Adidas Originals x Artemisi: when the future takes shape in the present

Evely Oliveira
12 hours ago
7 min read

There are creative encounters that don’t just materialize products — they open atmospheres. The partnership between adidas Originals and Artemisi is born precisely in this space between the sensitive and the technological, where fashion stops being surface and becomes a manifesto. On December 5, a collaboration arrives on the Brazilian market that goes beyond the territory of sneakers and enters the symbolic field of what it means to create in Brazil with a global vocabulary.

On one side, the historic force of adidas Originals, guardian of the codes that have shaped sports and urban cultures. On the other, the incandescent vision of Mayari Jubini, creative director of Artemisi, whose reading of the future isn’t anchored in futuristic clichés, but in an imagined biology, an emotional engineering, a body reinventing itself as it merges with the machine.

In the collaboration, this duality takes shape in the reinterpretation of the Taekwondo silhouette. The classic is repositioned toward a new horizon, where three-dimensionality, metallic effects, and emerging techniques build the sensation of a light, elegant, living armor. The sneaker gains structural lines that evoke protection and movement, as if each curve held a secret from a time that has not yet arrived.

The creation led by Mayari emerges from a repertoire shaped by biomechanics, post-humanism, and fusions between nature and technology — themes that have fueled Artemisi’s imagination for years and now find, in adidas Originals, the ideal platform for expansion. According to her, the silver that runs across the textures and patterns symbolizes this hybrid anatomy. It’s not a decorative shine, but a code: the metaphor of a body that exists between worlds, human and metallic, organic and engineered.

If there is poetry in the concept, there is almost surgical precision in the execution. The adidas team dedicated itself to extensive testing until they arrived at the process that would make it possible to transform Artemisi’s aesthetic vision into matter. The solution came through HF Welding, a technique that fuses materials without glue or stitching, using high-frequency waves to create impeccable three-dimensional volumes. The result is a construction that respects ergonomics and comfort without sacrificing the complexity that defines the Brazilian brand.

This intersection between technical rigor and artistic sensitivity made the collaboration historic. Jessica Silva, Senior Lifestyle Manager at adidas Brazil, reinforces the significance of this moment for the country. The encounter with Artemisi is not just about fashion, but about recognizing the creative capacity of a Brazilian generation that engages with the world without losing its DNA. It’s about occupying spaces that once seemed distant.

For Mayari, the collab represents more than a launch: it is a symbolic gesture. The first adidas Originals partnership with a Brazilian high-fashion brand is born precisely from an aesthetic that does not bow to the traditional logic of luxury, but instead proposes another temporality, another rhythm, another delicacy. It is the validation of an artisanal practice of absolute precision, one that overflows from fabrics to rigid materials, from hand techniques to 3D printing, from fashion to art.

This narrative takes shape in the campaign, directed by Mayari herself and photographed by the duo Mar+Vin. Jade Picon stars in images that blend strength and fragility within the same frame. Artemisi’s signature pieces — sculptural corsets, metallic surfaces, and three-dimensional textures — coexist with adidas items created exclusively for the shoot, resulting in a visual language that feels suspended between the real and the imagined. The presence of an exclusive totem, handcrafted for the campaign and for the installation at the concept store, deepens this discourse. The piece shifts between solid and liquid, reflecting the transition of a future in constant mutation.

The sneaker arrives on the market at US$ 222,00, in sizes 34 to 42, available in the brand’s stores and official platforms. More than a product, it represents a chapter in the narrative of Brazilian fashion — a chapter that speaks about creative courage, about embracing the risk of innovation, and about the power of collaboration as a tool for building what comes next.

adidas Originals remains faithful to its heritage while expanding the conversation with contemporary culture. Artemisi reaffirms its place as one of the most powerful Brazilian brands on the global stage, combining artisanal mastery, technological research, and a vision that challenges limits.

In this encounter, the future is not a promise. It is presence. It is matter. It is movement. It is Brazil.

I now leave you with the brilliant, inspiring mind behind this creation, the spokesperson for ARTEMISI: Mayari Jubini — designer and creative director.

The collab emerges from a fusion of biomechanics, post-humanism, and engineering. When you think about this “hybrid body” that guides Artemisi’s aesthetic, what kind of future do you imagine you’re helping to build, and what does this future say about how we want to wear strength and sensitivity at the same time?

