On Global Stages, PP Krit Chooses Artemisi

Photo Courtesy Artemisi

The relationship between fashion and performance has never been more strategic. In an era where wardrobe becomes an extension of artistic narrative, visual choices carry cultural weight and symbolic power. It is within this context that Artemisi asserts its growing international presence, chosen by PP Krit, one of Asia’s most influential names in music and entertainment, to dress his tour across China. Appearing on stage, the brand expands not only its global visibility but also its ability to communicate with contemporary audiences through a distinctive and forward-looking aesthetic.

Renowned for his refined visual identity and for crafting an image that transcends trends, PP Krit found a natural creative alignment with Artemisi. The selected pieces reflect an approach to fashion that combines strong visual impact, aesthetic engineering, and a futuristic vision. These elements resonate with the artist’s powerful stage presence and the grandeur of global performances.

The singer’s choice signals a broader movement within the industry. There is a growing interest in independent fashion houses that operate beyond the traditional fashion capitals, yet deliver innovation, craftsmanship, and conceptual depth on par with the world’s most established luxury names. On stage, Artemisi moves beyond the role of costume and becomes a visual language, shaping a bold, technological, and emotionally charged performance narrative.

Photo Courtesy Artemisi

This moment aligns with a phase of consistent international expansion for the brand. In 2025, Artemisi was selected to present its creations in Japan and to participate in a global BRICS event in Moscow, reinforcing its presence within high-profile cultural and fashion agendas. These milestones highlight a brand that understands luxury as experience, storytelling, and future-oriented vision rather than geography.

Another chapter in Artemisi’s international trajectory is marked by the choice of Bulgarian singer Galena, a celebrated figure in her country, who wore the brand in a highly visible setting alongside some of the world’s most respected fashion houses. Artemisi’s design was exhibited next to names such as Schiaparelli and Maison Margiela, positioning the brand within an elite global context and generating strong local and international attention.

Behind this expanding narrative stands Mayari Jubini, the creative force driving Artemisi’s distinct identity. Recognized for transforming fashion into artistic expression, Jubini’s work exists at the intersection of art, technology, and haute couture. Her designs incorporate materials and techniques that extend far beyond traditional textiles. These include 3D printing, resin, metal, wood, hand painting, embroidered crystals, and even motorized structures, all contributing to a redefinition of contemporary luxury.

Founded in 2019, Artemisi has built a signature rooted in high-impact visuals and technical precision, earning both industry recognition and adoption by global artists and public figures. More than dressing bodies, the brand creates visual experiences that speak to the future and to a new generation of creators, performers, and luxury consumers.