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Dr. Seung Lee: Between Science and Strategy, a New Perspective on the Body
'HEALTH' EDITION COVER - JANUARY 2026 ISSUE Photographer: @mg.fotoefilme / Creative manager: @moniss__ In a landscape where plastic surgery is rapidly advancing amid aesthetic promises and quick fixes, Dr. Seung Lee’s work stands out for an approach grounded in method, science, and strategic vision. A plastic surgeon specializing in body contouring, he has built his practice on the conviction that the body should not be treated as a replicable standard, but as a unique struct

Evely Oliveira
1 day ago7 min read


COSMIC INTENSE: when desire becomes an olfactory signature
Photo Courtesy Kylie Cosmetics There is something undeniably magnetic about a fragrance that goes beyond scent and turns into pure emotion. COSMIC INTENSE is born from that intimate space — warmer, creamier, and irresistibly more addictive. An evolution of the iconic COSMIC, this new fragrance invites you into a deeper sensory experience designed to wrap the skin in feeling, memory, and allure. Launching on January 21, just in time to define the mood for Valentine’s Day, COSM

Matheus Hooks/ Editor-In-Chief
3 days ago2 min read


2026 World Cup in the United States: what visitors need to know about the new and stricter U.S. immigration landscape
Attorney Renata Castro, a global mobility specialist, analyzes the recent visa restrictions and warns about the importance of strategic legal planning ahead of the World Cup. Photo Disclosure Press With the 2026 World Cup approaching, the United States is preparing to receive an unprecedented influx of visitors, but the path to crossing the border has become significantly more complex. Since early 2025, the U.S. immigration system has undergone profound changes that directly

Matheus Hooks/ Editor-In-Chief
4 days ago2 min read


MADONNA X DOLCE&GABBANA The One, The New Intensities
Photo courtesy by Dolce&Gabbana / Creative Direction by Mert Alas The new global Dolce&Gabbana Beauty campaign for “The One – The New Intensities” marks a powerful and iconic return. Front and center is Madonna, the undisputed protagonist, joined by actor Alberto Guerra in a visual narrative that blends sensuality, power, and reinvention. Together, they shape a cinematic story that feels both timeless and strikingly contemporary. The first images, released unexpectedly on Dol

Matheus Hooks/ Editor-In-Chief
5 days ago2 min read


GISELLE DIAS: The Sensitive Intelligence Behind Images That Build Brands
'FASHION' COVER EDITION - JANUARY 2026 ISSUE Photography: Nadia Reis - @eunadiareis / Beauty: @Igordantasbeauty / Retoucher: @caetanoweissmann / 3D Artist: @trevosow / Creative direction: @gigdias / Press Office: @kaiocezzar_ In the contemporary creative industry, where image and discourse multiply at maximum speed, few professionals manage to sustain something increasingly rare: coherence between aesthetics, strategy and thought. Giselle Dias is one of these exceptions. A c

Matheus Hooks/ Editor-In-Chief
6 days ago8 min read


KENDALL JENNER & THE POWER OF YOU
When fragrance becomes identity Photo Gordon von Steiner - Courtesy Emporio Armani Few figures embody contemporary luxury as effortlessly as Kendall Jenner. A symbol of a generation that values authenticity, inner strength and self-expression, the model and entrepreneur now steps into her role as Emporio Armani’s Global Fragrance Ambassador, fronting the new Power of You Eau de Parfum — a scent that speaks less about appearance and more about essence. In this new chapter, Ken

Matheus Hooks/ Editor-In-Chief
Jan 62 min read


Under the Desert Spotlight: Hollywood Meets High Fashion at the Palm Springs Film Awards
Photos Getty Images As awards season accelerates toward its most glittering moments, the desert once again became Hollywood’s most elegant gathering point. On Saturday night, the 37th Annual Palm Springs International Film Festival Film Awards transformed Palm Springs into a crossroads of cinema, couture, and cultural power, welcoming the industry’s most talked-about talents for an evening defined by artistic excellence and fashion bravura. Among the standout attendees were T

