Vitória Guarizo: the voice of diversity starring in the STARS edition of Hooks Magazine
- Matheus Hooks/ Editor-In-Chief
- Mar 11
- 5 min read
‘STARS’ EDITION COVER - MARCH 2026 ISSUE
Content creator, activist, and social entrepreneur, Vitória Guarizo—also known as Vicki Demito—is the cover star of the new STARS edition of Hooks Magazine, highlighting a journey marked by the defense of diversity, the creation of opportunities, and the expansion of narratives around identity and inclusion.
With a growing presence on social media and in social impact projects, Vitória has transformed her own story into a platform for dialogue and inspiration. Her work aims to expand discussions around citizenship, representation, and access to the job market for trans people.
At the forefront of Selo Vitória, an initiative she founded, she develops projects that connect trans talents to real opportunities for employment, education, and personal development, while also promoting events and social actions focused on autonomy and dignity for the community.
According to Vitória, the realization that her voice could impact others emerged naturally throughout her journey.
“As a trans woman present on social media and in public spaces, I realized that sharing my story didn’t impact only my life, but also inspired others,” she says. “I often receive messages from people saying they felt stronger or more confident after seeing someone living their truth with authenticity.”
This feedback from the public reinforced her decision to use digital visibility as a tool for social transformation.
Selo Vitória was born precisely from the need to create concrete bridges between talent and opportunity. For the activist, one of the greatest challenges was structuring the project in a professional and sustainable way, while showing companies that diversity can strengthen work environments and foster innovation.
“Selo Vitória was born from a very simple but powerful dream: to create real bridges between trans talents and opportunities in the job market,” she explains. “Seeing people who were once in vulnerable situations gaining space or rebuilding their self-esteem is something that deeply moves me.”
For Vitória, the business sector and the creative industry play a fundamental role in building a more inclusive job market. The presence of diversity in professional environments, advertising campaigns, and audiovisual productions helps transform perceptions and expand possibilities.
“Companies have an essential role in this transformation. When we see more diversity in audiovisual productions, advertising, and leadership positions, it helps change perceptions and broaden horizons for society as a whole.”
Alongside her social work, Vitória is also investing in her artistic training. She is currently studying acting at the International Academy of Cinema, deepening her exploration of performance and audiovisual storytelling.
For her, art is a powerful tool for building empathy and telling stories that still need to gain space.
“Art has the ability to connect people with realities different from their own. Audiovisual productions and theater help build new narratives about identity, diversity, and humanity.”
Moving between social projects, digital communication, and the artistic universe, Vitória believes these platforms complement each other in the mission of creating impact.
“Social media allows for direct dialogue with the public, while audiovisual storytelling expands that reach through art and narrative. When these languages come together, we generate not only visibility, but also emotional and social impact.”
Looking ahead, she envisions expanding Selo Vitória through new corporate partnerships, training programs, and opportunities for trans talents across different fields. Her plans also include taking the initiative to other countries and creating international collaborations.
In the artistic field, Vitória intends to continue exploring the audiovisual world and participating in projects that bring greater representation and sensitivity to discussions about identity and diversity.
Interview
1. Your journey combines activism, social entrepreneurship, and a strong digital presence. At what moment did you realize that your voice could also become a tool for collective transformation?
I think that understanding came very naturally throughout my own journey. As a trans woman who has always been present on social media and in public spaces, I realized that sharing my story didn’t impact only my own life, but also inspired others. I often receive messages from people saying they felt stronger or more confident after seeing someone living their truth with authenticity. That’s when I understood that my voice could go beyond personal expression and also become a tool for collective transformation.
2. Selo Vitória was created with the goal of connecting trans talents to real opportunities. What were the biggest challenges in structuring this project, and what impacts have moved you the most along the way?
Selo Vitória was born from a very simple but powerful dream: to create real bridges between trans talents and opportunities in the job market. One of the biggest challenges was structuring the project in a professional and sustainable way, while showing companies that inclusion is not only a social cause, but also an opportunity for innovation and diversity within their teams.
The project was originally envisioned by a dear friend of mine, Fada.
Along the way, some stories have deeply moved me. Seeing people who were once in vulnerable situations gaining opportunities, being valued, or simply rebuilding their self-esteem is something that touches me profoundly. Moments like these reinforce that we are on the right path.
3. Employment is still one of the major challenges faced by the trans community. In your view, what is the role of companies and the creative industry in building a truly inclusive job market?
Companies play a fundamental role in this transformation. True inclusion begins when opportunities are opened in a concrete way, not just in discourse. The creative industry, in particular, holds enormous power because it works with narratives, representations, and collective imagination. When we see more diversity in workplaces, advertising, audiovisual productions, and leadership positions, it helps change perceptions and broaden horizons for society as a whole.
4. Beyond your social work, you also invest in artistic training and study acting at the International Academy of Cinema. How can art and performance help expand narratives and change perceptions about identity and diversity?
Art has a unique ability to generate empathy. When we perform a story or watch a well-crafted narrative, we can connect with realities that are often very different from our own. Studying acting at the International Academy of Cinema has been an incredibly enriching experience for me, as it broadens my tools for communication and expression.
I believe that audiovisual work and theater play a very important role in building new narratives around identity, diversity, and humanity, allowing more plural stories to be told and recognized.
5. You move between social projects, digital communication, and now also audiovisual work. How do these different platforms complement each other in your mission to create impact and visibility?
For me, these platforms complement each other very naturally. Social media allows me to engage directly with the public and share reflections, experiences, and social initiatives. Meanwhile, audiovisual storytelling and acting expand that reach through art and narrative.
When these forms come together, we generate not only visibility but also emotional and social impact. It’s a way to communicate ideas, inspire people, and open new conversations about inclusion and diversity.
6. Looking ahead, what are the next steps for Selo Vitória, and what stories or projects do you still dream of bringing to the public, whether in the social, digital, or artistic spheres?
Selo Vitória still has many paths ahead. We want to expand partnerships with companies, create more training programs, and open new opportunities for trans talents across different fields. I also dream of taking the project to other countries and building international bridges for collaboration and social impact.
In the artistic sphere, I hope to continue exploring audiovisual storytelling and share stories that bring greater representation and sensitivity to discussions about identity and diversity. I believe that when we combine art, purpose, and dialogue, we can create real and lasting transformations.
