Benuá unveils a new chapter in Paris during Paris Fashion Week
Benuá unveils a new chapter in Paris during Paris Fashion Week.
A Brazilian fragrance brand chooses the French capital to unveil the new identity of its body mists, further strengthening its connection with the worlds of fashion, beauty, and lifestyle.
Paris was the setting chosen by Benuá to mark one of the most important moments in the brand’s journey.
On September 29 and 30, during Paris Fashion Week, the Brazilian fragrance brand unveiled the new visual identity of its Gênesis, Zayah, and Seraphine body mists at an activation held at the Maison de l’Amérique Latine on Boulevard Saint-Germain.
The participation took place as part of the Maison BAZAAR Brasil program, bringing Benuá into contact with an international audience during one of the busiest periods for the fashion industry in the French capital.
More than a packaging redesign, the presentation marks a new chapter for the brand.
Born in Brazil and built around a close relationship with its community, Benuá has been expanding its territory beyond fragrance, bringing together perfumery, fashion, design, culture, and lifestyle.
The new identity of the body mists reflects this evolution. Gênesis, Zayah, and Seraphine now feature packaging designed to highlight the personality of each fragrance and transform the product into an increasingly visual, sensory, and desirable experience.
For Camila Dias, founder of Benuá, presenting this new chapter in Paris holds special meaning.
“There are moments when you can truly see the scale of what you’re building. Seeing a brand that was born with me in Brazil occupying a space in Paris during Fashion Week was one of those moments. It’s not just about new packaging. It’s about realizing that Benuá has grown, matured, and is ready to enter new spaces without losing the essence that made people fall in love with it from the very beginning.”
Choosing Paris for this moment also reflects Benuá’s move to position itself increasingly at the intersection of fragrance, beauty, and fashion, bringing the brand’s Brazilian identity to new contexts and audiences.
From Brazil to Paris, Benuá unveils a new image for its body mists, taking another step in a journey that is beginning to transcend borders.
