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LIA HERRMANN: From Individual Signature to Brand Building — A Journey Through Architecture, Entrepreneurship, and Purpose
Architecture Cover Edition - October 2026 Issue Photo: Vinícius Schmitt - @vsfotogram / Beauty: @bossa.hairspa / Stylist: @tatys.s78 Between interpreting her clients’ needs and building a company with an identity of its own, Lia Herrmann has found new ways to express her creative authorship. A home can reveal a great deal about the people who live in it, but its residents do not always know how to translate that into a design. Some habits are difficult to explain, needs only

Evely Oliveira
1 day ago8 min read


Selena Gomez and Demi Lovato Reunite for Rare Beauty in a Nostalgic Celebration of Friendship
From childhood memories to a beauty collaboration, the two stars revisit their shared history in a campaign that celebrates friendship, nostalgia, and the enduring connection between two generations of Disney icons. Photos Courtesy Rare Beauty Some friendships carry the rare ability to transcend time, distance, and the different directions life can take. For Selena Gomez and Demi Lovato, a relationship that began in childhood has inspired a new chapter, bringing together beau

Matheus Hooks/ Editor-In-Chief
2 days ago4 min read


VITÓRIA GUARIZO: THE ART OF STARTING OVER AND THE LEGACY OF A NEW STORY
LEGACY COVER EDITION - OCTOBER 2026 ISSUE Photography: Caio Oviedo @caiooviedo / Photography Assistant: Murilo Stabile @mukastabile / Styling: Isabela Coimbra @isabelacoimbra_ / Video: Julia Emanuele @juliaa.emanuele / Studio: Dois 8 @dois.8 At 28, Vitória Guarizo is embracing a period of rebuilding, personal growth, and new beginnings. An artist and public figure, she is pursuing a career in acting, preparing for her first major film project, and developing a reality show th

Matheus Hooks/ Editor-In-Chief
5 days ago8 min read


CARLA SILVA: BETWEEN FASHION, CARNIVAL, AND THE ART OF WRITING HER OWN STORY
STARS COVER EDITION - OCTOBER 2026 ISSUE Photos: @picsmarioficial / Make : @bycarolfranca / Style: @ericksonramoss / Advisor: @kaiocezzar_ Entrepreneur, mother of three daughters, and Muse of São Paulo Carnival, Carla Silva transforms her passion for fashion into business opportunities, using her image as a platform to broaden her horizons. At 36, the Brazilian native of Canoas, Rio Grande do Sul, is experiencing a period of professional growth, balancing the management of Re

Matheus Hooks/ Editor-In-Chief
Oct 235 min read


Payment without machine and legal protection: new management platform arrives to revolutionize the beauty market
Photos by Leandro Torres: @leandrotorres.oficial Developed as the technological arm of the Autentis System, a methodology created by Rafaela de la Lastra, the platformaims to become the most comprehensive, simple, and efficient solution for beauty space owners. This Black Friday, it willoffer one exclusive deal: unlimited professional registrations. A new platform designed specifically for beauty space owners and beauty professionals who rent workspaces is enteringthe market

Evely Oliveira
Oct 226 min read


SODIÊ SWEETS: EMPIRE OF SWEETNESS
By Giovanna Prates Photos Disclosure Press From a small 20-square-meter space to one of the largest confectionery chains in the country, a story of perseverance, entrepreneurial vision, and love for family. The journey of Cleusa Maria da Silva, founder of Sodiê Doces, is an inspiration for Brazilian entrepreneurship. Comingfrom a humble background, she worked as a day laborer in the fields, a sugarcane cutter, and a domestic worker beforediscovering in confectionery an opport

Matheus Hooks/ Editor-In-Chief
Oct 222 min read


The Power of Non-Negotiables: How Keeping Small Promises to Yourself Builds a Stronger Mind
Entrepreneur Brock Holyoak shares a philosophy of discipline, self-trust, and intentional living that challenges the way we think about personal growth Credits: Tucano Media What if the secret to building a stronger mind wasn't a dramatic life transformation, but the small promises we make to ourselves every day? Going to bed on time. Getting up when the alarm rings. Making it to the gym even when motivation is nowhere to be found. These seemingly ordinary decisions might not

