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Brigitte Bardot (1934–2025): The Woman Who Redefined Cinema, Style, and Freedom
Photos Getty Images and ShutterStock Brigitte Bardot, the legendary French actress, model, singer, and cultural icon, has died at the age of 91. A defining figure of postwar cinema, Bardot was far more than a screen siren — she was a symbol of liberation, rebellion, and a new way of occupying space as a woman in art and society. Born in Paris on September 28, 1934, Brigitte Anne-Marie Bardot began her artistic path far from movie sets. Trained as a classical ballerina at the

Matheus Hooks/ Editor-In-Chief
Dec 28, 20253 min read


On Global Stages, PP Krit Chooses Artemisi
Photo Courtesy Artemisi The relationship between fashion and performance has never been more strategic. In an era where wardrobe becomes an extension of artistic narrative, visual choices carry cultural weight and symbolic power. It is within this context that Artemisi asserts its growing international presence, chosen by PP Krit, one of Asia’s most influential names in music and entertainment, to dress his tour across China. Appearing on stage, the brand expands not only its

Matheus Hooks/ Editor-In-Chief
Dec 23, 20252 min read


Bianca Zuber: The face as identity, aesthetics as awareness
“BEAUTY” COVER EDITION - DECEMBER 2025 ISSUE Photos: Karina Rocha / Hair: Jeff Moslinger / Make: Jhon Oliver Bianca Zuber did not build her career on haste or trends. Graduating in Dentistry in 2013, she began her professional path through the most traditional route of the field, where technique, precision, and predictability usually set the pace. Even so, from the very beginning, her perspective went beyond functionality. It was not only teeth that drew her attention, but th

Evely Oliveira
Dec 22, 20254 min read


The biggest risk of 2026 is not the economy, but the mindset of brands, warns Alê Vazz
Photos Disclosure Press Ignoring trends such as consumer exhaustion, large-scale artificial intelligence, and the new test of corporate purpose could put companies on a path to obsolescence as early as 2026. The analysis comes from Legacy Strategist Alê Vazz, a Brazilian based in London who works with CEOs and founders on building long-term strategies. According to Vazz, the greatest risk for the coming year is not economic growth or competitiveness, but a mindset that insist

Matheus Hooks/ Editor-In-Chief
Dec 19, 20252 min read


DLK: the Brazilian fitness brand that turned clothing into a tool for empowerment and female entrepreneurship
Photos Disclosure By Press In a market flooded with fast trends and disposable collections, DLK has carved out an uncommon path in the fitness fashion universe. The brand achieved national growth by building its identity on strong values and an emotional narrative that speaks directly to the Brazilian woman in motion. Founded by Arianny Vianna, the company presents itself not merely as a producer of workout apparel, but as a brand that interprets behavior, energy, and identit

Matheus Hooks/ Editor-In-Chief
Dec 18, 20252 min read


Cau Saad represents Brazil at BYD’s immersion program in China, reinforcing a commitment to mobility, well-being, and sustainability
Photos Disclosure Press Digital influencer and health and fitness specialist Cau Saad represented Brazil in a special immersion promoted by automaker BYD in China. The initiative was part of the brand’s global movement, which has been strengthening its market presence and expanding initiatives focused on electric mobility, technology, and sustainability. Prior to the trip, Cau had already taken part in BYD activations in Italy and Brazil this year, further strengthening her r

Matheus Hooks/ Editor-In-Chief
Dec 15, 20251 min read


Emily in Paris: Season 5 — When Fashion Meets La Dolce Vita
Photo Courtesy Netflix Set to premiere on December 18, 2025, the highly anticipated fifth season of Emily in Paris marks a stylish turning point for the series. While Paris remains part of Emily Cooper’s world, the spotlight now shifts to Italy, with Rome emerging as the new fashion and emotional epicenter. The change of scenery signals more than a narrative twist — it represents a maturation of style, identity, and storytelling. A New Fashion Chapter Begins in Italy Photo Co

