Following the brand’s repositioning, Camila Dias relaunches the fragrances that marked the beginning of Benuá’s story

Gênesis, Zayah, and Zakhar return to the catalog in a special one-year anniversary edition of the brand, featuring a new visual identity and the same formulas that won over thousands of customers

Photos Marllon Oliveira

One year after entering the fragrance market, entrepreneur and influencer Camila Dias celebrates Benuá’s first anniversary with a meaningful relaunch. The fragrances Gênesis, Zayah, and Zakhar, which marked the beginning of the brand’s story, return to the catalog with a new visual identity while maintaining exactly the original formulas that won over thousands of consumers.

“They say that a scent has the power to transport us back in time. Perhaps that is why, for months, I received messages from people asking when Gênesis, Zayah, and Zakhar would return. It wasn’t just about perfume. It was about reliving memories,” says Camila Dias.

Launched on August 8, 2025, Gênesis was the first fragrance developed by Camila and marked the beginning of a project that quickly gained recognition among fragrance enthusiasts. Throughout that first year, the company expanded its portfolio, strengthened its presence in the market, and underwent an important repositioning process, adopting the name Benuá and a new visual identity.

Now that this transition is complete, the brand’s first three fragrances return to the shelves in redesigned packaging, but with the same scent that allowed so many people to create memories through them.

“Ever since the fragrances were taken off the market, I have received messages almost every day asking when they would return. It is incredibly moving to realize that people don’t just miss the fragrance, but the memories it represents. Perfume has this power to preserve moments. Bringing Gênesis, Zayah, and Zakhar back is a way of celebrating everything we have built so far without giving up our essence,” says Camila Dias.

The relaunch comes at a time when brands founded by content creators are seeking to establish their own identities, strengthening their presence far beyond social media. In Benuá’s case, this movement reinforces a positioning that brings together perfumery, emotional memories, and sensory experiences.

For Camila, revisiting the brand’s first creations also means reflecting on her own journey.

“When I look at these fragrances, I remember everything I experienced over the past year. There were many challenges, lessons, and achievements. Benuá has changed on the outside and matured as a brand, but its essence remains exactly the same. And I think that is what people feel when they experience our fragrances.”

More than celebrating one year of history, the return of the original collection symbolizes the beginning of a new chapter for Benuá: a brand that continues to evolve without losing the emotional connection built since its very first launch.