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SKIMS: From Shapewear to a $5 Billion Powerhouse
In less than six years, what began as Kim Kardashian’s vision of “solutionwear” has evolved into one of the most valuable fashion brands of the decade. This week, Skims reached a monumental milestone: a $5 billion valuation , following a $225 million funding round led by Goldman Sachs. Photo Disclosure SKIMS For a company born online in 2019, built around the promise of comfort, inclusivity, and modern femininity, the number represents more than financial success — it marks

Matheus Hooks/ Editor-In-Chief
5 days ago3 min read


Anne Hathaway: Two Decades of Elegance, Courage, and Transformation in Cinema
Today, November 12, the film world celebrates not only Anne Hathaway’s birthday — born in 1982 in Brooklyn — but also a career that has become synonymous with talent, versatility, and longevity. More than twenty years after charming audiences as the clumsy princess of The Princess Diaries , Anne remains one of Hollywood’s rare artists who has matured before the camera without ever losing her spark — or her sense of purpose. Anne Hathaway in "The Princess's Diary" — Photo: Dis

Matheus Hooks/ Editor-In-Chief
6 days ago3 min read


Mia Goth in Frankenstein: When Costume Becomes Soul, Not Just Clothing
In Guillermo del Toro’s long-awaited reinterpretation of Frankenstein, Mia Goth transcends the role of the gothic muse and emerges as a symbol of a new aesthetic — one that fuses the dark and the ethereal. Her costumes don’t merely dress the body; they reveal the spirit. Photo disclosure Ken Woroner/Netflix “I tried on a dress for the first time, and it clicked … She was always far closer to me than I knew.” — Mia Goth That sentence captures the starting point for the entire

Matheus Hooks/ Editor-In-Chief
Nov 113 min read


ISMEIOW: The Power to Illuminate One’s Own Destiny
'STARS' COVER EDITION - GLOBAL ISSUE Photo: @demmacedo / Video: @olivervideomaker_ / Beauty: @dariobion / Styling: @eduardomurari @diegobbueno / Assistant: @eubillieb / Studio: @nasulstudio / Support: @sparapane_costumes There are artists who perform. And there are artists who overflow. Ismeiow — a persona created by Ismael, born in Anápolis, Goiás (Brazil) — belongs to the latter category. Before becoming a recognized name on the internet, he was the boy who dared to

Evely Oliveira
Nov 73 min read


DUA by Augustinus Bader: Dua Lipa’s New Chapter of Beauty and Authenticity
Dua Lipa never stands still. After redefining contemporary pop and conquering the fashion world with her futuristic yet sophisticated aesthetic, the British artist now takes a new step — this time, into the world of skincare. In partnership with the luxury beauty house Augustinus Bader , renowned for its cutting-edge science and revolutionary formulas, Dua has launched her own skincare line: DUA . Photos Disclosure by Augustinus Bader Three products, one purpose — to translat

Matheus Hooks/ Editor-In-Chief
Nov 43 min read


The Kardashians and the New Glamour of Halloween: When Costume Becomes an Expression of Style
From Barbarella to Mystique, the Kardashian-Jenner sisters turn Halloween into a fashion event — proving that creativity is the most powerful accessory of the season. When October arrives, Halloween takes on a couture twist in the hands of the world’s most influential sisters. Kim, Kylie, and Kendall Kardashian-Jenner don’t just wear costumes — they become characters. Each year, they transform the spooky season into a true fashion spectacle, blending pop culture, fantasy, and

Matheus Hooks/ Editor-In-Chief
Oct 292 min read


Nicolly Martins & Afrontameg: sisterhood, purpose, and representation in fashion
'CELEBRITY' EDITION COVER - GLOBAL ISSUE Photo: @demmacedo / Models: @elanicolz @afrontameg / Videomakers: @romulo_albuquerq @olivervideomaker_ / Hair & Beauty: @g.make.hair / Styling: @gustavolemee_ / Studio: @nasulstudio / Backstage: @gimonzaa / Partnerships: @soudealgodao @nilmesz @ablazechainmail @use.vinnici In the new Celebrity edition of Hooks Magazine , the power of representation takes center stage in a striking cover featuring Nicolly Martins and Afron

