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Yeda Duarte: When Technique Meets Identity
BEAUTY COVER EDITION - OCTOBER 2026 ISSUE Photos: Carol Andrade - @carol.andrade_____ Yeda Duarte has built her name in aesthetic dentistry through a combination that is not always easy to achieve: precision and sensitivity. Her approach to smiles stems from a very particular way of observing what is already there. For Yeda, a good result does not need to draw attention to the procedure itself. It needs to feel right for the person who will live with it. This perspective grad

Evely Oliveira
2 days ago7 min read


Roberta Budel: When Transformation Begins with Care
FASHION COVER EDITION - OCTOBER 2026 ISSUE Photo: @demmacedo / Beauty: @dariobion / Video: @olivervideomaker_ / Styling: @eduardomurari @diegobbueno / Studio: @openstudio In Roberta Budel’s story, aesthetics does not begin in the mirror. It begins with care. This starting point helps explain why, in her work, transformation does not necessarily mean changing, but rather finding ways to enhance what is already there. Before RB Clinic, there was nursing. It was through this fir

Evely Oliveira
6 days ago6 min read


Benuá unveils a new chapter in Paris during Paris Fashion Week
Benuá unveils a new chapter in Paris during Paris Fashion Week. Photos Disclosure Press A Brazilian fragrance brand chooses the French capital to unveil the new identity of its body mists, further strengthening its connection with the worlds of fashion, beauty, and lifestyle. Paris was the setting chosen by Benuá to mark one of the most important moments in the brand’s journey. On September 29 and 30, during Paris Fashion Week, the Brazilian fragrance brand unveiled the new v

Matheus Hooks/ Editor-In-Chief
Oct 12 min read


JUJU SALIMENI: DESERT POWER — A BALENCIAGA MOMENT IN LAS VEGAS
Against the arid horizon of the Las Vegas desert, Juju Salimeni takes center stage in a special editorial for Hooks Magazine, where fashion, attitude, and personality converge in a striking visual narrative Editor-In-Chief: @directorhooks / Fashion Director: @evelyoliveira / Press office : @kaiocezzar_ In a city that hosts one of the world's most prestigious bodybuilding events, Mr. Olympia, Juju is present to experience the international bodybuilding circuit firsthand, reaff

Matheus Hooks/ Editor-In-Chief
Sep 291 min read


MTV VMAs 2026: Between Glamour and Boldness, Celebrities Turn the Red Carpet Into a Fashion Spectacle
From Taylor Swift to Tyla, Charli XCX, Teyana Taylor, and Pabllo Vittar, the red carpet reaffirms fashion as an extension of artistic identity and freedom of expression Photos Disclosure Getty Images The 2026 MTV Video Music Awards red carpet once again proved that when music and fashion collide, the result goes far beyond a succession of glamorous outfits. Held on September 27 at the Peacock Theater in Los Angeles, the ceremony brought together some of the most influential f

Matheus Hooks/ Editor-In-Chief
Sep 284 min read


Yasmin Richieri: Between Clinical Precision and the Art of Shaping Her Own Body
BEAUTY COVER EDITION - SEPTEMBER 2026 ISSUE Photographer: Pâmela Barli - @pamellabarli Between Dentistry, Facial Harmonization, wellness, and international stages, Yasmin Richieri has been building a concept of beauty that cannot be confined to a single definition. Some people enter the aesthetics field through image. Yasmin Richieri began with anatomy. It was through Dentistry that she learned to observe the face up close: structure, proportion, symmetry, and function. Over

Evely Oliveira
Sep 257 min read


New Research Reveals That Men Aged 35 Are Leading the Demand for Hair Transplants
A survey shows that 90% of patients are men and points to an increasingly early search for the procedure; specialists explain how hair loss, self-esteem, social media, and moments of personal reinvention help explain this shift The image of a man who waits for hair loss to progress for years before seeking a hair transplant is beginning to change. A survey conducted by the Dr. Vlassios Marangos Junior Institute reveals that 35 is the most common age among patients seeking the

