Sport-Chic at the Table: Lacoste Opens Its First Permanent Café in Paris

Fashion continues to expand beyond the runway — and this season, it arrives at the table. The French maison Lacoste has officially opened its first permanent café in Paris, creating a new lifestyle destination that blends sport, elegance, and gastronomy in the heart of the French capital.

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Located on the prestigious Avenue Franklin D. Roosevelt, just steps from the brand’s flagship boutique, the Café Lacoste is more than a coffee shop — it is an immersive extension of the crocodile’s universe. Developed in partnership with the renowned Giraudi Group, the space reflects a strategic move by the brand to further integrate fashion with experiential retail.

A Space That Reflects the DNA of the Brand

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Spanning approximately 100 square meters and accommodating around 65 guests, the café embodies Lacoste’s signature sport-chic identity. The interior design subtly references the brand’s tennis heritage through a refined palette of deep greens, soft neutrals, and terracotta accents. Clean architectural lines and tactile materials create a sophisticated yet relaxed ambiance — effortlessly French, undeniably modern.

The atmosphere feels curated rather than commercial: a setting designed not only for coffee, but for conversation, connection, and community.

A Menu with a Parisian Accent

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The culinary direction is led by chef Thierry Paludetto, who crafted a menu that balances French classics with contemporary flair. Guests can expect elevated club sandwiches, seasonal salads, and signature desserts — including the playful “Iconic Polo,” inspired by the maison’s most recognizable garment.

Among the standout beverages is L’Eau de Croco, a refreshing blend of coconut water, matcha, and ginger, reinforcing the brand’s sporty undertone. Specialty coffees and creative lattes round out an offering designed to accompany everything from elegant breakfasts to refined afternoon breaks.

Beyond Coffee: A Lifestyle Statement

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The Café Lacoste also integrates a curated retail selection, allowing visitors to extend their experience beyond the table. Exclusive objects and design pieces subtly bridge the worlds of fashion, hospitality, and art de vivre — reinforcing a growing industry movement where luxury brands create immersive lifestyle ecosystems.

With this opening, Lacoste positions itself within a broader shift redefining modern fashion houses: brands are no longer just labels, but cultural spaces. In Paris — where heritage meets reinvention — Lacoste’s new café stands as a symbol of how legacy names continue to evolve, crafting environments where style is not only worn, but experienced.

° Le Café Lacoste, 16 avenue Franklin Roosevelt, 75008 - Paris

Monday to Friday: 7:30am - 7:30pm

Saturday: 9:30am - 7:30pm