Matheus Hooks/ Editor-In-Chief
Oct 174 min read


Victor Sally: The Composer Behind the Sound of Modern Brazilian Television
Photo Disclosure Press LOS ANGELES, OCTOBER 2025 – Victor Sally, the Brazilian composer whose work has become integral to the country’s audiovisual landscape, is expanding his reach with a distinct blend of cinematic scoring and local rhythm. With a catalog featured in over 300 TV programs across Brazil’s largest networks, Sally is a key architect of contemporary broadcast sound, bringing a powerful instinct for storytelling through melody to millions of daily viewers. Sally

Matheus Hooks/ Editor-In-Chief
Oct 153 min read


Nat Valverde: The star who turns music into a spectacle
'STARS' COVER EDITION - OCTOBER 2025 ISSUE Photo and Creative Director: @ernnacost / Retouch: @mad.retocuher / Studio: @theforcex /...

Matheus Hooks/ Editor-In-Chief
Oct 24 min read


Hoshikuma Minami: The Creative Force Uniting Music, Fashion, and Art
‘JAPAN’ ‘ 日本’ COVER EDITION - GLOBAL ISSUE Photo: Yuna Yoshimori - @yoshimoriyuna / Makeup & Hair: Hazuki - @leafmoonaion / Styling:...

Matheus Hooks/ Editor-In-Chief
Sep 124 min read


Rosalía + Calvin Klein: When Iconic Sensuality Meets the “Full Circle”
For Fall 2025, Calvin Klein tapped Spanish singer Rosalía to star in its new underwear campaign. Under the creative direction of...

Matheus Hooks/ Editor-In-Chief
Sep 113 min read


The 2025 MTV VMAs: A Night of Icons, Breakthroughs, and Global Sounds
Photos Getty Images The MTV Video Music Awards 2025 lit up the UBS Arena in Elmont, New York, on September 7 with a ceremony that...

Matheus Hooks/ Editor-In-Chief
Sep 82 min read


Post Malone Brings the Wild West to Paris: Debut of His Fashion Label Austin Post
No rodeos spared: a horse on the runway finale and a color palette that redefines Western style as contemporary luxury. Photos by GASPAR...

Matheus Hooks/ Editor-In-Chief
Sep 22 min read


Bárbara Falcão: Shine, Art, and Reinvention
‘CELEBRITY’ COVER EDITION - SEPTEMBER 2025 ISSUE Photographer: Lucas Santana - @lucassantanafoto / Style: Juan Patrick / Manager:...

Matheus Hooks/ Editor-In-Chief
Sep 12 min read


Heritage Awakened: Louis Vuitton and Pat McGrath Reinvent Beauty as Legacy
Photos Disclosure Louis Vuitton Louis Vuitton makes a bold move with the debut of its first-ever makeup collection, La Beauté Louis...

Matheus Hooks/ Editor-In-Chief
Aug 202 min read


Miutine by Miu Miu: Sweet Rebellion with Emma Corrin
Miu Miu has never been a brand that plays it safe. Balancing delicacy with irony, playfulness with sophistication, the Italian maison...

Matheus Hooks/ Editor-In-Chief
Aug 192 min read


Miley Cyrus Stars in Gucci’s New Fragrance Campaign: A Bloom of Self-Love and Empowerment
Photos Courtesy GUCCI Gucci’s latest fragrance campaign for Flora Gorgeous Orchid features the multifaceted artist Miley Cyrus in a...

Matheus Hooks/ Editor-In-Chief
Aug 121 min read


Drawn to Glinda: How Ariana Grande Brought Pink Beyond the Fairy Tale
Photos Disclosure Instagram Ariana The magical universe of Wicked goes far beyond the land of Oz. When the first part of the film...

Matheus Hooks/ Editor-In-Chief
Aug 72 min read


WANESSA WOLF – TRUTH HAS A NAME, A BODY, AND ATTITUDE
'CELEBRITY' COVER EDITION - GLOBAL ISSUE Creator / Photographer: Anderson Macedo - @demmacedo / Videomaker: @pedrogcf / Backstage:...

Matheus Hooks/ Editor-In-Chief
Aug 62 min read


“Rare” by Selena Gomez: A Fragrance That Speaks from the Inside Out
Photos Disclosure Rare Beauty In the beauty world, few names resonate with as much authenticity as Selena Gomez. Founder of Rare Beauty,...

Matheus Hooks/ Editor-In-Chief
Jul 292 min read
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