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Yeda Duarte: When Technique Meets Identity
BEAUTY COVER EDITION - OCTOBER 2026 ISSUE Photos: Carol Andrade - @carol.andrade_____ Yeda Duarte has built her name in aesthetic dentistry through a combination that is not always easy to achieve: precision and sensitivity. Her approach to smiles stems from a very particular way of observing what is already there. For Yeda, a good result does not need to draw attention to the procedure itself. It needs to feel right for the person who will live with it. This perspective grad

Evely Oliveira
2 days ago7 min read


Benuá unveils a new chapter in Paris during Paris Fashion Week
Benuá unveils a new chapter in Paris during Paris Fashion Week. Photos Disclosure Press A Brazilian fragrance brand chooses the French capital to unveil the new identity of its body mists, further strengthening its connection with the worlds of fashion, beauty, and lifestyle. Paris was the setting chosen by Benuá to mark one of the most important moments in the brand’s journey. On September 29 and 30, during Paris Fashion Week, the Brazilian fragrance brand unveiled the new v

Matheus Hooks/ Editor-In-Chief
Oct 12 min read


Yasmin Richieri: Between Clinical Precision and the Art of Shaping Her Own Body
BEAUTY COVER EDITION - SEPTEMBER 2026 ISSUE Photographer: Pâmela Barli - @pamellabarli Between Dentistry, Facial Harmonization, wellness, and international stages, Yasmin Richieri has been building a concept of beauty that cannot be confined to a single definition. Some people enter the aesthetics field through image. Yasmin Richieri began with anatomy. It was through Dentistry that she learned to observe the face up close: structure, proportion, symmetry, and function. Over

Evely Oliveira
Sep 257 min read


New Research Reveals That Men Aged 35 Are Leading the Demand for Hair Transplants
A survey shows that 90% of patients are men and points to an increasingly early search for the procedure; specialists explain how hair loss, self-esteem, social media, and moments of personal reinvention help explain this shift The image of a man who waits for hair loss to progress for years before seeking a hair transplant is beginning to change. A survey conducted by the Dr. Vlassios Marangos Junior Institute reveals that 35 is the most common age among patients seeking the

Matheus Hooks/ Editor-In-Chief
Sep 255 min read


Dr. Mariana Comério Strengthens Her Leading Role as a Nutrologist, Putting Espírito Santo on the Map of High-Performance Medicine
A pioneer in Injectable Nutritional Therapy in the state, the physician has transformed her hospital experience into her own model of care and now leads a clinic in Vitória that combines science, technology, and personalized treatment Photos Disclosure Press Nearly a decade ago, when IV therapy, micronutrient replacement, and injectable nutritional therapies were still far from being part of everyday practice in many medical offices, nutrologist Dr. Mariana Comério began buil

Matheus Hooks/ Editor-In-Chief
Sep 234 min read


WHEN FASHION BECOMES A FORM: ZEYNEP KAMASHEVA IN MOTION
DUBAI COVER EDITION - SEPTEMBER 2026 ISSUE Photography by PH Euzébio - @pheuzebio / Model: @kamashevaa / Makeup Artist: @amandakaymakeup / Hairstylist: @sofia_iva / Styling: @sarahnezhad__ / Studio: @cliffstudio_dxb There are images that document fashion, and there are images that transform fashion into a visual language of their own. In this new editorial for Hooks Magazine’s Dubai Edition, model Zeynep Kamasheva becomes the center of a carefully constructed world where fash

Matheus Hooks/ Editor-In-Chief
Sep 93 min read


DIEGO HOOKS: A SIGNATURE IN EXPANSION, BEYOND WHAT WAS CREATED
'SIGNATURE' COVER EDITION - GLOBAL ISSUE Photos: Otavio Henrique - @otaviiow Some stories can be told by the place where they began. Others, by the distance they managed to travel. Diego Hooks’ story may lie somewhere between the two. Over the years, Hooks has ceased to be merely a magazine and become a universe of projects, encounters, and new possibilities. But to look at this journey simply as an expansion would be to overlook what is most interesting about it: the ability

