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Selena Gomez and Demi Lovato Reunite for Rare Beauty in a Nostalgic Celebration of Friendship
From childhood memories to a beauty collaboration, the two stars revisit their shared history in a campaign that celebrates friendship, nostalgia, and the enduring connection between two generations of Disney icons. Photos Courtesy Rare Beauty Some friendships carry the rare ability to transcend time, distance, and the different directions life can take. For Selena Gomez and Demi Lovato, a relationship that began in childhood has inspired a new chapter, bringing together beau

Matheus Hooks/ Editor-In-Chief
Oct 294 min read


VITÓRIA GUARIZO: THE ART OF STARTING OVER AND THE LEGACY OF A NEW STORY
LEGACY COVER EDITION - OCTOBER 2026 ISSUE Photography: Caio Oviedo @caiooviedo / Photography Assistant: Murilo Stabile @mukastabile / Styling: Isabela Coimbra @isabelacoimbra_ / Video: Julia Emanuele @juliaa.emanuele / Studio: Dois 8 @dois.8 At 28, Vitória Guarizo is embracing a period of rebuilding, personal growth, and new beginnings. An artist and public figure, she is pursuing a career in acting, preparing for her first major film project, and developing a reality show th

Matheus Hooks/ Editor-In-Chief
Oct 268 min read


Payment without machine and legal protection: new management platform arrives to revolutionize the beauty market
Photos by Leandro Torres: @leandrotorres.oficial Developed as the technological arm of the Autentis System, a methodology created by Rafaela de la Lastra, the platformaims to become the most comprehensive, simple, and efficient solution for beauty space owners. This Black Friday, it willoffer one exclusive deal: unlimited professional registrations. A new platform designed specifically for beauty space owners and beauty professionals who rent workspaces is enteringthe market

Evely Oliveira
Oct 226 min read


SODIÊ SWEETS: EMPIRE OF SWEETNESS
By Giovanna Prates Photos Disclosure Press From a small 20-square-meter space to one of the largest confectionery chains in the country, a story of perseverance, entrepreneurial vision, and love for family. The journey of Cleusa Maria da Silva, founder of Sodiê Doces, is an inspiration for Brazilian entrepreneurship. Comingfrom a humble background, she worked as a day laborer in the fields, a sugarcane cutter, and a domestic worker beforediscovering in confectionery an opport

Matheus Hooks/ Editor-In-Chief
Oct 222 min read


The Power of Non-Negotiables: How Keeping Small Promises to Yourself Builds a Stronger Mind
Entrepreneur Brock Holyoak shares a philosophy of discipline, self-trust, and intentional living that challenges the way we think about personal growth Credits: Tucano Media What if the secret to building a stronger mind wasn't a dramatic life transformation, but the small promises we make to ourselves every day? Going to bed on time. Getting up when the alarm rings. Making it to the gym even when motivation is nowhere to be found. These seemingly ordinary decisions might not

Matheus Hooks/ Editor-In-Chief
Oct 213 min read


Coco Bambu New Year’s Eve 2027 – A GRAND NEW YEAR’S CELEBRATION
Coco Bambu Curitiba Welcomes 2027 with Gastronomy and Sophistication NEW YEAR’S EVE PARTY – NEW YEAR’S EVE AT COCO BAMBU – AQUARIUM 2027 THEMED PARTY – FEATURING JORGE HENRI WITH LIVE MUSIC FROM 8 PM TO 1 AM. TICKETS STARTING AT R$400 (VIA PIX) OR R$440 IN UP TO 3 INSTALLMENTS (INCLUDING R$200 IN DINING CREDIT). FOR INFORMATION, CONTACT +55 41 99538-2716. CHILDREN UP TO 5 YEARS OLD ENTER FREE OF CHARGE. CHILDREN AGED 6 TO 11 PAY ONLY 50% OF THE TICKET PRICE, INCLUDING 50% OF