Matheus Hooks/ Editor-In-Chief
Oct 213 min read


Coco Bambu New Year’s Eve 2027 – A GRAND NEW YEAR’S CELEBRATION
Coco Bambu Curitiba Welcomes 2027 with Gastronomy and Sophistication NEW YEAR’S EVE PARTY – NEW YEAR’S EVE AT COCO BAMBU – AQUARIUM 2027 THEMED PARTY – FEATURING JORGE HENRI WITH LIVE MUSIC FROM 8 PM TO 1 AM. TICKETS STARTING AT R$400 (VIA PIX) OR R$440 IN UP TO 3 INSTALLMENTS (INCLUDING R$200 IN DINING CREDIT). FOR INFORMATION, CONTACT +55 41 99538-2716. CHILDREN UP TO 5 YEARS OLD ENTER FREE OF CHARGE. CHILDREN AGED 6 TO 11 PAY ONLY 50% OF THE TICKET PRICE, INCLUDING 50% OF

Matheus Hooks/ Editor-In-Chief
Oct 202 min read


ALYCE ASSUNÇÃO: From the Pantanal to the International Debate on the Future of Aesthetics
HEALTH COVER EDITION - OCTOBER 2026 ISSUE Photo: @demmacedo / Beauty: @dariobion / Video: @olivervideomaker_ / Styling: @eduardomurari @diegobbueno / Studio: @openstudio Dr. Alyce Assunção’s journey begins in Poconé, Mato Grosso, amid the landscapes of the Pantanal, and now reaches the international stage of discussions surrounding the future of aesthetics. A biomedical professional, entrepreneur, and founder of AFA Instituto in Cuiabá, she has built her career at the interse

Evely Oliveira
Oct 208 min read


KRIS JENNER BECOMES THE MATRIARCH OF THE FERRAGAMO FAMILY IN THE BRAND’S HOLIDAY 2026 CAMPAIGN
With The Joy of Loving, the Italian luxury house brings together Kris Jenner, multiple generations, and stories of affection in a celebration of family heritage, creativity, and timeless luxury. Photograph by Ilya Lipkin; Courtesy of Ferragamo The holiday season is beginning to take shape in the world of fashion, and Ferragamo has chosen to celebrate one of its most universal themes: the importance of family. For its Holiday 2026 campaign, titled The Joy of Loving, the Italia

Matheus Hooks/ Editor-In-Chief
Oct 165 min read


AMIRA KALAF: The Luxury of Living Life to the Fullest
BUSINESS COVER EDITION - OCTOBER 2026 ISSUE Photos: Anna Ramos - @annaramosfotografia - Makeup/Hair: @gustavosouzabeauty - Styling: @tatimedeirosnegro @eliasballamino - Studio: @estudionove7 When I try to imagine someone capable of moving beyond the many expectations imposed on us — everything we are told to do, who we should be, and even how life is supposed to sound — I think of Amira Kalaf. Not because she exists outside these demands, but because there is a freedom in the

Evely Oliveira
Oct 137 min read


Yeda Duarte: When Technique Meets Identity
BEAUTY COVER EDITION - OCTOBER 2026 ISSUE Photos: Carol Andrade - @carol.andrade_____ Yeda Duarte has built her name in aesthetic dentistry through a combination that is not always easy to achieve: precision and sensitivity. Her approach to smiles stems from a very particular way of observing what is already there. For Yeda, a good result does not need to draw attention to the procedure itself. It needs to feel right for the person who will live with it. This perspective grad

Evely Oliveira
Oct 97 min read


Roberta Budel: When Transformation Begins with Care
FASHION COVER EDITION - OCTOBER 2026 ISSUE Photo: @demmacedo / Beauty: @dariobion / Video: @olivervideomaker_ / Styling: @eduardomurari @diegobbueno / Studio: @openstudio In Roberta Budel’s story, aesthetics does not begin in the mirror. It begins with care. This starting point helps explain why, in her work, transformation does not necessarily mean changing, but rather finding ways to enhance what is already there. Before RB Clinic, there was nursing. It was through this fir

