'BUSINESS' EDITION COVER - JANUARY 2026 ISSUE Photographer: Trumpas In a field that has grown at an accelerated pace under the spotlight of contemporary aesthetics, few voices have managed to unite technical excellence, responsibility, and forward-thinking vision with the same consistency. It is at this intersection of knowledge, ethics, and education that the work of dental surgeon and mentor Thabatta Alegria takes shape. Her journey goes far beyond clinical practice. Over t

Transforming your look shouldn’t be complicated or out of reach. We believe every woman deserves to have the power to create, change, and surprise through her own image — without depending on anyone. Photo Courtesy POLISHOP Multi Styler Be Emotion emerges as a professional styling ally that brings Brazilian women all the versatility and technology of premium styling tools: it dries, straightens, shapes, curls, and creates beach waves. With superior performance and multiple fu

AHSA Music emerges as an unprecedented force in the Brazilian gospel market: the union of the creativity of one of the most influential communicators in national media, the experience of one of the greatest producers in Brazilian music, and the strategic vision of an investor focused on management, expansion, and professionalization. More than a production company, AHSA Music is born as a movement. A meeting point between art, technique, vision, purpose, and innovation. Alex

'DUBAI' EDITION COVER - JANUARY 2026 ISSUE Photographer: Lineker / Hairstylist: Hamza Alhashish / Makeup Artist: Fernet Mazo Dubai is a setting, but also a symbol. Among skyscrapers, quiet luxury, and an energy that blends tradition with the future, Gabriela Lucianno emerges as the embodiment of a new feminine. Strong without rigidity. Spiritual without disconnection. Elegant without effort. As the cover star of the DUBAI edition of Hooks Magazine, she represents a woman who

Attorney Renata Castro, a global mobility specialist, analyzes the recent visa restrictions and warns about the importance of strategic legal planning ahead of the World Cup. Photo Disclosure Press With the 2026 World Cup approaching, the United States is preparing to receive an unprecedented influx of visitors, but the path to crossing the border has become significantly more complex. Since early 2025, the U.S. immigration system has undergone profound changes that directly

'LEGACY' COVER EDITION - DECEMBER 2025 ISSUE Photo: @andersonmmacedo_ @demmacedo / Vídeo: @olivervideomaker_ / Beauty: @g.make.hair / Styling: @callmebylacerda / Studio: @nasulstudio There is a clear difference between those who simply occupy space and those who build permanence. Dr. Kaísa Justo belongs to the latter. Her medical career, which began in the 1990s in Santa Maria, Rio Grande do Sul, the city where she was born, was not shaped by the rush for immediate result

Photos Disclosure Press Ignoring trends such as consumer exhaustion, large-scale artificial intelligence, and the new test of corporate purpose could put companies on a path to obsolescence as early as 2026. The analysis comes from Legacy Strategist Alê Vazz, a Brazilian based in London who works with CEOs and founders on building long-term strategies. According to Vazz, the greatest risk for the coming year is not economic growth or competitiveness, but a mindset that insist

Photo Disclosure By Press The luxury second-hand market is experiencing accelerated growth in Brazil, driven by more conscious consumers, the search for iconic pieces, and the professionalization of the sector. Within this context, Renovando Luxo, a company led by entrepreneur and influencer Kamilla Agacci Boing, is opening its first physical store in São Paulo, marking a decisive step in its more than ten-year journey. The brand’s story began in a simple and organic way. Kam

Photos Disclosure By Press In a market flooded with fast trends and disposable collections, DLK has carved out an uncommon path in the fitness fashion universe. The brand achieved national growth by building its identity on strong values and an emotional narrative that speaks directly to the Brazilian woman in motion. Founded by Arianny Vianna, the company presents itself not merely as a producer of workout apparel, but as a brand that interprets behavior, energy, and identit

Photo Disclosure Press Richard Harary is one of those entrepreneurs who proves, in practice, how vision, purpose and courage can turn dreams into reality, even in a market as competitive as the United States. Long before becoming a reference in the American baby retail industry, Richard carried within him the motivation that would shape his entire future: offering families, especially mothers, a welcoming, complete and unforgettable experience. When his daughter was about to