Matheus Hooks/ Editor-In-Chief
Dec 14, 20253 min read


JUJU SALIMENI — A CHRISTMAS OF LIGHT, AFFECTION AND BEAUTY
'CHRISTMAS' EDITION COVER - GLOBAL ISSUE Photos: @hallysonbysmarck / Curation: @reinalldodecarvalho / Decoration: @on.decor.oficial / Table Styling: @suamesasuasvontades / Artist’s Publicist: @kaiocezzar_ / Designer Cover and Editor-In-Chief: @directorhooks In this special Christmas edition, Hooks Magazine opens the doors to Juju Salimeni’s home to reveal not only her stunning décor, but also the essence of a celebration that, for her, goes far beyond the sparkle of lights. P

Matheus Hooks/ Editor-In-Chief
Dec 14, 20252 min read


BEKA — THE FORCE THAT RECONNECTS AFRO HOUSE TO ITS ORIGINS
'MUSIC' COVER EDITION - DECEMBER 2025 ISSUE Photographer Indi Nunez / Sylist: vescah / Hair stylist: Kakau There are artists who create music — and there are those who create movement. BEKA, DJ and music producer, belongs to the second group. Throughout her journey, she has transformed Afro House into a bridge, a ritual, and a return to origins. That’s why she now becomes the face of the MUSIC edition of Hooks Magazine: a symbol of a generation that honors its roots while pro

Matheus Hooks/ Editor-In-Chief
Dec 12, 20253 min read


Dr. Denise Torejane: where medicine meets aesthetics, sensitivity, and purpose
'HEALTH' COVER EDITION - DECEMBER 2025 ISSUE Photo: @andersonmmacedo_ @demmacedo / Beauty: @g.make.hair / Video: @olivervideomaker_ / Styling: @callmebylacerda / Studio: @openestudio There are doctors who operate on bodies. There are doctors who transform lives. And then there are doctors like Dr. Denise Torejane, who does both with the same precision she uses to choose her surgical techniques and shape her gestures. Between scalpels, the cool lights of the operating room, a

Evely Oliveira
Dec 10, 20257 min read


Richard Harary: the Brazilian visionary who transformed motherhood into an experience and created MacroBaby, a global reference in Orlando
Photo Disclosure Press Richard Harary is one of those entrepreneurs who proves, in practice, how vision, purpose and courage can turn dreams into reality, even in a market as competitive as the United States. Long before becoming a reference in the American baby retail industry, Richard carried within him the motivation that would shape his entire future: offering families, especially mothers, a welcoming, complete and unforgettable experience. When his daughter was about to

Matheus Hooks/ Editor-In-Chief
Dec 9, 20252 min read


VERSEVOID – THE BRAND THAT TRANSFORMS EMOTIONAL MEMORY INTO AUTHORIAL AESTHETICS
The Versevoid was born in 2017 as a thrift shop created by Bruna Soares, driven by her passion for sustainable fashion and vintage aesthetics. The unique pieces drew attention, but their singularity made repeat purchases impossible. When Bruna and Vitor Amaral began producing T-shirts, they realized there was something bigger than extra income. A loyal community emerged, one that instantly recognized the Versevoid style and turned Bruna into the versedona of social media. Ph

Matheus Hooks/ Editor-In-Chief
Dec 9, 20254 min read


Eloaynne Santos and ATOS: How a Beauty Space Became a Case Study in Experience, Purpose, and Women-Led Management
'BUSINESS' EDITION COVER - DECEMBER 2025 ISSUE Photos: @tristhar.produções In the BUSINESS edition of Hooks Magazine, we feature Eloaynne Santos, the entrepreneur behind ATOS, a beauty center located in Cuiabá, in central-western Brazil, that has been gaining attention for the way it integrates aesthetics, wellness, and sensory experience in a single environment. The structure she developed helps illustrate a global trend: consumers seeking beauty services that deliver not on