When I think of this “hybrid body,” I imagine a future in which the relationship between humans and technology is no longer separated, but coexists as a single form. It’s a body that expands its possibilities — not a body replaced by the machine, but one that dialogues with it. This imaginary world has always been present in my research, and it’s where I find ways to translate strength, sensitivity, and protection in a non-obvious way.

Biomechanics, post-humanism, and engineering appear in Artemisi as symbols of this possible future: structural lines that resemble armor, reliefs that evoke movement, metallic surfaces that carry both rigidity and delicacy. For me, speaking about the future is speaking about these dualities. Fashion has this power to turn concepts into body. And in this case, what we present is almost a new anatomy — a hybrid that represents the infinite possibilities of the future we are building.

This is Artemisi’s first sneaker and, at the same time, the first adidas Originals collab with a Brazilian high-fashion brand. What happened behind the scenes of this encounter that you believe only a brand with Brazilian DNA could deliver?

I believe that a Brazilian brand like Artemisi can offer a very particular combination of technical depth and aesthetic sensitivity. We work with innovation and high-fashion techniques in a way that is truly special and unique.

adidas approached us precisely because they recognized this distinction — the way Artemisi approaches high fashion with technical precision, conceptual research, and a singular vision of the future, but also because they saw something profoundly Brazilian: this ability to reinvent, to experiment, to transform materials into iconic looks. Behind the scenes, there was a lot of exchange and dialogue. We brought our repertoire of techniques, our research on futurism, and our artisanal processes.

The Taekwondo Mei W carries three-dimensionality, texture, and metallization, yet still preserves lightness and ergonomics. What was the process of transforming a technical sports symbol into a fashion piece that speaks equally to movement and sculpture?

The Taekwondo silhouette was already defined when the collab began, and the challenge was precisely to present it in a way that aligned with Artemisi’s visual language.

We worked with techniques to create three-dimensional reliefs with a metallic finish that is so characteristic of the brand, but without compromising the model’s original lightness. This balance between technology and aesthetics was essential: the sneaker needed to be a fashion piece, but it also needed to move with the body.

Artemisi creates garments that go beyond the territory of clothing and enter the realm of art. With the Taekwondo, we achieved that within a sneaker: we turned athletic movement into sculpture, and turned sculpture into movement.

The campaign brings together photography, creative direction, casting, and even an artistic totem developed especially for the project. At what point did you realize that this collab would surpass the territory of product and become almost a visual manifesto about the convergence of fashion, art, and technology?

Artemisi’s essence already moves fluidly between fashion, art, and engineering, so when we understood the power of this partnership with Adidas, it became clear that the narrative needed to go beyond the product itself.

The campaign – for which I also directed the creative vision – was born from that understanding. From the photography to the casting, the color choices, and the integration of pieces from Artemisi and Adidas, everything was designed as a visual ecosystem. And the sculpture (totem) that I developed especially for the project materializes this convergence: it represents the solid becoming liquid, the metallic gaining movement, the body dialoguing with technology.

At that moment, it became evident that we were creating not just a sneaker, but an artwork. A manifesto on how fashion, art, and technology can coexist and expand culture.

HF Welding allowed you to create precise forms without glue or stitching, almost as if the sneaker were “grown” instead of assembled. How does this technology resonate with your creative process, which has always been deeply connected to material experimentation and the idea of poetic engineering?

This technology aligns directly with what I build at Artemisi. I’m always searching for ways to materialize concepts that exist beyond time without resorting to the obvious, and through it we were able to create three-dimensional surfaces with precision. The technology allowed us to imprint on the sneaker the same language we use in pieces crafted through 3D printing, metalwork, and complex hand-built constructions. It became the perfect bridge between Adidas’s technical expertise and Artemisi’s aesthetic experimentation.

You’ve already placed Brazil in international editorials and on iconic bodies around the world. Now, with a global Adidas collaboration, what do you feel this partnership symbolizes for the Brazilian fashion landscape—and especially for the new generation of creators who see fashion as a language, not just a product?

This partnership proves that Brazil produces high fashion with innovative techniques, contemporary vision, and the conceptual strength to dialogue globally.

Seeing a collaboration like this come to life shows that there is space for this kind of authorial, profound, and innovative fashion within the international market.

I hope this partnership inspires other creators to trust their own point of view, to invest in research, and to explore techniques and narratives that go beyond the conventional. Because that’s exactly what we’re demonstrating here: when there is aesthetic truth, depth, and innovation, the world pays attention.