Sabrina Carpenter x Pringles: When Pop Stardom Meets Pop Culture

In 2026, Sabrina Carpenter adds another unexpected—and irresistibly fun—chapter to her pop culture story. The singer, songwriter, and actress makes her Super Bowl commercial debut starring in a bold new campaign for Pringles, proving once again that humor, charm, and self-awareness are at the heart of her rising cultural power.

Courtesy of Pringles

Far from a traditional endorsement, the campaign leans fully into absurdity and romance, blending pop fantasy with the iconic “Once You Pop” legacy. The result is a playful narrative that feels perfectly aligned with Sabrina’s image: flirtatious, ironic, and effortlessly modern.

A Love Story, Pringles-Style

Titled Pringleleo, the campaign imagines a whimsical alternative to modern dating. In the spot, Carpenter—apparently exhausted by real-life romance—finds herself encouraged by the brand’s legendary mascot, Mr. P, to create the “perfect partner.” The twist? He’s entirely made of stacked Pringles chips.

What follows is a surreal montage of classic rom-com moments: candlelit dinners, scenic drives, soft glances—all starring a tall, salty-sweet chip companion. It’s ridiculous in the best possible way, tapping into nostalgia while speaking directly to Gen Z’s love for ironic humor and self-aware storytelling.

In Conversation With Sabrina Carpenter

Midway through the campaign buzz, Sabrina opened up about why the collaboration felt like such a natural fit.

Courtesy of Pringles

“I’ve always loved things that don’t take themselves too seriously,” she says. “When I read the script, I laughed out loud. It was weird, charming, and clever—basically everything I look for in a project.”

For Carpenter, the appeal went far beyond the spectacle of appearing in a Super Bowl commercial.

“This wasn’t just about doing a huge ad,” she continues. “It was about playing with something familiar from our childhoods and giving it a modern, funny twist. That kind of humor feels really honest to me.”

The experience, she notes, felt closer to shooting a music video than filming a traditional commercial.

“It honestly felt like being on set for a pop visual—just with more chips involved,” she laughs. “The whole idea of this ‘perfect man’ made out of Pringles is absurd, but that’s what makes it fun. Everyone gets the joke.”

Why Sabrina, Why Now

Pringles’ decision to cast Carpenter reflects a broader shift in branding strategy. Rather than relying solely on star power, the brand sought someone who embodies authenticity, comedic timing, and cultural fluency—qualities that have helped Sabrina transition from pop newcomer to full-fledged pop icon.

Her recent chart dominance, paired with a sharp, self-referential public persona, positions her as the ideal face for a campaign that thrives on irony and emotional exaggeration. She doesn’t just sell the joke—she is the joke, in the most intentional way possible.

The Super Bowl Moment

Set to air during Super Bowl LX, the commercial arrives at the year’s biggest advertising stage, where creativity often matters just as much as celebrity. Pringles’ approach blends emotional storytelling with parody, ensuring the ad lives beyond game day through social media, memes, and online conversation.

For Sabrina Carpenter, it’s a defining crossover moment—one that reinforces her status as not only a pop star, but a savvy cultural figure who knows exactly how to play with her image.