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BEKA — THE FORCE THAT RECONNECTS AFRO HOUSE TO ITS ORIGINS
'MUSIC' COVER EDITION - DECEMBER 2025 ISSUE Photographer Indi Nunez / Sylist: vescah / Hair stylist: Kakau There are artists who create music — and there are those who create movement. BEKA, DJ and music producer, belongs to the second group. Throughout her journey, she has transformed Afro House into a bridge, a ritual, and a return to origins. That’s why she now becomes the face of the MUSIC edition of Hooks Magazine: a symbol of a generation that honors its roots while pro

Matheus Hooks/ Editor-In-Chief
2 days ago3 min read


Dr. Denise Torejane: where medicine meets aesthetics, sensitivity, and purpose
'HEALTH' COVER EDITION - DECEMBER 2025 ISSUE Photo: @andersonmmacedo_ @demmacedo / Beauty: @g.make.hair / Video: @olivervideomaker_ / Styling: @callmebylacerda / Studio: @openestudio There are doctors who operate on bodies. There are doctors who transform lives. And then there are doctors like Dr. Denise Torejane, who does both with the same precision she uses to choose her surgical techniques and shape her gestures. Between scalpels, the cool lights of the operating room, a

Evely Oliveira
4 days ago7 min read


Richard Harary: the Brazilian visionary who transformed motherhood into an experience and created MacroBaby, a global reference in Orlando
Photo Disclosure Press Richard Harary is one of those entrepreneurs who proves, in practice, how vision, purpose and courage can turn dreams into reality, even in a market as competitive as the United States. Long before becoming a reference in the American baby retail industry, Richard carried within him the motivation that would shape his entire future: offering families, especially mothers, a welcoming, complete and unforgettable experience. When his daughter was about to

Matheus Hooks/ Editor-In-Chief
5 days ago2 min read


VERSEVOID – THE BRAND THAT TRANSFORMS EMOTIONAL MEMORY INTO AUTHORIAL AESTHETICS
The Versevoid was born in 2017 as a thrift shop created by Bruna Soares, driven by her passion for sustainable fashion and vintage aesthetics. The unique pieces drew attention, but their singularity made repeat purchases impossible. When Bruna and Vitor Amaral began producing T-shirts, they realized there was something bigger than extra income. A loyal community emerged, one that instantly recognized the Versevoid style and turned Bruna into the versedona of social media. Ph

Matheus Hooks/ Editor-In-Chief
5 days ago4 min read


Eloaynne Santos and ATOS: How a Beauty Space Became a Case Study in Experience, Purpose, and Women-Led Management
'BUSINESS' EDITION COVER - DECEMBER 2025 ISSUE Photos: @tristhar.produções In the BUSINESS edition of Hooks Magazine, we feature Eloaynne Santos, the entrepreneur behind ATOS, a beauty center located in Cuiabá, in central-western Brazil, that has been gaining attention for the way it integrates aesthetics, wellness, and sensory experience in a single environment. The structure she developed helps illustrate a global trend: consumers seeking beauty services that deliver not on

Matheus Hooks/ Editor-In-Chief
6 days ago7 min read


Dr. Andrea Bowers: the Brazilian attorney who became a leading authority in immigration law in the United States
Photos Disclosure Press Licensed in both Brazil and the United States, Dr. Andrea Bowers, partner at Andrade & Bowers Law Firm, is now recognized as one of the most respected professionals in the field of immigration law — a reputation that includes her nomination as one of the Top 10 Immigration Trial Lawyers in the U.S. Her work stands out for its combination of technical rigor, strategic vision, and an uncommon level of commitment to each client, a hallmark that has define

Matheus Hooks/ Editor-In-Chief
6 days ago2 min read


Adidas Originals x Artemisi: when the future takes shape in the present
Photo Courtesy of Adidas Originals x Artemisi / Photographed by the duo Mar+Vin There are creative encounters that don’t just materialize products — they open atmospheres. The partnership between adidas Originals and Artemisi is born precisely in this space between the sensitive and the technological, where fashion stops being surface and becomes a manifesto. On December 5, a collaboration arrives on the Brazilian market that goes beyond the territory of sneakers and enters t