Evely Oliveira
Aug 256 min read


Following the brand’s repositioning, Camila Dias relaunches the fragrances that marked the beginning of Benuá’s story
Gênesis, Zayah, and Zakhar return to the catalog in a special one-year anniversary edition of the brand, featuring a new visual identity and the same formulas that won over thousands of customers Photos Marllon Oliveira One year after entering the fragrance market, entrepreneur and influencer Camila Dias celebrates Benuá’s first anniversary with a meaningful relaunch. The fragrances Gênesis, Zayah, and Zakhar, which marked the beginning of the brand’s story, return to the cat

Matheus Hooks/ Editor-In-Chief
Aug 72 min read


DR. FELIPE GASPARINI: THE SCIENCE OF KNOWING WHEN TO TRANSFORM
'BEAUTY' EDITION COVER - AUGUST 2026 ISSUE Photo: @demmacedo / Beauty: @dariobion / Video: @olivervideomaker_ / Styling: @eduardomurari @diegobbueno / Studio: @openstudio Dr. Felipe Gasparini sees Dermatology as the intersection of science, precision, and sensitivity. Between the discipline he learned through judo, his scientific training, and advances in Dermatology, his practice is grounded in an increasingly rare conviction: not everything that can be transformed needs to

Evely Oliveira
Aug 76 min read


Kylie Jenner Introduces Mood Stones, a New Fragrance Trio Inspired by Emotion and Everyday Moments
Kylie Jenner is expanding the world of Kylie Cosmetics with the launch of Mood Stones, a new fragrance trio designed to celebrate the power of scent as a reflection of mood, personality, and emotion. Featuring three distinct fragrances, the collection invites wearers to embrace different moments and feelings through carefully crafted olfactory experiences. Photos Disclosure Kylie Cosmetics According to Kylie Cosmetics, each fragrance in the Mood Stones collection has been uni

Matheus Hooks/ Editor-In-Chief
Jul 232 min read


Skincare Beyond the Trend: Why Taking Care of Your Skin Is, Above All, Taking Care of Your Health
Text By Dra. Beatriz Kalil In recent years, skincare has become a permanent part of the daily routine for millions of people. While many say it has "become a trend," I prefer to see this movement from a much more positive perspective: people are finally realizing that taking care of their skin means taking care of their health. Photo: @andersonmmacedo_ @demmacedo / Video: @olivervideomaker_ / Beauty: @dariobion / Styling: @eduardomurari @diegobbueno / Studio: @openstudio / Fa

Matheus Hooks/ Editor-In-Chief
Jul 12 min read


Beyond the Surface: Dr. Beatriz Kalil and the Courage to Build a Beauty That Begins with Authenticity
'HEALTH' EDITION COVER - JUNE 2026 ISSUE Photo: @andersonmmacedo_ @demmacedo / Video: @olivervideomaker_ / Beauty: @dariobion / Styling: @eduardomurari @diegobbueno / Studio: @openstudio There is something curious about the skin: although it is the most visible part of the body, it rarely speaks only about appearance. For years, beauty was reduced to a superficial conversation — a territory often associated with vanity, excess, and the almost constant need to justify self-car

Evely Oliveira
Jun 197 min read


KHLOÉ KARDASHIAN UNVEILS XO BLUE, A FRAGRANCE INSPIRED BY THE TURQUOISE WATERS OF TURKS AND CAICOS
Few things have the power to evoke memories and emotions as instantly as a fragrance. With the launch of XO Blue, Khloé Kardashian transforms one of her favorite destinations into a sensory experience, capturing the essence of endless summer, crystal-clear waters, and tropical luxury. Photo Courtesy Khloé Kardashian Inspired by the breathtaking beauty of Turks and Caicos, the new fragrance marks the third release in Khloé’s growing perfume collection. Created in collaboration