Matheus Hooks/ Editor-In-Chief
Oct 202 min read


KRIS JENNER BECOMES THE MATRIARCH OF THE FERRAGAMO FAMILY IN THE BRAND’S HOLIDAY 2026 CAMPAIGN
With The Joy of Loving, the Italian luxury house brings together Kris Jenner, multiple generations, and stories of affection in a celebration of family heritage, creativity, and timeless luxury. Photograph by Ilya Lipkin; Courtesy of Ferragamo The holiday season is beginning to take shape in the world of fashion, and Ferragamo has chosen to celebrate one of its most universal themes: the importance of family. For its Holiday 2026 campaign, titled The Joy of Loving, the Italia

Matheus Hooks/ Editor-In-Chief
Oct 165 min read


AMIRA KALAF: The Luxury of Living Life to the Fullest
BUSINESS COVER EDITION - OCTOBER 2026 ISSUE Photos: Anna Ramos - @annaramosfotografia - Makeup/Hair: @gustavosouzabeauty - Styling: @tatimedeirosnegro @eliasballamino - Studio: @estudionove7 When I try to imagine someone capable of moving beyond the many expectations imposed on us — everything we are told to do, who we should be, and even how life is supposed to sound — I think of Amira Kalaf. Not because she exists outside these demands, but because there is a freedom in the

Evely Oliveira
Oct 137 min read


Yeda Duarte: When Technique Meets Identity
BEAUTY COVER EDITION - OCTOBER 2026 ISSUE Photos: Carol Andrade - @carol.andrade_____ Yeda Duarte has built her name in aesthetic dentistry through a combination that is not always easy to achieve: precision and sensitivity. Her approach to smiles stems from a very particular way of observing what is already there. For Yeda, a good result does not need to draw attention to the procedure itself. It needs to feel right for the person who will live with it. This perspective grad

Evely Oliveira
Oct 97 min read


Roberta Budel: When Transformation Begins with Care
FASHION COVER EDITION - OCTOBER 2026 ISSUE Photo: @demmacedo / Beauty: @dariobion / Video: @olivervideomaker_ / Styling: @eduardomurari @diegobbueno / Studio: @openstudio In Roberta Budel’s story, aesthetics does not begin in the mirror. It begins with care. This starting point helps explain why, in her work, transformation does not necessarily mean changing, but rather finding ways to enhance what is already there. Before RB Clinic, there was nursing. It was through this fir

Evely Oliveira
Oct 56 min read


Benuá unveils a new chapter in Paris during Paris Fashion Week
Benuá unveils a new chapter in Paris during Paris Fashion Week. Photos Disclosure Press A Brazilian fragrance brand chooses the French capital to unveil the new identity of its body mists, further strengthening its connection with the worlds of fashion, beauty, and lifestyle. Paris was the setting chosen by Benuá to mark one of the most important moments in the brand’s journey. On September 29 and 30, during Paris Fashion Week, the Brazilian fragrance brand unveiled the new v

Matheus Hooks/ Editor-In-Chief
Oct 12 min read


New Research Reveals That Men Aged 35 Are Leading the Demand for Hair Transplants
A survey shows that 90% of patients are men and points to an increasingly early search for the procedure; specialists explain how hair loss, self-esteem, social media, and moments of personal reinvention help explain this shift The image of a man who waits for hair loss to progress for years before seeking a hair transplant is beginning to change. A survey conducted by the Dr. Vlassios Marangos Junior Institute reveals that 35 is the most common age among patients seeking the

Matheus Hooks/ Editor-In-Chief
Sep 255 min read


PRADA SS27: THE SKIRT AS A LANGUAGE OF FREEDOM
In Milan, Miuccia Prada and Raf Simons transform one of fashion’s most familiar garments into a study of sensuality, movement, and freedom Prada, Summer 2027. Photo: Getty Images Some garments define a collection. Others become the language through which an entire collection speaks. For Spring/Summer 2027, Prada places the skirt at the center of an investigation into the body, movement, desire, and identity. Under the creative direction of Miuccia Prada and Raf Simons, a fami

