Jesus Luz and the New Masculine
- Matheus Hooks/ Editor-In-Chief
- 2 days ago
- 6 min read
‘MAN’ COVER EDITION - GLOBAL ISSUE
At the intersection of music, fashion, and stage presence, Jesus Luz builds a trajectory that goes beyond the traditional idea of performance. He doesn’t just play—he shapes atmospheres, creates connections, and transforms each set into an experience. As the cover star of the MAN edition of Hooks Magazine, he represents a contemporary masculinity that blends strength, sensitivity, and purpose.
With a solid international career, his name circulates through some of the world’s most exclusive spaces, from iconic clubs in New York City to events in fashion capitals like Milan, London, and Paris. His presence carries intensity and authenticity—elements that have made him a reference both in electronic music and in the fashion world.
From the beginning, Jesus Luz understood that the stage could be more than visibility. For him, it’s about connection. He explains that he has always sought to be a channel for positive energy, setting ego aside to deliver something genuine to the audience. This choice has shaped his relationship with people and helped build a lasting career grounded in authentic presence.
His path between fashion and music unfolded naturally. Before establishing himself as a DJ, he was already immersed in the fashion world as a model. That experience created an organic fusion between sound and image, which today translates into performances at events for major maisons such as Dolce & Gabbana and Valentino. For him, fashion and music move together—they complement and amplify each other’s impact.
Performing across different parts of the world, Jesus developed an essential skill for a global artist: understanding that every audience is unique. His sets are shaped according to context, incorporating local references and creating a sense of belonging. This sensitive reading turns each performance into something exclusive and strengthens his connection with the crowd.
Beyond the stage, there is a sense of commitment that guides his choices. Jesus Luz is involved in social causes and uses his visibility as a tool for transformation. His participation in initiatives with Ampara Animal reinforces his belief that art plays a fundamental role in society. For him, helping others is also a form of personal balance—a path that keeps him grounded amid the demands of his career.
Today, what drives him goes beyond professional achievement. There is a responsibility toward the people around him, his family, and everyone who has been part of his journey. He finds motivation in seeing the positive impact of his work and in contributing to collective growth.
At Hooks Magazine, the MAN edition proposes a reflection on the new masculine—one that understands its influence, values real connections, and finds strength in purpose. Jesus Luz embodies this vision naturally, showing that presence goes beyond image and that success gains even more meaning when it is shared.
Check out the exclusive interview with Jesus Luz:
1. You’ve built a solid international career as a DJ, performing at some of the most exclusive clubs and events in the world. At what moment did you realize your presence went beyond music and became a true spectacle?
“First of all, thank you very much for the first question—and for such a great compliment.
I think that from the very beginning, I had this insight of being on stage and acting as a channel of joy for people—a channel for music, happiness, energy, and light. I always tried my best to eliminate my ego, to let go of vanity—you know, that moment of being on stage, which I think every artist goes through, or almost every artist—and simply become a channel. And that strengthened me a lot. I believe people could feel that, and it brought me closer to them. That sense of genuine connection has always brought me closer to the audience—this sense of giving myself fully. And over time, I kept refining that.
I think this was also a decisive factor in allowing me to work in this field for so many years, up to today. Everywhere I go, I feel privileged—and truly grateful—that I’m always invited back to the places where I perform.
So once again, thank you for the compliment—and that’s it.”
2. Your career connects music, fashion, and entertainment in a very organic way, especially through performances at major maison events. How do you see the intersection between the fashion world and electronic music today?
“I’ve mentioned this a few times in other interviews—music and fashion go hand in hand. So starting out as a model and then moving into the electronic scene, into the world of DJs, was something very natural for me. It just flowed, you know? It turned out to be a great combination. I’ve honestly lost count of how many times I’ve both performed and walked the runway at the same event. A lot of people already hire me in this format because it really works.
And it’s truly been a privilege to have that in my blood as well. I’ve seen the DJ as a figure—almost like an idol—since I was young. As soon as I was exposed to that world, through friends who were DJs, I would always hang out with them, learn a bit, play around with it. All of that was already kind of ingrained in me. My family, even though my parents aren’t artists professionally, always had a strong artistic side. My mother still dances all kinds of styles to this day, and my father used to play several instruments and sing too. So I think it was something that naturally grew within me.”
3. Performing for such diverse audiences—from global festivals to more intimate and exclusive settings—how do you adapt your energy and your set to create unique experiences in each context?
“Yes, absolutely. I also tour across Europe and the United States. Not long ago, I was in Mozambique, and in Luanda, in Angola. So it really changes a lot from one place to another. Even within Brazil, it varies greatly.
I try to bring a bit of the local roots into my sets—play around with something, include a track that’s very specific to that region. Sometimes I’ll remix it, create something playful. That makes a big difference because it creates a sense of belonging. People feel recognized, almost honored, and it builds a very strong connection with the artist. Of course, I’m not the only one who does this—I learned a lot by observing others—but it’s a very powerful way to connect.
So basically, every place gets a unique set from me. Some will vary more, others less, depending on the context.”
4. You also use your visibility to support social causes, such as your involvement in events with Ampara Animal. What is the role of art and public influence in creating real social impact?
“I believe the role of art is essential—it’s intrinsic. Since the very beginning of art, it has carried this purpose. Social impact has always been part of it. Even if people sometimes try to separate those things, or measure influence in different ways, transformation is at the core of art. One of its main purposes is social transformation.
For me, speaking from a more spiritual perspective, it’s a great opportunity I’ve been given as a human being—that my work allows me to engage with NGOs, to take part in social initiatives. And honestly, I often say this half-jokingly to my friends and family: it’s my salvation. It’s what keeps me balanced.
Whenever I find myself too consumed by my career, too self-centered or overly focused on my own path, what pulls me out of that—what keeps me from slipping into something like depression, or from becoming overwhelmed by fame or even by the blessings in my life, which happens to a lot of people—is charity. It’s this deep social exchange, this act of transforming lives, which ends up transforming my own life in return.
I learned this early on from someone very special: whenever I felt close to falling into a low place, or becoming too self-absorbed or obsessed with my career, I should focus on helping others. And that has always lifted me out of any difficult moment. Always.”
5. After so many international experiences and high-level collaborations, what still drives you creatively today, and what are the next steps you want to explore in your career?
“I think what drives me today is my family. You know? I have this—I wouldn’t call it a burden, because people often frame it that way—but a responsibility to take care of them. There are many people, both in my family and among my collaborators, who depend on me being at my best. My success today contributes to the lives of many people, within and beyond my family.
So what motivates me most now is honoring those lives—honoring my own life as well—and achieving my dreams, my goals, my ambitions. There’s a deep personal satisfaction in that. Seeing the smiles on people’s faces when they’re happy with my work—the client who hugs me in gratitude, the fan who comes up to me, the admirer—that’s an incredible feeling.
And watching people grow, produce, and evolve alongside me—that’s my fuel, my drive. It’s what gives me personal fulfillment. And going back to something I mentioned earlier, having the opportunity to contribute socially, even in small ways—it doesn’t have to be huge actions, I’m talking about simple, everyday gestures—that also becomes a source of motivation, a real ambition.
Sometimes, small actions turn into big ambitions in my career. It’s those little things.”
