VERSEVOID – THE BRAND THAT TRANSFORMS EMOTIONAL MEMORY INTO AUTHORIAL AESTHETICS
- Matheus Hooks/ Editor-In-Chief
- 1 hour ago
- 4 min read
The Versevoid was born in 2017 as a thrift shop created by Bruna Soares, driven by her passion for sustainable fashion and vintage aesthetics. The unique pieces drew attention, but their singularity made repeat purchases impossible. When Bruna and Vitor Amaral began producing T-shirts, they realized there was something bigger than extra income. A loyal community emerged, one that instantly recognized the Versevoid style and turned Bruna into the versedona of social media.
The brand has always been guided by music, cinema, and emotional memory. This combination became the DNA of its prints: a universe that feels like an indie film with your favorite song playing in the background. The tour T-shirts strengthened this emotional connection even more. They’re highly anticipated releases, worn during meaningful moments and kept as cherished memories.
The handcrafted silkscreen process is one of the pillars of the brand. Each piece is manually produced to ensure quality and durability, and customers can even customize colors to make the product feel even more personal. The Versevoid aesthetic is instantly recognizable for its vintage lines, inspired by old posters, zines from the eighties, nineties, and early 2000s, and nostalgic color palettes. Nothing is exaggerated; everything is designed exclusively for the fabric.
As the brand grew, the catalog expanded to include original silhouettes, tote bags, hoodies, and accessories. The couple’s personal references continue to fuel their creativity — songs, films, and more than a hundred concerts that shaped their lives and eventually become prints the audience embraces as authentic fan merch.
The relationship with customers is an essential part of the brand. The constant exchange of references works as a living research process and a direct source of inspiration for new collections and projects. Looking ahead, Versevoid plans to expand this universe with editorials, zines, themed capsules, and more original products.
The brand that began as a thrift shop is now establishing itself as a true creative community. For many, Versevoid is more than a store. It feels like that friend who shares music, films, and prints that carry stories.
Read the interview with the founder below:
Versevoid started as a thrift shop and evolved into a brand with its own aesthetic. At what point did you realize there was something bigger happening — something that could go beyond the idea of extra income?
With the thrift pieces, we noticed that our curation and aesthetic resonated with people, but since each item was one-of-a-kind, there was no possibility for repeat purchases. Many customers felt frustrated when they couldn’t buy a piece they loved. When we introduced the T-shirts, we not only attracted a larger audience but also built a community and fostered loyalty.
Music, cinema, and emotional memory are clear pillars of the brand’s identity. How do these elements actually transform, in practice, into prints and products with such strong personality?
For a long time, our main source of inspiration was “If I like it, they (the customers) will like it too” — and it worked. Today, the reverse also happens: “If they like it, we’re going to like it too.” So everything we create is simply a translation of what is already part of our personal taste, adapted into our aesthetic.
Manual screen printing is a key differentiator for Versevoid. Why preserve such an artisanal process in a market that’s increasingly moving toward fast, industrial production?
Because our prints carry so much emotional memory and identity, it’s essential that their quality be the best possible. Screen printing is the highest-quality method on the market. It can be fully artisanal for small-scale production like ours, but major brands also use it with automated machines. The main advantage is durability — screen printing lasts forever, unlike newer methods whose quality depends on how many washes the piece can withstand. We want our products to truly have a long life.
Customers often recognize a “Versevoid style” right away. What do you think defines that aesthetic, and how has it evolved since the brand’s early days?
Since vintage heavily influences our work, the years I spent thrifting and curating secondhand pieces shaped my entire aesthetic sense. I believe the Versevoid style comes mainly from a pre–full internet era. I always design thinking of one medium only: fabric. Our references draw from old posters — many of them also created through screen printing — and from zines made in the 80s, 90s and 2000s. Our color palettes aren’t minimalistic, but they never rely on exaggerated proportions or loud tones either. I like to say that nostalgia is my business, because I discovered that many people feel the same way I do, haha. So everything we create will always carry a vintage, retro touch.
The tour tees have become highly anticipated items among your customers. How do you view this emotional connection people have with the pieces, and how does it influence the creation of new products?
We think it’s incredible that people wait for our releases to wear them on special occasions and then keep them with so much affection. Because of that, we do our best to translate the artist’s or band’s aesthetic along with the tour information — just like the old tour shirts that were often sold by the artists themselves and have now become true relics in the vintage market.
Today, Versevoid is seen almost like a friend who introduces people to new references, music, and films. How do you cultivate this closeness with your audience, and what impact does this creative exchange have on the brand’s future?
It works like a cycle of mutual inspiration. I love noticing how our customers keep us current and relevant. We can identify rising interest in certain themes through them — they’re practically our live research base and our Coolhunting source. In the same way, many tell us they discovered certain artists because of us.
For the future of the brand, this exchange will continue to shape everything: more artist collaborations, more products under our own label, and projects that expand the Versevoid world — editorials, zines, themed capsules, and pieces that directly translate what we observe in this ongoing conversation with our community.
