Brazilian Dentists Invest in Humanized Care to Grow in the United States
- Matheus Hooks/ Editor-In-Chief
- 7 hours ago
- 2 min read
Clinics founded by Brazilian professionals are investing in technology, personalized care, and patient experience to stand out in the American market
More and more Brazilian healthcare professionals are finding opportunities in the United States by investing in something that goes beyond technical expertise: humanized care. In dentistry, clinics founded by Brazilians are incorporating concepts such as comfort, hospitality, and patient experience as a strategy to stand out in an increasingly competitive market.
It is within this movement that Better Dental Studio was created, a clinic founded in Boca Raton by Brazilian dentist Dr. Letícia De Aguiar Silva, DDS. Originally trained in dentistry in Brazil, she also completed the professional licensing process in the United States, finishing her residency at University of Florida College of Dentistry in 2022 before opening her own clinic in South Florida.
The space combines digital dentistry, advanced technology, and a structure designed to make dental visits less stressful and more comfortable.
The clinic features digital scanners, 3D printers, same-day crown systems, and technology focused on making treatments more practical and efficient. The project also invests in details that are uncommon in traditional dental offices, including coffee service, a workstation area, massage chairs, ambient music, a balcony overlooking nature, and TVs installed on the ceilings of the treatment rooms.
“Our idea has always been to create an environment where patients feel welcomed. Many people arrive at the office carrying anxiety or negative past experiences. Technology helps with treatment, but the way patients are received also makes a difference,” says Dr. Letícia De Aguiar Silva.
According to industry experts, healthcare clinics in the United States have undergone a transformation in recent years, moving closer to concepts associated with wellness and hospitality. The trend reflects a shift in patient behavior, as people increasingly value not only the final result but also the overall experience during treatment.
Beyond technology, Better Dental Studio also invests in solutions designed to reduce common discomforts associated with dental visits, including hygiene kits before appointments, personalized lip balm during longer procedures, and aesthetic customization options for orthodontic treatments.
Located in Boca Raton, one of the most sought-after areas in South Florida, the clinic also reflects the growing presence of Brazilian entrepreneurs in the healthcare, aesthetics, and wellness sectors across the United States.