Matheus Hooks/ Editor-In-Chief
Sep 255 min read


PRADA SS27: THE SKIRT AS A LANGUAGE OF FREEDOM
In Milan, Miuccia Prada and Raf Simons transform one of fashion’s most familiar garments into a study of sensuality, movement, and freedom Prada, Summer 2027. Photo: Getty Images Some garments define a collection. Others become the language through which an entire collection speaks. For Spring/Summer 2027, Prada places the skirt at the center of an investigation into the body, movement, desire, and identity. Under the creative direction of Miuccia Prada and Raf Simons, a fami

Matheus Hooks/ Editor-In-Chief
Sep 243 min read


The Pleasure of Watching the Bride Suffer: How Far Is Too Far When It Comes to Emotion on the Wedding Day?
There is something in the world of weddings that has never been given a name, but I call it “the fetish with the bride’s suffering.” Photo Disclosure Pinterest It always goes like this: the Bride is doing well, enjoying herself during the getting-ready process, becoming emotional when she receives the bouquet of flowers from the Groom… and then another gift arrives, one that breaks her. A locket, a painting, or a special item carrying the memory of a loved one who has passed

Bridal News
Sep 243 min read


Dr. Mariana Comério Strengthens Her Leading Role as a Nutrologist, Putting Espírito Santo on the Map of High-Performance Medicine
A pioneer in Injectable Nutritional Therapy in the state, the physician has transformed her hospital experience into her own model of care and now leads a clinic in Vitória that combines science, technology, and personalized treatment Photos Disclosure Press Nearly a decade ago, when IV therapy, micronutrient replacement, and injectable nutritional therapies were still far from being part of everyday practice in many medical offices, nutrologist Dr. Mariana Comério began buil

Matheus Hooks/ Editor-In-Chief
Sep 234 min read


Phellipe Marques Joins the Cast of “Dom de Iludir,” Netflix’s New Series Starring Marieta Severo, Alice Wegmann, and Nanda Costa
The actor from Pará plays a civil police officer in the production directed by Mauro Mendonça Filho, which blends melodrama and suspense in a story set among Rio de Janeiro’s elite; the series is scheduled to premiere in 2026 Photos Disclosure Press After taking part in an international production, Phellipe Marques turns his attention back to a Brazilian story. At 48, the actor from Pará is part of the cast of “Dom de Iludir,” Netflix’s new series, which features Marieta Seve

Matheus Hooks/ Editor-In-Chief
Sep 234 min read


Malu Turns a Doomed Relationship into “Passageiro,” the Single That Marks the Beginning of Her New Musical Era
Released this Wednesday (17), the track was inspired by a romantic experience from the singer’s own life and features a music video filmed inside a car, capturing the feeling of being trapped in a relationship without knowing where it was headed. Photos Disclosure What if you were in a relationship without knowing where it was going, but also unable to leave it? It was from this feeling that Malu created “Passageiro,” a single released this Wednesday (17) that marks a new pha

Matheus Hooks/ Editor-In-Chief
Sep 234 min read


Thaís Carla: The New Aphrodite. A New Era of Magnetism, Femininity, Beauty, Desire, and Freedom
Free to love, desire, and be desired, Thaís Carla embraces a new chapter of sensuality, self-discovery, and freedom, learning to experience love — in all its forms — through a new version of herself STARS COVER EDITION - SEPTEMBER 2026 ISSUE Photos: Ronan de Jesus Nascimento - @ronnanascimento / Beauty: @paulolimabeauty / Styling: @tovivant There are moments when a woman does not need to start over. She simply needs to bloom. It is from this place that Thaís Carla emerges in