Evely Oliveira
6 days ago7 min read


Heloisa Guimarães: presence, precision, and the rebirth of a woman who transforms her own cycles
‘ITALY’ EDITION COVER - DECEMBER 2025 ISSUE Photo: @renatomoretti_ / Production: @bieljobs The ITALY edition of Hooks Magazine features Heloisa Guimarães on a cover that captures the true spirit of Italian fashion. The image reveals precise sensuality, graphic elegance, and an aesthetic that highlights the strength of the body, its form, and its attitude. Photographed in a studio, Heloisa appears with impact and serenity at the same time. The atmosphere is shaped by art direc

Matheus Hooks/ Editor-In-Chief
Dec 45 min read


CLOUD DANCER: THE UNEXPECTED WHITE TAKING OVER 2026
Pantone’s Color of the Year arrives as a blank page with attitude Photo Disclosure Pantone In a world humming with overstimulation, Pantone has pressed an unexpected reset button. For 2026, the institute revealed Cloud Dancer (PANTONE 11-4201) — a soft, weightless white — as its Color of the Year. It is the first time in Pantone’s history that a near-white tone leads the global conversation. And fashion designers felt the tremor instantly. Cloud Dancer emerges like sunlight f

Matheus Hooks/ Editor-In-Chief
Dec 42 min read


Jaque Nohatto: a gaze that transforms the world, image, and presence
'PARIS' EDITION COVER - DECEMBER 2025 ISSUE Photographer: @Joaocassioph / Beauty: @thiagopioli / Styling: @jessa_albuquerque The PARIS edition of Hooks Magazine arrives with a name that embodies quiet elegance, aesthetic strength, and a rare sensitivity for observing the world: Jaque Nohatto. On the cover, she doesn’t just pose. She interprets. She communicates. She delivers exactly what Paris expects from its muses: authenticity, presence, and a sense of style that begins

Matheus Hooks/ Editor-In-Chief
Dec 15 min read


Mari Abdalla: the influencer who turns style into a signature
Photo Disclosure By Press Last weekend, during a wedding that brought together influential guests, one of the most talked-about names was Mari Abdalla. Not only because of the dress she chose, but for the complete construction of a look that quickly became a reference in elegance. Mari didn’t just get dressed — she arrived . The influencer appeared in a red dress with absolute presence: intense, sophisticated, and striking. The look itself already revealed her refined aesthet

Matheus Hooks/ Editor-In-Chief
Dec 11 min read


DIOR HOLIDAY SPECTACLE - J’adore Takes Center Stage Under the Circus Canopy
Dior has never been afraid of fantasy—but this holiday season, the maison elevates enchantment into a grand performance. With its new end-of-year campaign, Circus of Dreams, Dior transforms the festive season into an opulent theatrical experience, merging couture dreams, sensory storytelling, and the unmistakable aura of Parisian luxury. Under a canopy reminiscent of a golden vintage circus tent, light, smoke, and spectacle converge to unveil a world where imagination leads t

Matheus Hooks/ Editor-In-Chief
Nov 303 min read


SpongeBob Dives Into Streetwear — adidas Unveils a Playful Yet Sophisticated Sneaker Collaboration
When Bikini Bottom Meets the Sidewalk Photo Disclosure by Adidas adidas Originals has officially brought the whimsical universe of SpongeBob SquarePants into the realm of contemporary streetwear. More than a nostalgic crossover, the collaboration translates the cartoon’s iconic visual elements into fashion pieces with genuine design depth, proving that childhood references can evolve into mature style statements. Photo Disclosure by Adidas Set to launch globally on November 2

Matheus Hooks/ Editor-In-Chief
Nov 263 min read


Ôrəbella: Bella Hadid’s Sensory Universe — and the Fiery Power of Blooming Fire
The top model transforms sensitivity, memory, and aesthetics into a fragrance brand that blends beauty, wellness, and innovation. Among all creations, Blooming Fire rises as the signature scent of this new era. Photo Disclosure by Ôrəbella Bella Hadid and the Birth of a Signature Brand Known for her magnetic presence and refined aesthetic in the world’s leading fashion campaigns, Bella Hadid has expanded her creative territory into fragrance. The result is Ôrəbella, a deeply

