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Mari Abdalla: the influencer who turns style into a signature
Photo Disclosure By Press Last weekend, during a wedding that brought together influential guests, one of the most talked-about names was Mari Abdalla. Not only because of the dress she chose, but for the complete construction of a look that quickly became a reference in elegance. Mari didn’t just get dressed — she arrived . The influencer appeared in a red dress with absolute presence: intense, sophisticated, and striking. The look itself already revealed her refined aesthet

Matheus Hooks/ Editor-In-Chief
Dec 1, 20251 min read


DIOR HOLIDAY SPECTACLE - J’adore Takes Center Stage Under the Circus Canopy
Dior has never been afraid of fantasy—but this holiday season, the maison elevates enchantment into a grand performance. With its new end-of-year campaign, Circus of Dreams, Dior transforms the festive season into an opulent theatrical experience, merging couture dreams, sensory storytelling, and the unmistakable aura of Parisian luxury. Under a canopy reminiscent of a golden vintage circus tent, light, smoke, and spectacle converge to unveil a world where imagination leads t

Matheus Hooks/ Editor-In-Chief
Nov 30, 20253 min read


SpongeBob Dives Into Streetwear — adidas Unveils a Playful Yet Sophisticated Sneaker Collaboration
When Bikini Bottom Meets the Sidewalk Photo Disclosure by Adidas adidas Originals has officially brought the whimsical universe of SpongeBob SquarePants into the realm of contemporary streetwear. More than a nostalgic crossover, the collaboration translates the cartoon’s iconic visual elements into fashion pieces with genuine design depth, proving that childhood references can evolve into mature style statements. Photo Disclosure by Adidas Set to launch globally on November 2

Matheus Hooks/ Editor-In-Chief
Nov 26, 20253 min read


Ôrəbella: Bella Hadid’s Sensory Universe — and the Fiery Power of Blooming Fire
The top model transforms sensitivity, memory, and aesthetics into a fragrance brand that blends beauty, wellness, and innovation. Among all creations, Blooming Fire rises as the signature scent of this new era. Photo Disclosure by Ôrəbella Bella Hadid and the Birth of a Signature Brand Known for her magnetic presence and refined aesthetic in the world’s leading fashion campaigns, Bella Hadid has expanded her creative territory into fragrance. The result is Ôrəbella, a deeply

Matheus Hooks/ Editor-In-Chief
Nov 25, 20253 min read


ANDRESSA MORAIS: THE MULTICULTURAL ESSENCE BEHIND THE “FRANCE” COVER OF HOOKS MAGAZINE
'FRANCE' EDITION COVER - NOVEMBER 2025 ISSUE PHOTOS: Victor Ferreira - @ victoor.ph / Makeup: @henrifelix.makeup There are covers that represent a moment. And there are covers that represent a journey, the kind built with discipline, sensitivity, and a profoundly global perspective. Andressa Morais , featured in the FRANCE edition of Hooks Magazine, belongs to the second group. Her story is living proof that identity is built in motion, blending countries, languages, experi

Matheus Hooks/ Editor-In-Chief
Nov 24, 20254 min read


Where authority meets affection: why Pamela Massuia — through strategy, care, and high performance — has become the most trusted surgeon among Brazilian businesswomen
'HEALTH' EDITION COVER - NOVEMBER 2025 ISSUE Photo: @andersonmmacedo_ | @demmacedo / Beauty: @g.make.hair / Styling: @callmebylacerda / Video editor: @olivervideomaker_ There are journeys that don’t begin with certainty — they begin with courage. And there are women who, even before knowing who they would become in the world, already carried within themselves the most essential gesture of medicine: care. She is the daughter of a Psychologist and an Engineer; she grew up surro

Evely Oliveira
Nov 19, 20259 min read


SKIMS: From Shapewear to a $5 Billion Powerhouse
In less than six years, what began as Kim Kardashian’s vision of “solutionwear” has evolved into one of the most valuable fashion brands of the decade. This week, Skims reached a monumental milestone: a $5 billion valuation , following a $225 million funding round led by Goldman Sachs. Photo Disclosure SKIMS For a company born online in 2019, built around the promise of comfort, inclusivity, and modern femininity, the number represents more than financial success — it marks

