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From Techno-Myths to Marilyn Monroe memoir: "Made in Brasil" Festival reclaims the LA stage this May
Five solo artists launch radical "Cultural Intervention" at Highways Performance Space. Photo Credit: Carol Gherardi SANTA MONICA, Calif. – “Made in Brasil” is a series of solo performances exploring immigrant identity, cultural memory and contemporary conversations that serves as a cultural intervention for the Brazilian voices often silenced in the Hollywood creative industry. Performed by five artists, the festival takes place on May 8 and 9, at Highways Performance Space

Matheus Hooks/ Editor-In-Chief
8 hours ago2 min read


Cindy Busby: The Art of Timeless Storytelling
'STARS' EDITION COVER - APRIL 2026 ISSUE Photography: Manfred Baumann In an industry driven by reinvention, Canadian actress Cindy Busby stands as a rare constant, an artist whose presence bridges nostalgia and modern storytelling with effortless grace. As the cover star of Hooks Magazine’s STARS Issue, Busby embodies a career defined not only by versatility, but by an enduring emotional connection with audiences across the globe. From her early breakout as Ashley Stanton in

Matheus Hooks/ Editor-In-Chief
16 hours ago5 min read


Vieira’s ascent has been rapid but methodical. At 16, his documentary Parkland: Stories from the Survivors garnered national festival attention, followed by his horror short Silhouette, which screened
At Just 23, the Brazilian-American Director Prepares for a Multi-Territory Launch of His Star-Studded Debut Feature This May Photo Disclosure Press Los Angeles, Calif. – Lucca Vieira, a 23-year-old Brazilian-American filmmaker who has been crafting stories since age eight, is set to release his debut feature film, The Midway Point, across all English-speaking countries on May 19th — distributed by Level 33 Entertainment. Written when he was 17 and directed at 20, the coming-o

Matheus Hooks/ Editor-In-Chief
17 hours ago2 min read


The Enduring Power of Rihanna for J’adore Dior
The appointment of Rihanna as the new face of the iconic J’adore Dior signals a powerful shift for Dior. More than just a campaign, it represents a cultural evolution—where luxury embraces individuality, inclusivity, and modern femininity. Photo Disclosure Dior Beauty Following in the footsteps of legendary ambassadors, Rihanna brings a new dimension to J’adore. The campaign maintains the fragrance’s signature golden aesthetic, but reinterprets it through a contemporary, dari

Matheus Hooks/ Editor-In-Chief
6 days ago2 min read


Dr. Mariana Ribeiro: Biosubcision and the New Logic of Global Aesthetics
'BEAUTY' COVER EDITION - APRIL 2026 ISSUE Photographer: Hay Torres - @haytorres / Make: Hellen Souza - @hellenbeautyartist There is a quiet moment when an industry stops evolving and begins to reorganize itself. Aesthetics is moving through exactly that point—not because of trends, but due to the exhaustion of its current model. It is within this shift that the name Mariana Ribeiro gains relevance. Not by repeating what already works, but by constructing a logic of her own—a

Evely Oliveira
Apr 226 min read


Jesus Luz and the New Masculine
‘MAN’ COVER EDITION - GLOBAL ISSUE Photo: @andersonmmacedo_ | @demmacedo / Video: @olivervideomaker_ / Beauty: @dariobion / Stylings: @diegobbueno & @eduardomurari / Studio: @openestudio / RP: @cmassessoriaoficial @iamclaudiamagalhaes At the intersection of music, fashion, and stage presence, Jesus Luz builds a trajectory that goes beyond the traditional idea of performance. He doesn’t just play—he shapes atmospheres, creates connections, and transforms each set into an exper

Matheus Hooks/ Editor-In-Chief
Apr 206 min read


Presenter and influencer Luiza Malavazzi signs partnership with Maxfem
She spoke about the convenience of the revolutionary Imunofem Gummy. Photo Disclosure Press Increasingly, artists and influencers have been investing in more practical ways of taking care of intimate health. Presenter and influencer Luiza Malavazzi has just announced a partnership with Maxfem. Through Instagram, the influencer spoke about Imunofem Gummy, the first probiotic for female intimate health in gummy form in Brazil. The product has introduced a new category to the ma