Evely Oliveira
Oct 56 min read


Benuá unveils a new chapter in Paris during Paris Fashion Week
Benuá unveils a new chapter in Paris during Paris Fashion Week. Photos Disclosure Press A Brazilian fragrance brand chooses the French capital to unveil the new identity of its body mists, further strengthening its connection with the worlds of fashion, beauty, and lifestyle. Paris was the setting chosen by Benuá to mark one of the most important moments in the brand’s journey. On September 29 and 30, during Paris Fashion Week, the Brazilian fragrance brand unveiled the new v

Matheus Hooks/ Editor-In-Chief
Oct 12 min read


JUJU SALIMENI: DESERT POWER — A BALENCIAGA MOMENT IN LAS VEGAS
Against the arid horizon of the Las Vegas desert, Juju Salimeni takes center stage in a special editorial for Hooks Magazine, where fashion, attitude, and personality converge in a striking visual narrative Editor-In-Chief: @directorhooks / Fashion Director: @evelyoliveira / Press office : @kaiocezzar_ In a city that hosts one of the world's most prestigious bodybuilding events, Mr. Olympia, Juju is present to experience the international bodybuilding circuit firsthand, reaff

Matheus Hooks/ Editor-In-Chief
Sep 291 min read


MTV VMAs 2026: Between Glamour and Boldness, Celebrities Turn the Red Carpet Into a Fashion Spectacle
From Taylor Swift to Tyla, Charli XCX, Teyana Taylor, and Pabllo Vittar, the red carpet reaffirms fashion as an extension of artistic identity and freedom of expression Photos Disclosure Getty Images The 2026 MTV Video Music Awards red carpet once again proved that when music and fashion collide, the result goes far beyond a succession of glamorous outfits. Held on September 27 at the Peacock Theater in Los Angeles, the ceremony brought together some of the most influential f

Matheus Hooks/ Editor-In-Chief
Sep 284 min read


Yasmin Richieri: Between Clinical Precision and the Art of Shaping Her Own Body
BEAUTY COVER EDITION - SEPTEMBER 2026 ISSUE Photographer: Pâmela Barli - @pamellabarli Between Dentistry, Facial Harmonization, wellness, and international stages, Yasmin Richieri has been building a concept of beauty that cannot be confined to a single definition. Some people enter the aesthetics field through image. Yasmin Richieri began with anatomy. It was through Dentistry that she learned to observe the face up close: structure, proportion, symmetry, and function. Over

Evely Oliveira
Sep 257 min read


New Research Reveals That Men Aged 35 Are Leading the Demand for Hair Transplants
A survey shows that 90% of patients are men and points to an increasingly early search for the procedure; specialists explain how hair loss, self-esteem, social media, and moments of personal reinvention help explain this shift The image of a man who waits for hair loss to progress for years before seeking a hair transplant is beginning to change. A survey conducted by the Dr. Vlassios Marangos Junior Institute reveals that 35 is the most common age among patients seeking the

Matheus Hooks/ Editor-In-Chief
Sep 255 min read


PRADA SS27: THE SKIRT AS A LANGUAGE OF FREEDOM
In Milan, Miuccia Prada and Raf Simons transform one of fashion’s most familiar garments into a study of sensuality, movement, and freedom Prada, Summer 2027. Photo: Getty Images Some garments define a collection. Others become the language through which an entire collection speaks. For Spring/Summer 2027, Prada places the skirt at the center of an investigation into the body, movement, desire, and identity. Under the creative direction of Miuccia Prada and Raf Simons, a fami

Matheus Hooks/ Editor-In-Chief
Sep 243 min read


The Pleasure of Watching the Bride Suffer: How Far Is Too Far When It Comes to Emotion on the Wedding Day?
There is something in the world of weddings that has never been given a name, but I call it “the fetish with the bride’s suffering.” Photo Disclosure Pinterest It always goes like this: the Bride is doing well, enjoying herself during the getting-ready process, becoming emotional when she receives the bouquet of flowers from the Groom… and then another gift arrives, one that breaks her. A locket, a painting, or a special item carrying the memory of a loved one who has passed

Bridal News
Sep 243 min read
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