The Versevoid was born in 2017 as a thrift shop created by Bruna Soares, driven by her passion for sustainable fashion and vintage aesthetics. The unique pieces drew attention, but their singularity made repeat purchases impossible. When Bruna and Vitor Amaral began producing T-shirts, they realized there was something bigger than extra income. A loyal community emerged, one that instantly recognized the Versevoid style and turned Bruna into the versedona  of social media. Ph

'BUSINESS' EDITION COVER - DECEMBER 2025 ISSUE Photos: @tristhar.produções In the BUSINESS edition of Hooks Magazine, we feature Eloaynne Santos, the entrepreneur behind ATOS, a beauty center located in Cuiabá, in central-western Brazil, that has been gaining attention for the way it integrates aesthetics, wellness, and sensory experience in a single environment. The structure she developed helps illustrate a global trend: consumers seeking beauty services that deliver not on

Photos Disclosure Press Licensed in both Brazil and the United States, Dr. Andrea Bowers, partner at Andrade & Bowers Law Firm, is now recognized as one of the most respected professionals in the field of immigration law — a reputation that includes her nomination as one of the Top 10 Immigration Trial Lawyers in the U.S. Her work stands out for its combination of technical rigor, strategic vision, and an uncommon level of commitment to each client, a hallmark that has define

Photo Courtesy of Adidas Originals x Artemisi / Photographed by the duo Mar+Vin There are creative encounters that don’t just materialize products — they open atmospheres. The partnership between adidas Originals and Artemisi is born precisely in this space between the sensitive and the technological, where fashion stops being surface and becomes a manifesto. On December 5, a collaboration arrives on the Brazilian market that goes beyond the territory of sneakers and enters t

Dior has never been afraid of fantasy—but this holiday season, the maison elevates enchantment into a grand performance. With its new end-of-year campaign, Circus of Dreams, Dior transforms the festive season into an opulent theatrical experience, merging couture dreams, sensory storytelling, and the unmistakable aura of Parisian luxury. Under a canopy reminiscent of a golden vintage circus tent, light, smoke, and spectacle converge to unveil a world where imagination leads t

When Bikini Bottom Meets the Sidewalk Photo Disclosure by Adidas adidas Originals has officially brought the whimsical universe of SpongeBob SquarePants into the realm of contemporary streetwear. More than a nostalgic crossover, the collaboration translates the cartoon’s iconic visual elements into fashion pieces with genuine design depth, proving that childhood references can evolve into mature style statements. Photo Disclosure by Adidas Set to launch globally on November 2

The top model transforms sensitivity, memory, and aesthetics into a fragrance brand that blends beauty, wellness, and innovation. Among all creations, Blooming Fire rises as the signature scent of this new era. Photo Disclosure by Ôrəbella Bella Hadid and the Birth of a Signature Brand Known for her magnetic presence and refined aesthetic in the world’s leading fashion campaigns, Bella Hadid has expanded her creative territory into fragrance. The result is Ôrəbella, a deeply

In less than six years, what began as Kim Kardashian’s vision of “solutionwear” has evolved into one of the most valuable fashion brands of the decade. This week, Skims  reached a monumental milestone: a $5 billion valuation , following a $225 million funding round led by Goldman Sachs. Photo Disclosure SKIMS For a company born online in 2019, built around the promise of comfort, inclusivity, and modern femininity, the number represents more than financial success — it marks

Dua Lipa never stands still. After redefining contemporary pop and conquering the fashion world with her futuristic yet sophisticated aesthetic, the British artist now takes a new step — this time, into the world of skincare. In partnership with the luxury beauty house Augustinus Bader , renowned for its cutting-edge science and revolutionary formulas, Dua has launched her own skincare line: DUA . Photos Disclosure by Augustinus Bader Three products, one purpose — to translat

Ferrari Hub solidifies the Brazilian presence at Paris Fashion Week, integrating technical expertise, behind-the-scenes experiences, and national brands in a project that translates culture, method, and repertoire into the international fashion scene. Cris Ferrari and Marina Spíndola / Photo / Courtesy of Ferrari Hub Talent Model In the global fashion landscape, presence is not just visibility — it’s language. Ferrari Hub, led by Cris Ferrari and joined by Quézia Rodrigues Vi