top of page


Following the brand’s repositioning, Camila Dias relaunches the fragrances that marked the beginning of Benuá’s story
Gênesis, Zayah, and Zakhar return to the catalog in a special one-year anniversary edition of the brand, featuring a new visual identity and the same formulas that won over thousands of customers Photos Marllon Oliveira One year after entering the fragrance market, entrepreneur and influencer Camila Dias celebrates Benuá’s first anniversary with a meaningful relaunch. The fragrances Gênesis, Zayah, and Zakhar, which marked the beginning of the brand’s story, return to the cat

Matheus Hooks/ Editor-In-Chief
1 day ago2 min read


Check Out Exclusive Behind-the-Scenes Photos from Arezzo's New Mini-Series Starring Sarah Jessica Parker
The brand unveils exclusive behind-the-scenes images from its latest production starring the actress, premiering in August and marking a new chapter in the partnership between Sarah Jessica Parker and Arezzo. Credits: Luiza Ferraz Arezzo has exclusively released the first behind-the-scenes images from its newest production, starring Sarah Jessica Parker. The photos offer an exclusive look at the filming of "Obsessed with Shoes. In Every Scene.", the brand's new mini-series se

Matheus Hooks/ Editor-In-Chief
6 days ago1 min read


Changes to health insurance rules could increase costs for thousands of Brazilians living in the United States.
Planned changes for 2027 could restrict access to the benefit that lowers health insurance costs for some immigrants, making advance planning essential. Photo Disclosure Press Brazilians living legally in the United States may need to reassess their financial planning beginning in 2027. Planned changes to the rules governing the Health Insurance Marketplace—the country's official health insurance exchange—are expected to modify the eligibility criteria for the Premium Tax Cre

Matheus Hooks/ Editor-In-Chief
Jul 282 min read


Kim Kardashian Expands Her Wellness Portfolio With UPDATE, A Beverage Designed for Modern Routines
Kim Kardashian is once again turning her attention to the wellness industry. This time, the entrepreneur stars in the launch of UPDATE, a functional energy beverage positioned as an alternative for consumers seeking sustained energy throughout the day without compromising a balanced lifestyle. Photo Disclosure Update Known for building businesses across beauty, fashion, and consumer products, Kardashian now adds another chapter to her entrepreneurial portfolio by helping intr

Matheus Hooks/ Editor-In-Chief
Jul 273 min read


Best known for her work in fashion, Leticia Bradshaw Ledger also serves as CEO
Best known for her work in fashion, the entrepreneur has also built a discreet career leading DB Creative, a company specializing in marketing, technology, and artificial intelligence. Photo Disclosure Press Known to the public for her career in fashion, Leticia Bradshaw Ledger has also built a strong presence in the business world. According to information available on her professional profiles, she serves as CEO and partner of DB Creative, a company specializing in marketin

Matheus Hooks/ Editor-In-Chief
Jul 242 min read


SOUL MADE: In the Age of Artificial Intelligence, Patrícia Fárhat Believes the Future Belongs to What Is Still Made with Soul
At a time increasingly shaped by artificial intelligence, when almost anything can be created in a matter of seconds, what continues to be made by hand has taken on a new meaning. Not because technology has lost its ability to inspire, but because it has made even more evident what remains irreplaceable: the time, intention, and sensitivity of the person behind the creation. Photography: Bruno Santos / Production: Patrícia Farhat Ten years ago, Patrícia Fárhat made a decision

Evely Oliveira
Jul 216 min read


Winona Revisits the Golden Age of Comics in New Collaboration with DC
Amid newsstands, iconic covers, and pages yellowed by time, there exists a collective imagination that spans generations. It is precisely within this territory of memory, pop culture, and nostalgia that Winona found the inspiration for its new licensed collection created in partnership with DC. Photos: Thamires Seus - @submergir The new collection revives the vintage aesthetic that accompanied different eras of comic books, bringing to apparel the graphic language that define

Matheus Hooks/ Editor-In-Chief
Jul 156 min read


Aretha Alves Shares Her Entrepreneurial Journey and Celebrates the Global Success of AA Connect
Entrepreneurship requires vision, strategy, and the courage to turn challenges into opportunities. This journey defines the story of Rio de Janeiro-born entrepreneur Aretha Alves, who has been establishing her name on the international stage through AA Connect, an agency recognized for connecting brands, talents, and business opportunities across global markets. Photo Disclosure Press Born in Rio de Janeiro, Brazil, Aretha built her career on the belief that meaningful relati

Matheus Hooks/ Editor-In-Chief
Jul 132 min read


Brazilian Recognized Among the Leading Real Estate Financing Specialists in the United States
Photos Disclosure Brazilian Julio Silva, a mortgage originator leading The Julio Silva Team at CrossCountry Mortgage, has earned one of the most prestigious recognitions in the U.S. real estate financing industry. According to the National Association of Hispanic Real Estate Professionals (NAHREP) rankings, he was named the No. 1 Latino Mortgage Loan Officer in South Florida, No. 1 in the Orlando/Central Florida region, No. 3 in Florida, and No. 4 in the United States by loan

Matheus Hooks/ Editor-In-Chief
Jul 62 min read


Dr. Hiran Gasparini: Consistency as a Form of Excellence
'BUSINESS' EDITION COVER - JUNE 2026 ISSUE Photo: @andersonmmacedo_ / @demmacedo / Vídeo: @olivervideomaker_ / Beauty: @dariobion / Stylings: @eduardomurari / @diegobbueno / Studio: @openstudio Not every form of discipline leads to rigidity. Some forms lead to clarity. Throughout the conversation with Dr. Hiran Gasparini, this was perhaps the most striking impression. Although his journey was built in environments where performance, results, and precision often take center st

