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Kim Kardashian Expands Her Wellness Portfolio With UPDATE, A Beverage Designed for Modern Routines
Kim Kardashian is once again turning her attention to the wellness industry. This time, the entrepreneur stars in the launch of UPDATE, a functional energy beverage positioned as an alternative for consumers seeking sustained energy throughout the day without compromising a balanced lifestyle. Photo Disclosure Update Known for building businesses across beauty, fashion, and consumer products, Kardashian now adds another chapter to her entrepreneurial portfolio by helping intr

Matheus Hooks/ Editor-In-Chief
Jul 273 min read


Best known for her work in fashion, Leticia Bradshaw Ledger also serves as CEO
Best known for her work in fashion, the entrepreneur has also built a discreet career leading DB Creative, a company specializing in marketing, technology, and artificial intelligence. Photo Disclosure Press Known to the public for her career in fashion, Leticia Bradshaw Ledger has also built a strong presence in the business world. According to information available on her professional profiles, she serves as CEO and partner of DB Creative, a company specializing in marketin

Matheus Hooks/ Editor-In-Chief
Jul 242 min read


Kylie Jenner Introduces Mood Stones, a New Fragrance Trio Inspired by Emotion and Everyday Moments
Kylie Jenner is expanding the world of Kylie Cosmetics with the launch of Mood Stones, a new fragrance trio designed to celebrate the power of scent as a reflection of mood, personality, and emotion. Featuring three distinct fragrances, the collection invites wearers to embrace different moments and feelings through carefully crafted olfactory experiences. Photos Disclosure Kylie Cosmetics According to Kylie Cosmetics, each fragrance in the Mood Stones collection has been uni

Matheus Hooks/ Editor-In-Chief
Jul 232 min read


Your bridesmaids can become your worst enemies
Photo Disclosure Pinterest To the surprise of many women, your closest friends can become the biggest source of stress during your wedding journey. Every day, I hear heartbreaking stories from brides who expected support, encouragement, and love from the people they chose to stand beside them on one of the most important days of their lives, only to end up disappointed. I've heard it all: complaints about the color of the bridesmaid dresses, jealousy, resentment over not invi

Bridal News
Jul 232 min read


Beyond the Diagnosis: How Dr. And Yara Champions a Vision of Medicine That Anticipates the Future of Healthcare
'HEALTH' EDITION COVER - JULY 2026 ISSUE Photo: @demmacedo / Beauty: @dariobion / Video: @olivervideomaker_ / Styling: @eduardomurari @diegobbueno / Studio: @openstudio For decades, medicine has been recognized for its ability to treat disease. Advances in science have expanded diagnostic capabilities, refined treatments, and increased life expectancy around the world. Today, however, a new perspective is reshaping that approach. The question guiding much of contemporary medi

Evely Oliveira
Jul 227 min read


SOUL MADE: In the Age of Artificial Intelligence, Patrícia Fárhat Believes the Future Belongs to What Is Still Made with Soul
At a time increasingly shaped by artificial intelligence, when almost anything can be created in a matter of seconds, what continues to be made by hand has taken on a new meaning. Not because technology has lost its ability to inspire, but because it has made even more evident what remains irreplaceable: the time, intention, and sensitivity of the person behind the creation. Photography: Bruno Santos / Production: Patrícia Farhat Ten years ago, Patrícia Fárhat made a decision

Evely Oliveira
Jul 216 min read


Rainer Cadete Is the New International Cover Star of Hooks Magazine STARS
'STARS' EDITION COVER - JULY 2026 ISSUE Photography: Isadora Relvas and Philipp Lavra - @relvas.oficial and @lavraphilipp / Beauty Direction: Victor Dargains - @vdargains / Styling: Rafa Pinta - @rafapinta_ There are artists who build their careers on consistency. Others stand out for their versatility. Rainer Cadete embodies both qualities. An actor, singer, writer, and producer, he moves effortlessly across different artistic disciplines, transforming each new project into

Matheus Hooks/ Editor-In-Chief
Jul 208 min read


The Price of Pinterest: When the Dream Wedding Meets the Reality of the Budget
I've seen this happen countless times. You have that carefully curated Pinterest board, filled with meticulously selected details you've been saving since you were 15 years old, packed with inspiration for your dream wedding. Then comes the surprise when you start requesting quotes for the décor and discover that the Twilight-worthy setup you've been dreaming about costs around US$9,000 more than you actually have available in your budget. Photo Disclosure Internet Or perhaps

Bridal News
Jul 163 min read


Winona Revisits the Golden Age of Comics in New Collaboration with DC
Amid newsstands, iconic covers, and pages yellowed by time, there exists a collective imagination that spans generations. It is precisely within this territory of memory, pop culture, and nostalgia that Winona found the inspiration for its new licensed collection created in partnership with DC. Photos: Thamires Seus - @submergir The new collection revives the vintage aesthetic that accompanied different eras of comic books, bringing to apparel the graphic language that define

Matheus Hooks/ Editor-In-Chief
Jul 156 min read


Silent mistakes in preparing for Tax Reform could prove costly for companies, warns expert
The transition to Brazil's new tax collection model is moving forward at a rapid pace, but a risky behavior is beginning to concern specialists: many companies still treat Tax Reform as a simple bureaucratic update, limited to accounting offices. Photo Disclosure Press According to Eduardo Dias, a specialist in tax management and consultative accounting, and CEO of Alldax Accounting and Consulting, this fragmented view overlooks a transformation that will directly affect corp