Matheus Hooks/ Editor-In-Chief
Apr 152 min read


JAQUELINE WALKER: THE POWER OF AUTHENTICITY IN HOOKS MAGAZINE SPAIN EDITION
‘SPAIN’ EDITION COVER - APRIL 2026 ISSUE Photos: Gabriel Herrera / Fashion Stylist: Katalina Csonka / Makeup: Diego Luna In the new Spain edition of Hooks Magazine, the cover takes on a meaning that goes beyond aesthetics. The choice of Jaqueline Walker is not just about image, but about presence, identity, and a narrative built without compromise. In a market where visual construction often overshadows essence, Jaqueline emerges as a powerful counterpoint. She doesn’t perfor

Matheus Hooks/ Editor-In-Chief
Apr 154 min read


Artemisi on the global stage: when fashion dresses the future of pop
At the exact intersection of fashion, technology, and pop culture, Artemisi reaffirms its place as one of the most relevant voices of the new generation of high fashion. This time, the moment didn’t happen on a runway, but within one of the most strategic arenas of the contemporary industry: the release of a single by one of the most closely watched groups in global pop, Katseye. Lara Raj — Photo: Reproduction/Instagram The choice of an Artemisi look by one of the group’s mem

Evely Oliveira
Apr 142 min read


Coco Bambu celebrates 10 years in Curitiba with the most sought-after buffet in Brazil
Curitiba enters a festive culinary mood with an important milestone. Coco Bambu celebrates a decade of success in the capital of Paraná with a special initiative that promises to energize the local dining scene and attract lovers of great food. Photos Disclosure Press Recognized nationwide for its generous menu and excellence in seafood, the restaurant is launching an exclusive lunch buffet with more than 40 options, designed to celebrate its journey in the city. The highligh

Matheus Hooks/ Editor-In-Chief
Apr 82 min read


Artificial intelligence is already changing the game in companies and exposing unprepared leaders
Artificial intelligence has shifted from being a trend to becoming a game-changer in the way companies operate, make decisions, and scale productivity. For expert Claudio Teixeira, the current moment is not just another technological cycle, but a structural transformation comparable to the arrival of electricity in industries. Photos Disclosure “The most honest comparison is with electricity. When it arrived in factories, companies simply swapped steam power for electric powe

Matheus Hooks/ Editor-In-Chief
Apr 12 min read


Caroline Mendes: the building of a global brand beyond fashion
‘DUBAI’ EDITION COVER - APRIL 2026 ISSUE Photographer: Ph Euzebio - @pheuzebio / Makeup: Cauê Marques - @cauefmarques Dubai is a city where the future is shaped in real time. It is within this dynamic setting that Caroline Mendes is living one of the most important moments of her journey. The cover star of Hooks Magazine’s Dubai edition, she represents far more than beauty and presence. Her story is about strategy, reinvention, and long-term vision. Unlike most models, Caroli

Matheus Hooks/ Editor-In-Chief
Apr 17 min read


Deconstruction: When fashion stops being a standard and becomes an encounter
Models: REAL WOMEN / Photography: @demmacedo @andersonmmacedo_ / Media: @anaterra.oli / Video: @olivervideomaker_ / Beauty: @dariobion / Styling: @diegobbueno / PR: @hooks.magazine @directorhooks @evelyoliveira / Studio: @nasulstudio / Support: @caetano3353 @karladelreimacedo_ @vilareencontrotiradentes / Looks: BAZAAR @institutohuman_org / Partnership: @likxy.br @eucamilamn / @prefsp / @smads_sp In a context where fashion still often sustains structures of exclusion, frequent

