Bvlgari Welcomes Dua Lipa as Its New Global Brand Ambassador

Power, heritage, and modern glamour converge in a new defining moment for the Roman maison. Bvlgari has officially announced Dua Lipa as its latest Global Brand Ambassador — a partnership that feels both culturally relevant and strategically timeless.

Photos Courtesy Bvulgari

Founded in 1884 in Rome, Bvlgari built its legacy on bold high jewelry distinguished by architectural lines, vibrant gemstones, and an unmistakable Italian spirit. Over the decades, the house expanded into watches, fragrances, and accessories, evolving with contemporary luxury while preserving its storied heritage. Today, Bvlgari stands as a symbol of audacious elegance — rooted in history, yet always looking ahead.

Enter Dua Lipa.

The multi-award-winning artist, honored with accolades including the Grammy Awards and the BRIT Awards, has become more than a global pop sensation. She represents a new era of empowered femininity — one defined by independence, creative control, and fearless self-expression. Her presence transcends music; it shapes conversations around culture, identity, and confidence.

“It is incredibly special to work alongside an iconic brand like Bvlgari,” Dua Lipa shared.

“I’m thrilled to be part of a house that embodies confidence, creativity, and modern femininity. Their pieces always add the perfect finishing touch, transforming a look into a real moment.”

Her appointment aligns her with an influential roster that includes Priyanka Chopra Jonas, Anne Hathaway, Lisa, and Liu Yifei — women who reflect the maison’s global vision and multifaceted strength.

According to Laura Burdese, Bvlgari’s Deputy CEO and CEO, Dua Lipa embodies a contemporary vision of empowerment and freedom that deeply resonates with the brand’s values. Her authenticity and bold artistry make her not only a fitting ambassador, but a natural extension of the house’s evolving narrative.

“Dua Lipa embodies a contemporary vision of empowerment and freedom that deeply resonates with Bulgari’s values,” said Laura Burdese, the brand’s deputy chief executive officer.

“She is a strong, authentic voice who redefines success, and through her artistry and confidence inspires women around the world to embrace their inner strength.”

In an era where luxury is increasingly defined by cultural influence and emotional connection, the union between Bvlgari and Dua Lipa feels inevitable. A heritage house renowned for its luminous jewels meets a global icon whose voice — on stage and beyond — continues to redefine modern success.