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ANDERSON MACEDO: PHOTOGRAPHY AS A SPACE FOR REPRESENTATION
Celebrating 10 years of his career, photographer and DESconstrução founder Anderson Macedo has transformed the pursuit of a more democratic definition of beauty into a purpose, bringing diversity, inclusion, and new narratives into fashion LEGACY COVER EDITION - SEPTEMBER 2026 ISSUE Photo: Antonio Junior - @antonhojunior / Video: @olivervideomaker_ / Retouch: @pixelsretouching / Beauty: @dariobion / Hair: @dl_cortes.arts / Styling: @eduardomurari @diegobbueno / Studio: @opens

Matheus Hooks/ Editor-In-Chief
4 hours ago7 min read


The Overlooked in Weddings: The Grooms
When I first visited a wedding venue with my then-fiancé in April 2025, I encountered, for the first time, a behavior that has become deeply normalized in the wedding industry over the years: the disregard for the groom. At no point during the visit did the person responsible for the venue even look at my partner, despite my arm being linked with his. Photo Disclosure Pinterest A bride of mine once told me that when her fiancé shared his opinion about the wedding décor, the d

Bridal News
1 day ago3 min read


OLIVER: Between Reality and Image
Before the camera, there were people. Before audiovisual came fashion. Before the image, observation. Photos Anderson Macedo Oliver’s relationship with audiovisual storytelling did not begin when he decided to turn the camera into a profession. It began much earlier, during his years in retail, first as a salesperson and later as a store manager. It was there, through daily contact with different people, behaviors, and choices, that he developed a particular attention to what

Evely Oliveira
1 day ago7 min read


Dr. Cecília Ruiz: When Technique Meets Vision
HEALTH COVER EDITION - SEPTEMBER 2026 ISSUE Photos: Lucas Souza - @Isouzafoto / Make: Emily Paula - @emilypaulamua / Stylist: Jady Tofoli - @jadytofoli / Studio: @zoidestudio A surgeon’s excellence is built not only on the number of techniques they master, but also on the quality of the choices they learn to make over time. In the case of Dr. Cecília Ruiz, this perspective has been shaped through different fields of medicine, reconstructive experiences, and a continuous jour

Evely Oliveira
2 days ago7 min read


BELLE ZORZI: La Dolce Vita, After the Fresh Start
ITALY COVER EDITION - SEPTEMBER 2026 ISSUE Photo: @demmacedo / Model: @bellezorzi / Beauty: @loe.roma / Video: @olivervideomaker_ / Styling: @abrunnaeler / Location: Roma / PR: @sigth.coom / Executive leadership: @jheelunna / Fashion Director Hooks: @evelyoliveira / Editor-In-Chief Hooks: @directorhooks / Travel agency: @planejamento.viagem @eagleofpersonaltravel / Clutch: @syetvie Every departure begins before the suitcase. It begins long before the airport, when someone sta

Evely Oliveira
Sep 119 min read


Pedro Bustamante Transforms Van Gogh’s “The Starry Night” into Danceable Pop and Embarks on a New Chapter in His Career
At 21, the singer-songwriter from Campinas releases the third single from his album, blending pop, funk and K-pop influences while taking on different stages of the music video’s creation Pedro Bustamante There are artists who perform a song. There are those who take part in its creation. And then there are those who seek to transform every detail of a work into an extension of their own identity. At 21, Pedro Bustamante places himself firmly in this third category. A singer,

Matheus Hooks/ Editor-In-Chief
Sep 105 min read


EWI Global Awards Brings Together Brazilian Entrepreneurs and Leaders at a Ceremony at Historic Château de Chillon in Switzerland
The international awards, conceived by Brazilian entrepreneur Natália Mondelli, recognized impactful journeys, entrepreneurship, and leadership during a gala evening on the shores of Lake Geneva Natália Mondelli - Photos by: RAMYNGLY - Movies and Photography Switzerland, September 2026 — The historic Château de Chillon, one of Switzerland’s most iconic landmarks, hosted the second edition of the EWI Global Awards on September 5. The international awards recognize entrepreneur

Matheus Hooks/ Editor-In-Chief
Sep 103 min read


WHEN FASHION BECOMES A FORM: ZEYNEP KAMASHEVA IN MOTION
DUBAI COVER EDITION - SEPTEMBER 2026 ISSUE Photography by PH Euzébio - @pheuzebio / Model: @kamashevaa / Makeup Artist: @amandakaymakeup / Hairstylist: @sofia_iva / Styling: @sarahnezhad__ / Studio: @cliffstudio_dxb There are images that document fashion, and there are images that transform fashion into a visual language of their own. In this new editorial for Hooks Magazine’s Dubai Edition, model Zeynep Kamasheva becomes the center of a carefully constructed world where fash

Matheus Hooks/ Editor-In-Chief
Sep 93 min read


NATHALY BRANDÃO: The Face as a Whole
"BUSINESS" EDITION COVER - SEPTEMBER 2026 ISSUE Photo: @demmacedo / Beauty: @dariobion / Video: @olivervideomaker_ / Styling: @eduardomurari @diegobbueno / Studio: @openstudio Nathaly Brandão did not come to facial rejuvenation with a desire to transform faces. What transformed over the years was the way she came to see them. In her practice, the same situation began to repeat itself. Women would come in pointing to a specific area of their face, convinced that was where the

Evely Oliveira
Sep 310 min read


Leticia Bradshaw Ledger Launches Bradshaw Group Across Technology, Hospitality and Fashion
The new holding company brings together DB Creative, Bradshaw Lodge and the business structure connected to the Brazilian model’s work in fashion and digital media Photos by Diogo Barbosa Leticia Bradshaw Ledger has launched Bradshaw Group, a holding company bringing together three areas of her professional activity: marketing and technology, hospitality, and fashion. The new structure consolidates businesses that had previously developed independently within her career. Amon