Evely Oliveira
Jun 266 min read


The Final Hours as a Bride
You wake up startled by the alarm clock. You realize that perhaps that blend of lemon balm and chamomile tea you drank to calm your nerves wasn’t as mild as you thought it would be. You stretch, grab your phone, switch off airplane mode, and the messages you’ve been waiting for throughout the last 540 days of wedding planning begin to arrive: “The big day is finally here!” Photos Disclosure Internet You find yourself overwhelmed by the flood of messages from friends, family m

Bridal News
Jun 113 min read


KHLOÉ KARDASHIAN UNVEILS XO BLUE, A FRAGRANCE INSPIRED BY THE TURQUOISE WATERS OF TURKS AND CAICOS
Few things have the power to evoke memories and emotions as instantly as a fragrance. With the launch of XO Blue, Khloé Kardashian transforms one of her favorite destinations into a sensory experience, capturing the essence of endless summer, crystal-clear waters, and tropical luxury. Photo Courtesy Khloé Kardashian Inspired by the breathtaking beauty of Turks and Caicos, the new fragrance marks the third release in Khloé’s growing perfume collection. Created in collaboration

Matheus Hooks/ Editor-In-Chief
Jun 112 min read


Camila Dias Introduces Benuá: A New Chapter of Growth, Purpose, and Expansion in the Beauty Market
Influencer and entrepreneur Camila Dias is embarking on a new chapter in her entrepreneurial journey with the launch of Benuá, a brand born from the evolution of a previous project and representing both a strategic and emotional repositioning in her career within the fragrance industry. Photo Disclosure Press Camila Dias The new brand was born not as a break from the past, but as the continuation of a story of learning, growth, and adaptation to the market. It also reflects t

Matheus Hooks/ Editor-In-Chief
Jun 33 min read


Hooks Brides: The Edition That Translates the Dream of Contemporary Brides
'BRIDES' COVER EDITION - MAY 2026 ISSUE Wedding Planner: @cerimonialsandracolin / Photography: @amorenosfotografia / Production: @mariaconstanzanoivas / Dress: @villadelasnovias The great star of the first printed edition of Hooks Brides is Karina. Before sharing her thoughts about her wedding, I wanted to explain why I chose to call her that in this edition’s title. Ever since her beautiful face first appeared on my profile, nine out of ten brides have sent me photos of her

Bridal News
May 294 min read


Brazilian Dentists Invest in Humanized Care to Grow in the United States
Clinics founded by Brazilian professionals are investing in technology, personalized care, and patient experience to stand out in the American market Photo Disclosure Press More and more Brazilian healthcare professionals are finding opportunities in the United States by investing in something that goes beyond technical expertise: humanized care. In dentistry, clinics founded by Brazilians are incorporating concepts such as comfort, hospitality, and patient experience as a st

Matheus Hooks/ Editor-In-Chief
May 112 min read


Behind the “I Do”: Everything Every Bride Needs to Know
Hello, brides! What an exciting moment: the very first Bridal News column! My name is Maria Constanza, a bridal makeup artist and hairstylist based in Curitiba (Brazil), and I’m also engaged to the love of my life, Luckas. In 2024, I created a group with all of my brides where we share stories, experiences, recommendations, and honest conversations. Over the years, that group has grown into a beautiful community of more than 100 women, filled with meaningful connections and s

Bridal News
May 73 min read


MOCHER Studios redefines streetwear with lightness, sophistication, and a distinct identity
In a market where so much feels the same, MOCHER Studios emerges with a different approach. The brand goes beyond clothing. It represents a lifestyle, with an aesthetic that blends freedom, sophistication, and authenticity. Photos By @phantoxefilmes MOCHER was born from a simple and genuine desire. To create pieces that its own founders would want to wear but could not find in the Brazilian market. From that point on, what started as something personal began to take shape and

Matheus Hooks/ Editor-In-Chief
May 65 min read


Valentine’s Day: DLK Modas Has the Perfect Gift for Couples Who Enjoy Exercising
The brand connects the concept of an active life as a couple with the versatility of outfits for different moments of the day Photos Disclosure by press Still not sure what to buy your boyfriend or girlfriend for Valentine’s Day? For couples who enjoy working out together, DLK Modas stands out as an option that combines comfort, style, and performance. More than just activewear, the brand’s proposal is to encourage a healthy routine for two, turning workouts into moments of c

Matheus Hooks/ Editor-In-Chief
May 52 min read


Coco Bambu celebrates 10 years in Curitiba with the most sought-after buffet in Brazil
Curitiba enters a festive culinary mood with an important milestone. Coco Bambu celebrates a decade of success in the capital of Paraná with a special initiative that promises to energize the local dining scene and attract lovers of great food. Photos Disclosure Press Recognized nationwide for its generous menu and excellence in seafood, the restaurant is launching an exclusive lunch buffet with more than 40 options, designed to celebrate its journey in the city. The highligh

Matheus Hooks/ Editor-In-Chief
Apr 82 min read


Dua Lipa & Nespresso: A New Chapter of Contemporary Luxury
In a move that seamlessly blends sophistication, pop culture, and global branding strategy, Nespresso officially announces Dua Lipa as its newest global ambassador, marking a bold new chapter as the brand celebrates 40 years of legacy. This is more than a partnership. It is a meeting point between two forces driven by creativity, aesthetics, and a shared spirit of exploration. Photo Disclosure Nespresso Coffee as a Fashion Experience Nespresso has long operated at the interse

Matheus Hooks/ Editor-In-Chief
Mar 232 min read
bottom of page