Matheus Hooks/ Editor-In-Chief
Jan 42 min read


Dr. Kaísa Justo and the quiet construction of an authority that does not follow trends: it creates permanence
'LEGACY' COVER EDITION - DECEMBER 2025 ISSUE Photo: @andersonmmacedo_ @demmacedo / Vídeo: @olivervideomaker_ / Beauty: @g.make.hair / Styling: @callmebylacerda / Studio: @nasulstudio There is a clear difference between those who simply occupy space and those who build permanence. Dr. Kaísa Justo belongs to the latter. Her medical career, which began in the 1990s in Santa Maria, Rio Grande do Sul, the city where she was born, was not shaped by the rush for immediate result

Evely Oliveira
Dec 29, 20258 min read


Brigitte Bardot (1934–2025): The Woman Who Redefined Cinema, Style, and Freedom
Photos Getty Images and ShutterStock Brigitte Bardot, the legendary French actress, model, singer, and cultural icon, has died at the age of 91. A defining figure of postwar cinema, Bardot was far more than a screen siren — she was a symbol of liberation, rebellion, and a new way of occupying space as a woman in art and society. Born in Paris on September 28, 1934, Brigitte Anne-Marie Bardot began her artistic path far from movie sets. Trained as a classical ballerina at the

Matheus Hooks/ Editor-In-Chief
Dec 28, 20253 min read


On Global Stages, PP Krit Chooses Artemisi
Photo Courtesy Artemisi The relationship between fashion and performance has never been more strategic. In an era where wardrobe becomes an extension of artistic narrative, visual choices carry cultural weight and symbolic power. It is within this context that Artemisi asserts its growing international presence, chosen by PP Krit, one of Asia’s most influential names in music and entertainment, to dress his tour across China. Appearing on stage, the brand expands not only its

Matheus Hooks/ Editor-In-Chief
Dec 23, 20252 min read


Bianca Zuber: The face as identity, aesthetics as awareness
“BEAUTY” COVER EDITION - DECEMBER 2025 ISSUE Photos: Karina Rocha / Hair: Jeff Moslinger / Make: Jhon Oliver Bianca Zuber did not build her career on haste or trends. Graduating in Dentistry in 2013, she began her professional path through the most traditional route of the field, where technique, precision, and predictability usually set the pace. Even so, from the very beginning, her perspective went beyond functionality. It was not only teeth that drew her attention, but th

Evely Oliveira
Dec 22, 20254 min read


The biggest risk of 2026 is not the economy, but the mindset of brands, warns Alê Vazz
Photos Disclosure Press Ignoring trends such as consumer exhaustion, large-scale artificial intelligence, and the new test of corporate purpose could put companies on a path to obsolescence as early as 2026. The analysis comes from Legacy Strategist Alê Vazz, a Brazilian based in London who works with CEOs and founders on building long-term strategies. According to Vazz, the greatest risk for the coming year is not economic growth or competitiveness, but a mindset that insist

Matheus Hooks/ Editor-In-Chief
Dec 19, 20252 min read


DLK: the Brazilian fitness brand that turned clothing into a tool for empowerment and female entrepreneurship
Photos Disclosure By Press In a market flooded with fast trends and disposable collections, DLK has carved out an uncommon path in the fitness fashion universe. The brand achieved national growth by building its identity on strong values and an emotional narrative that speaks directly to the Brazilian woman in motion. Founded by Arianny Vianna, the company presents itself not merely as a producer of workout apparel, but as a brand that interprets behavior, energy, and identit

Matheus Hooks/ Editor-In-Chief
Dec 18, 20252 min read


Cau Saad represents Brazil at BYD’s immersion program in China, reinforcing a commitment to mobility, well-being, and sustainability
Photos Disclosure Press Digital influencer and health and fitness specialist Cau Saad represented Brazil in a special immersion promoted by automaker BYD in China. The initiative was part of the brand’s global movement, which has been strengthening its market presence and expanding initiatives focused on electric mobility, technology, and sustainability. Prior to the trip, Cau had already taken part in BYD activations in Italy and Brazil this year, further strengthening her r

