Camila Dias Introduces Benuá: A New Chapter of Growth, Purpose, and Expansion in the Beauty Market
- Matheus Hooks/ Editor-In-Chief
- 41 minutes ago
- 3 min read
Influencer and entrepreneur Camila Dias is embarking on a new chapter in her entrepreneurial journey with the launch of Benuá, a brand born from the evolution of a previous project and representing both a strategic and emotional repositioning in her career within the fragrance industry.
The new brand was born not as a break from the past, but as the continuation of a story of learning, growth, and adaptation to the market. It also reflects the need for a name change following a legal dispute related to similarities with an existing brand.
"It was my first dream come true. My first brand allowed me to enter the market, learn, make mistakes, achieve successes, and prove to myself that I was capable. But it grew and showed the potential to go far beyond what had originally been envisioned. Benuá was born as a natural evolution. It’s not a rupture—it’s a sign of maturity," Camila explains.
A More Strategic and Mature Phase
If the first stage was defined by courage and experimentation, Benuá represents a moment of greater clarity and strategic positioning. Camila highlights that she now has a deeper understanding of consumer behavior and the importance of building a brand with a long-term vision.
"In the beginning, I had passion, courage, and determination. Today, I still have all of that, but I also have experience. I understand the market better and recognize the responsibility that comes with building something solid," she says.
A Brand Aligned with Her Personal and Professional Journey
Benuá also reflects the entrepreneur’s current stage in life, as she sees herself in a more established phase both as a woman and as a business leader.
"It represents a woman who continues to dream, but who has already built a great deal. It carries sophistication, purpose, identity, and ambition."
A Positioning Focused on Desire and Emotional Connection
The brand’s new strategy embraces an aspirational positioning, centered on emotional connection and audience identification.
"We don’t want to simply sell products. We want to create desire, a sense of belonging, and genuine identification. Our communication is more mature, more strategic, and focused on building a strong brand."
The Emotional Challenge of Change
“It was difficult. There is a strong sense of attachment because it represents a very important phase of my life. But sometimes you need to let go of what is comfortable in order to grow. It was both a rational and emotional decision.”
Lessons that Shape the Future
Among the key lessons from her previous journey, the entrepreneur emphasizes the importance of brand building and the consumer experience.
"I learned that while the product is important, the brand is everything. People don’t just buy a perfume—they buy a story, a feeling, and an identity."
Launch and Public Response
Benuá was officially launched on the 6th and has already received a positive initial response from the public, according to Camila.
"It was emotional. We received many messages of support, anticipation, and affection. It shows there is a community believing in the project."
Perfume as Experience and Identity
For Camila, the growth of the fragrance market is directly connected to the search for experiences and identity.
"People want to feel represented. Perfume has become an extension of personality and of how someone wants to be remembered."
A Brand with an Expansion Vision
Although fragrance is the initial focus, Benuá is already born with plans to expand into the beauty and wellness sector.
"We’ve been developing body moisturizers with the same fragrances as the perfumes for over a year, but we haven’t launched them yet because I want to reach a formulation I am 100% satisfied with."
Purpose and Message of Benuá
More than products, the brand aims to convey a message of self-esteem, faith, and authenticity.
"I want to convey the feeling that you deserve to live a beautiful life. Not a perfect one. A beautiful one."
Multiple Roles in Building the Brand
Camila concludes by highlighting the multiple roles she plays within the business.
"Today I see myself as an influencer, creative director, and entrepreneur all at once. Each role strengthens the others. It’s intense, but I continue doing the best I can."
Benuá therefore emerges as a symbol of a new phase: more conscious, strategic, and aligned with the construction of a brand that seeks to go beyond products, becoming instead an experience, an identity, and a sense of belonging.
