top of page


Alê Vazz in Dubai: the Brazilian strategist turning success into legacy — and preparing brands to win in any market
Dubai, 2025 — At a time when brands compete for attention and global relevance, legacy strategist Alê Vazz took the stage at Dubai Connect — a gathering that brought together Brazilian entrepreneurs in one of the world’s leading innovation hubs — to share a powerful message: success without legacy is an achievement with an expiration date. Photos Disclosure Press In his talk, “Building Legacy and Brand Strategy for International Business Expansion,” Alê demonstrated how to

Matheus Hooks/ Editor-In-Chief
5 hours ago2 min read


Cauê Fantin represents Brazil in an international vertical series competition and celebrates a new phase in his career
Photos Disclosure By Press Creator, actor, and director Cauê Fantin has just reached another milestone in his international career. The Brazilian talent was selected to compete in Reel Vertical Impact , the first global competition dedicated to vertical series, promoted by the ReelShort platform, which will distribute over $500,000 in prizes to outstanding projects in the fastest-growing format in digital entertainment. Cauê enters the competition with his original series

Matheus Hooks/ Editor-In-Chief
7 hours ago2 min read


The Kardashians and the New Glamour of Halloween: When Costume Becomes an Expression of Style
From Barbarella to Mystique, the Kardashian-Jenner sisters turn Halloween into a fashion event — proving that creativity is the most powerful accessory of the season. When October arrives, Halloween takes on a couture twist in the hands of the world’s most influential sisters. Kim, Kylie, and Kendall Kardashian-Jenner don’t just wear costumes — they become characters. Each year, they transform the spooky season into a true fashion spectacle, blending pop culture, fantasy, and

Matheus Hooks/ Editor-In-Chief
1 day ago2 min read


SELO VITÓRIA: THE TRANS REVOLUTION THAT IS CONQUERING THE WORLD – Interview with Vitória Guarizo (Co-Founder and CEO)
Vitória Guarizo (Co-Founder and CEO) and Daniela Porto (COO) of Selo Vitória Photos : Aderbal Netto / Beauty : Barb Magela / Assistance : Tiago Terra The future of inclusion has a name, and it was born in Brazil. Selo Vitória, a social project that promotes employability and the empowerment of trans, travesti, and non-binary people, is writing a new chapter in the global history of diversity. Under the visio

Matheus Hooks/ Editor-In-Chief
1 day ago6 min read


The Surreal Touch of Schiaparelli: Sarah Paulson’s Paris Premiere Look
At the Paris premiere of her new TV series All’s Fair (directed by Ryan Murphy, Jon Robin Baitz and Joe Baken), Sarah Paulson chose an exquisite look from Schiaparelli’s Spring–Summer 2026 ready-to-wear collection, designed by Daniel Roseberry. Pascal Le Segretain/Getty Images The Look: Details that Make the Difference Draped Jacket & Oversized Pants She wore a transparent white jersey jacket, beautifully draped and secured by a single gold bijou button — a nod to subtle luxu

Matheus Hooks/ Editor-In-Chief
Oct 231 min read


Entrepreneurship with Purpose: Larissa Mocelin Explains Why Values and Coherence Are the New Business Differentiator
Photo by Nycolle Suabya In an increasingly competitive environment driven by immediate results, entrepreneurship with purpose has moved beyond being an inspirational concept to becoming a strategic necessity. That’s the view of Larissa Mocelin , lawyer, entrepreneur, and founder of brands such as Mocelin Advogadas , Mocelin Create , and B.right ESG Consulting , who combines faith, ethics, and branding throughout her journey. For her, true success lies in building companies wi

Matheus Hooks/ Editor-In-Chief
Oct 222 min read


Nicolly Martins & Afrontameg: sisterhood, purpose, and representation in fashion
'CELEBRITY' EDITION COVER - GLOBAL ISSUE Photo: @demmacedo / Models: @elanicolz @afrontameg / Videomakers: @romulo_albuquerq @olivervideomaker_ / Hair & Beauty: @g.make.hair / Styling: @gustavolemee_ / Studio: @nasulstudio / Backstage: @gimonzaa / Partnerships: @soudealgodao @nilmesz @ablazechainmail @use.vinnici In the new Celebrity edition of Hooks Magazine , the power of representation takes center stage in a striking cover featuring Nicolly Martins and Afron

Matheus Hooks/ Editor-In-Chief
Oct 174 min read


Victor Sally: The Composer Behind the Sound of Modern Brazilian Television
Photo Disclosure Press LOS ANGELES, OCTOBER 2025 – Victor Sally, the Brazilian composer whose work has become integral to the country’s audiovisual landscape, is expanding his reach with a distinct blend of cinematic scoring and local rhythm. With a catalog featured in over 300 TV programs across Brazil’s largest networks, Sally is a key architect of contemporary broadcast sound, bringing a powerful instinct for storytelling through melody to millions of daily viewers. Sally