Matheus Hooks/ Editor-In-Chief
Nov 13, 20253 min read


Anne Hathaway: Two Decades of Elegance, Courage, and Transformation in Cinema
Today, November 12, the film world celebrates not only Anne Hathaway’s birthday — born in 1982 in Brooklyn — but also a career that has become synonymous with talent, versatility, and longevity. More than twenty years after charming audiences as the clumsy princess of The Princess Diaries , Anne remains one of Hollywood’s rare artists who has matured before the camera without ever losing her spark — or her sense of purpose. Anne Hathaway in "The Princess's Diary" — Photo: Dis

Matheus Hooks/ Editor-In-Chief
Nov 12, 20253 min read


The Legacy of Natural Beauty: Dr. Leandro Rago and the International Recognition of the LEANDRO RAGO METHOD
'BRASIL' EDITION COVER - NOVEMBER 2025 ISSUE Photos Disclosure By Press In a world where the pursuit of standardized beauty often crosses into excess, one Brazilian name has stood out for taking a different path: Dr. Leandro Rago. In a recent and significant international award, the Leandro Rago Method was honored, marking the recognition of a philosophy that seeks not to reshape but to enhance innate beauty. Far from clinics that resemble production lines, Leandro Rago has

Matheus Hooks/ Editor-In-Chief
Nov 12, 20254 min read


Mia Goth in Frankenstein: When Costume Becomes Soul, Not Just Clothing
In Guillermo del Toro’s long-awaited reinterpretation of Frankenstein, Mia Goth transcends the role of the gothic muse and emerges as a symbol of a new aesthetic — one that fuses the dark and the ethereal. Her costumes don’t merely dress the body; they reveal the spirit. Photo disclosure Ken Woroner/Netflix “I tried on a dress for the first time, and it clicked … She was always far closer to me than I knew.” — Mia Goth That sentence captures the starting point for the entire

Matheus Hooks/ Editor-In-Chief
Nov 11, 20253 min read


Meet Daniel Wesley de Carvalho: drummer and music producer building a career defined by versatility
With over three decades of experience, drummer and music producer Daniel Wesley de Carvalho has built a career defined by versatility, technical mastery, and collaborations with major names in Christian and popular music, including Paulo César Baruk, Double You, and Hygor Junker. Photos Disclosure Press Born in São Paulo, Daniel Wesley began his musical journey at the age of nine, in 1993, playing drums in churches and participating in worship groups. From an early age, he sh

Matheus Hooks/ Editor-In-Chief
Nov 11, 20253 min read


DLK Modas offers a selection of 100 leggings for up to R$69.99 on 11.11
Check out some leggings on sale for the occasion A date eagerly awaited by consumers, Black Friday isn’t the only chance to score great deals in November. Some retailers also take part in 11.11 , one of the world’s biggest online shopping events, originally from China and adopted in Brazil since 2017. DLK Modas is one of them. The fitness fashion brand will offer a special selection of over 100 leggings for up to R$69.99 when paid via Pix or bank slip. The sale kicks off at

Matheus Hooks/ Editor-In-Chief
Nov 11, 20251 min read


MARCELA BIONDO: RHYTHM, IDENTITY, AND THE SOUND OF A NEW ERA
'USA' EDITION COVER - NOVEMBER 2025 ISSUE Photo: @fotografajuliana.nyc / Hair: @rivashairstyle / Makeup @ isabelle.tramontim.makeup Photographed in New York, Marcela Biondo graces the cover of the USA edition with the confidence and radiance of someone who has turned her art into a global movement. DJ, producer, and visionary, she represents a generation that sees music not just as sound, but as a language — a bridge between cultures, rhythms, and stories. The Sound That Cros

