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KENDALL JENNER & THE POWER OF YOU
When fragrance becomes identity Photo Gordon von Steiner - Courtesy Emporio Armani Few figures embody contemporary luxury as effortlessly as Kendall Jenner. A symbol of a generation that values authenticity, inner strength and self-expression, the model and entrepreneur now steps into her role as Emporio Armani’s Global Fragrance Ambassador, fronting the new Power of You Eau de Parfum — a scent that speaks less about appearance and more about essence. In this new chapter, Ken

Matheus Hooks/ Editor-In-Chief
9 hours ago2 min read


Under the Desert Spotlight: Hollywood Meets High Fashion at the Palm Springs Film Awards
Photos Getty Images As awards season accelerates toward its most glittering moments, the desert once again became Hollywood’s most elegant gathering point. On Saturday night, the 37th Annual Palm Springs International Film Festival Film Awards transformed Palm Springs into a crossroads of cinema, couture, and cultural power, welcoming the industry’s most talked-about talents for an evening defined by artistic excellence and fashion bravura. Among the standout attendees were T

Matheus Hooks/ Editor-In-Chief
3 days ago2 min read


Brigitte Bardot (1934–2025): The Woman Who Redefined Cinema, Style, and Freedom
Photos Getty Images and ShutterStock Brigitte Bardot, the legendary French actress, model, singer, and cultural icon, has died at the age of 91. A defining figure of postwar cinema, Bardot was far more than a screen siren — she was a symbol of liberation, rebellion, and a new way of occupying space as a woman in art and society. Born in Paris on September 28, 1934, Brigitte Anne-Marie Bardot began her artistic path far from movie sets. Trained as a classical ballerina at the

Matheus Hooks/ Editor-In-Chief
Dec 28, 20253 min read


On Global Stages, PP Krit Chooses Artemisi
Photo Courtesy Artemisi The relationship between fashion and performance has never been more strategic. In an era where wardrobe becomes an extension of artistic narrative, visual choices carry cultural weight and symbolic power. It is within this context that Artemisi asserts its growing international presence, chosen by PP Krit, one of Asia’s most influential names in music and entertainment, to dress his tour across China. Appearing on stage, the brand expands not only its

Matheus Hooks/ Editor-In-Chief
Dec 23, 20252 min read


Emily in Paris: Season 5 — When Fashion Meets La Dolce Vita
Photo Courtesy Netflix Set to premiere on December 18, 2025, the highly anticipated fifth season of Emily in Paris marks a stylish turning point for the series. While Paris remains part of Emily Cooper’s world, the spotlight now shifts to Italy, with Rome emerging as the new fashion and emotional epicenter. The change of scenery signals more than a narrative twist — it represents a maturation of style, identity, and storytelling. A New Fashion Chapter Begins in Italy Photo Co

Matheus Hooks/ Editor-In-Chief
Dec 14, 20253 min read


Adidas Originals x Artemisi: when the future takes shape in the present
Photo Courtesy of Adidas Originals x Artemisi / Photographed by the duo Mar+Vin There are creative encounters that don’t just materialize products — they open atmospheres. The partnership between adidas Originals and Artemisi is born precisely in this space between the sensitive and the technological, where fashion stops being surface and becomes a manifesto. On December 5, a collaboration arrives on the Brazilian market that goes beyond the territory of sneakers and enters t

Evely Oliveira
Dec 8, 20257 min read


DIOR HOLIDAY SPECTACLE - J’adore Takes Center Stage Under the Circus Canopy
Dior has never been afraid of fantasy—but this holiday season, the maison elevates enchantment into a grand performance. With its new end-of-year campaign, Circus of Dreams, Dior transforms the festive season into an opulent theatrical experience, merging couture dreams, sensory storytelling, and the unmistakable aura of Parisian luxury. Under a canopy reminiscent of a golden vintage circus tent, light, smoke, and spectacle converge to unveil a world where imagination leads t

Matheus Hooks/ Editor-In-Chief
Nov 30, 20253 min read


Ôrəbella: Bella Hadid’s Sensory Universe — and the Fiery Power of Blooming Fire
The top model transforms sensitivity, memory, and aesthetics into a fragrance brand that blends beauty, wellness, and innovation. Among all creations, Blooming Fire rises as the signature scent of this new era. Photo Disclosure by Ôrəbella Bella Hadid and the Birth of a Signature Brand Known for her magnetic presence and refined aesthetic in the world’s leading fashion campaigns, Bella Hadid has expanded her creative territory into fragrance. The result is Ôrəbella, a deeply

Matheus Hooks/ Editor-In-Chief
Nov 25, 20253 min read


SKIMS: From Shapewear to a $5 Billion Powerhouse
In less than six years, what began as Kim Kardashian’s vision of “solutionwear” has evolved into one of the most valuable fashion brands of the decade. This week, Skims reached a monumental milestone: a $5 billion valuation , following a $225 million funding round led by Goldman Sachs. Photo Disclosure SKIMS For a company born online in 2019, built around the promise of comfort, inclusivity, and modern femininity, the number represents more than financial success — it marks

Matheus Hooks/ Editor-In-Chief
Nov 13, 20253 min read


Anne Hathaway: Two Decades of Elegance, Courage, and Transformation in Cinema
Today, November 12, the film world celebrates not only Anne Hathaway’s birthday — born in 1982 in Brooklyn — but also a career that has become synonymous with talent, versatility, and longevity. More than twenty years after charming audiences as the clumsy princess of The Princess Diaries , Anne remains one of Hollywood’s rare artists who has matured before the camera without ever losing her spark — or her sense of purpose. Anne Hathaway in "The Princess's Diary" — Photo: Dis