Matheus Hooks/ Editor-In-Chief
Oct 153 min read


From Cleaner to Digital Phenomenon: Lucas o Faxineiro Wins Audiences with Humor, Authenticity, and Representation
A content creator based in Miami turns the daily life of a Brazilian immigrant into social media success and a voice for thousands living abroad Photo Disclosure Press From holding a vacuum to garnering millions of views, Lucas Galhano, known on social media as “Lucas the Cleaner,” is now one of the most charismatic and authentic content creators within the Brazilian community in the United States. Born in São Paulo and living in Miami for over five years—totaling thirteen ye

Matheus Hooks/ Editor-In-Chief
Oct 152 min read


Charles Hermann presents Victoria Alta Costura's first international collection in Milan
The presentation marked the brand's international launch with a collection inspired by sustainability and conscious luxury Photo: Daniela Vilas Boas Victoria Alta Costura’s international debut, under the creative direction of Charles Hermann, took place in Milan last Saturday (10/10) and marked the beginning of a new chapter for the Brazilian brand. The collection, which symbolizes the maison’s official launch abroad, showcased a sophisticated approach to sustainability and t

Matheus Hooks/ Editor-In-Chief
Oct 152 min read


Daniel Dourado joins the ranking of the most productive real estate agents in the United States in 2024
With over $14 million in recorded sales this year and 23 closed transactions, Dourado has reached the top 1% of real estate agents nationwide in sales volume

Matheus Hooks/ Editor-In-Chief
Oct 152 min read


Maíra Labanca celebrates her return to the stage with an original play about memories and self-discovery
Photo Disclosure Press After a decade devoted to music, the Minas Gerais-born actress and playwright returns to the stage with “As Portas...

Matheus Hooks/ Editor-In-Chief
Oct 92 min read


Kamilla Agacci Boing celebrates 10 years of marriage with a vow renewal marked by solidarity and elegance
Photo Disclosure Press Businesswoman and influencer Kamilla Agacci Boing celebrates, on October 10, 10 years of marriage with her husband...

Matheus Hooks/ Editor-In-Chief
Oct 91 min read


Nat Valverde: The star who turns music into a spectacle
'STARS' COVER EDITION - OCTOBER 2025 ISSUE Photo and Creative Director: @ernnacost / Retouch: @mad.retocuher / Studio: @theforcex /...

Matheus Hooks/ Editor-In-Chief
Oct 24 min read


To launch its new fragrance, Pétala Beauty is betting on special lighting of the Roda Rico and strategic actions
Photos Disclosure Press In addition to the activation at one of São Paulo’s most iconic landmarks, the brand founded by Pétala and Yanka...

Matheus Hooks/ Editor-In-Chief
Oct 22 min read


Raphael Clímaco: The Success Story of a Veterinarian Who Transformed the Pet Market
Photos Disclosure by Press With more than 13 years of entrepreneurial experience, veterinarian Raphael Clímaco has become one of the...

Matheus Hooks/ Editor-In-Chief
Sep 292 min read


Bianca Rodrigues: The Future of Purpose-Driven Entrepreneurship
'USA' COVER EDITION - SEPTEMBER 2025 ISSUE Photo: Carlos Mancinni / Stylist: Lacerda MY2K In the USA edition of Hooks Magazine, the...

Matheus Hooks/ Editor-In-Chief
Sep 293 min read


From House Cleaner to Cleaning Industry Giant: The Inspiring Journey of Núbia Gonçalves in the USA and the Success of Pink Cleaning Company
Núbia Gonçalves’ story is a powerful testament to resilience, courage, and entrepreneurship. Arriving in the United States with nothing...

Matheus Hooks/ Editor-In-Chief
Sep 292 min read


The Strength of Those Who Set No Limits – Eduarda Domingues in a New Version of Herself
'LEGACY' COVER EDITION - SEPT 2025 ISSUE Photographer: Edison Koo Some choose the safest path. And then there are those who decide to...

Matheus Hooks/ Editor-In-Chief
Sep 262 min read


Artificial Intelligence revolutionizes the real estate market: Lucio Santana leads Realtor 360 training in the USA
PHOTO DISCLOSURE PRESS Realtor 360, a training program created by Lucio Santana in partnership with Royal Mortgage USA, brought together...

Matheus Hooks/ Editor-In-Chief
Sep 241 min read
bottom of page