Matheus Hooks/ Editor-In-Chief
Dec 15, 20251 min read


Emily in Paris: Season 5 — When Fashion Meets La Dolce Vita
Photo Courtesy Netflix Set to premiere on December 18, 2025, the highly anticipated fifth season of Emily in Paris marks a stylish turning point for the series. While Paris remains part of Emily Cooper’s world, the spotlight now shifts to Italy, with Rome emerging as the new fashion and emotional epicenter. The change of scenery signals more than a narrative twist — it represents a maturation of style, identity, and storytelling. A New Fashion Chapter Begins in Italy Photo Co

Matheus Hooks/ Editor-In-Chief
Dec 14, 20253 min read


JUJU SALIMENI — A CHRISTMAS OF LIGHT, AFFECTION AND BEAUTY
'CHRISTMAS' EDITION COVER - GLOBAL ISSUE Photos: @hallysonbysmarck / Curation: @reinalldodecarvalho / Decoration: @on.decor.oficial / Table Styling: @suamesasuasvontades / Artist’s Publicist: @kaiocezzar_ / Designer Cover and Editor-In-Chief: @directorhooks In this special Christmas edition, Hooks Magazine opens the doors to Juju Salimeni’s home to reveal not only her stunning décor, but also the essence of a celebration that, for her, goes far beyond the sparkle of lights. P

Matheus Hooks/ Editor-In-Chief
Dec 14, 20252 min read


BEKA — THE FORCE THAT RECONNECTS AFRO HOUSE TO ITS ORIGINS
'MUSIC' COVER EDITION - DECEMBER 2025 ISSUE Photographer Indi Nunez / Sylist: vescah / Hair stylist: Kakau There are artists who create music — and there are those who create movement. BEKA, DJ and music producer, belongs to the second group. Throughout her journey, she has transformed Afro House into a bridge, a ritual, and a return to origins. That’s why she now becomes the face of the MUSIC edition of Hooks Magazine: a symbol of a generation that honors its roots while pro

Matheus Hooks/ Editor-In-Chief
Dec 12, 20253 min read


Dr. Denise Torejane: where medicine meets aesthetics, sensitivity, and purpose
'HEALTH' COVER EDITION - DECEMBER 2025 ISSUE Photo: @andersonmmacedo_ @demmacedo / Beauty: @g.make.hair / Video: @olivervideomaker_ / Styling: @callmebylacerda / Studio: @openestudio There are doctors who operate on bodies. There are doctors who transform lives. And then there are doctors like Dr. Denise Torejane, who does both with the same precision she uses to choose her surgical techniques and shape her gestures. Between scalpels, the cool lights of the operating room, a

Evely Oliveira
Dec 10, 20257 min read


Richard Harary: the Brazilian visionary who transformed motherhood into an experience and created MacroBaby, a global reference in Orlando
Photo Disclosure Press Richard Harary is one of those entrepreneurs who proves, in practice, how vision, purpose and courage can turn dreams into reality, even in a market as competitive as the United States. Long before becoming a reference in the American baby retail industry, Richard carried within him the motivation that would shape his entire future: offering families, especially mothers, a welcoming, complete and unforgettable experience. When his daughter was about to

Matheus Hooks/ Editor-In-Chief
Dec 9, 20252 min read


VERSEVOID – THE BRAND THAT TRANSFORMS EMOTIONAL MEMORY INTO AUTHORIAL AESTHETICS
The Versevoid was born in 2017 as a thrift shop created by Bruna Soares, driven by her passion for sustainable fashion and vintage aesthetics. The unique pieces drew attention, but their singularity made repeat purchases impossible. When Bruna and Vitor Amaral began producing T-shirts, they realized there was something bigger than extra income. A loyal community emerged, one that instantly recognized the Versevoid style and turned Bruna into the versedona of social media. Ph

Matheus Hooks/ Editor-In-Chief
Dec 9, 20254 min read
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