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ANDRESSA MORAIS: THE MULTICULTURAL ESSENCE BEHIND THE “FRANCE” COVER OF HOOKS MAGAZINE
'FRANCE' EDITION COVER - NOVEMBER 2025 ISSUE PHOTOS: Victor Ferreira - @ victoor.ph / Makeup: @henrifelix.makeup There are covers that represent a moment. And there are covers that represent a journey, the kind built with discipline, sensitivity, and a profoundly global perspective. Andressa Morais , featured in the FRANCE edition of Hooks Magazine, belongs to the second group. Her story is living proof that identity is built in motion, blending countries, languages, experi

Matheus Hooks/ Editor-In-Chief
Nov 24, 20254 min read


Where authority meets affection: why Pamela Massuia — through strategy, care, and high performance — has become the most trusted surgeon among Brazilian businesswomen
'HEALTH' EDITION COVER - NOVEMBER 2025 ISSUE Photo: @andersonmmacedo_ | @demmacedo / Beauty: @g.make.hair / Styling: @callmebylacerda / Video editor: @olivervideomaker_ There are journeys that don’t begin with certainty — they begin with courage. And there are women who, even before knowing who they would become in the world, already carried within themselves the most essential gesture of medicine: care. She is the daughter of a Psychologist and an Engineer; she grew up surro

Evely Oliveira
Nov 19, 20259 min read


SKIMS: From Shapewear to a $5 Billion Powerhouse
In less than six years, what began as Kim Kardashian’s vision of “solutionwear” has evolved into one of the most valuable fashion brands of the decade. This week, Skims reached a monumental milestone: a $5 billion valuation , following a $225 million funding round led by Goldman Sachs. Photo Disclosure SKIMS For a company born online in 2019, built around the promise of comfort, inclusivity, and modern femininity, the number represents more than financial success — it marks

Matheus Hooks/ Editor-In-Chief
Nov 13, 20253 min read


Anne Hathaway: Two Decades of Elegance, Courage, and Transformation in Cinema
Today, November 12, the film world celebrates not only Anne Hathaway’s birthday — born in 1982 in Brooklyn — but also a career that has become synonymous with talent, versatility, and longevity. More than twenty years after charming audiences as the clumsy princess of The Princess Diaries , Anne remains one of Hollywood’s rare artists who has matured before the camera without ever losing her spark — or her sense of purpose. Anne Hathaway in "The Princess's Diary" — Photo: Dis

Matheus Hooks/ Editor-In-Chief
Nov 12, 20253 min read


The Legacy of Natural Beauty: Dr. Leandro Rago and the International Recognition of the LEANDRO RAGO METHOD
'BRASIL' EDITION COVER - NOVEMBER 2025 ISSUE Photos Disclosure By Press In a world where the pursuit of standardized beauty often crosses into excess, one Brazilian name has stood out for taking a different path: Dr. Leandro Rago. In a recent and significant international award, the Leandro Rago Method was honored, marking the recognition of a philosophy that seeks not to reshape but to enhance innate beauty. Far from clinics that resemble production lines, Leandro Rago has

Matheus Hooks/ Editor-In-Chief
Nov 12, 20254 min read


Mia Goth in Frankenstein: When Costume Becomes Soul, Not Just Clothing
In Guillermo del Toro’s long-awaited reinterpretation of Frankenstein, Mia Goth transcends the role of the gothic muse and emerges as a symbol of a new aesthetic — one that fuses the dark and the ethereal. Her costumes don’t merely dress the body; they reveal the spirit. Photo disclosure Ken Woroner/Netflix “I tried on a dress for the first time, and it clicked … She was always far closer to me than I knew.” — Mia Goth That sentence captures the starting point for the entire

Matheus Hooks/ Editor-In-Chief
Nov 11, 20253 min read


MARCELA BIONDO: RHYTHM, IDENTITY, AND THE SOUND OF A NEW ERA
'USA' EDITION COVER - NOVEMBER 2025 ISSUE Photo: @fotografajuliana.nyc / Hair: @rivashairstyle / Makeup @ isabelle.tramontim.makeup Photographed in New York, Marcela Biondo graces the cover of the USA edition with the confidence and radiance of someone who has turned her art into a global movement. DJ, producer, and visionary, she represents a generation that sees music not just as sound, but as a language — a bridge between cultures, rhythms, and stories. The Sound That Cros