Matheus Hooks/ Editor-In-Chief
Sep 11 min read


ONCE UPON A DREAM — Maria Constanza & Luckas: A Love Story in Three Acts
'BRIDES' COVER EDITION - AUGUST 2026 ISSUE Allison e Bia - @amorenosfotografia A bride standing at the doors of a church can still make Maria stop in her tracks. It doesn’t matter how many she has seen. How many she has done the makeup for. How many dresses she has helped adjust, how many bouquets she has watched arrive, or how many times she has stood beside a woman in the minutes before she walks down the aisle. When a bride crosses Maria’s path, she looks. Perhaps that is

Evely Oliveira
Aug 3110 min read


CAROL RIBEIRO: THE LUXURY OF NOT FITTING IN
'FASHION' EDITION COVER - AUGUST 2026 ISSUE Photos: @oitawan / Hairstylist: @brunocampos.hair / Make: @biaribeirobeautys / Advice: @betinhoalvesassessor / Studio: @paradise.cenastudio On the day she turns 40, Carol Ribeiro seems more interested in what is yet to come than in taking stock of what has been left behind. There is no concern with turning her age into a statement. The moment seems to call for something else: looking at her own journey with greater clarity and reali

Evely Oliveira
Aug 286 min read


The Perfect Wedding Doesn’t Exist — and Maybe That’s the Best Part
Bonjour, my dear readers. Back as a married woman! Chic, isn’t it? Photo Disclosure Today, I bring you a reflection I had right after my wedding, which then became part of a discussion in my bridal group: the expectations we carry throughout the wedding planning process regarding the day itself, the guests, the vendors, and every detail involved in the event may actually be responsible for our disappointment with the experience. As a bride, I can confidently say that my weddi

Bridal News
Aug 273 min read


DIEGO HOOKS: A SIGNATURE IN EXPANSION, BEYOND WHAT WAS CREATED
'SIGNATURE' COVER EDITION - GLOBAL ISSUE Photos: Otavio Henrique - @otaviiow Some stories can be told by the place where they began. Others, by the distance they managed to travel. Diego Hooks’ story may lie somewhere between the two. Over the years, Hooks has ceased to be merely a magazine and become a universe of projects, encounters, and new possibilities. But to look at this journey simply as an expansion would be to overlook what is most interesting about it: the ability

Evely Oliveira
Aug 256 min read


Elir Andrade: The Power of Connections, Reputation, and Strategic Growth
Photos Disclosure Press In today’s business landscape, success is no longer determined solely by the quality of a product or service. In an environment where competition is constantly increasing and attention is one of the most valuable currencies, the ability to build meaningful relationships has become a fundamental part of sustainable growth. Strategic connections can open doors that traditional business strategies cannot. They create opportunities for collaboration, stren

Matheus Hooks/ Editor-In-Chief
Aug 214 min read


Dr. Flávia Cury Rezende: Excellence Doesn’t Happen by Chance
'BUSINESS' EDITION COVER - AUGUST 2026 ISSUE Photo: @demmacedo / Beauty: @dariobion / Video: @olivervideomaker_ / Styling: @eduardomurari @diegobbueno / Studio: @openstudio Before becoming the dermatologist we know today, there was a girl who had to earn every step of her journey through extensive study, hard work, and a discipline that was difficult to negotiate. The position she holds today did not come from a quick path. It was built gradually, through books, hospital shif

Evely Oliveira
Aug 219 min read


Aliati Dermatology: Beauty, Science, and the Art of Caring for Those About to Get Married
Ana Carolina and Inácio are dermatologists, business partners, and engaged. For those who think this combination requires a strict separation between their professional and personal lives, their answer is straightforward: there is no such division, and that’s perfectly fine. Photo Disclosure Press “We mix the two. We talk about our personal lives here, and we talk about our professional lives at home, because sometimes work is very intense and we have to manage it, taking up

Bridal News
Aug 2010 min read


Arthur Rasqueri and Maísa Ribeiro: Brazilian Doctors at the New Frontiers of Longevity
Dr. Arthur Rasqueri and Dr. Maísa Ribeiro are part of a generation of Brazilian professionals connected to the world’s leading international centers of healthcare innovation — and to Dubai, which is investing billions to become the world’s largest longevity hub. Photos Disclosure Press Medicine is undergoing one of its most significant transformations in decades. The traditional model, historically focused on diagnosing and treating established diseases, is beginning to make

Matheus Hooks/ Editor-In-Chief
Aug 208 min read


ARIANA MELLO — THE ART OF BECOMING
COVER LONDON EDITION — AUGUST 2026 ISSUE PHOTOS: HOUSE MAZZUTTI London has become the setting for a new chapter in Ariana Mello’s life. An actress, model, and digital personality, she currently lives in the British capital at a time of transformation, learning, and the creation of new paths. Between her studies, improving her English, and preparing for opportunities in acting, Ariana is dedicating herself to an increasingly international career while remaining true to the ess

Matheus Hooks/ Editor-In-Chief
Aug 197 min read


Following the brand’s repositioning, Camila Dias relaunches the fragrances that marked the beginning of Benuá’s story
Gênesis, Zayah, and Zakhar return to the catalog in a special one-year anniversary edition of the brand, featuring a new visual identity and the same formulas that won over thousands of customers Photos Marllon Oliveira One year after entering the fragrance market, entrepreneur and influencer Camila Dias celebrates Benuá’s first anniversary with a meaningful relaunch. The fragrances Gênesis, Zayah, and Zakhar, which marked the beginning of the brand’s story, return to the cat

Matheus Hooks/ Editor-In-Chief
Aug 72 min read
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