapter of the 204L
In an industry fueled by constant reinvention, certain collaborations evolve into cultural dialogue. That is the case with Rosalía’s return to New Balance, unveiling a fresh phase of the New Balance 204L in the “Sea Salt” colorway. The release reinforces the sneaker’s lifestyle positioning while maintaining the technical roots that define the brand’s DNA. Photo Disclosure New Balance After first introducing the silhouette last year, the Spanish artist steps back into the narr

Matheus Hooks/ Editor-In-Chief
Mar 42 min read


Bvlgari Welcomes Dua Lipa as Its New Global Brand Ambassador
Power, heritage, and modern glamour converge in a new defining moment for the Roman maison. Bvlgari has officially announced Dua Lipa as its latest Global Brand Ambassador — a partnership that feels both culturally relevant and strategically timeless. Photos Courtesy Bvulgari Founded in 1884 in Rome, Bvlgari built its legacy on bold high jewelry distinguished by architectural lines, vibrant gemstones, and an unmistakable Italian spirit. Over the decades, the house expanded in

Matheus Hooks/ Editor-In-Chief
Feb 192 min read


Zendaya x Louis Vuitton: A Modern Icon Redefining a Fashion Legacy
To celebrate the enduring power of heritage and modernity, Louis Vuitton unveils a new campaign starring Zendaya — actress, cultural force, and one of the most influential fashion figures of her generation. The collaboration reinforces the Maison’s ability to bridge generations while remaining undeniably relevant in today’s visual and cultural landscape. Photo Courtesy Louis Vuitton - Shot by Glen Luchford and creatively directed by Roman Coppola Shot by Glen Luchford and cre

Matheus Hooks/ Editor-In-Chief
Feb 62 min read
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