Matheus Hooks/ Editor-In-Chief
Jun 112 min read


Camila Dias Introduces Benuá: A New Chapter of Growth, Purpose, and Expansion in the Beauty Market
Influencer and entrepreneur Camila Dias is embarking on a new chapter in her entrepreneurial journey with the launch of Benuá, a brand born from the evolution of a previous project and representing both a strategic and emotional repositioning in her career within the fragrance industry. Photo Disclosure Press Camila Dias The new brand was born not as a break from the past, but as the continuation of a story of learning, growth, and adaptation to the market. It also reflects t

Matheus Hooks/ Editor-In-Chief
Jun 33 min read


The Enduring Power of Rihanna for J’adore Dior
The appointment of Rihanna as the new face of the iconic J’adore Dior signals a powerful shift for Dior. More than just a campaign, it represents a cultural evolution—where luxury embraces individuality, inclusivity, and modern femininity. Photo Disclosure Dior Beauty Following in the footsteps of legendary ambassadors, Rihanna brings a new dimension to J’adore. The campaign maintains the fragrance’s signature golden aesthetic, but reinterprets it through a contemporary, dari

Matheus Hooks/ Editor-In-Chief
Apr 232 min read


Structure as Method: How Dr. Lucas Luquetti Is Redefining Medical Aesthetics
'BRASIL' EDITION COVER - FEBRUARY 2026 ISSUE Photo: @andersonmmacedo_ / @demmacedo / Video: @olivervideomaker_ / Beauty: @dariobion / Stylings: @eduardomurari @diegobbueno / Studio: @nasulstudio For decades, medical aesthetics has been conducted as a showcase for quick solutions. Technologies emerge, new compounds are launched, promises are amplified. Immediate results have become the metric of success. Rarely sustainability. It was in this environment that Dr. Lucas Alves

Evely Oliveira
Feb 276 min read


Dr. Juliana Mendonça reveals a protocol for taking care of the skin after menopause
Aesthetic Biomedicine Specialist explains how to promote cellular regeneration in an intelligent and progressive way. Text by Dr. Juliana Mendonça Photos Disclosure Press MATURE SKIN, TIME, AND CARE THAT HONORS ITS ESSENCE Being a woman means carrying stories. They live in our memory, in our choices, in our affections, and in the experiences that have shaped us. These marks are already part of who we are and do not necessarily need to be reaffirmed in the mirror every day. Ae

Matheus Hooks/ Editor-In-Chief
Feb 263 min read


Dr. Marcus Capanema: Between Precision and Identity
'BEAUTY' EDITION COVER - FEBRUARY 2026 ISSUE Photo: @andersonmmacedo_ - @demmacedo / Beauty: @dariobion / Stylings: @eduardomurari - @diegobbueno / Studio: @openestudio There is something quiet about the moment someone recognizes themselves again in the mirror. It is not merely an adjustment of features or proportions. It is an intimate reorganization of one’s own presence. The image ceases to be conflict and becomes coherence. For Dr. Marcus Capanema, facial plastic surgery

Evely Oliveira
Feb 237 min read


Olivia Rodrigo Blooms with Idôle Peach ’N Roses
Olivia Rodrigo is more than the voice of a generation — she embodies emotion turned into aesthetics. A pop icon, a cultural force, and now the face of one of Lancôme’s most coveted fragrances, the artist lends her youthful sensitivity to Idôle Peach ’N Roses, a scent that balances freshness, femininity, and modern confidence. Photo Disclosure Lancôme A vibrant reinterpretation of the Idôle line, the fragrance unveils a luminous composition where juicy peach, red berries, and

Matheus Hooks/ Editor-In-Chief
Jan 222 min read


Dr. Seung Lee: Between Science and Strategy, a New Perspective on the Body
'HEALTH' EDITION COVER - JANUARY 2026 ISSUE Photographer: @mg.fotoefilme / Creative manager: @moniss__ In a landscape where plastic surgery is rapidly advancing amid aesthetic promises and quick fixes, Dr. Seung Lee’s work stands out for an approach grounded in method, science, and strategic vision. A plastic surgeon specializing in body contouring, he has built his practice on the conviction that the body should not be treated as a replicable standard, but as a unique struct

Evely Oliveira
Jan 127 min read
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