Alessandra Areias: The Visual Narrative of New London

‘LONDON’ EDITION COVER - FEBRUARY 2026 ISSUE

Photos: Ricardo Sakai

In the London edition of Hooks Magazine, Alessandra Areias appears on the cover as a symbol of a generation that doesn’t just wear the image — it builds it. In a city that breathes both tradition and avant-garde, like London, Alessandra represents the precise meeting point between fashion, cinema, and creative thinking.

Her trajectory begins in editorial work, in front of the cameras, but quickly moves beyond the place of performance. When she was selected for conceptual projects in which the image needed to translate narrative, identity, and intention, her role expanded organically. What began as visual interpretation became active participation in the aesthetic and narrative construction of the projects. In this way, she consolidated a hybrid presence that unites model and creator, image and structure, face and concept.

Between fashion and cinema, Alessandra builds a territory of her own. If fashion creates an immediate impact, cinema works with time and depth. In her work, these two rhythms coexist. The visual strength of styling, lighting, and framing dialogues with the cinematic logic of narrative and emotional construction. Her editorials and fashion films function as fragments of larger stories. They are images that strike at first glance but remain because of their conceptual consistency.

For Alessandra, every project begins with narrative intention. Before aesthetics comes the story. Emotion, concept, and image are organized around a clear purpose. This structured foundation ensures visual coherence, precise rhythm, and aesthetic decisions aligned with the central message. Whether in authorial editorials, branded content, or audiovisual productions, the method is the same: aesthetics exist to serve the narrative.

As a creative producer, she balances art and strategy with professional rigor. Her role is to translate brand identities into sophisticated and consistent visual narratives. For her, creativity is not improvisation — it is planned construction. Each project is developed to preserve artistic integrity while also meeting commercial and positioning objectives.

International experience has broadened her repertoire and refined her cultural awareness. Working in different countries, Alessandra Areias developed an adaptable visual language, attentive to the aesthetic and symbolic nuances of each context. This experience strengthens her ability to create global narratives without losing her authorial signature — something essential in a creative capital like London.

Today, working both in front of and behind the cameras, Alessandra is directing her next step toward establishing even stronger creative leadership in the development of audiovisual projects. Fashion films, branded content, and authorial productions stop being just formats and become platforms for aesthetic and narrative construction.

Check out the exclusive interview:

1. You started as a model and today you also work creating projects. When did you realize you wanted to go beyond posing and start participating in the creation of the stories?

Throughout my work as an editorial model, I began to be frequently selected for conceptual projects in which the image needed to communicate narrative, identity, and intention. In this context, my participation naturally expanded beyond performance in front of the camera, involving direct contribution to the development of visual concepts, aesthetic references, and narrative construction. This movement marked the consolidation of a hybrid role, in which image and creation move forward together in a professional way.

2. Fashion and cinema move at different speeds: fashion creates quick impact, while cinema builds gradually. How do you bring these two worlds together in your work?

In my work, I use the immediate power of fashion as a visual structure and the narrative logic of cinema as depth. I develop images and projects that function as fragments of a larger narrative, bringing editorials, fashion films, and branded content closer to cinematic language. This integration makes it possible to create content that has an immediate aesthetic impact, but also narrative consistency and longevity.

3. When you start a new project, what comes first for you: the idea, the image, the emotion, or the story you want to tell?

The starting point is always the narrative intention. From there, emotion, concept, and image are organized in a cohesive way. This approach ensures that aesthetic decisions—such as framing, rhythm, lighting, and styling—serve the story the project needs to communicate. This method is applied both to editorial work and to audiovisual productions and authorial projects.

4. As a creative producer, how do you balance creativity with the needs of the brands you work with?

My role as a creative producer is to translate the brand’s identity and objectives into a clear, sophisticated, and consistent visual narrative. The balance happens through a structured conception process, in which creativity and strategy move together. In this way, projects maintain artistic integrity while also meeting the commercial and positioning needs of the brands involved.

5. Working in different countries, what do you learn from each culture and how does that influence the way you create images?

Working in international contexts has contributed to the development of an adaptable visual language that is aware of different cultural references. Each experience expands my aesthetic and narrative repertoire, allowing me to create projects that speak to diverse audiences without losing authorial coherence. This international experience strengthens my ability to develop visual narratives with global reach.

6. Today you work both in front of and behind the cameras. What is the next step you want to take in your career?

The next step is to deepen my work in the development and production of audiovisual projects, consolidating a stronger position of creative leadership in fashion films, branded content, and authorial productions. The goal is to expand the creation of visual narratives in international contexts, integrating performance, conception, and production as part of a continuous and consistent artistic trajectory.