Matheus Hooks/ Editor-In-Chief
Nov 10, 20256 min read


ISMEIOW: The Power to Illuminate One’s Own Destiny
'STARS' COVER EDITION - GLOBAL ISSUE Photo: @demmacedo / Video: @olivervideomaker_ / Beauty: @dariobion / Styling: @eduardomurari @diegobbueno / Assistant: @eubillieb / Studio: @nasulstudio / Support: @sparapane_costumes There are artists who perform. And there are artists who overflow. Ismeiow — a persona created by Ismael, born in Anápolis, Goiás (Brazil) — belongs to the latter category. Before becoming a recognized name on the internet, he was the boy who dared to

Evely Oliveira
Nov 7, 20253 min read


Who was the Brazilian designer who had a fashion coincidence with Chanel?
Photos Disclosure Press The Brazilian designer Charles Hermann , creative director of Victoria Alta Costura , has been drawing international attention after a fashion coincidence that stirred the global fashion scene. Less than ten days separated Chanel’s show in Paris and Hermann’s presentation in Milan — and both revealed strikingly similar aesthetic proposals. The parallels were impossible to ignore: fluid silhouettes, luxurious fabrics, precision tailoring, and a refined

Matheus Hooks/ Editor-In-Chief
Nov 5, 20251 min read


The End of an Era: Olivier Rousteing Steps Down as Creative Director of Balmain After 14 Years
The fashion world bids farewell to one of its most defining chapters. Olivier Rousteing — the prodigy who took over as creative director of Balmain at just 25 — has officially announced his departure from the French maison, closing a remarkable 14-year tenure that reshaped what it means to be a luxury brand in the modern age. Photo: Francesca Beltran - Disclosure Balmain More than a designer, Rousteing became a cultural force. When he joined Balmain in 2011, the house carried

Matheus Hooks/ Editor-In-Chief
Nov 5, 20252 min read


DUA by Augustinus Bader: Dua Lipa’s New Chapter of Beauty and Authenticity
Dua Lipa never stands still. After redefining contemporary pop and conquering the fashion world with her futuristic yet sophisticated aesthetic, the British artist now takes a new step — this time, into the world of skincare. In partnership with the luxury beauty house Augustinus Bader , renowned for its cutting-edge science and revolutionary formulas, Dua has launched her own skincare line: DUA . Photos Disclosure by Augustinus Bader Three products, one purpose — to translat

Matheus Hooks/ Editor-In-Chief
Nov 4, 20253 min read


H&H Brazilian Steakhouse expands beyond California with first east coast location in Orlando area, set to open November 6th
The sister location of H&H Beverly Hills and Downtown LA is designed by visionary entrepreneurs Herica and Henrique Huyer, who promises to deliver the traditional “Churrasco Gaúcho” from Brazil Photos Disclosure Press H&H Brazilian Steakhouse, a modern, independently owned churrascaria concept, announced the opening of its third United States location and its first on the East Coast. The new restaurant, located in Kissimmee, Florida, is set to officially welcome guests on Nov

Matheus Hooks/ Editor-In-Chief
Nov 3, 20252 min read


When Presence Becomes Language and Ferrari Hub Transforms Paris Into a Scene From Brazil
Ferrari Hub solidifies the Brazilian presence at Paris Fashion Week, integrating technical expertise, behind-the-scenes experiences, and national brands in a project that translates culture, method, and repertoire into the international fashion scene. Cris Ferrari and Marina Spíndola / Photo / Courtesy of Ferrari Hub Talent Model In the global fashion landscape, presence is not just visibility — it’s language. Ferrari Hub, led by Cris Ferrari and joined by Quézia Rodrigues Vi

Matheus Hooks/ Editor-In-Chief
Oct 31, 20253 min read


Alê Vazz in Dubai: the Brazilian strategist turning success into legacy — and preparing brands to win in any market
Dubai, 2025 — At a time when brands compete for attention and global relevance, legacy strategist Alê Vazz took the stage at Dubai Connect — a gathering that brought together Brazilian entrepreneurs in one of the world’s leading innovation hubs — to share a powerful message: success without legacy is an achievement with an expiration date. Photos Disclosure Press In his talk, “Building Legacy and Brand Strategy for International Business Expansion,” Alê demonstrated how to