Matheus Hooks/ Editor-In-Chief
Nov 253 min read


ANDRESSA MORAIS: THE MULTICULTURAL ESSENCE BEHIND THE “FRANCE” COVER OF HOOKS MAGAZINE
'FRANCE' EDITION COVER - NOVEMBER 2025 ISSUE PHOTOS: Victor Ferreira - @ victoor.ph / Makeup: @henrifelix.makeup There are covers that represent a moment. And there are covers that represent a journey, the kind built with discipline, sensitivity, and a profoundly global perspective. Andressa Morais , featured in the FRANCE edition of Hooks Magazine, belongs to the second group. Her story is living proof that identity is built in motion, blending countries, languages, experi

Matheus Hooks/ Editor-In-Chief
Nov 244 min read


Where authority meets affection: why Pamela Massuia — through strategy, care, and high performance — has become the most trusted surgeon among Brazilian businesswomen
'HEALTH' EDITION COVER - NOVEMBER 2025 ISSUE Photo: @andersonmmacedo_ | @demmacedo / Beauty: @g.make.hair / Styling: @callmebylacerda / Video editor: @olivervideomaker_ There are journeys that don’t begin with certainty — they begin with courage. And there are women who, even before knowing who they would become in the world, already carried within themselves the most essential gesture of medicine: care. She is the daughter of a Psychologist and an Engineer; she grew up surro

Evely Oliveira
Nov 199 min read


SKIMS: From Shapewear to a $5 Billion Powerhouse
In less than six years, what began as Kim Kardashian’s vision of “solutionwear” has evolved into one of the most valuable fashion brands of the decade. This week, Skims reached a monumental milestone: a $5 billion valuation , following a $225 million funding round led by Goldman Sachs. Photo Disclosure SKIMS For a company born online in 2019, built around the promise of comfort, inclusivity, and modern femininity, the number represents more than financial success — it marks

Matheus Hooks/ Editor-In-Chief
Nov 133 min read


Anne Hathaway: Two Decades of Elegance, Courage, and Transformation in Cinema
Today, November 12, the film world celebrates not only Anne Hathaway’s birthday — born in 1982 in Brooklyn — but also a career that has become synonymous with talent, versatility, and longevity. More than twenty years after charming audiences as the clumsy princess of The Princess Diaries , Anne remains one of Hollywood’s rare artists who has matured before the camera without ever losing her spark — or her sense of purpose. Anne Hathaway in "The Princess's Diary" — Photo: Dis

Matheus Hooks/ Editor-In-Chief
Nov 123 min read


The Legacy of Natural Beauty: Dr. Leandro Rago and the International Recognition of the LEANDRO RAGO METHOD
'BRASIL' EDITION COVER - NOVEMBER 2025 ISSUE Photos Disclosure By Press In a world where the pursuit of standardized beauty often crosses into excess, one Brazilian name has stood out for taking a different path: Dr. Leandro Rago. In a recent and significant international award, the Leandro Rago Method was honored, marking the recognition of a philosophy that seeks not to reshape but to enhance innate beauty. Far from clinics that resemble production lines, Leandro Rago has

Matheus Hooks/ Editor-In-Chief
Nov 124 min read


Mia Goth in Frankenstein: When Costume Becomes Soul, Not Just Clothing
In Guillermo del Toro’s long-awaited reinterpretation of Frankenstein, Mia Goth transcends the role of the gothic muse and emerges as a symbol of a new aesthetic — one that fuses the dark and the ethereal. Her costumes don’t merely dress the body; they reveal the spirit. Photo disclosure Ken Woroner/Netflix “I tried on a dress for the first time, and it clicked … She was always far closer to me than I knew.” — Mia Goth That sentence captures the starting point for the entire

Matheus Hooks/ Editor-In-Chief
Nov 113 min read
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