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The Legacy of Natural Beauty: Dr. Leandro Rago and the International Recognition of the LEANDRO RAGO METHOD
'BRASIL' EDITION COVER - NOVEMBER 2025 ISSUE Photos Disclosure By Press In a world where the pursuit of standardized beauty often crosses into excess, one Brazilian name has stood out for taking a different path: Dr. Leandro Rago. In a recent and significant international award, the Leandro Rago Method was honored, marking the recognition of a philosophy that seeks not to reshape but to enhance innate beauty. Far from clinics that resemble production lines, Leandro Rago has

Matheus Hooks/ Editor-In-Chief
6 days ago4 min read


DUA by Augustinus Bader: Dua Lipa’s New Chapter of Beauty and Authenticity
Dua Lipa never stands still. After redefining contemporary pop and conquering the fashion world with her futuristic yet sophisticated aesthetic, the British artist now takes a new step — this time, into the world of skincare. In partnership with the luxury beauty house Augustinus Bader , renowned for its cutting-edge science and revolutionary formulas, Dua has launched her own skincare line: DUA . Photos Disclosure by Augustinus Bader Three products, one purpose — to translat

Matheus Hooks/ Editor-In-Chief
Nov 43 min read


Dr. Bárbara Benevides: Science, Sophistication, and Humanity in Aesthetic Dermatology
‘HEALTH’ COVER EDITION - SEPTEMBER 2025 ISSUE Photos: Vinicius Cunha @v1ncsc The HEALTH edition of Hooks Magazine is honored to feature...

Matheus Hooks/ Editor-In-Chief
Sep 104 min read


Carla Martins redefines the concept of health and style in the SPORT edition of Hooks Magazine
'SPORT' COVER EDITION - AUGUST 2025 ISSUE Photos: @persan__ / Make and Hair: @sevenellaclub / Artist manager: @elirandrade In the new...

Matheus Hooks/ Editor-In-Chief
Aug 223 min read


Miley Cyrus Stars in Gucci’s New Fragrance Campaign: A Bloom of Self-Love and Empowerment
Photos Courtesy GUCCI Gucci’s latest fragrance campaign for Flora Gorgeous Orchid features the multifaceted artist Miley Cyrus in a...

Matheus Hooks/ Editor-In-Chief
Aug 121 min read


“Rare” by Selena Gomez: A Fragrance That Speaks from the Inside Out
Photos Disclosure Rare Beauty In the beauty world, few names resonate with as much authenticity as Selena Gomez. Founder of Rare Beauty,...

Matheus Hooks/ Editor-In-Chief
Jul 292 min read


Anamarya Rocha: The doctor who combines science, beauty, and compassion to transform women's lives
'BEAUTY' COVER EDITION - JUNE 2025 ISSUE Photos: @andersonmmacedo_ Dr. Anamarya Rocha is not just a doctor — she is a bridge between...

Matheus Hooks/ Editor-In-Chief
Jun 209 min read


Influencer films campaign for her first perfume in Turkey after poll with followers
Photos Marllon Oliveira Influencer Camila Dias is in Turkey to shoot the launch campaign for her first perfume, named Gênesis. The choice...

Matheus Hooks/ Editor-In-Chief
Jun 91 min read


Lu Soares: a woman leading an empire of self-esteem and innovation
BEAUTY COVER EDITION - MAY 2025 ISSUE Photos: @marigraudin / Production: @talitaaribeiro / Make: @anellacasagrande / Press: @gio.prates...

Matheus Hooks/ Editor-In-Chief
May 123 min read


Dr. RITCHIE ALVES — A TRUE HARMONY
‘BEAUTY’ COVER EDITION - APRIL 2025 ISSUE Photos: Thiago Henrique Holzmann - @thsdio In the special edition of Hooks Magazine dedicated...

Matheus Hooks/ Editor-In-Chief
Apr 115 min read


Hair Transplant: Science, Technology, and Self-Esteem with Dr. Carol Carletti
'HEALTH' COVER EDITION - MARCH 2025 ISSUE Photo: @trumpas_ / Advisory: @duo.strategy Hair transplantation has been a true revolution for...

Matheus Hooks/ Editor-In-Chief
Mar 173 min read


Micaela Souza: The Power Behind the Beauty
'BEAUTY' COVER EDITION - MARCH 2025 ISSUE Photography and studio: Jean Yoshii - @jeanyoshii / Production: @dzerofotografias / Designer:...

Matheus Hooks/ Editor-In-Chief
Mar 108 min read


Dua Lipa Shines Under the Sun: YSL Beauty’s New Campaign Captures the Essence of Freedom and Mediterranean Elegance
Photo Courtesy YSL Beauty Dua Lipa never fails to captivate — whether on stage, on magazine covers, or now, under the shimmering sun of a...

Matheus Hooks/ Editor-In-Chief
Mar 82 min read


Grace Fiod: The Journey of the Celebrities Personal Trainer
'FITNESS' COVER EDITION - FEBRUARY 2025 ISSUE Photos: Mari Araujo - @picsmarioficial / Make: Carol - @bycarolfranca - Article by...

Hooks International
Feb 214 min read


Dr. Edgar Lopez: The Surgeon Who Breathes Body Plastic Surgery
'HEALTH' COVER EDITION - FEBRUARY 2025 ISSUE Photos: Trumpas - @trumpas_ / Credits: Duo Strategy - @duo.strategy With an internationally...

Matheus Hooks/ Editor-In-Chief
Feb 144 min read


Dr. Daniel Machado: A Synonym for Excellence and Innovation in Facial Harmonization
'BEAUTY' COVER EDITION - FEBRUARY 25 ISSUE Credits: @coradigital - Text and production: @duo.strategy Dentistry has always been a passion...

Hooks International
Feb 104 min read


NEUTROGENA® Announces Tate McRae as Its New Global Ambassador
Disclosure NEUTROGENA® Kenvue, the company behind NEUTROGENA®, introduces global sensation Tate McRae as the brand’s newest face. This...

Hooks International
Feb 72 min read


Rosé Becomes the New Face of YSL Beauty: Where Music Meets Luxury
Photo Rosé ⓒ YSL Beauty The beauty and fashion industries have welcomed a new icon: Rosé, a member of the global phenomenon BLACKPINK,...

Matheus Hooks/ Editor-In-Chief
Jan 252 min read


Kylie Jenner Introduces the New Supple Kiss Lip Glaze from Kylie Cosmetics
Photos Courtesy Kylie Cosmetics Kylie Cosmetics is proud to present the NEW Supple Kiss Lip Glaze – a next-generation, lightweight,...

Matheus Hooks/ Editor-In-Chief
Dec 5, 20241 min read


Charli XCX and Valentino Beauty: The Bold New Power Duo in the Beauty World
Photos: @valentino.beauty and @charli_xcx With her irreverent personality and unique style, Charli XCX steps in as the new face of...

Matheus Hooks/ Editor-In-Chief
Oct 11, 20241 min read
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