Matheus Hooks/ Editor-In-Chief
Sep 237 min read


McQueen Returns Home: Seán McGirr Finds Euphoria in London’s Darkness
London became more than a setting for Alexander McQueen’s latest chapter. Under Seán McGirr, the city became the collection’s pulse — restless, contradictory, rebellious and unmistakably alive. Images Courtesy of Alexander McQueen There was something almost inevitable about Alexander McQueen returning to London. While Paris has long been central to the fashion house’s international identity, the British capital remains deeply embedded in its DNA: chaotic, theatrical, uncompro

Matheus Hooks/ Editor-In-Chief
Sep 213 min read


ANDERSON MACEDO: PHOTOGRAPHY AS A SPACE FOR REPRESENTATION
Celebrating 10 years of his career, photographer and DESconstrução founder Anderson Macedo has transformed the pursuit of a more democratic definition of beauty into a purpose, bringing diversity, inclusion, and new narratives into fashion LEGACY COVER EDITION - SEPTEMBER 2026 ISSUE Photo: Antonio Junior - @antonhojunior / Video: @olivervideomaker_ / Retouch: @pixelsretouching / Beauty: @dariobion / Hair: @dl_cortes.arts / Styling: @eduardomurari @diegobbueno / Studio: @opens

Matheus Hooks/ Editor-In-Chief
Sep 187 min read


The Overlooked in Weddings: The Grooms
When I first visited a wedding venue with my then-fiancé in April 2025, I encountered, for the first time, a behavior that has become deeply normalized in the wedding industry over the years: the disregard for the groom. At no point during the visit did the person responsible for the venue even look at my partner, despite my arm being linked with his. Photo Disclosure Pinterest A bride of mine once told me that when her fiancé shared his opinion about the wedding décor, the d

Bridal News
Sep 173 min read


OLIVER: Between Reality and Image
Before the camera, there were people. Before audiovisual came fashion. Before the image, observation. Photos Anderson Macedo Oliver’s relationship with audiovisual storytelling did not begin when he decided to turn the camera into a profession. It began much earlier, during his years in retail, first as a salesperson and later as a store manager. It was there, through daily contact with different people, behaviors, and choices, that he developed a particular attention to what

Evely Oliveira
Sep 177 min read


Dr. Cecília Ruiz: When Technique Meets Vision
HEALTH COVER EDITION - SEPTEMBER 2026 ISSUE Photos: Lucas Souza - @Isouzafoto / Make: Emily Paula - @emilypaulamua / Stylist: Jady Tofoli - @jadytofoli / Studio: @zoidestudio A surgeon’s excellence is built not only on the number of techniques they master, but also on the quality of the choices they learn to make over time. In the case of Dr. Cecília Ruiz, this perspective has been shaped through different fields of medicine, reconstructive experiences, and a continuous jour

Evely Oliveira
Sep 167 min read


BELLE ZORZI: La Dolce Vita, After the Fresh Start
ITALY COVER EDITION - SEPTEMBER 2026 ISSUE Photo: @demmacedo / Model: @bellezorzi / Beauty: @loe.roma / Video: @olivervideomaker_ / Styling: @abrunnaeler / Location: Roma / PR: @sigth.coom / Executive leadership: @jheelunna / Fashion Director Hooks: @evelyoliveira / Editor-In-Chief Hooks: @directorhooks / Travel agency: @planejamento.viagem @eagleofpersonaltravel / Clutch: @syetvie Every departure begins before the suitcase. It begins long before the airport, when someone sta

Evely Oliveira
Sep 119 min read


Pedro Bustamante Transforms Van Gogh’s “The Starry Night” into Danceable Pop and Embarks on a New Chapter in His Career
At 21, the singer-songwriter from Campinas releases the third single from his album, blending pop, funk and K-pop influences while taking on different stages of the music video’s creation Pedro Bustamante There are artists who perform a song. There are those who take part in its creation. And then there are those who seek to transform every detail of a work into an extension of their own identity. At 21, Pedro Bustamante places himself firmly in this third category. A singer,

Matheus Hooks/ Editor-In-Chief
Sep 105 min read
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