Photo by Yuri Teixeira Embelleze announces a strategic move to expand its presence in the digital space. Influencer and entrepreneur Evelyn Regly officially takes on the role of Head of Social Commerce at the company. The appointment strengthens a partnership of more than a decade between the content creator and the brand and marks the beginning of a new phase focused on performance, conversion, and expansion across social platforms. In her new position, Evelyn will lead stra

In a scenario of high tax burdens and increasingly pressured margins, Brazilian entrepreneurs have been seeking legal alternatives to improve the financial efficiency of new projects. One of these solutions, still little explored outside specific niches, is the Silent Partnership (SP) , a model provided for in the Civil Code that has been gaining ground as a tool for tax planning and asset protection. Used mainly in sectors such as construction, hospitality, and capital-inte

In a move that seamlessly blends sophistication, pop culture, and global branding strategy, Nespresso officially announces Dua Lipa as its newest global ambassador, marking a bold new chapter as the brand celebrates 40 years of legacy. This is more than a partnership. It is a meeting point between two forces driven by creativity, aesthetics, and a shared spirit of exploration. Photo Disclosure Nespresso Coffee as a Fashion Experience Nespresso has long operated at the interse

On Tuesday night, Zendaya made one thing unmistakably clear: 2026 belongs to her. Stepping onto the global stage once again, the star attended the world premiere of The Drama —the first in a string of highly anticipated projects poised to define her next chapter both on screen and on the red carpet. Zendaya, Robert Pattinson / Virisa Yong/BFA.com Held at the Directors Guild of America Theater Complex in Los Angeles, the event traded the traditional red carpet for a striking w

After months of speculation about his next move, John Galliano proves once again that his career never follows predictable paths. Moving on from the conceptual codes of Maison Margiela — the house he led until 2024 — the designer now steps into a territory he had never explored before: fast fashion. And not just any player. This time, it’s a strategic collaboration with the Spanish retail giant Zara. Photo Disclosure The announcement signals more than a new professional chapt

'CELEBRITY' EDITION COVER - GLOBAL ISSUE Photos: @vinnynunes_ / Beauty: @filip.fiore / Publicist: @kaiocezzar_ Amid green landscapes, animals that have become celebrities on social media, and a routine that blends simplicity, humor, and spirituality, Nicole Bahls stars on the Celebrity cover of Hooks Magazine . Known to the general public for her work on television and for her strong presence on the internet, Nicole has built a new narrative around her image: that of a wo

Photo: @andersonmmacedo_ @demmacedo / Video: @olivervideomaker_ / Beauty: @dariobion / Styling: @eduardomurari - @diegobbueno / Studio: @openstudio / There are careers that follow predictable paths within a profession. And there are those that begin with a quiet restlessness, almost impossible to ignore. In the case of physiotherapist and researcher Carina Bezerra, everything seems to have started with an inner refusal to accept ready-made answers. Even at the beginning of he

‘STARS’ EDITION COVER - MARCH 2026 ISSUE Photography: @johnnymoraesph / Creative Direction: @vitoriaguarizo / Art Direction: @gagumsilvestre / Set Design: @raphaelguaceroni / Set Design Assistants: @cosmicnath, @maadjr, @raffffff000000 / Beauty: @barbtwoo / Photo Assistant: @_vininiv / Styling: @m4theusguedes / Backstage: @ilumi.nath / Art Object: @cauastevaux Alternative Cover Content creator, activist, and social entrepreneur, Vitória Guarizo —also known as Vicki

Juliana Cortes Nogueira of Detox & Relax explains the science and art of flow behind the industry’s favorite pre-event ritual. The red carpet is not just a walk; it is a high-stakes debut of months of preparation. From the Met Gala to the Oscars, the world’s most photographed faces undergo rigorous "skin prep" and body sculpting rituals long before the first flashbulb goes off. While high-end facials, radiofrequency, and oxygen infusions are staples, there is one secret weapo

Photo Disclosure Press Fashion designer Charles Hermann, from Victoria Alta Costura, was chosen to create the gown for debutante Maria Antônia Araújo, daughter of Tarcila Araújo, 46, and Ricardo Araújo, 51. She celebrated her 15th birthday in grand style at a luxurious party held at In The House Giardino. The event, which brought together family members and guests for an evening marked by sophistication and emotion, featured large-scale production and was valued at more than

