When fragrance becomes identity Photo Gordon von Steiner - Courtesy Emporio Armani Few figures embody contemporary luxury as effortlessly as Kendall Jenner. A symbol of a generation that values authenticity, inner strength and self-expression, the model and entrepreneur now steps into her role as Emporio Armani’s Global Fragrance Ambassador, fronting the new Power of You Eau de Parfum — a scent that speaks less about appearance and more about essence. In this new chapter, Ken

'LEGACY' COVER EDITION - DECEMBER 2025 ISSUE Photo: @andersonmmacedo_ @demmacedo / Vídeo: @olivervideomaker_ / Beauty: @g.make.hair / Styling: @callmebylacerda / Studio: @nasulstudio There is a clear difference between those who simply occupy space and those who build permanence. Dr. Kaísa Justo belongs to the latter. Her medical career, which began in the 1990s in Santa Maria, Rio Grande do Sul, the city where she was born, was not shaped by the rush for immediate result

“BEAUTY” COVER EDITION - DECEMBER 2025 ISSUE Photos: Karina Rocha / Hair: Jeff Moslinger / Make: Jhon Oliver Bianca Zuber did not build her career on haste or trends. Graduating in Dentistry in 2013, she began her professional path through the most traditional route of the field, where technique, precision, and predictability usually set the pace. Even so, from the very beginning, her perspective went beyond functionality. It was not only teeth that drew her attention, but th

'HEALTH' COVER EDITION - DECEMBER 2025 ISSUE Photo: @andersonmmacedo_ @demmacedo / Beauty: @g.make.hair / Video: @olivervideomaker_ / Styling: @callmebylacerda / Studio: @openestudio There are doctors who operate on bodies. There are doctors who transform lives. And then there are doctors like Dr. Denise Torejane, who does both with the same precision she uses to choose her surgical techniques and shape her gestures. Between scalpels, the cool lights of the operating room, a

'BUSINESS' EDITION COVER - DECEMBER 2025 ISSUE Photos: @tristhar.produções In the BUSINESS edition of Hooks Magazine, we feature Eloaynne Santos, the entrepreneur behind ATOS, a beauty center located in Cuiabá, in central-western Brazil, that has been gaining attention for the way it integrates aesthetics, wellness, and sensory experience in a single environment. The structure she developed helps illustrate a global trend: consumers seeking beauty services that deliver not on

Dior has never been afraid of fantasy—but this holiday season, the maison elevates enchantment into a grand performance. With its new end-of-year campaign, Circus of Dreams, Dior transforms the festive season into an opulent theatrical experience, merging couture dreams, sensory storytelling, and the unmistakable aura of Parisian luxury. Under a canopy reminiscent of a golden vintage circus tent, light, smoke, and spectacle converge to unveil a world where imagination leads t

The top model transforms sensitivity, memory, and aesthetics into a fragrance brand that blends beauty, wellness, and innovation. Among all creations, Blooming Fire rises as the signature scent of this new era. Photo Disclosure by Ôrəbella Bella Hadid and the Birth of a Signature Brand Known for her magnetic presence and refined aesthetic in the world’s leading fashion campaigns, Bella Hadid has expanded her creative territory into fragrance. The result is Ôrəbella, a deeply

'HEALTH' EDITION COVER - NOVEMBER 2025 ISSUE Photo: @andersonmmacedo_ | @demmacedo / Beauty: @g.make.hair / Styling: @callmebylacerda / Video editor: @olivervideomaker_ There are journeys that don’t begin with certainty — they begin with courage. And there are women who, even before knowing who they would become in the world, already carried within themselves the most essential gesture of medicine: care. She is the daughter of a Psychologist and an Engineer; she grew up surro

'BRASIL' EDITION COVER - NOVEMBER 2025 ISSUE Photos Disclosure By Press In a world where the pursuit of standardized beauty often crosses into excess, one Brazilian name has stood out for taking a different path: Dr. Leandro Rago. In a recent and significant international award, the Leandro Rago Method  was honored, marking the recognition of a philosophy that seeks not to reshape but to enhance innate beauty. Far from clinics that resemble production lines, Leandro Rago has

Dua Lipa never stands still. After redefining contemporary pop and conquering the fashion world with her futuristic yet sophisticated aesthetic, the British artist now takes a new step — this time, into the world of skincare. In partnership with the luxury beauty house Augustinus Bader , renowned for its cutting-edge science and revolutionary formulas, Dua has launched her own skincare line: DUA . Photos Disclosure by Augustinus Bader Three products, one purpose — to translat

‘HEALTH’ COVER EDITION - SEPTEMBER 2025 ISSUE Photos: Vinicius Cunha @v1ncsc The HEALTH edition of Hooks Magazine is honored to feature...

'SPORT' COVER EDITION - AUGUST 2025 ISSUE Photos: @persan__ / Make and Hair: @sevenellaclub / Artist manager: @elirandrade In the new...

Photos Courtesy GUCCI Gucci’s latest fragrance campaign for Flora Gorgeous Orchid  features the multifaceted artist Miley Cyrus in a...

Photos Disclosure Rare Beauty In the beauty world, few names resonate with as much authenticity as Selena Gomez. Founder of Rare Beauty,...

'BEAUTY' COVER EDITION - JUNE 2025 ISSUE Photos: @andersonmmacedo_ Dr. Anamarya Rocha is not just a doctor — she is a bridge between...

Photos Marllon Oliveira Influencer Camila Dias is in Turkey to shoot the launch campaign for her first perfume, named Gênesis. The choice...

BEAUTY COVER EDITION - MAY 2025 ISSUE Photos: @marigraudin / Production: @talitaaribeiro / Make: @anellacasagrande / Press: @gio.prates...

‘BEAUTY’ COVER EDITION - APRIL 2025 ISSUE Photos: Thiago Henrique Holzmann - @thsdio In the special edition of Hooks Magazine dedicated...

'HEALTH' COVER EDITION - MARCH 2025 ISSUE Photo: @trumpas_ / Advisory: @duo.strategy Hair transplantation has been a true revolution for...

'BEAUTY' COVER EDITION - MARCH 2025 ISSUE Photography and studio: Jean Yoshii - @jeanyoshii / Production: @dzerofotografias / Designer:...