Matheus Hooks/ Editor-In-Chief
Dec 8, 20257 min read


Adidas Originals x Artemisi: when the future takes shape in the present
Photo Courtesy of Adidas Originals x Artemisi / Photographed by the duo Mar+Vin There are creative encounters that don’t just materialize products — they open atmospheres. The partnership between adidas Originals and Artemisi is born precisely in this space between the sensitive and the technological, where fashion stops being surface and becomes a manifesto. On December 5, a collaboration arrives on the Brazilian market that goes beyond the territory of sneakers and enters t

Evely Oliveira
Dec 8, 20257 min read


Heloisa Guimarães: presence, precision, and the rebirth of a woman who transforms her own cycles
‘ITALY’ EDITION COVER - DECEMBER 2025 ISSUE Photo: @renatomoretti_ / Production: @bieljobs The ITALY edition of Hooks Magazine features Heloisa Guimarães on a cover that captures the true spirit of Italian fashion. The image reveals precise sensuality, graphic elegance, and an aesthetic that highlights the strength of the body, its form, and its attitude. Photographed in a studio, Heloisa appears with impact and serenity at the same time. The atmosphere is shaped by art direc

Matheus Hooks/ Editor-In-Chief
Dec 4, 20255 min read


CLOUD DANCER: THE UNEXPECTED WHITE TAKING OVER 2026
Pantone’s Color of the Year arrives as a blank page with attitude Photo Disclosure Pantone In a world humming with overstimulation, Pantone has pressed an unexpected reset button. For 2026, the institute revealed Cloud Dancer (PANTONE 11-4201) — a soft, weightless white — as its Color of the Year. It is the first time in Pantone’s history that a near-white tone leads the global conversation. And fashion designers felt the tremor instantly. Cloud Dancer emerges like sunlight f

Matheus Hooks/ Editor-In-Chief
Dec 4, 20252 min read


Jaque Nohatto: a gaze that transforms the world, image, and presence
'PARIS' EDITION COVER - DECEMBER 2025 ISSUE Photographer: @Joaocassioph / Beauty: @thiagopioli / Styling: @jessa_albuquerque The PARIS edition of Hooks Magazine arrives with a name that embodies quiet elegance, aesthetic strength, and a rare sensitivity for observing the world: Jaque Nohatto. On the cover, she doesn’t just pose. She interprets. She communicates. She delivers exactly what Paris expects from its muses: authenticity, presence, and a sense of style that begins

Matheus Hooks/ Editor-In-Chief
Dec 1, 20255 min read


Mari Abdalla: the influencer who turns style into a signature
Photo Disclosure By Press Last weekend, during a wedding that brought together influential guests, one of the most talked-about names was Mari Abdalla. Not only because of the dress she chose, but for the complete construction of a look that quickly became a reference in elegance. Mari didn’t just get dressed — she arrived . The influencer appeared in a red dress with absolute presence: intense, sophisticated, and striking. The look itself already revealed her refined aesthet

Matheus Hooks/ Editor-In-Chief
Dec 1, 20251 min read


DIOR HOLIDAY SPECTACLE - J’adore Takes Center Stage Under the Circus Canopy
Dior has never been afraid of fantasy—but this holiday season, the maison elevates enchantment into a grand performance. With its new end-of-year campaign, Circus of Dreams, Dior transforms the festive season into an opulent theatrical experience, merging couture dreams, sensory storytelling, and the unmistakable aura of Parisian luxury. Under a canopy reminiscent of a golden vintage circus tent, light, smoke, and spectacle converge to unveil a world where imagination leads t

Matheus Hooks/ Editor-In-Chief
Nov 30, 20253 min read


SpongeBob Dives Into Streetwear — adidas Unveils a Playful Yet Sophisticated Sneaker Collaboration
When Bikini Bottom Meets the Sidewalk Photo Disclosure by Adidas adidas Originals has officially brought the whimsical universe of SpongeBob SquarePants into the realm of contemporary streetwear. More than a nostalgic crossover, the collaboration translates the cartoon’s iconic visual elements into fashion pieces with genuine design depth, proving that childhood references can evolve into mature style statements. Photo Disclosure by Adidas Set to launch globally on November 2

Matheus Hooks/ Editor-In-Chief
Nov 26, 20253 min read
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