Matheus Hooks/ Editor-In-Chief
Nov 12, 20253 min read


Mia Goth in Frankenstein: When Costume Becomes Soul, Not Just Clothing
In Guillermo del Toro’s long-awaited reinterpretation of Frankenstein, Mia Goth transcends the role of the gothic muse and emerges as a symbol of a new aesthetic — one that fuses the dark and the ethereal. Her costumes don’t merely dress the body; they reveal the spirit. Photo disclosure Ken Woroner/Netflix “I tried on a dress for the first time, and it clicked … She was always far closer to me than I knew.” — Mia Goth That sentence captures the starting point for the entire

Matheus Hooks/ Editor-In-Chief
Nov 11, 20253 min read


ISMEIOW: The Power to Illuminate One’s Own Destiny
'STARS' COVER EDITION - GLOBAL ISSUE Photo: @demmacedo / Video: @olivervideomaker_ / Beauty: @dariobion / Styling: @eduardomurari @diegobbueno / Assistant: @eubillieb / Studio: @nasulstudio / Support: @sparapane_costumes There are artists who perform. And there are artists who overflow. Ismeiow — a persona created by Ismael, born in Anápolis, Goiás (Brazil) — belongs to the latter category. Before becoming a recognized name on the internet, he was the boy who dared to

Evely Oliveira
Nov 7, 20253 min read


DUA by Augustinus Bader: Dua Lipa’s New Chapter of Beauty and Authenticity
Dua Lipa never stands still. After redefining contemporary pop and conquering the fashion world with her futuristic yet sophisticated aesthetic, the British artist now takes a new step — this time, into the world of skincare. In partnership with the luxury beauty house Augustinus Bader , renowned for its cutting-edge science and revolutionary formulas, Dua has launched her own skincare line: DUA . Photos Disclosure by Augustinus Bader Three products, one purpose — to translat

Matheus Hooks/ Editor-In-Chief
Nov 4, 20253 min read


The Kardashians and the New Glamour of Halloween: When Costume Becomes an Expression of Style
From Barbarella to Mystique, the Kardashian-Jenner sisters turn Halloween into a fashion event — proving that creativity is the most powerful accessory of the season. When October arrives, Halloween takes on a couture twist in the hands of the world’s most influential sisters. Kim, Kylie, and Kendall Kardashian-Jenner don’t just wear costumes — they become characters. Each year, they transform the spooky season into a true fashion spectacle, blending pop culture, fantasy, and

Matheus Hooks/ Editor-In-Chief
Oct 29, 20252 min read


Nicolly Martins & Afrontameg: sisterhood, purpose, and representation in fashion
'CELEBRITY' EDITION COVER - GLOBAL ISSUE Photo: @demmacedo / Models: @elanicolz @afrontameg / Videomakers: @romulo_albuquerq @olivervideomaker_ / Hair & Beauty: @g.make.hair / Styling: @gustavolemee_ / Studio: @nasulstudio / Backstage: @gimonzaa / Partnerships: @soudealgodao @nilmesz @ablazechainmail @use.vinnici In the new Celebrity edition of Hooks Magazine , the power of representation takes center stage in a striking cover featuring Nicolly Martins and Afron

Matheus Hooks/ Editor-In-Chief
Oct 17, 20254 min read


Victor Sally: The Composer Behind the Sound of Modern Brazilian Television
Photo Disclosure Press LOS ANGELES, OCTOBER 2025 – Victor Sally, the Brazilian composer whose work has become integral to the country’s audiovisual landscape, is expanding his reach with a distinct blend of cinematic scoring and local rhythm. With a catalog featured in over 300 TV programs across Brazil’s largest networks, Sally is a key architect of contemporary broadcast sound, bringing a powerful instinct for storytelling through melody to millions of daily viewers. Sally

Matheus Hooks/ Editor-In-Chief
Oct 15, 20253 min read


Nat Valverde: The star who turns music into a spectacle
'STARS' COVER EDITION - OCTOBER 2025 ISSUE Photo and Creative Director: @ernnacost / Retouch: @mad.retocuher / Studio: @theforcex /...

Matheus Hooks/ Editor-In-Chief
Oct 2, 20254 min read


Hoshikuma Minami: The Creative Force Uniting Music, Fashion, and Art
‘JAPAN’ ‘ 日本’ COVER EDITION - GLOBAL ISSUE Photo: Yuna Yoshimori - @yoshimoriyuna / Makeup & Hair: Hazuki - @leafmoonaion / Styling:...

Matheus Hooks/ Editor-In-Chief
Sep 12, 20254 min read


Rosalía + Calvin Klein: When Iconic Sensuality Meets the “Full Circle”
For Fall 2025, Calvin Klein tapped Spanish singer Rosalía to star in its new underwear campaign. Under the creative direction of...

Matheus Hooks/ Editor-In-Chief
Sep 11, 20253 min read


The 2025 MTV VMAs: A Night of Icons, Breakthroughs, and Global Sounds
Photos Getty Images The MTV Video Music Awards 2025 lit up the UBS Arena in Elmont, New York, on September 7 with a ceremony that...

Matheus Hooks/ Editor-In-Chief
Sep 8, 20252 min read
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