Renovando Luxo prepares to open a physical store in São Paulo and consolidates its expansion after more than a decade in the premium second-hand market

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The luxury second-hand market is experiencing accelerated growth in Brazil, driven by more conscious consumers, the search for iconic pieces, and the professionalization of the sector. Within this context, Renovando Luxo, a company led by entrepreneur and influencer Kamilla Agacci Boing, is opening its first physical store in São Paulo, marking a decisive step in its more than ten-year journey.

The brand’s story began in a simple and organic way. Kamilla, still at the beginning of her career, decided to part with some personal items through Facebook groups. For her, it made no sense to keep a closet full of high-value pieces that were not being used. The success of these initial resales caught the attention of friends, who began asking her to mediate the sale of their own items as well. From this movement emerged the DNA of Renovando Luxo, built on careful curation, appreciation of each item’s story, and a refined perspective on smart consumption.

Over time, the company grew in a structured way and became a reference in the segment. Today, it has its headquarters in the southern region of the country and a solid base of consumers who value authenticity, provenance, and conscious luxury. The preparation for the opening of the São Paulo store represents a new chapter in this expansion process.

Renovando Luxo’s growth takes place within an extremely favorable context. According to a study by Deep Market Insights, the Brazilian luxury resale market generated 751 million dollars in 2024, with projections to exceed 3 billion dollars by 2033. The projected annual growth rate is approximately 16.9 percent. This expansion mirrors the movement of the luxury sector as a whole in the country. According to research by E-commerce Brasil, the Brazilian luxury market recorded revenues of 98 billion reais in 2024, maintaining an average annual growth of 12 percent. A report by Bain & Company also points out that fashion and personal items are the strongest segments of this market among higher-income consumers in Brazil.

The brand’s arrival in São Paulo directly reflects this rise. Kamilla states that she has always wanted to bring Renovando Luxo to a city where fashion is strong and where luxury consumption is lived authentically, in an environment conducive to the growth of purpose-driven second-hand. She highlights that São Paulo embraced the brand even before the official opening, with daily acquisitions and an intense, piece-by-piece curation process already underway.

The entrepreneur explains that the new space was designed to be more than just a store. The goal is to create an experience that celebrates stories, values true curation, and shows that luxury is also about awareness, longevity, and care.

Through direct contact with the São Paulo audience, Kamilla has noticed clear trends. The São Paulo woman is practical, well-informed, and clear about what she is looking for. She seeks classics such as Hermès, Chanel, and Dior, as well as standout pieces that naturally elevate a look. Another observed point is the maturity of local consumers in relation to the second-hand market. They value provenance and recognize the work behind curation, which are essential factors for the sustainable growth of the sector.

This new phase positions Renovando Luxo as one of the natural leaders of the segment in Brazil. The brand combines a robust digital operation, a structured headquarters in the South, and now a physical presence in the largest fashion and luxury consumption hub in Latin America.

With more than a decade of transforming resales into new stories, Kamilla Agacci Boing celebrates the moment and looks toward new horizons. She says she began by reselling a few pieces on Facebook and that witnessing the business’s maturation is a source of pride. Entering São Paulo symbolizes, for her, the beginning of an even more promising cycle.