Olivia Rodrigo Blooms with Idôle Peach ’N Roses

Olivia Rodrigo is more than the voice of a generation — she embodies emotion turned into aesthetics. A pop icon, a cultural force, and now the face of one of Lancôme’s most coveted fragrances, the artist lends her youthful sensitivity to Idôle Peach ’N Roses, a scent that balances freshness, femininity, and modern confidence.

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A vibrant reinterpretation of the Idôle line, the fragrance unveils a luminous composition where juicy peach, red berries, and delicate rose notes meet in perfect harmony. The result is a floral-fruity signature that feels effortless, intuitive, and unmistakably contemporary — much like Olivia herself.

“I’m Olivia Rodrigo and today I’m on set with Lancôme shooting for their new fragrance, Peach ’N Roses,” she shared during the campaign shoot.

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“It smells like berries and peaches…”

Her spontaneous words capture not only the fragrance’s opening notes, but also the relaxed, natural spirit of the campaign — a vision of femininity that doesn’t try to impress, but simply exists with confidence.

A Floral Reimagined for a New Generation

Idôle Peach ’N Roses breaks away from traditional florals by placing peach at the heart of its composition — a note that adds softness, brightness, and a subtle sweetness without overwhelming the senses. It’s a fragrance designed for everyday wear, for women who move fluidly through different worlds while staying true to themselves.

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Olivia describes the scent with disarming clarity:

“It smells like red berries and peach with a touch of rose.”

Here, the rose — a timeless symbol of French perfumery — is treated in a fresh, airy way, aligning with Olivia’s creative and emotional universe. Nothing feels rigid. Everything feels light, expressive, and alive.

Where Music, Beauty, and Identity Converge

Choosing Olivia Rodrigo as an ambassador reinforces Lancôme’s desire to connect with a generation that values authenticity over perfection. Just like her music, Idôle Peach ’N Roses speaks to real emotions, vulnerability, and quiet strength.

More than a fragrance, it becomes an extension of personal identity — fresh, emotional, and memorable.

At the intersection of fashion, beauty, and music, Olivia doesn’t just represent the scent.

She brings it to life.