Matheus Hooks/ Editor-In-Chief
Sep 243 min read


Dr. Mariana Comério Strengthens Her Leading Role as a Nutrologist, Putting Espírito Santo on the Map of High-Performance Medicine
A pioneer in Injectable Nutritional Therapy in the state, the physician has transformed her hospital experience into her own model of care and now leads a clinic in Vitória that combines science, technology, and personalized treatment Photos Disclosure Press Nearly a decade ago, when IV therapy, micronutrient replacement, and injectable nutritional therapies were still far from being part of everyday practice in many medical offices, nutrologist Dr. Mariana Comério began buil

Matheus Hooks/ Editor-In-Chief
Sep 234 min read


OLIVER: Between Reality and Image
Before the camera, there were people. Before audiovisual came fashion. Before the image, observation. Photos Anderson Macedo Oliver’s relationship with audiovisual storytelling did not begin when he decided to turn the camera into a profession. It began much earlier, during his years in retail, first as a salesperson and later as a store manager. It was there, through daily contact with different people, behaviors, and choices, that he developed a particular attention to what

Evely Oliveira
Sep 177 min read


EWI Global Awards Brings Together Brazilian Entrepreneurs and Leaders at a Ceremony at Historic Château de Chillon in Switzerland
The international awards, conceived by Brazilian entrepreneur Natália Mondelli, recognized impactful journeys, entrepreneurship, and leadership during a gala evening on the shores of Lake Geneva Natália Mondelli - Photos by: RAMYNGLY - Movies and Photography Switzerland, September 2026 — The historic Château de Chillon, one of Switzerland’s most iconic landmarks, hosted the second edition of the EWI Global Awards on September 5. The international awards recognize entrepreneur

Matheus Hooks/ Editor-In-Chief
Sep 103 min read


WHEN FASHION BECOMES A FORM: ZEYNEP KAMASHEVA IN MOTION
DUBAI COVER EDITION - SEPTEMBER 2026 ISSUE Photography by PH Euzébio - @pheuzebio / Model: @kamashevaa / Makeup Artist: @amandakaymakeup / Hairstylist: @sofia_iva / Styling: @sarahnezhad__ / Studio: @cliffstudio_dxb There are images that document fashion, and there are images that transform fashion into a visual language of their own. In this new editorial for Hooks Magazine’s Dubai Edition, model Zeynep Kamasheva becomes the center of a carefully constructed world where fash

Matheus Hooks/ Editor-In-Chief
Sep 93 min read


NATHALY BRANDÃO: The Face as a Whole
"BUSINESS" EDITION COVER - SEPTEMBER 2026 ISSUE Photo: @demmacedo / Beauty: @dariobion / Video: @olivervideomaker_ / Styling: @eduardomurari @diegobbueno / Studio: @openstudio Nathaly Brandão did not come to facial rejuvenation with a desire to transform faces. What transformed over the years was the way she came to see them. In her practice, the same situation began to repeat itself. Women would come in pointing to a specific area of their face, convinced that was where the

Evely Oliveira
Sep 310 min read


Leticia Bradshaw Ledger Launches Bradshaw Group Across Technology, Hospitality and Fashion
The new holding company brings together DB Creative, Bradshaw Lodge and the business structure connected to the Brazilian model’s work in fashion and digital media Photos by Diogo Barbosa Leticia Bradshaw Ledger has launched Bradshaw Group, a holding company bringing together three areas of her professional activity: marketing and technology, hospitality, and fashion. The new structure consolidates businesses that had previously developed independently within her career. Amon

Matheus Hooks/ Editor-In-Chief
Sep 11 min read


DIEGO HOOKS: A SIGNATURE IN EXPANSION, BEYOND WHAT WAS CREATED
'SIGNATURE' COVER EDITION - GLOBAL ISSUE Photos: Otavio Henrique - @otaviiow Some stories can be told by the place where they began. Others, by the distance they managed to travel. Diego Hooks’ story may lie somewhere between the two. Over the years, Hooks has ceased to be merely a magazine and become a universe of projects, encounters, and new possibilities. But to look at this journey simply as an expansion would be to overlook what is most interesting about it: the ability

Evely Oliveira
Aug 256 min read
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