Matheus Hooks/ Editor-In-Chief
Oct 30, 20252 min read


Cauê Fantin represents Brazil in an international vertical series competition and celebrates a new phase in his career
Photos Disclosure By Press Creator, actor, and director Cauê Fantin has just reached another milestone in his international career. The Brazilian talent was selected to compete in Reel Vertical Impact , the first global competition dedicated to vertical series, promoted by the ReelShort platform, which will distribute over $500,000 in prizes to outstanding projects in the fastest-growing format in digital entertainment. Cauê enters the competition with his original series

Matheus Hooks/ Editor-In-Chief
Oct 30, 20252 min read


The Kardashians and the New Glamour of Halloween: When Costume Becomes an Expression of Style
From Barbarella to Mystique, the Kardashian-Jenner sisters turn Halloween into a fashion event — proving that creativity is the most powerful accessory of the season. When October arrives, Halloween takes on a couture twist in the hands of the world’s most influential sisters. Kim, Kylie, and Kendall Kardashian-Jenner don’t just wear costumes — they become characters. Each year, they transform the spooky season into a true fashion spectacle, blending pop culture, fantasy, and

Matheus Hooks/ Editor-In-Chief
Oct 29, 20252 min read


SELO VITÓRIA: THE TRANS REVOLUTION THAT IS CONQUERING THE WORLD – Interview with Vitória Guarizo (Co-Founder and CEO)
Vitória Guarizo (Co-Founder and CEO) and Daniela Porto (COO) of Selo Vitória Photos : Aderbal Netto / Beauty : Barb Magela / Assistance : Tiago Terra The future of inclusion has a name, and it was born in Brazil. Selo Vitória, a social project that promotes employability and the empowerment of trans, travesti, and non-binary people, is writing a new chapter in the global history of diversity. Under the visio

Matheus Hooks/ Editor-In-Chief
Oct 29, 20256 min read


The Surreal Touch of Schiaparelli: Sarah Paulson’s Paris Premiere Look
At the Paris premiere of her new TV series All’s Fair (directed by Ryan Murphy, Jon Robin Baitz and Joe Baken), Sarah Paulson chose an exquisite look from Schiaparelli’s Spring–Summer 2026 ready-to-wear collection, designed by Daniel Roseberry. Pascal Le Segretain/Getty Images The Look: Details that Make the Difference Draped Jacket & Oversized Pants She wore a transparent white jersey jacket, beautifully draped and secured by a single gold bijou button — a nod to subtle luxu

Matheus Hooks/ Editor-In-Chief
Oct 23, 20251 min read


Entrepreneurship with Purpose: Larissa Mocelin Explains Why Values and Coherence Are the New Business Differentiator
Photo by Nycolle Suabya In an increasingly competitive environment driven by immediate results, entrepreneurship with purpose has moved beyond being an inspirational concept to becoming a strategic necessity. That’s the view of Larissa Mocelin , lawyer, entrepreneur, and founder of brands such as Mocelin Advogadas , Mocelin Create , and B.right ESG Consulting , who combines faith, ethics, and branding throughout her journey. For her, true success lies in building companies wi

Matheus Hooks/ Editor-In-Chief
Oct 22, 20252 min read


Nicolly Martins & Afrontameg: sisterhood, purpose, and representation in fashion
'CELEBRITY' EDITION COVER - GLOBAL ISSUE Photo: @demmacedo / Models: @elanicolz @afrontameg / Videomakers: @romulo_albuquerq @olivervideomaker_ / Hair & Beauty: @g.make.hair / Styling: @gustavolemee_ / Studio: @nasulstudio / Backstage: @gimonzaa / Partnerships: @soudealgodao @nilmesz @ablazechainmail @use.vinnici In the new Celebrity edition of Hooks Magazine , the power of representation takes center stage in a striking cover featuring Nicolly Martins and Afron

Matheus Hooks/ Editor-In-Chief
Oct 17, 20254 min read
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