Matheus Hooks/ Editor-In-Chief
Nov 10, 20256 min read


ISMEIOW: The Power to Illuminate One’s Own Destiny
'STARS' COVER EDITION - GLOBAL ISSUE Photo: @demmacedo / Video: @olivervideomaker_ / Beauty: @dariobion / Styling: @eduardomurari @diegobbueno / Assistant: @eubillieb / Studio: @nasulstudio / Support: @sparapane_costumes There are artists who perform. And there are artists who overflow. Ismeiow — a persona created by Ismael, born in Anápolis, Goiás (Brazil) — belongs to the latter category. Before becoming a recognized name on the internet, he was the boy who dared to

Evely Oliveira
Nov 7, 20253 min read


Who was the Brazilian designer who had a fashion coincidence with Chanel?
Photos Disclosure Press The Brazilian designer Charles Hermann , creative director of Victoria Alta Costura , has been drawing international attention after a fashion coincidence that stirred the global fashion scene. Less than ten days separated Chanel’s show in Paris and Hermann’s presentation in Milan — and both revealed strikingly similar aesthetic proposals. The parallels were impossible to ignore: fluid silhouettes, luxurious fabrics, precision tailoring, and a refined

Matheus Hooks/ Editor-In-Chief
Nov 5, 20251 min read


The End of an Era: Olivier Rousteing Steps Down as Creative Director of Balmain After 14 Years
The fashion world bids farewell to one of its most defining chapters. Olivier Rousteing — the prodigy who took over as creative director of Balmain at just 25 — has officially announced his departure from the French maison, closing a remarkable 14-year tenure that reshaped what it means to be a luxury brand in the modern age. Photo: Francesca Beltran - Disclosure Balmain More than a designer, Rousteing became a cultural force. When he joined Balmain in 2011, the house carried

Matheus Hooks/ Editor-In-Chief
Nov 5, 20252 min read


DUA by Augustinus Bader: Dua Lipa’s New Chapter of Beauty and Authenticity
Dua Lipa never stands still. After redefining contemporary pop and conquering the fashion world with her futuristic yet sophisticated aesthetic, the British artist now takes a new step — this time, into the world of skincare. In partnership with the luxury beauty house Augustinus Bader , renowned for its cutting-edge science and revolutionary formulas, Dua has launched her own skincare line: DUA . Photos Disclosure by Augustinus Bader Three products, one purpose — to translat

Matheus Hooks/ Editor-In-Chief
Nov 4, 20253 min read


H&H Brazilian Steakhouse expands beyond California with first east coast location in Orlando area, set to open November 6th
The sister location of H&H Beverly Hills and Downtown LA is designed by visionary entrepreneurs Herica and Henrique Huyer, who promises to deliver the traditional “Churrasco Gaúcho” from Brazil Photos Disclosure Press H&H Brazilian Steakhouse, a modern, independently owned churrascaria concept, announced the opening of its third United States location and its first on the East Coast. The new restaurant, located in Kissimmee, Florida, is set to officially welcome guests on Nov

Matheus Hooks/ Editor-In-Chief
Nov 3, 20252 min read


When Presence Becomes Language and Ferrari Hub Transforms Paris Into a Scene From Brazil
Ferrari Hub solidifies the Brazilian presence at Paris Fashion Week, integrating technical expertise, behind-the-scenes experiences, and national brands in a project that translates culture, method, and repertoire into the international fashion scene. Cris Ferrari and Marina Spíndola / Photo / Courtesy of Ferrari Hub Talent Model In the global fashion landscape, presence is not just visibility — it’s language. Ferrari Hub, led by Cris Ferrari and joined by Quézia Rodrigues Vi

Matheus Hooks/ Editor-In-Chief
Oct 31, 20253 min read


Alê Vazz in Dubai: the Brazilian strategist turning success into legacy — and preparing brands to win in any market
Dubai, 2025 — At a time when brands compete for attention and global relevance, legacy strategist Alê Vazz took the stage at Dubai Connect — a gathering that brought together Brazilian entrepreneurs in one of the world’s leading innovation hubs — to share a powerful message: success without legacy is an achievement with an expiration date. Photos Disclosure Press In his talk, “Building Legacy and Brand Strategy for International Business Expansion,” Alê demonstrated how to

Matheus Hooks/ Editor-In-Chief
Oct 30, 20252 min read
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