Evely Oliveira
Mar 314 min read


Calvin Klein Reinvents the Essential with Ling Ling Kwong
A new era of sensual denim and underwear as the main character Photo Disclosure by Calvin Klein - Photographed by Haihua Ren At the intersection of iconic minimalism and contemporary provocation, Calvin Klein unveils its Spring 2026 campaign starring Ling Ling Kwong, a face that perfectly captures the spirit of a generation that sees the body as language and styling as identity. Photographed by Haihua Ren and directed by AJ Duan, the campaign embraces a clean, intimate, and h

Matheus Hooks/ Editor-In-Chief
Mar 302 min read


Evelyn Regly takes on the role of Head of Social Commerce at Embelleze and drives the digital growth strategy
Photo by Yuri Teixeira Embelleze announces a strategic move to expand its presence in the digital space. Influencer and entrepreneur Evelyn Regly officially takes on the role of Head of Social Commerce at the company. The appointment strengthens a partnership of more than a decade between the content creator and the brand and marks the beginning of a new phase focused on performance, conversion, and expansion across social platforms. In her new position, Evelyn will lead stra

Matheus Hooks/ Editor-In-Chief
Mar 252 min read


A little-known corporate structure can generate savings of millions and attract investors in Brazil
In a scenario of high tax burdens and increasingly pressured margins, Brazilian entrepreneurs have been seeking legal alternatives to improve the financial efficiency of new projects. One of these solutions, still little explored outside specific niches, is the Silent Partnership (SP) , a model provided for in the Civil Code that has been gaining ground as a tool for tax planning and asset protection. Used mainly in sectors such as construction, hospitality, and capital-inte

Matheus Hooks/ Editor-In-Chief
Mar 243 min read


Dua Lipa & Nespresso: A New Chapter of Contemporary Luxury
In a move that seamlessly blends sophistication, pop culture, and global branding strategy, Nespresso officially announces Dua Lipa as its newest global ambassador, marking a bold new chapter as the brand celebrates 40 years of legacy. This is more than a partnership. It is a meeting point between two forces driven by creativity, aesthetics, and a shared spirit of exploration. Photo Disclosure Nespresso Coffee as a Fashion Experience Nespresso has long operated at the interse

Matheus Hooks/ Editor-In-Chief
Mar 232 min read


Zendaya Enters Her Era: Fashion, Film, and Emotional High Stakes at The Drama Premiere
On Tuesday night, Zendaya made one thing unmistakably clear: 2026 belongs to her. Stepping onto the global stage once again, the star attended the world premiere of The Drama —the first in a string of highly anticipated projects poised to define her next chapter both on screen and on the red carpet. Zendaya, Robert Pattinson / Virisa Yong/BFA.com Held at the Directors Guild of America Theater Complex in Los Angeles, the event traded the traditional red carpet for a striking w

Matheus Hooks/ Editor-In-Chief
Mar 193 min read


THE THIRD ACT OF JOHN GALLIANO: WHEN LUXURY MEETS GLOBAL RETAIL
After months of speculation about his next move, John Galliano proves once again that his career never follows predictable paths. Moving on from the conceptual codes of Maison Margiela — the house he led until 2024 — the designer now steps into a territory he had never explored before: fast fashion. And not just any player. This time, it’s a strategic collaboration with the Spanish retail giant Zara. Photo Disclosure The announcement signals more than a new professional chapt

Matheus Hooks/ Editor-In-Chief
Mar 172 min read


Between Glamour and Country Life: Nicole Bahls Reveals Her Essence on the Celebrity Cover of Hooks Magazine
'CELEBRITY' EDITION COVER - GLOBAL ISSUE Photos: @vinnynunes_ / Beauty: @filip.fiore / Publicist: @kaiocezzar_ Amid green landscapes, animals that have become celebrities on social media, and a routine that blends simplicity, humor, and spirituality, Nicole Bahls stars on the Celebrity cover of Hooks Magazine . Known to the general public for her work on television and for her strong presence on the internet, Nicole has built a new narrative around her image: that of a wo

Matheus Hooks/ Editor-In-Chief
Mar 165 min read
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