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Interview with Dua Lipa - Yves Saint Laurent Beauté launches new LIBRE campaign
By Matheus Hooks More epic than ever, Dua Lipa personifies the libre woman, who has an urgent need for freedom now. Promotional photos...

Matheus Hooks/ Editor-In-Chief
Jun 14, 20233 min read


Tati Cordeiro: "Invisible Mega Hair" and the Beauty Revolution in Brazil
"BEAUTY" EDITION COVER - JUNE ISSUE Photos: Bernardo Coelho - @eubernadocoelho Team Hooks Fashion Director: Matheus Hooks -...

Matheus Hooks/ Editor-In-Chief
Jun 5, 20236 min read


Yves Saint Laurent Beauté welcomes guests at an exclusive event
With the presence of hosts Sabrina Sato and João Vicente, as well as the couple Ícaro Silva and Izrra, the brand celebrates the launch of...

Matheus Hooks/ Editor-In-Chief
Jun 1, 20232 min read


Karla Lima, travel enthusiast and author of the book "A Life Without Sugar" for Hooks Magazine
"LIFESTYLE" EDITION COVER - MAY ISSUE Photos: Max - @maaxcarvalho Beauty: @prontas_paraosim @karlatravelqueen Team Hooks: Fashion...

Matheus Hooks/ Editor-In-Chief
May 29, 20237 min read


FORCA: The Transgressive Experience at SPFW N55
Forca Studio SPFW N55 Photo: Ze Takahashi / @agfotosite Unveil fashion brand FORCA's bold concepts and audacious creativity in its...

Matheus Hooks/ Editor-In-Chief
May 29, 20232 min read


DragBox Channel: An Unstoppable Duo in Drag Queen Art and Pop Culture.
Image disclosure Instagram @canaldragbox Visual Id @joseffersson Thairone Cavalcanti and Eduardo Kunst, known as Tatá M. Shady and Olive...

Matheus Hooks/ Editor-In-Chief
May 26, 20234 min read


Claudia Raia, Deborah Secco, Reis Rodrigues and more are present at the launch of Braé Hair Care
Braé Hair Care, a premium hair care brand, launched last Monday (22nd), the complete line of the best seller Essential. The event, which...

Matheus Hooks/ Editor-In-Chief
May 23, 20231 min read


Gianne Albertoni - A Successful Journey in Fashion and Entertainment
By Matheus Hooks SUPER MODEL" EDITION COVER - GLOBAL ISSUE Model: @albertonigianne @fordmodelsbrasil Photos: Gabriel -...

Matheus Hooks/ Editor-In-Chief
May 23, 20234 min read


Raphael Oliver: the passion for makeup and education that led him to international recognition
Photos: André Keke - @andrekekestudio Team Hooks Design and Marketing Director: Matheus Lopes @mathlopes Fashion director and writer:...

Matheus Hooks/ Editor-In-Chief
May 18, 20236 min read


Meet Good Girl Blush by Carolina Herrera
photos promotion Carolina Herrera Carolina Herrera continues a flourishing exploration of contemporary femininity with the release of...

Matheus Hooks/ Editor-In-Chief
May 13, 20233 min read


Bia Ben: The trajectory of the young carioca who became a successful digital influencer
Promotional photo Instagram @imbiaben At 20 years old, Bia Ben became a successful digital influencer after going viral on social media....

Matheus Hooks/ Editor-In-Chief
May 13, 20237 min read


Meet Good Girl Blush by Carolina Herrera
Photos disclosure Carolina Herrera Carolina Herrera continues a flourishing exploration of contemporary femininity with the launch of...

Matheus Hooks/ Editor-In-Chief
May 11, 20233 min read


Prada introduces Prada Paradoxe, the new refillable feminine fragrance.
The amber floral fragrance features natural ingredients with a refillable packaging and has Emma Watson as its ambassador. Photos...

Matheus Hooks/ Editor-In-Chief
May 8, 20233 min read


Why should you watch "Queen Charlotte - A Bridgerton Story"?
Check out the review from our director Matheus Hooks. Internet promotion photos - Instagram "Queen Charlotte - A Bridgerton Story" is a...

Matheus Hooks/ Editor-In-Chief
May 8, 20233 min read


Eslô Marques - Fashion influencer is on the cover of the Hooks International's Celebrities edition
COVER CELEBRITY EDITION - MAY ISSUE - GLOBAL Photos : Gabriel Gardinni - @gabrielgardinni Beauty: Jessica Natália - @jessicanataliamakeup...

Matheus Hooks/ Editor-In-Chief
May 4, 20234 min read


Met Gala 2023 - FASHION DIRECTOR OPINION - Matheus Hooks
The 2023 Met Gala was an incredible night for fashion and for those who admire the legacy of iconic designer Karl Lagerfeld. Celebrities...

Matheus Hooks/ Editor-In-Chief
May 2, 20236 min read


Fenty Beauty launches new Icon Reds lipstick
Photos for promotion Fenty Beauty - (INDEX) Fenty Beauty, the beauty brand founded by singer Rihanna, recently launched a new color...

Matheus Hooks/ Editor-In-Chief
Apr 24, 20232 min read


Carla Martins reveals how the environment contributed to her becoming a vain and empowered woman
Credits: Photos: @photzmuller Model Carla Cristal: @carla_cristal10 Team Hooks Cover: @mathlopes @directorhooks @diasnubia Carla Martins...

Matheus Hooks/ Editor-In-Chief
Apr 12, 20233 min read


Barbie Core - Fashion Trend 2023?
Photo PINTEREST The Barbie Core fashion trend is back and ready to take over the fashion world once again. Inspired by the iconic doll,...

Matheus Hooks/ Editor-In-Chief
Apr 6, 20232 min read
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