Matheus Hooks/ Editor-In-Chief
Jul 153 min read


Aretha Alves Shares Her Entrepreneurial Journey and Celebrates the Global Success of AA Connect
Entrepreneurship requires vision, strategy, and the courage to turn challenges into opportunities. This journey defines the story of Rio de Janeiro-born entrepreneur Aretha Alves, who has been establishing her name on the international stage through AA Connect, an agency recognized for connecting brands, talents, and business opportunities across global markets. Photo Disclosure Press Born in Rio de Janeiro, Brazil, Aretha built her career on the belief that meaningful relati

Matheus Hooks/ Editor-In-Chief
Jul 132 min read


Rhythm in Motion: When Fashion Becomes a Language of Territory, Memory, and Architecture
'DECOR' EDITION COVER - GLOBAL ISSUE Photography: Gabriel Munhoz / Creative Direction: Gabriel Munhoz and Ana Brigida / Architecture: Guilherme Abreu / Styling: Ana Brigida and Casa de Brigida / Beauty: Murad / Model: Alexsandra Silva Fashion often speaks through silhouettes, textures, and movement. In Rhythm in Motion ("TOADA EM MOVIMENTO" In Portuguese), however, fashion expands beyond the garment to become a dialogue between body, architecture, and cultural memory. Produc

Evely Oliveira
Jul 133 min read


Nathana Sgobbi Walks for Franck Sorbier Haute Couture and Embodies Feminine Strength in Paris
Photos: @laurent_photographer Brazilian model and influencer Nathana Sgobbi took part, for the second consecutive year, in the runway show of the French maison Franck Sorbier during Paris Haute Couture Week, appearing in a collection that celebrates freedom, cultural diversity, and female empowerment. On a runway where each creation embodies months of artisanal craftsmanship, Nathana Sgobbi once again represented Brazil at Paris Haute Couture Week. This Wednesday, the influen

Matheus Hooks/ Editor-In-Chief
Jul 92 min read


Mari Abdalla Embraces the Caramel Sun Kissed Trend to Enhance Her Image and Presence
Photo disclosure Press Image and style consultant Mari Abdalla embraced a hair transformation that goes beyond aesthetics. Alongside hairstylist Ronan Donadon, she chose the Caramel Sun Kissed shade, considered one of the leading hair color trends of the moment, in a change carefully designed to harmonize with her skin tone and enhance her natural features. For Mari, selecting a hair color is an essential part of building a personal image. According to the specialist, the rig

Matheus Hooks/ Editor-In-Chief
Jul 71 min read


Jaquelline Grohalski: Authenticity as the New Language of Fashion
Photo: @demmacedo / Beauty: @dariobion / Video: @olivervideomaker_ / Styling: @eduardomurari @diegobbueno / Studio: @openstudio For this edition, Hooks Magazine presents an exclusive fashion editorial starring Jaquelline Grohalski, one of Brazil's most recognizable digital personalities. Created in collaboration with Deconstruction, a project conceived by photographer Anderson Macedo, the editorial celebrates fashion as a space where diversity, individuality, and artistic exp

Matheus Hooks/ Editor-In-Chief
Jul 71 min read


Brazilian Recognized Among the Leading Real Estate Financing Specialists in the United States
Photos Disclosure Brazilian Julio Silva, a mortgage originator leading The Julio Silva Team at CrossCountry Mortgage, has earned one of the most prestigious recognitions in the U.S. real estate financing industry. According to the National Association of Hispanic Real Estate Professionals (NAHREP) rankings, he was named the No. 1 Latino Mortgage Loan Officer in South Florida, No. 1 in the Orlando/Central Florida region, No. 3 in Florida, and No. 4 in the United States by loan

Matheus Hooks/ Editor-In-Chief
Jul 62 min read


What Is the True Essence of Marriage?
This week, I was talking with one of my brides, who recently went through an extremely difficult health crisis involving her fiancé. It was so serious that she considered postponing the wedding, and at one point, even faced the heartbreaking possibility of losing the man she loves. Photos Disclosure Pinterest Fortunately, the situation has now been resolved, and they are both doing well. But what they experienced confronted them with one of life’s hardest truths: no matter ho

Bridal News
Jul 22 min read


The End of the Viral Video Era? Expert Says the New Battle Online Is for a Loyal Audience
At a time when millions of people are trying to decode the secrets of social media algorithms, content creation experts argue that the real key to growing online may lie in something far older: storytelling. Techniques long used in successful films and television series are now being adapted for the digital landscape, helping creators, entrepreneurs, and independent professionals build a more engaged and loyal audience. Photos Disclosure Press According to content creation ex

Matheus Hooks/ Editor-In-Chief
Jul 22 min read


GYRLE: Hair as Art, Fashion as Identity
'FASHION' EDITION COVER - JULY 2026 ISSUE Photography: @isa_valentini / Creative Direction: @bruna_bacher / Beauty: @makeupdine_ / Styling: @georgiahoshino / Model: @_nicolysampaio_ / Photography Assistant: @gbrmunhoz For this Fashion Edition, Hooks Magazine presents GYRLE, an editorial created by creative director Bruna Bacher and photographer Isabella Valentini, placing hair at the center of a visual narrative about identity, memory, and transformation. More than an aesthet

Matheus Hooks/ Editor-In-Chief
Jul 21 min read


Skincare Beyond the Trend: Why Taking Care of Your Skin Is, Above All, Taking Care of Your Health
Text By Dra. Beatriz Kalil In recent years, skincare has become a permanent part of the daily routine for millions of people. While many say it has "become a trend," I prefer to see this movement from a much more positive perspective: people are finally realizing that taking care of their skin means taking care of their health. Photo: @andersonmmacedo_ @demmacedo / Video: @olivervideomaker_ / Beauty: @dariobion / Styling: @eduardomurari @diegobbueno / Studio: @openstudio / Fa

Matheus Hooks/ Editor-In-Chief
Jul 12 min read
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