Photo Disclosure Studies show women earn, on average, 19.4% less than men and hold only 35% of leadership positions across Brazil. Despite progress in the labor market, the gender pay gap remains a persistent challenge. The 2024 National Salary Transparency Report revealed that women earn, on average, 19.4% less than men . A survey conducted by Diversitera , a company specializing in promoting diversity, equity, and inclusion (DEI) within organizations, found that only 35% o

In an industry fueled by constant reinvention, certain collaborations evolve into cultural dialogue. That is the case with Rosalía’s return to New Balance, unveiling a fresh phase of the New Balance 204L in the “Sea Salt” colorway. The release reinforces the sneaker’s lifestyle positioning while maintaining the technical roots that define the brand’s DNA. Photo Disclosure New Balance After first introducing the silhouette last year, the Spanish artist steps back into the narr

'BRASIL' EDITION COVER - FEBRUARY 2026 ISSUE Photo: @andersonmmacedo_ / @demmacedo / Video: @olivervideomaker_ / Beauty: @dariobion / Stylings: @eduardomurari @diegobbueno / Studio: @nasulstudio For decades, medical aesthetics has been conducted as a showcase for quick solutions. Technologies emerge, new compounds are launched, promises are amplified. Immediate results have become the metric of success. Rarely sustainability. It was in this environment that Dr. Lucas Alves

Aesthetic Biomedicine Specialist explains how to promote cellular regeneration in an intelligent and progressive way. Text by Dr. Juliana Mendonça Photos Disclosure Press MATURE SKIN, TIME, AND CARE THAT HONORS ITS ESSENCE Being a woman means carrying stories. They live in our memory, in our choices, in our affections, and in the experiences that have shaped us. These marks are already part of who we are and do not necessarily need to be reaffirmed in the mirror every day. Ae

'BEAUTY' EDITION COVER - FEBRUARY 2026 ISSUE Photo: @andersonmmacedo_ - @demmacedo / Beauty: @dariobion / Stylings: @eduardomurari - @diegobbueno / Studio: @openestudio There is something quiet about the moment someone recognizes themselves again in the mirror. It is not merely an adjustment of features or proportions. It is an intimate reorganization of one’s own presence. The image ceases to be conflict and becomes coherence. For Dr. Marcus Capanema, facial plastic surgery

Photos Disclosure Calvin Klein - Carlijn Jacobs In a powerful fusion of music, fashion and scent, Calvin Klein unveils a new chapter of its iconic fragrance legacy with the Euphoria Elixirs collection, fronted by global superstar Rosalía. The campaign does more than introduce perfumes — it redefines sensuality for a contemporary audience driven by intensity, authenticity and self-expression. Euphoria has always been synonymous with confidence and desire. Now, the Elixirs rein

‘LONDON’ EDITION COVER - FEBRUARY 2026 ISSUE Photos: Ricardo Sakai In the London edition of Hooks Magazine, Alessandra Areias appears on the cover as a symbol of a generation that doesn’t just wear the image — it builds it. In a city that breathes both tradition and avant-garde, like London, Alessandra represents the precise meeting point between fashion, cinema, and creative thinking. Her trajectory begins in editorial work, in front of the cameras, but quickly moves beyond

Power, heritage, and modern glamour converge in a new defining moment for the Roman maison. Bvlgari has officially announced Dua Lipa as its latest Global Brand Ambassador — a partnership that feels both culturally relevant and strategically timeless. Photos Courtesy Bvulgari Founded in 1884 in Rome, Bvlgari built its legacy on bold high jewelry distinguished by architectural lines, vibrant gemstones, and an unmistakable Italian spirit. Over the decades, the house expanded in

Fashion continues to expand beyond the runway — and this season, it arrives at the table. The French maison Lacoste has officially opened its first permanent café in Paris, creating a new lifestyle destination that blends sport, elegance, and gastronomy in the heart of the French capital. Photo Disclosure Lacoste Located on the prestigious Avenue Franklin D. Roosevelt, just steps from the brand’s flagship boutique, the Café Lacoste is more than a coffee shop — it is an immers

Photos Disclosure Press Los Angeles, CA , February 2026 – Ana Flávia Veiga, the Los Angeles-based creative producer renowned for her inclusive, cross-cultural storytelling, continues to build momentum across film, digital, and documentary spaces. Following multiple award wins for her latest documentary Palmas , Veiga is entering the next phase of her career: developing the project into a feature film titled Las Palmas and expanding her impact as a producer of both cinematic